In any company, you, a product manager, are the voice of the end user.

In order to be user-
centric, you need to know who the product user really is and what are the motivations that drive
or deter the usage.

Personas are a great way to capture our knowledge about the users and customers and their needs.
But writing effective personas and providing enough but not too much information can be
challenging. This article introduce a simple yet powerful template that helps you write great
personas.

What is a user persona?

Personas are fictional characters created to represent the major needs and expectations of the
different types of users that use a website, product or service. A persona typically has a name, a
picture, and a background, along with demographic information such as age, highest level of
education and work experience.

How to build a user persona?