or could use a VNR in french and english

make the advantages of the

projects obvisous are:

Reseach
Give you more education
and experience
long term benefits
 Print advertising

public
And finds the project interesting by asking more questions.

Need to forecast and anticipate these questions

Again, this is a way to “control” the information.

Questions advertising… on city hall website or mailbox

event outside with

free meal +
answer questions
Objective: Reduce customer perceived risk.
 Advantage
After the evalutation
disadvantage

Changes occur first in the attitudes and then behavior will change

The form of reference and reinforcement

(positive or negative feedback) BEST advertising

These are innovative individuals (reference group),

the rest of the public will wait and “observe”
the EARLY ADOPTER (the people who used it first)

Build a momentum
The learning process
Only

The objective is attained

Evaluation Focus group Survey (open end and close end

questions)

B.Com

Early on in the project (communication campaign)

 Print or electronic

Media coverage or press review

where is the “position” / story -subject

aim for FRONT PAGE,

Complete report on TV news (preferably

first 10 min get more attention)-

The amount of participation in the

project
How many people walk in city hall for information
how many emails and questions a day
 Survey: always very good option for public feedback opinion.

In order to find out: How strong is the “awareness” for the project?

shouldnt mention
Did you hear…?
your campaign
Press conf. Instead ask: Which story kept your attention?
good press cov.

The differences in the measures before and after

prove to be the attributable change in attitudes.

Race