New-Research 2

Notre Dame University
Senior High school
EFFECTIVE MARKETING STRATEGIES OF NOTRE DAME UNIVERSITY AS

PERCEIVED BY NOTRE DAME UNIVERSITY GRADE 11 STUDENTS
A Research Paper Presented to the Notre Dame University- Senior High School Faculty in
Partial Fulfillment for the Requirements in Research for Daily Life 1/2/Inquiries,
Immersion, and Investigation
Fatima Diana P. Patta

Sohayla S. Macapeges
Nashiema A. Yusoph
Bai Maleha A. Lebas
January, 2020
CHAPTER
THE PROBLEM
Introduction
In a business, marketing strategies are very important for it helps the business to grow
and achieve its goals and objectives. Marketing strategies is one of the significant aspects in
the business world that contributed to its success.
According to Bhasin (2018), that there are nine significance of marketing strategies
such as helping to gain a competitive advantage, to recognize their brand, to attract new
customers, to plan the nature of services and goods, to plan the market budget, to have a
creative edge, to have an effective distribution plan, to have an optimal pricing and to have
overall growth of the firm.
Moreover, there are different types of marketing strategies used in the business
world. Paid advertising is a type of marketing that includes print media, television
advertising and internet marketing. The other marketing strategies is the cause marketing
which links the services and products of a company to a social cause or issue while
undercover marketing focuses on marketing the product while customers remain unaware of
the marketing strategy.
Marketing strategies of Notre Dame University as perceived by Notre Dame University Grade 11
students.
NOTRE DAME UNIVERSITY- SENIOR HIGH SCHOOL Page 2
Word of mouth is one of the types of marketing which relies on what impression
you leave on people and internet marketing using the social media are some of the strategies
that the business enterprises utilizes. Transactional marketing retailers encourage customers
to buy with shopping coupons, discounts and huge events (Yodiz.com, 2016).
Notre Dame University is one of the most popular Universities not only in Cotabato
City but also around Mindanao. Because of its popularity among people, the University’s
enrollees are still increasing as time goes on especially in the Senior High School. However
in the tertiary level, the expected number of enrollees was not materialized.
Thus, the researchers are highly motivated to find out what marketing strategies were
used by Notre Dame University to have more enrollees and how it attracts more clients.
students.
Review of Related Literature
This section presents the literatures, studies and readings that are related and
essential to the study.
Marketing strategy
Marketing strategy plays a big role in a business. Without it, a business will not have
its proper growth and development. Duernyer (2019) stated that marketing strategy is the
section of a business plan that outlines the overall game plan for a business. It focuses on
what the business wants to achieve.
Barone (2019) also defines marketing strategy as the business’ overall game plan for
reaching prospective consumers and turning them into customers of the product or services
the business provides. He also stated that a carefully cultivated marketing strategy should be
connected to a company’s value proposition, which contains the summary of the competitive
advantage the company holds over the rival businesses.
More so, there are nine importance of marketing strategies; such as helping to gain a
competitive advantage, to recognize their brand, to attract new customers, to plan the nature
of services and goods, to plan the market budget, to have a creative edge, to have an effective
students.
distribution plan, to have an optimal pricing, and to have overall growth of the firm (Bhasin,
2018).
Similarly, there are eight types of marketing strategies; Paid advertising, Word of
mouth Marketing, Internet Marketing, Undercover Marketing, Transactional Marketing,
Diversity Marketing, and Relationship Marketing (Yodiz.com, 2016)
Paid Advertising
According to Yodiz.com (2016), Paid Advertising is a type of marketing includes
print media, television advertising, and internet marketing. Paid Advertising is one of the
most popular marketing strategies. TrackMaven, Inc. (2020) defines Paid Advertising as any
kind of advertising that you have to pay for.
In addition , Marthinusen (2019) stated that four benefits of paid advertising;
paid gives you fast results, ads are very affordable and measurable, specific and granular
targeting are available, broadcast your message across multiple platforms. He added that
“This is why paid advertising is the next natural step for your sales and marketing funnel.
There are many possibilities, platforms, and types of campaigns to choose from.”
According to Uchenda, Nwafor and Nwaner ( 2015) advertising can be carried out
through the media like newspaper, internet and direct mails, it can also be used to increase
student enrollment. Also Omboi and Mutali (2011) states that the tool that utilizes email,
mail, catalogues, encourage direct responses to radio and TV in order to reach targeted
audiences to increase sales.

students.
Cause Marketing
The principle of Cause Marketing refers to aligning a brand with a cause to produce
profitable societal benefits for both parties (Marketingschool.org, 2012). Gordon (2020)
stated that I f your business or brand doesn’t stand for a cause, customers may turn to your
competitors.
“The number of the consumer who say that they will turn to the business with a good
cause is 87 percent according to Cone Cause Evolution.”, marketingschool.org (2012) added.
The idea was also supported by Marketingschool.org (2012) “The 2010 Cone Cause
Evolution Survey showed that 83% of Americans wished that more products use supported
cause.”
According to Molly St. Louis (2009), Corporation donations allow companies to take
active interests in their own communities and can also lead to a huge boost in employee
morale.
Word of Mouth
McMillen (2016) defined word of mouth advertising as the process of actively
influencing and encouraging organic word of mouth discussion about a brand, organization,
resource or event. Word of mouth is one of the most effective marketing strategies. As what
Jamie Turner who said that “word of mouth will never go out of style. It is, and will remain,
the number 1 way people make choices about brands.”
Ninety-two percent of consumers around the world say they trust earned media, such
as word-of-mouth or recommendations from friends and family. Above all other forms of
students.
advertising- an increase of 18 percent since 2007, according to the new study from
Nielsen (www.nielsen.com).
Kotler and Keller (2009) state noteworthy characteristics of word of mouth as a
means of awareness or marketing a business: the firs being that it is credible because people
trust others they know and respect, secondly word of mouth may be a very intimate dialogue
that reflect the personal facts, opinion and experiences and it occurs when people want it to
and when they are most interested, and it often follows noteworthy or meaningful events or
experience of customer.
According to Bowen et al.,(2012), advertising using an institution web site,
encouraging word-of-mouth, career fair involvement, and alumni support are marketing
strategies that can offer opportunity to attract and increase enrollment of students.
Internet Marketing
Internet Marketing or Online Marketing is becoming the basic needs of a company
nowadays. It is the best way to drive audience and boost company’s visibility that leads to
success (www.infinityhub.com). This was also supported by the idea of Oza (2018) that the
online marketing plan is one of the most important tools for any company that wants to stand
out on the internet. He added that Online Marketing is crucial for brand regardless of its size.
. Kennedy (2014) noted that the target of parents today belongs to a generation that is
active in the use of social media. When it well done consistently can strengthen value in the
mind of the target audience and will improve enrolment. Some of the most suitable social
students.
media that could be adopted by educational institution as a marketing means include
Facebooks, Instragram, YouTube and etc.
According to The Chalk Team (2019) Getting a social media account and posting
exciting events students accomplishment, announcements and anything else to build a brand
of your school can encourage students and staff to get involved and share their excitement for
school that can increased the students enrollees.
Transactional Marketing
On the other hand, transactional Marketing is completely focused on making sales
(www.ukessays.com). Yodiz.com (2016) defined transactional marketing as a strategy that
encourages customers to buy with shopping coupons, discounts and huge events. Coupons
can urge people to visit a business location, entice them to go to a sale, reward them for
shopping, and build traffic on normally slow days (Angilleri, 2014)
Kokemuller (2017) stated that Transactional Marketing drives traffic and sales, it may
actually inhibit long term revenue and profit. He also stated the advantages of transactional
marketing; inventory turnover, relatively low cost, limited emotional attachment, and
reduced profit margins.
More so, Onyemaechi (2013) states that price is the amount buyer pays for the service
provide and to a large extent influence students enrolment. The price parents are willing to
pay for the services offered needs to be affordable and commensurate with the educational
services provided.
students.
Diversity Marketing
In business, there are really high possibilities in meeting different people with
different personalities, behaviors, practices, traditions, and cultures especially in dealing with
the customers. Diversity Marketing is a type of marketing strategy that caters diverse
audience by customizing and integrating different marketing strategies (Yodiz.com, 2016), it
means that Diversity Marketing is used when there are a diversity in the customers, and
instead of giving them the same product or services, a business will provide them products
that are connected to their personalities, behaviors, practices, traditions, and cultures.
Diversity Marketing also includes promoting a product or a service by adopting their
culture. Adopting their cultures will cause the customers or the people of the business
industry to think that they were given an enough respect despite of diversity.
Cultural diversity in the workplace is very important. According to Reynolds (2019),
there are seven benefits of cultural diversity in the workplace; such as, diverse cultural
perspectives can inspire creativity and innovation, local market knowledge makes a business
more competitive, cultural sensitivity means higher quality targeted marketing, it makes an
organization attract and retain best talent, a diverse skills helps the business to offer a more
students.
adaptable and innovative products, diverse teams are more productive, and great opportunity
for personal and professional growth.
Mayhew (2019) also stated that diversity in the workplace has a very important
impact to employees for workplace diversity fosters mutual respect among employees. That
mutual respect causes them to build trust with each other and thus, helps the business have a
strong teamwork among the employees that will help in the overall operation of the business.
She added that diversity in workplace is vital for employees because it manifests itself in
building a great reputation for the company.
According to Debatewise. org(2019), religious Education is a positive subject that
can provides students with moral and ethical ideas that will help to instill good values in
them. Promoting diversity in schools is more than just encouraging students of different
backgrounds to attend certain schools. It requires administrators to think critically about the
ways diversity impacts education. A school administration degree readies graduates for
promoting and teaching diversity as a means of accepting it. Educators and administrative
leaders can help students better understand that while everyone is different, in the most
fundamental ways, everyone is the same and should be treated with respect. This will go far
in helping students accept diversity and promote it in their daily lives (Queens University of
Charlotte, 2019).
One of the main advantages of private school is their freedom to include religious
instruction as part of their elective and required curriculum. Many private schools have
students.
behavioral standards to which students must ascribe. Many private schools place a special
emphasis on community service, mission trips, and calling from god, and even have as a goal
to raise up future Christian leaders (Jim Mhoon, 2017).
Relationship Marketing
A company or a business should ensure a harmonious relationship with their
customers. One of the most well- known marketing strategies that help in having a good
relationship with customers is the Relationship marketing.
Bauman (2016) stated that relationship marketing is one of the most impactful forms
of marketing a business can invest in. In America, the famous American Airline uses the
relationship marketing. They work extra hard to nurture the relationships between their
company and their repeat customers by implementing a loyalty program packed with
features. (https://study.com/academy/lesson/why-is-relationship-marketing-important-
purpose-use.html). Mcdonald's also uses this kind of strategy. They are ensuring that their
relationship with their customers is good so that they will have their customer loyalty.
In the Philippines, relationship marketing is quiet popular especially to those small
businesses. In 2016, Yodiz team defined Relationship marketing as a type of marketing that
focuses on building loyalty between the customer and the business. This type of marketing is
also known as suki system. Hays (2008) stated that Suki system or Suki Relationship may
develop between two people who agree to become regular customer or supplier. Furthermore,
students.
this type of marketing exists when customers regularly buy goods or avail services from the
business or the company.
Relationship marketing is actually one of the effective marketing strategy as trust is
the most improtant thing that a business will need from the customer. Trust is such a vital
aspect, it creates a platform for personal relationship that can blossom into genuine friendship
between individuals (Libraray of Congress [Hays,2018]
According to Uchenda, Nwafor and Nwaneri, (2015), it is an integrated process
through which organizations build strong customer relationships and create value for their
customers and for themselves. It simply means the process of communicating the value of a
product or service to customers, for the purpose of selling that product or service. To
educational institutions, it connotes the process of communicating values and inherent quality
service delivery of schools to the customers and prospects for the purpose of attracting more
enrolment.
According to Centro Escolar University (2017), A school with a friendly,
approachable and ready to help staff does not only value customer service but also lives out
the schools philosophy and core values, a great school should offer an environment that is
conducive to learning. Its also important that the student feel safe in the school.
students.
Conceptual Framework
Indpendent Variable Dependent Variable
Marketing Strategies Practiced by

Notre Dame University
Profile of the Respondents

in terms of their strands
Effectiveness of Marketing Strategies
Figure 1.1 Shows the Schematic Diagram of the study
This table shows the relationship between the independent and dependent variable.
The Independent Variable is the Marketing strategy of Notre Dame University and the
Dependent Variable is the Perception of Notre Dame University Grade 11 students.
students.
Statement of the problem:
This study aims to study the Marketing strategies of Notre Dame University as
perceived by Notre Dame University Grade 11 students. Specifically, this research aims to
answer the following question:
1. What is the profile of the respondents in terms of strand?
2. What are the marketing strategies practiced by Notre Dame University?
3. What is the Level of Effectiveness of the marketing strategies practiced by Notre Dame
University?
4. Is there a significant difference on the perception of ABM, STEM, and HUMSS students
on the marketing strategies practiced by Notre Dame University?
5. Is there a significant difference on the perception of ABM, STEM, and HUMSS on the
effectiveness of marketing strategies practiced by Notre Dame University?
Hypotheses
The researchers would like to present the hypothesis of the study.
Ho1: There is no significant difference on the perception of ABM, STEM, and HUMSS
students on the marketing strategies practiced by Notre Dame University.
students.
Ha1 There is significant difference on the perception of ABM, STEM, and HUMSS
students on the marketing strategies practiced by Notre Dame University.
Ho2 There is no significant difference on the perception of ABM, STEM, and HUMSS
on the effectiveness of marketing strategies practiced by Notre Dame University.
Ha2 There is significant difference on the perception of ABM, STEM, and HUMSS on
the effectiveness of marketing strategies practiced by Notre Dame University.
Significance of the study
If this study would be successful, it will be beneficial to the following:
To Notre Dame University, the result of this study will help the University to improve
the current marketing strategies they are practicing and also to come up with a new strategy.
As to the Notre Dame University Senior High School administrators, the findings will
help them to determine an effective marketing strategy to increase the students population.
To the researchers, the result of this study will help the researchers to know the
effective marketing strategies that a business should use in attracting customers. As an
Accountancy, Business, and Management students, it is expected that they will be a good
Entrepreneurs and Accountants in the future. Thus, the result will help them provide an
effective marketing strategy on how to manage their own businesses in the future.
students.
Scope and delimitation
This study will focus only on determining the Marketing strategies practiced by Notre
Dame University as perceived by Notre Dame University Grade 11 students. It also would
like to assess the effectivity of the marketing strategies used by the University.
Definition of term
The following terms were defined according to how it is used in the study.
Marketing strategy- refers to the strategy used by every business to attract customers and to
achieve their goals and objectives.
Paid Advertising- refers to a type of marketing strategy practiced by business using
television, radio, newspapers, and celebrities.
Word of mouth- a type of marketing strategy that relies on the impression you leave to
others.
Internet Marketing- a marketing strategy using the internet as the main tool.
Transactional Marketing- refers to a marketing strategy that uses coupons, discounts and
others.
students.
Diversity Marketing- a marketing strategy that focuses on the diverse behavior and
personalities of people.
Relationship Marketing- refers to a marketing strategy that builds loyalty between the
business and consumers.
students.
CHAPTER II
METHOD
This chapter discusses the method and process of the study that will be conducted. In
this chapter, the research design, settings, respondents, sample size and sample technique,
instrumentations, data gathering procedure, and statistical treatment will be presented.
Research Design
This research is a quantitative research, specifically a Descriptive-Comparative
Research because this study aims to know the Marketing Strategy of Notre Dame University
and the relationship of it to its effectiveness.
Setting
This study will be conducted at Notre Dame University – Senior High School, one of
the top performing schools in Mindanao. The study will be done in the university’s premises
for the academic year 2019-2020.
students.
Respondents
The respondents of this study are the students who were officially enrolled in
Grade 11 students of Notre Dame University – Senior High School during the school year
2019-2020. These respondents are chosen by the researcher because the students in grade 11
are the one who recently experienced the marketing strategies of Notre Dame University.
Sample size and Sampling Technique
The researchers used probability sampling, specifically the random Sampling.
The researchers chose this sampling technique so that all the target respondents of this study
will have an equal chance of being selected. The number of respondents will matter to the
population of Grade 11 students of Notre Dame University – Senior High School. The
researchers used Slovin’s Formula in determining the Sample size.
Instrumentation
In this study, the data will be gathered through conducting survey
questionnaire that will be given to the respondents. The survey questionnaire contains
question that will contribute relevant information to the study. This questionnaire will be
distributed to the selected respondents. The collected data will provide data to the research
question.
students.
The survey questionnaire has three parts. Part one is about the profile of the
respondents, part two deals with the marketing strategy used by Notre Dame University
while on part three is all about the effectiveness of such marketing strategies.
Data Gathering Procedures
The researcher of this study will follow some procedures in order for them to
achieve the objectives of the study.
First, they will prepare questionnaires which will cover the all variables included in
the statement of the problem. They will present it to their research adviser and will ask for
the approval before they will finally reproduce enough copies of the questionnaire intended
for their respondents to answer. Lastly, the researcher will ask for the permission from the
principal of Notre Dame University Senior high school to conduct their research study and
personally administer red the questionnaire.
Statistical Treatment
For Part I, the researchers used percentage distribution in obtaining the profile of the
respondents. Part II, the researchers employed mean and standard deviation to measure the
perception of the respondents on the marketing strategies practiced by Notre Dame
University while on part III, to measure the respondents’ perception on the level of
effectiveness of the marketing strategies. Furthermore, for Part IV, the researchers used
students.
F-test or analysis of variance (ANOVA) statistical tool, in order to determine the significant
difference of the respondents’ perception on marketing strategies and its level of
effectiveness when grouped according to their strand. The following are the set scale in order
to determine each descriptive statistics form:
Weight Scale/Range Description
4 3.50 – 4.00 Strongly Agree
3 2.50 – 3.49 Agree
2 1.50 – 2.49 Disagre
1 1.00 – 1.49 Strongly Agree
students.
Weight Scale/Range Description
4 3.50-4.00 Very Effective
3 2.50-3.49 Moderately Effective
2 1.50-2.49 Slightly Effective
1 1.00-1.49 Not Effective at all
students.
CHAPTER III
RESULTS AND DISCUSSION
This chapter presents the result, major findings, and discussion of the data gathered. The
findings are in tabular form along with the analysis and interpretation of data.
Table 1
Profile of the Respondents
Strand Frequency Percentage

ABM 35 22
STEM 56 35
HUMSS 69 43
Total1 160 100.0
Table 1 presents the profile of the respondents in terms of strand. A total of one
hundred sixty (160) student-respondents were given questionnaires in this survey. The strand
distribution reveals that HUMSS have most in numbers as participants with 69 of 43%,
followed by STEM with 56 of 35% and ABM with 35 of 22%.
It is remarkable to note that only the academic tracks were chosen as respondents
in the study.
Table 2 Paid Advertising as Marketing Strategy
Grade 11 Students
Accountancy, Business and Science, Technology, Humanities and Social

Management (ABM) Engineering, and Mathematics Sciences (HUMSS)
(STEM)
Items Mean SD Interpreta Mean SD Interpretat Mea SD Interpretat

tion ion n ion
1. The school 2.91 0.95 Agree 2.61 0.87 Agree 2.81 0.87 Agree
announces
achievements on
radio.
publishes school
activities on the
newspapers.
3. The school 2.86 0.97 Agree 2.46 0.93 Disagree 2.57 1.01 Agree
publicize
accomplishments in
the television.
4. The school 2.66 0.80 Agree 2.23 0.98 Disagree 2.70 0.95 Agree
advertises school
success using pay-
per-click
advertising.
5. The school uses 2.57 1.09 Agree 2.07 1.06 Disagree 2.61 1.03 Agree
celebrity as a tool of
promotion.
Over-all mean 2.82 Agree 2.44 Disagree 2.69 Agree
Mean of means 2.65 – Agree
The table 2 shows the types of marketing strategy practiced by Notre Dame
University in Paid Advertising Strategy. The overall mean of ABM strand is 2.82 and
students.
describe as agree. It means that the students under ABM strand agreed that Paid Advertising
is implemented by Notre Dame University, specifically in the statement number 2 “The
school publishes school activities on the newspapers.” and statement number 1 “The school
announces achievements on radio.” garnering the highest mean of 3.11 and second highest
mean of 2.91. According to Uchenda, Nwafor and Nwaneri,( 2015) advertising can be carried
out through the media like newspaper, internet and direct mails, it can also be used to
increase student enrollment. Also Omboi and Mutali (2011) states that the tool that utilizes
email, mail, catalogues, encourage direct responses to radio and TV in order to reach targeted
audiences to increase sales. The lowest mean of ABM strand is 2.57 described as agree with
the statement “. The school uses celebrity as a tool of promotion”. It means that the school
was not really using celebrity for promotion.
The overall mean of STEM strand is 2.44 and described as disagree. It means that the
students under STEM strand disagreed that Paid Advertising is implemented by Notre Dame
University. In the statement number 2 “The school publishes school activities on the
newspapers” and statement number 1 “The school announces achievements on radio.”
garnering the highest mean of 2.84 and second highest mean of 2.61 are describe as agree. It
means that some of STEM respondents agree that the school used paid advertising. Uchenda,
Nwafor and Nwaneri, (2015), states that when the marketing strategies are applied in
educational institutions, especially adopting the higher ranked like TV/Radio adverts will
enable increase in students’ enrolment. The statement number 5 got the lowest mean of 2.07
described as disagree from STEM strand.
students.
The overall mean of HUMMS strand is 2.69 and describe as agree. It means that the
students under HUMMS strand agreed that Paid Advertising is implemented by Notre Dame
University, specifically in the statement number 1 “The school announces
achievements on radio.” and statement number 2 “The school publishes school activities on
the newspapers” garnering the highest mean of 2.81 and second highest mean of 2.76.
Uchenda, Nwafor and Nwaneri, (2015), states that when the marketing strategies are applied
in educational institutions, especially adopting the higher ranked like TV/Radio adverts will
enable increase in students’ enrolment. The lowest mean of HUMMS strand is 2.57 described
as agree with the statement “The school publicize accomplishments in the television”.
The overall mean of means is 2.65 and describe as agree. It means that the three strands agree
that paid advertising is implemented by Notre Dame University.
students.
Table 3 Cause Marketing as Marketing Strategy
Grade 11 Students

Management (ABM) Engineering, and Sciences (HUMSS)
Mathematics (STEM)
Items Mean SD Interpretation Mean SD Interpretation Mean SD Interpretation
1. The school helps 3.46 0.61 Agree 3.13 0.83 Agree 3.15 0.92 Agree
the Tulunan
Earthquake victims.
2. The school has run- 3.09 0.78 Agree 2.91 0.82 Agree 2.98 0.86 Agree
for-a-cause activity.
3. The school has a 3.14 0.88 Agree 3.23 0.71 Agree 3.19 0.93 Agree
charity donation
activity.
4. The school helps 3.51 0.5 Strongly 3.36 0.70 Agree 3.31 0.77 Agree
faculty, staffs, and Agree
students who
encountered different
calamities.
5. The school helps 3.29 0.67 Agree 3.23 0.63 Agree 3.29 0.68 Agree
the fire victims.
Over-all mean 3.30 Agree 3.17 Agree 3.18 Agree
Mean of means 3.22- Agree
University in Cause Marketing Strategy. The overall mean of ABM strand is 3.30 and
describe as agree. It means that the students under ABM strand agreed that Cause Marketing
students.
is implemented by Notre Dame University, specifically in the statement number 4 “The
school helps faculty, staffs, and students who encountered different calamities” that describe
as strongly agree and statement number 1 “The school helps the Tulunan Earthquake
victims” describe as agree, garnering the highest mean of 3.51 and second highest mean of
3.46. According to Molly St. Louis (2009), Corporation donations allow companies to take
active interests in their own communities and can also lead to a huge boost in employee
morale. The lowest mean of ABM strand is 3.09 described as agree with the statement “The
school has run-for-a-cause activity.” It means that the school was not really using the run for
a cause activity.
The overall mean of STEM strand is 3.17 and described as agree. It means that the
students under STEM strand agreed that Cause Marketing is implemented by Notre Dame
University, specifically in the statement number 4 “The school helps faculty, staffs, and
students who encountered different calamities”, statement number 3 “The school has a
charity donation activity” and statement number 5 “The school helps the fire victims”
garnering the highest mean of 3.36 and second highest mean of 3.23. According to Molly St.
Louis (2009) Corporation donations allow companies to take active interests in their own
communities and can also lead to a huge boost in employee morale. The statement number 2
got the lowest mean of 2.91 described as agree from STEM strand.
The overall mean of HUMMS strand is 3.18 as described as agree. It means that the
students under HUMMS strand agreed that Cause Marketing is implemented by Notre Dame
University, specifically in the statement number 4 “The school helps faculty, staffs, and
students who encountered different calamities” and statement number 1 “The school helps
students.
the fire victims” garnering the highest mean of 3.51 3.31 and second highest mean of 3.29.
According to Molly St. Louis (2009) Corporation donations allow companies to take active
interests in their own communities and can also lead to a huge boost in employee morale.
The lowest mean of HUMMS strand is 2.98 described as agree with the statement “The
school has run-for-a-cause activity”.
The overall mean of means is 3.22 describe as agree which means the three strands
agree that the school implemented the Cause Marketing.
students.
Table 4 Word of Mouth as Marketing Strategy
Grade 11 Students
Accountancy, Business and Science, Technology, Humanities and Social Sciences

Management (ABM) Engineering, and (HUMSS)
Mathematics (STEM)
Marketing Mean SD Interpretation Mean SD Interpretation Mean SD Interpretation

Strategies
1. The school visits 3.37 0.73 Agree 3.14 0.72 Agree 3.37 0.61 Agree
different institutes to
promote the school and
its different activities
2. I chose Notre Dame 3.14 0.88 Agree 2.93 0.91 Agree 3.05 0.94 Agree
University because of
the influence of my
friends who say that the
school is execellent.
3.I chose Notre Dame 3.37 0.69 Agree 3.13 0.88 Agree 3.23 0.80 Agree
the influence of my
parents.
4. I chose Notre Dame 2.69 1.08 Agree 2.61 1.09 Agree 3.80 1.14 Agree
other people.
5. . I chose Notre Dame 3.51 0.66 Strongly Agree 3.48 0.74 Agree 3.36 0.85 Agree
University because it is
school of character and
excellence.
Mean of means 3.21- Agree
students.
University in Word of Mouth Strategy. The overall mean of ABM strand is 3.22 and describe
as agree. It means that the students under ABM strand agreed that Word of Mouth is
implemented by Notre Dame University, specifically in the statement number 5 “I chose
Notre Dame University because it is school of character and excellence.” Which is describe
as strongly agree, statement number 1 “The school visits different institutes to promote the
school and its different activities” and statement number 3 “I chose Notre Dame University
because of the influence of my parents” garnering the highest mean of 3.51 and second
highest mean of 3.37. Kotler and Keller (2009) state that noteworthy characteristics of word
of mouth as a means of awareness or marketing a business: the firs being that it is credible
because people trust others they know and respect, secondly word of mouth may be a very
intimate dialogue that reflect the personal facts, opinion and experiences and it occurs when
people want it to and when they are most interested, and it often follows noteworthy or
meaningful events or experience of customer. The lowest mean of ABM strand is 2.69
described as agree with the statement “I chose Notre Dame University because of other
people.” It means that the student was not really agreed that they are influenced of other
people in choosing school.
The overall mean of STEM strand is 3.06 and described as agree. It means that
the students under STEM strand agreed that Word of mouth is implemented by Notre Dame
University, specifically in the statement number 5” I chose Notre Dame University because it
is school of character and excellence”, and statement number 1“The school visits different
institutes to promote the school and its different activities” garnering the highest mean of
students.
3.48 and second highest mean of 3.14. These implication agree to the study of (Bowen et
al.,2012) which state that the advertising using an institution web site, encouraging word-of-
mouth, career fair involvement, and alumni support are marketing strategies that can offer
opportunity to attract and increase enrollment of students. The statement number 4 got the
lowest mean of 2.61 describe as agree from STEM strand.
The overall mean of HUMMS strand is 3.36 as describe as agree. It means that the
students under HUMMS strand agreed that Word of Mouth is implemented by Notre Dame
University, specifically in the statement number 4 “I chose Notre Dame University because
of other people.” and statement number 1 “The school visits different institutes to promote
the school and its different activities” garnering the highest mean of 3.80 and second highest
mean of 3.37. Kotler and Keller (2009) state that the characteristics of word of mouth as a
means of awareness or marketing a business are word of mouth may be a very intimate
dialogue that reflect the personal facts, opinion and experiences and it occurs when people
want it to and when they are most interested, and it often follows noteworthy or meaningful
events or experience of customer. The lowest mean of HUMMS strand is 3.05 described as
agree with the statement of “I chose Notre Dame University because of the influence of my
friends who say that the school is excellent”.
The overall means is 3.21 describe as agree which means that the three strands agree
that the school implemented the Word of Mouth.
students.
Table 5 Internet Marketing as Marketing Strategy
Grade 11 Students

(STEM)
Marketing Mean SD Interpreta Mean SD Interpretat Mea SD Interpretat

Strategies tion ion n ion
advertise the
achievements on
Facebook
announces it’s
accomplishments on
Twitter
inform the people
about the activities
conducted by the
school on Facebook
4. The school uses 3.26 0.85 Agree 3.07 0.86 Agree 2.80 1.14 Agree
Facebook to
publicize their
passers
5. The school posts 3.28 0.89 Agree 2.93 0.95 Agree 3.36 0.85 Agree
articles and pictures
of their facilitates on
social media
University in Internet Marketing Strategy. The overall mean of ABM strand is 3.21 and
describe as agree. It means that the students under ABM strand agreed that Internet
students.
Marketing is implemented by Notre Dame University, specifically in the statement number 5
“. The school posts articles and pictures of their facilities on social media”, statement number
3 “. The school inform the people about the activities conducted by the school on Facebook”
and statement number 4“The school uses Facebook to publicize their passers” garnering the
highest mean of 3.28 and second highest mean of 3.26. Kennedy (2014) noted that the target
of parents today belongs to a generation that is active in the use of social media. When it well
done consistently can strengthen value in the mind of the target audience and will improve
enrolment. Some of the most suitable social media that could be adopted by educational
institution as a marketing means include Facebooks, Instragram, YouTube and etc. The
lowest mean of ABM strand is 3.03 described as agree with the statement “The school
announces its accomplishments on Twitter”. It means that the student was not really agreed
that the school announces their accomplishments on twitter.
students under STEM strand agreed that Internet Marketing is implemented by Notre Dame
University, specifically in the statement number 3 “The school inform the people about the
activities conducted by the school on Facebook” and statement number 1 “The school
advertise the achievements on Facebook.” garnering the highest mean of 3.15 and second
highest mean of 3.14. According to The Chalk Team (2019) Getting a social media account
and posting exciting events students accomplishment, announcements and anything else to
build a brand of your school can encourage students and staff to get involved and share their
excitement for school that can increased the students enrollees. The statement number 5 got
the lowest mean of 2.93 described as agree from STEM strand.
students.
students under HUMMS strand agreed that Internet Marketing is implemented by Notre
Dame University, specifically in the statement number 5 “The school posts articles and
pictures of their facilities on social media” and statement number 3 “ The school inform the
people about the activities conducted by the school on Facebook”. According to The Chalk
Team (2019) Getting a social media account and posting exciting events students
accomplishment, announcements and anything else to build a brand of your school can
encourage students and staff to get involved and share their excitement for school that can
increased the students enrollees. garnering the highest mean of 3.36 and second highest
mean of 3.29. The lowest mean of HUMMS strand is 2.80 described as agree with the
statement of “The school uses Facebook to publicize their passers”. The overall mean of
means is 3.13 describe as agree which means that the three strands agree that the school
implemented Internet Marketing.
students.
Table 6 Transactional Marketing

(STEM)

1. The school gives 3.31 0.68 Agree 3.04 0.96 Agree 3.03 0.90 Agree
discounts to students
who graduated with
highest honor
discount to students
who have siblings
studying in the same
school
discount to students
who are paying their
account in full
4. The school 3.54 0.61 Strongly 3.32 0.81 Agree 3.22 0.77 Agree
encourages us to
using the voucher Agree
5. The school allows 3.46 0.61 Agree 3.32 1.81 Agree 3.03 1.02 Agree
it’s student to have a
promissory note if
they can’t pay their
account on time
University in Transactional Marketing Strategy. The overall mean of ABM strand is 3.36 and
students.
describe as agree. It means that the students under ABM strand agreed that Transactional is
implemented by Notre Dame University, specifically in the statement number 4 “The school
encourages us to using the voucher” and statement number 5 “The school allows it’s student
to have a promissory note if they can’t pay their account on time” garnering the highest mean
of 3.54 and second highest mean of 3.46.Onyemaechi (2013) state that price is the amount
buyer pays for the service provide and to a large extent influence students enrolment. The
price parents are willing to pay for the services offered needs to be affordable and
commensurate with the educational services provided. The lowest mean of ABM strand is
3.17 described as agree with the statement “The school gives discount to students who have
siblings studying in the same school” It means that the student was not really agree that the
school gives discount to students who have siblings in the same school.
The overall mean of STEM strand is 3.03 and describe as agree. It means that the
students under STEM strand agreed that Transactional Marketing is implemented by Notre
Dame University, specifically in the statement number 4 “The school encourages us to using
the voucher”, statement number 5 “The school allows it’s student to have a promissory note
if they can’t pay their account on time.” and statement number 1 “The school gives discounts
to students who graduated with highest honor” garnering the highest mean of 3.32 and
second highest mean of 3.04. Onyemaechi (2013) state that price is the amount buyer pays
for the service provide and to a large extent influence students enrolment. The price parents
are willing to pay for the services offered needs to be affordable and commensurate with the
educational services provided. The statement number 2 got the lowest mean of 2.67
described as agree from STEM strand.
students.
students under HUMMS strand agreed that Transactional Marketing is implemented by Notre
Dame University, specifically in the statement number 4 “The school encourages us to using
the voucher”, statement number 1 “The school gives discounts to students who graduated
with highest honor” and statement number 5 “The school allows it’s student to have a
promissory note if they can’t pay their account on time” garnering the highest mean of 3.22
and second highest mean of 3.03 . Onyemaechi (2013) state that price is the amount buyer
pays for the service provide and to a large extent influence students enrolment. The price
parents are willing to pay for the services offered needs to be affordable and commensurate
with the educational services provided. The lowest mean of HUMMS strand is 2.90
described as agree with the statement of “The school gives discount to students who are
paying their account in full”.
The overall mean of means is 3.14 describe as agree which means that the three
strands agree that the school implemented Transactional Marketing.
students.
Table 7 Diversity Marketing

(STEM)

1. The school has 3.57 0.65 Strongly 3.59 0.68 Strongly 3.39 0.80 Agree
its own chapel Agree Agree
inside for the
catholics.
2. The school allots 3.60 0.55 Strongly 3.61 0.59 Strongly 3.35 0.85 Agree
time for the Friday Agree Agree
prayer of Muslims.
3. The school has 3.69 0.63 Strongly 3.31 0.68 Strongly 2.24 1.04 Agree
religious education Agree Agree
to strengthen their
faith.
conduct inter
dialogue seminar.
5. The school 3.69 0.68 Strongly 3.51 0.66 Strongly 3.13 0.91 Agree
teaches students to Agree Agree
respect other
religion such as
stopping when
angelus prayer is
ongoing.
Over-all mean 3.60 Strongly 3.44 0.66 Strongly 3.07 Agree

Agree Agree
The table7 shows the types of marketing strategy practiced by Notre Dame University
in Diversity Marketing Strategy. The overall mean of ABM strand is 3.60 and describe as
students.
strongly agree. It means that the students under ABM strand strongly agreed that Diversity
“The school has religious education to strengthen their faith.”, statement number 5 “The
school teaches students to respect other religion such as stopping when angelus prayer is
ongoing.” and statement number 2 “The school allots time for the Friday prayer of Muslims”
garnering the highest mean of 3.69 and second highest mean of 3.60.
According to Debatewise.org (2019) religious Education is a positive subject that can
provides students with moral and ethical ideas that will help to instill good values in them.
Promoting diversity in schools is more than just encouraging students of different
Charlotte,2019). The lowest mean of ABM strand is 3.43 described as agree with the
statement “The school conduct inter dialogue seminar.” It means that the student was not
really agreed to the statement number 4.
The overall mean of STEM strand is 3.44 and described as strongly agree. It means
that the students under STEM strand strongly agreed that Diversity Marketing is
implemented by Notre Dame University, specifically in the statement number 2 “The school
allots time for the Friday prayer of Muslims” and statement number 1 “The school has its
students.
own chapel inside for the Catholics.” garnering the highest mean of 3.61 and second highest
mean of 3.59. One of the main advantages of private school is their freedom to include
religious instruction as part of their elective and required curriculum. Many private schools
have behavioral standards to which students must ascribe. Many private schools place a
special emphasis on community service, mission trips, and calling from god, and even have
as a goal to raise up future Christian leaders(Jim Mhoon, 2017). The statement number 4 got
the lowest mean of 3.20 described as agree from STEM strand.
students under HUMMS strand agreed that Transactional Marketing is implemented by Notre
Dame University, specifically in the statement number 1 “The school has its own chapel
inside for the Catholics” and statement number 2 “The school allots time for the Friday
prayer of Muslims.” garnering the highest mean of 3.39 and second highest mean of 3.35 .
Charlotte, 2019).
students.
The lowest mean of HUMMS strand is 2.24 described as agree with the statement of
“The school has religious education to strengthen their faith”. The overall mean of means is
3.14 describe as agree which means that the three strands agreed that school implemented the
Diversity Marketing.
students.
Table 8 Relationship Marketing

(STEM)

1. The school staff 3.20 0.90 Agree 3.27 0.76 Agree 3.21 0.74 Agree
are friendly.
faculties and staffs
are approachable.
3. The school give 3.20 0.87 Agree 3.21 0.76 Agree 3.16 0.80 Agree
as loyalty award to
those students who
study here from
elementary to
college.
conduct inter
dialogue seminar.
5. The school 3.60 0.65 Strongly 3.54 0.81 Strongly 3.21 0.94 Agree
teaches students to Agree Agree
respect other
religion such as
stopping when
angelus prayer is
ongoing.
University in Relationship Marketing Strategy. The overall mean of ABM strand is 3.33 and
students.
describe as agree. It means that the students under ABM strand agreed that Relationship
“The school teaches students to respect other religion such as stopping when angelus prayer
is ongoing.” Which describe as strongly agree and statement number 2 “The school faculties
and staffs are approachable.” Describe as agree, garnering the highest mean of 3.60 and
second highest mean of 3.46. According to Uchenda, Nwafor and Nwaneri, (2015), it is an
integrated process through which organizations build strong customer relationships and
create value for their customers and for themselves. It simply means the process of
communicating the value of a product or service to customers, for the purpose of selling that
product or service. To educational institutions, it connotes the process of communicating
values and inherent quality service delivery of schools to the customers and prospects for the
purpose of attracting more enrolment. The lowest mean of ABM strand is 3.20 described as
agree specifically the statement 1, 2 and 3.
students under STEM strand agreed that Relationship Marketing is implemented by Notre
Dame University, specifically in the statement number 5 “The school teaches students to
respect other religion such as stopping when angelus prayer is ongoing.” and statement
number 1 “The school staff are friendly.” garnering the highest mean of 3.54 and second
highest mean of 3.27. . According to Uchenda, Nwafor and Nwaneri, (2015), it is an
integrated process through which organizations build strong customer relationships and
create value for their customers and for themselves. It simply means the process of
communicating the value of a product or service to customers, for the purpose of selling that
students.
product or service. To educational institutions, it connotes the process of communicating
values and inherent quality service delivery of schools to the customers and prospects for the
purpose of attracting more enrolment. The statement number 4 got the lowest mean of 3.02
described as agree from STEM strand.
students under HUMMS strand agreed that Relationship Marketing is implemented by Notre
Dame University, specifically in the statement number 1 “The school staff are friendly.” and
statement number 5 “The school teaches students to respect other religion such as stopping
when angelus prayer is ongoing.” and statement number 2 “The school faculties and staffs
are approachable.” garnering the highest mean of 3.21 and second highest mean of 3.19
.According to Centro Escolar University (2017), A school with a friendly, approachable and
ready to help staff does not only value customer service but also lives out the schools
philosophy and core values, a great school should offer an environment that is conducive to
learning. Its also important that the student feel safe in the school. The lowest mean of
HUMMS strand is 3.12 described as agree with the statement of “. The school conduct inter
dialogue seminar”. The overall mean of means is 3.25describe as agree which means the
three strands agree that the school implemented the Relationship Marketing.
students.
Table 9 Paid Advertising as Marketing Strategy
Grade 11 Students

Mathematics (STEM)
1. The school 3.03 0.95 Moderately 2.74 1.05 Moderately 2.92 0.97 Moderately
announces Effective Effective Effective
achievements on
radio
publishes school Effective Effective Effective
activities on the
newspaper
publicize Effective Effective Effective
accomplishments in
the Television
advertises school Effective Effective Effective
success using pay-
per-click advertising
5. The school uses 2.93 1.05 Moderately 2.27 0.95 Slightly 2.70 1.11 Moderately
celebrity as a tool of Effective Effective Effective
promotion
Over-all mean 2.99 Moderately 2.64 Moderately 2.78 Moderately

Effective Effective Effective
Mean of means 2.80- Moderately Effective
This table shows the responses of the students from the different strands on Paid
Advertising as a Marketing Strategy of Notre Dame University.
students.
The over-all mean values obtained from the ABM strand is 2.99 and is interpreted as
Moderately Effective. It means that the students under the ABM strand agreed that Paid
Advertising is a moderately effective marketing strategy of Notre Dame University,
specifically in the statement number 2 “The school publishes school activities on newspaper”
and 1 “The school announces its achievements on radio” garnering the highest mean of 3.21
and 3.03 respectively.
According to Uchenda, Nwafor and Nwaneri (2015), advertising can be carried out
through the media like newspaper, internet, and direct mails, it can also be used to increase
enrollment. Omboi and Mutali (2011) also state that the tool that utilizes email, mail,
catalogue, encourage direct responses to radio and TV in order to reach targeted audiences to
increase sales.
The lowest mean is the statement number 4 “The school advertises school success
using pay-per-click advertising” with a mean of 2.80. It means that some of the students from
the ABM strand identify Paid Advertising as a moderately effective marketing strategy of
Notre Dame University.
The over-all mean values obtained from the STEM strand is 2.64 and is interpreted as
Moderately Effective. It means that the students under the STEM strand agreed that Paid
specifically in the statement number 2 “The school publishes school activities on newspaper”
and 1 “The school announces its achievements on radio” garnering the highest mean of 2.926
students.
increase sales.
The lowest mean is the statement number 5 “The school uses celebrity as a tool of
promotion” with a mean of 2.27. It means that some of the students from the STEM strand
identify Paid Advertising as slightly effective marketing strategy of Notre Dame University.
The over-all mean values obtained from the HUMSS strand is 2.78 and is interpreted
as Moderately Effective. It means that the students under the HUMSS strand agreed that Paid
specifically in the statement number 1 “The school announces achievements on radio” and 3
“The school publicizes its accomplishments on television” garnering the highest mean of
2.92 and 2.86 respectively.
increase sales.
students.
The lowest mean is the statement number 4 “The school advertises school success
using pay-per-click advertisement” with a mean of 2.58. It means that some of the students
from the HUMSS strand identify Paid Advertising as moderately effective marketing strategy
of Notre Dame University.
students.
Table 10 Cause Marketing as Marketing Strategy
Grade 11 Students

Mathematics (STEM)
1. The school helps 3.31 0.58 Moderately 3.08 1.01 Moderately 3.42 0.81 Moderately
the Tulunan Effective Effective Effective
Earthquake victims
2. The school has a 3.03 0.81 Moderately 3.13 0.84 Moderately 3.04 0.85 Moderately
run-for-a-cause Effective Effective Effective
activity
3. The school has a 3.33 0.78 Moderately 3.39 0.84 Moderately 3.22 0.89 Moderately
charity donation Effective Effective Effective
activity
faculties, staffs, and Effective Effective Effective
students who
encountered different
calamities
the fire victims Effective Effective Effective

The table shows the responses of the students on Cause Marketing as a marketing
strategy of Notre Dame University.
Moderately Effective. It means that the students under the ABM strand agreed that Cause
students.
Marketing is a moderately effective marketing strategy of Notre Dame University,
specifically in the statement number 3 “The school has a charity donation activity” and 5
“The school helps the fire victims” garnering the highest mean of 3.39 and 3.35 respectively.
According to Molly St. Louise (2009), Corporation donation can allow companies to
take active interest in their own communities and can also lead to a huge boost in Employee
morale.
The lowest mean is the statement number 2 “The school has a run-for-a-cause
activity” with a mean of 3.03. It means that some of the students from the ABM strand
identify Cause Marketing as moderately effective marketing strategy of Notre Dame
University.
Moderately Effective. It means that the students under the STEM strand agreed that Cause
specifically in the statement number 3 “The school has a charity donation activity” and 5
“The school helps the fire victims” garnering the highest mean of 3.39 and 3.35 respectively.
According to Molly St. Louise(2009) Corporation donation can allow companies to
morale. The lowest mean is the statement number 1 “The school helps the victims of the
Tulunan Earthquake” with a mean of 3.08. It means that some of the students from the STEM
strand identify Cause Marketing as moderately effective marketing strategy of Notre Dame
University.
students.
as Moderately Effective. It means that the students under the HUMSS strand agreed that
Cause Marketing is a moderately effective marketing strategy of Notre Dame University,
specifically in the statement number 1 “The school helps the victims of Tulunan Earthquake”
and 5 “The school helps the fire victims” garnering the highest mean of 3.42 and 3.32
respectively.
According to Molly St. Louise (2009), Corporation donation can allow companies to
morale.
The lowest mean is the statement number 2 “The school has a run-for-a-cause
activity” with a mean of 3.04. It means that some of the students from the HUMSS strand
identify Cause Marketing as moderately effective marketing strategy of Notre Dame
University.
students.
Table 11 Word of Mouth as Marketing Strategy
Grade 11 Students

Mathematics (STEM)
1. The school visits 3.40 0.67 Moderately 3.10 0.85 Moderately 3.45 0.61 Moderately
different institutes to Effective Effective Effective
promote the school
and its different
activities
2. I chose Notre Dame 3.17 0.93 Moderately 3.02 0.86 Moderately 3.16 0.77 Moderately
University because of Effective Effective Effective
the influence of my
friends who says the
school is excellent.
the influence of my
parents
the influence of other
people
University because it Effective Effective Effective
is a school of
character and
excellence

Mean of means 3.15 - Moderately Effective
students.
The table shows the responses of the students on Word of Mouth as a marketing
Moderately Effective. It means that the students under the ABM strand agreed that Word of
Mouth is a moderately effective marketing strategy of Notre Dame University, specifically in
the statement number 3 “I chose Notre Dame University because of the influence of my
parents” and 1 “The school visits different institutes to promote the school and its different
activities” garnering the highest mean of 3.41 and 3.40 respectively.
Kotler and Keller (2009) identify three note worthy characteristics of word of mouth
as means of awareness or marketing a business: the first being that it is credible because
people trust others they know and respect, secondly word of mouth may be a very intimate
dialogue that reflect the personal facts, opinion and experiences and it occurs when people
want it to and when they are most interested, and it often follows noteworthy or meaningful
events or experience of customer.
The lowest mean is the statement number 4 “I chose Notre Dame University because
of the influence of other people” with a mean of 2.89. It means that some of the students
from the ABM strand identify Word of Mouth as moderately effective marketing strategy of
Moderately Effective. It means that the students under the STEM strand agreed that Word of
Mouth is a moderately effective marketing strategy of Notre Dame University, specifically in
students.
the statement number 5 “I chose Notre Dame University because it is a school of character
and excellence” and 1 “The school visits different institutes to promote the school and its
different activities” garnering the highest mean of 3.31 and 3.10 respectively. These
implication agree to the study of (Bowen et al.,2012) which states that advertising using an
institution web site, encouraging word-of-mouth, career fair involvement, open day on
campus and alumni support are marketing strategies that can offer opportunity to attract and
increase enrollment of students.
from the STEM strand identify Word of Mouth as moderately effective marketing strategy of
Word of Mouth moderately effective marketing strategy of Notre Dame University,
specifically in the statement number 1 “The school visits different institutes to promote the
school and its different activities and 5 “I chose Notre Dame University because it is a school
of character and excellence” garnering the highest mean of 3.41 and 3.40 respectively.
Kotler and Keller (2009) states the characteristics of word of mouth as a means of
awareness or marketing a business are word of mouth may be a very intimate dialogue that
reflect the personal facts, opinion and experiences and it occurs when people want it to and
when they are most interested, and it often follows noteworthy or meaningful events or
experience of customer.
students.
from the HUMSS strand identify Word of Mouth as moderately effective marketing strategy
students.
Table 12. Internet Marketing as Marketing Strategy
Grade 11 Students

Mathematics (STEM)
advertises the Effective Effective Effective
achievements on
facebook
announces its Effective Effective Effective
accomplishments on
twitter
3. The school informs 3.19 0.86 Moderately 3.14 0.75 Moderately 3.06 0.98 Moderately
the people about the Effective Effective Effective
activities conducted
by the school on
facebook
4. The school uses 3.28 0.84 Moderately 3.12 0.82 Moderately 3.10 0.95 Moderately
facebook to publicize Effective Effective Effective
their passers
5. The school posts 3.27 0.88 Moderately 2.86 0.97 Moderately 3.10 0.70 Moderately
articles and pictures of Effective Effective Effective
their facilities on
social media
Over-all mean 3.24 Moderately .2.90 Moderately 3.11 Moderately

The table reveals the responses of the students from different strands on Internet
Marketing as a Marketing Strategy of Notre Dame University. The over-all mean values
students.
obtained from the ABM strand is 3.24 and is interpreted as Moderately Effective. It means
that the students under the ABM strand agreed that Internet Marketing is a moderately
effective marketing strategy of Notre Dame University, specifically in the statement number
1 “The school advertises the achievements on facebook” and 4 “The school uses Facebook
to publicize their passers” garnering the highest mean of 3.40 and 3.19 respectively.
Kennedy (2014) noted that the target of parents today belongs to a generation that is
media that could be a adopted by educational institution as a marketings means include
facebooks, instragram, YouTube and etc.
The lowest mean is the statement number 2 “The school announces its
accomplishments on twitter” with a mean of 3.06 It means that some of the students from the
ABM strand identify Internet Marketing as moderately effective marketing strategy of Notre
Dame University.
Moderately Effective. It means that the students under the STEM strand agreed that Internet
specifically in the statement number 1 “The school advertises the achievements on facebook”
and 3 “The school informs the people about the activities conducted by the school on
facebook” garnering the highest mean of 3.39 and 3.14 respectively. .
students.
According to The Chalk Team (2019) Getting a social media account and posting
exciting events students accomplishment, announcements and anything else to build a brand
of your school can encourage students and staff to get involved and share their excitement for
school that can increased the students enrollees.
The lowest mean is the statement number 5 “The school posts articles and pictures of
their facilities on social media ” with a mean of 2.86 It means that some of the students from
the STEM strand identify Internet Marketing as moderately effective marketing strategy of
Internet Marketing is a moderately effective marketing strategy of Notre Dame University,
specifically in the statement number 1 “The school advertises the achievements on facebook”
, 4 “The school uses facebook to publicize their passers ” and 5 “The school posts articles
and pictures of their facilities on social media”0 garnering the highest mean of 3.27, 3.10,
Kennedy (2014) noted that the target of parents today belongs to a generation that is
media that could be a adopted by educational institution as a marketings means include
facebooks, instragram, YouTube and etc.
students.
The lowest mean is the statement number 2 “The school announces its
accomplishments on twitter” with a mean of 3.04. It means that some of the students from the
HUMSS strand identify Internet Marketing as moderately effective marketing strategy of
students.
Table 13 Transactional Marketing as Marketing Strategy
Grade 11 Students

Mathematics (STEM)
1. The school gives 3.35 0.71 Moderately 3.26 0.85 Moderately 3.20 0.73 Moderately
discount to students Effective Effective Effective
who graduated with
highest honor
discount to students Effective Effective Effective
who have siblings
studying in the same
school
discounts to students Effective Effective Effective
who are paying their
account in full
4. The school 3.55 0.63 Very Effective 3.37 0.78 Moderately 3.30 0.73 Moderately
encourages us to Effective Effective
enroll using the
voucher
5. The school allows 3.37 0.60 Moderately 3.32 0.87 Moderately 3.42 0.71 Moderately
its students to have a Effective Effective Effective
promissory note if
they can’t pay their
account on time.
Over-all mean 3.34 Moderately .2.18 Moderately 3.15 Moderately

students.
The table reveals the responses of the students from different strands on Transactional
Marketing as a Marketing Strategy of Notre Dame University.
Moderately Effective. It means that the students under the ABM strand agreed that
Transactional Marketing is a moderately effective marketing strategy of Notre Dame
University, specifically in the statement number 4 “The school encourages us to enroll using
the voucher” and 5 “The school allows its students to have a promissory note if they can’t
pay their account on time” garnering the highest mean of 3.55 and 3.37 and are determined as
very effective and moderately effective respectively.
Onyemaechi (2013), states that price is the amount buyer pays for the service provide
and to a large extent influence students enrolment. The price parents are willing to pay for
the services offered needs to be affordable and commensurate with the educational services
provided.
The lowest mean is the statement number 3 “The school discounts to students who
are paying their account in full” with a mean of 3.13 It means that some of the students from
the ABM strand identify Transactional Marketing as moderately effective marketing strategy
Moderately Effective. It means that the students under the STEM strand agreed that
University, specifically in the statement number 4 “The school encourages us to enroll using
students.
the voucher” and 5 “The school allows its students to have a promissory note if they can’t
pay their account on time” garnering the highest mean of 3.37 and 3.32 respectively.
Onyemaechi (2013, states that price is the amount buyer pays for the service provide
provided.
The lowest means are the statements number 3 “The school discounts to students who
are paying their account in full” and 2 “The school gives discount to students who have
siblings studying in the same school”, the two have the same mean of 3.13 It means that
some of the students from the STEM strand identify Transactional Marketing as moderately
effective marketing strategy of Notre Dame University.
University, specifically in the statement number 5 “The school allows its students to have a
promissory note if they can’t pay their account on time” and 4 “The school encourages us to
enroll using the voucher” garnering the highest mean of 3.42 and 3.30 respectively.
students.
Onyemaechi (2013), states that price is the amount buyer pays for the service provide
provided.
The lowest mean is the statements number 3 “The school discounts to students who are
paying their account in full” with a mean of 2.76 It means that some of the students from the
HUMSS strand identify Transactional Marketing as moderately effective marketing strategy
students.
Table 14 Diversity Marketing as Marketing Strategy
Grade 11 Students

Mathematics (STEM)
1. The school has its 3.41 0.74 Moderately 3.60 0.70 Very Effective 3.76 0.43 Very Effective
own church for the Effective
Catholics
2. The school allots 3.51 0.56 Very Effective 3.64 0.63 Very Effective 3.60 0.61 Very Effective
time for the Friday
prayer of muslims.
3. The school has 3.49 0.75 Moderately 3.57 0.73 Very Effective 3.58 0.61 Very Effective
religious education to Effective
strengthen their faith
4. The school 3.50 0.62 Very Effective 3.20 0.83 Moderately 3.37 0.76 Moderately
conducts an inter Effective Effective
dialogue seminar
5. The school teaches 3.60 0.69 Very Effective 3.43 0.70 Moderately 3.37 0.89 Moderately
students to respect Effective Effective
other religion such as
stopping when
angelus prayer is
ongoing.
Over-all mean 3.50 Very Effective .3.49 Very Effective 3.66 Very Effective
Mean of means 3.55 - Very Effective
The table shows the responses of the student on Diversity Marketing as a marketing
Very Effective. It means that the students under the ABM strand agreed that Diversity
students.
Marketing is a Very effective marketing strategy of Notre Dame University, specifically in
the statement number 5 “The school teaches students to respect other religion such as
stopping when angelus prayer is ongoing” and 4 “The school conducts an inter dialogue
seminar” garnering the highest mean of 3.60 and 3.50 respectively.
According to Debatewise.org (2019), Religious Education is a positive subject that
can provides students with moral and ethical ideas that will help to instill good values in
them. Promoting diversity in schools is more than just encouraging students of different
Charlotte, 2019).
The lowest mean is the statement number 1 “The school has its own church for the
Catholics” with a mean of 3.41 It means that some of the students from the ABM strand
identifies Diversity Marketing as Very effective marketing strategy of Notre Dame
University.
The over-all mean values obtained from the STEM strand is 3.49 and is
interpreted as Very Effective. It means that the students under the STEM strand agreed that
Diversity Marketing is a moderately effective marketing strategy of Notre Dame University,
specifically in the statement number 2 “The school allots time for the Friday prayer of
students.
Muslims” and 1 “The school has its own church fort the Catholics” garnering the highest
mean of 3.64 and 3.60 respectively.
One of the main advantages of private school is their freedom to include religious
instruction as part of their elective and required curriculum. Many private schools have
behavioral standards to which students must ascribe. Many private schools place a special
emphasis on community service, mission trips, and calling from god, and even have as a goal
to raise up future Christian leaders. Even so, it is important to remember that enrolling
children in a private school is no substitute for parent involvement and diligence (Jim
Mhoon, 2017)
The lowest mean is the statement number 4 “The school conducts an inter dialogue
seminar” with a mean of 3.20 It means that some of the students from the STEM strand
identify Diversity Marketing as Very effective marketing strategy of Notre Dame University.
The over-all mean values obtained from the HUMSS strand is 3.66 and is
interpreted as Very Effective. It means that the students under the HUMSS strand agreed that
Diversity Marketing is a moderately effective marketing strategy of Notre Dame University,
specifically in the statement number 1 “The school has its own church fort the Catholics” and
2 “The school allots time for the Friday prayer of Muslims” garnering the highest mean of
3.76 and 3.60 respectively.
students.
Charlotte, 2019).
The lowest mean is the statement number 3 “The school has religious education to
strengthen their faith ” with a mean of 3.58 It means that some of the students from the
HUMSS strand identify Diversity Marketing as Very effective marketing strategy of Notre
Dame University.
students.
Table 15 Relationship as Marketing Strategy
Grade 11 Students

Mathematics (STEM)
Marketing Mean SD Interpretation Mean SD Interpretation Mean SD Interpretation

Strategies
1. The school staffs 3.21 0.86 Moderately 3.19 0.85 Moderately 3.40 0.79 Moderately
are friendly Effective Effective Effective
2. The school faculties 3.42 0.56 Moderately 3.40 1.00 Moderately 3.17 0.81 Moderately
and staffs are Effective Effective Effective
approachable
loyalty award to those Effective Effective Effective
students who study
here from elementary
to college
conducts an inter Effective Effective Effective
dialogue seminar
5. The school teaches 3.45 0.57 Moderately 3.45 0.87 Moderately 3.52 0.71 Very Effective
students to respect Effective Effective
other religion such as
stopping when angelus
prayer is ongoing.

students.
The table shows the responses of the student on Relationship Marketing as a
marketing strategy of Notre Dame University.
Moderately Effective. It means that the students under the ABM strand agreed that
Relationship Marketing is a moderately effective marketing strategy of Notre Dame
University, specifically in the statement number 5 “The school teaches students to respect
other religion such as stopping when angelus prayer is ongoing” and 2 “The school faculties
and staffs are approachable” garnering the highest mean of 3.45 and 3.42 respectively.
According to Centro Escolar University (2017), look for a school with friendly,
approachable and ready to help staff. Gauge the attitude of the personnel who will entertain
you while inquiring. A school with approachable staff does not only value customer service
but also lives out the school’s philosophy and core values.
Ever entered a place which feels like home? Look for that homey and comfy feeling while
looking for a school. A great school should offer an environment that is conducive to
learning. It’s also important that the student feels safe in the school.
The lowest mean is the statement number 3 “The school gives loyalty award to those
students who study here from elementary to college” with a mean of 3.10 It means that some
of the students from the ABM strand identify Relationship Marketing as moderately effective
marketing strategy of Notre Dame University.
Moderately Effective. It means that the students under the STEM strand agreed that
students.
University, specifically in the statement number 5 ““The school teaches students to respect
other religion such as stopping when angelus prayer is ongoing” and 2 “The school faculties
and staffs are approachable” garnering the highest mean of 3.45 and 3.40 respectively.
According to Centro Escolar University (2017), look for a school with friendly,
but also lives out the school’s philosophy and core values. Ever entered a place which feels
like home? Look for that homey and comfy feeling while looking for a school. A great
school should offer an environment that is conducive to learning. It’s also important that the
student feels safe in the school.
The lowest mean is the statement number 3 “The school gives loyalty award to those
students who study here from elementary to college” with a mean of 3.18 It means that some
of the students from the STEM strand identify Relationship Marketing as moderately
effective marketing strategy of Notre Dame University.
University, specifically in the statement number 5 “The school teaches students to respect
other religion such as stopping when angelus prayer is ongoing” and 1“The school staffs are
friendly” garnering the highest mean of 3.52 and 3.40 respectively.
students.
According to Centro Escolar University(2017), look for a school with friendly,
but also lives out the school’s philosophy and core values. Ever entered a place which feels
like home? Look for that homey and comfy feeling while looking for a school. A great
school should offer an environment that is conducive to learning. It’s also important that the
student feels safe in the school.
The lowest mean is the statement number 4 “The school conducts inter dialogue
seminar” with a mean of 3.13 It means that some of the students from the HUMSS strand
identify Relationship Marketing as moderately effective marketing strategy of Notre Dame
University.
students.
Table 16
Strand Sum of Mean Df F p Interpretation Decision

Square Square
(ABM, STEM, s
&HUMSS)
Between
0.155 0.078 2
groups
Within groups 1.172 0.065 18
Total 1.327 1.2 0.326 Not significant Accepted
Table shows the obtained F-value is 1.2 with degrees of freedom (df) 2,18. The p-
value is 0.326. The result is not significant at p<0.05. Hence, the null hypothesis is accepted.
This means that the perception of ABM, STEM, and HUMSS on the marketing strategies
practiced by Notre Dame University is almost the same. There is no significant difference on
the perception of ABM, STEM, and HUMSS on the effectiveness of marketing strategies
practiced by Notre Dame University.
Table 17
Strand Sum of Mean df F p Interpretation Decision

Square Square
(ABM, STEM, s
&HUMSS)
Between
0.051 0.025 2
groups
Within groups 0.868 0.048 18
Total 0.918 20 0.528 0.598 Not significant Accepted
students.
Table shows that the obtained F-value is 0.528 with degrees of freedom (df) 2,18. The p-
value is 0.598. The result is not significant at p<0.05. Hence, the null hypothesis is accepted.
This means that the perception of ABM, STEM, and HUMSS on the level of effectiveness of
marketing strategies practiced by Notre Dame University is almost the same.
students.
CHAPTER IV
SUMMARY OF FINDINGS, CONCLUSION, AND RECOMMENDATION
The summary of the findings, conclusion, as well as recommendations will be
presented on this chapter.
Summary of Findings
1.A total of 160 respondents were chosen using the Stratified Sampling Technique
where 39 students were from the Accountancy, Business, and Management (ABM) strand, 56
students were from the Science, Technology, Engineering, and Mathematics (STEM) strand,
and 69 students were from the Humanities and Social Sciences (HUMSS) strand. 8-9
respondents were chosen from each section of all the strands.
2.The respondents from the ABM strand agreed that Notre Dame University uses
Paid Advertising, Cause Marketing, Word of mouth, Internet Marketing, Transactional
Marketing, and Relationship Marketing. They also strongly agreed that Diversity Marketing
is practiced by Notre Dame University as a marketing strategy. The Respondents from the
STEM strand agreed that Notre Dame University practices Paid Advertising, Cause
Marketing, Word of mouth, Internet Marketing, Transactional Marketing, and Relationship
Marketing as a marketing strategy and strongly agreed that Diversity Marketing is practiced
by the school. The Respondents from the HUMSS strand agreed to all the seven marketing
strategy as a marketing strategy practiced by Notre Dame University.
3. The Respondents from the ABM strand identifies Paid Advertising, Cause

students.
Marketing as a moderately effective marketing strategy of Notre Dame University while
Diversity Marketing is identify as a very effective marketing strategy of Notre Dame
University. The Respondents from the STEM strand identifies Paid Advertising, Cause
Diversity Marketing is identified as a very effective marketing strategy of Notre Dame
University. The Respondents from the HUMSS strand identifies Paid Advertising, Cause
Diversity Marketing is identified as a very effective marketing strategy of Notre Dame
University.
4. the ABM, STEM and HUMSS, in terms of the type of marketing strategy
practiced by Notre Dame University, it is determined that there is no significant difference
between the three strand. Hence, their responses are almost the same for the perception of the
ABM, STEM, and HUMSS, in terms of the level of effectiveness of the marketing strategies
practiced by the Notre Dame University, it is determined also that there is no significant
difference between the three strands. Thus, there is no variations on their responses.
students.
Conclusion
The Researchers concluded that the entire Academic strand agrees that Notre Dame
University practices the seven marketing strategies. The marketing strategies used by Notre
Dame University had a great impact to the students’ population.
Thus the school must be creative in the strategies to be used in marketing so that the
students will be oriented and aware about the school they will enroll.
Recommendation
The researchers recommend the following:
1. The Notre Dame University must improve the current marketing strategies they are
practicing and also to come up with a new strategy.
2. The Notre Dame University Senior High School administrators, the findings will help
them to determine an effective marketing strategy to increase the students population.
3. The Business owners must utilized the data gathered for decision making on what
marketing strategy is more appropriate to captures the market.
Recommendation for Further Study
The researchers would like to recommend the following for further study.
1. Marketing Strategy used by the Junior High School
2. The Relationship between Marketing Strategy and School Population
3. Same study to be conducted in all schools in Cotabato City.
students.
REFERENCES
Bowen et.,al(2012). Marketing Strategies and Students’ Enrollment in Private Secondary
Schools in Calabar Municipality Marketing, Cross River State, Nigeria.
Retrieved from https://files.eric.ed.gov>fullt...PDFmarketing-strategies-and-
students’-enrolement-in-private-secondary-schools
Debatewise.org (2019). Religious education should be a part of the curriculum.
Retreived from https://Debatewise.org/debate
Essay, UK. (November 2018). Difference Between Transactional Marketing And
Relationship
Marketing Marketing Essay. Retrieved from
https://www.ukessays.com/essays/marketing/difference-between-transactional-
marketing-and-relationship-marketing-marketing-essay.php?vref=1
Jim Mhoon (2007). Private Schools-focus on the family
Retrieved from https://www.focusonthefamily.com
Kennedy (2014). Marketing Strategies and Students’ Enrollment in Private Secondary
students.
Kotler and Keller (2009).Marketing Strategies and Students’ Enrollment in Private
Secondary Schools in Calabar Municipality Marketing, Cross River State, Nigeria.
Mayhew(2019). Managing Diversity in the workplace
Retrived from https://dameanusabun.blogspot.com/2019/10/managing-diversity-in-
workplace.html?m=1
Molly St. Louise. (2009). 4 Ways that supporting charity is good for business.
Retrieved from https://www.inc.com/molly-reynolds/4-ways-that-supporting-charity-
is-good-for-business.html
Mcmillen (2016). Word of Mouth Marketing: Building a strategy that really works
Retrieved from https://www.yotpo.com/blog/word-of-mouth-marketing
Omboi and Mutali. (2015). Marketing Strategies and Students’ Enrollment in
Private Secondary Schools in Calabar Municipality, Cross River State, Nigeria.
Onyemaechi(2013). Marketing Strategies and Students’ Enrollment in Private Secondary
students.
Queens University of Charlotte (2019). The benefits of diversity in schools
Retrieved from https://online.queens.edu/online-programs/medl/resources/benefits-of-
diversity-in-schools
The Chalk team (2019). The secret to increasing private school enrollment
Retrieved from https://www.chalk.com/resources/increase-private-school-enrollment/
Uchenda, Nwafor, and Nwaneri. (2015). Marketing Strategies and Students’ Enrollment in
Private Secondary Schools in Calabar Municipality, Cross River State, Nigeria.
Yodiz.com (2016). 8 Types of marketing strategies and definition
Retrieved from https://www.yodiz.com/blog/
students.

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Notre Dame University

Senior High school

EFFECTIVE MARKETING STRATEGIES OF NOTRE DAME UNIVERSITY AS

Fatima Diana P. Patta

the business world that contributed to its success.

overall growth of the firm.

the marketing strategy.

essential to the study.

what the business wants to achieve.

advantage the company holds over the rival businesses.

mouth Marketing, Internet Marketing, Undercover Marketing, Transactional Marketing,

Diversity Marketing, and Relationship Marketing (Yodiz.com, 2016)

According to Yodiz.com (2016), Paid Advertising is a type of marketing includes

kind of advertising that you have to pay for.

In addition , Marthinusen (2019) stated that four benefits of paid advertising;

audiences to increase sales.

cause is 87 percent according to Cone Cause Evolution.”, marketingschool.org (2012) added.

McMillen (2016) defined word of mouth advertising as the process of actively

the number 1 way people make choices about brands.”

Kotler and Keller (2009) state noteworthy characteristics of word of mouth as a

According to Bowen et al.,(2012), advertising using an institution web site,

Internet Marketing or Online Marketing is becoming the basic needs of a company

Facebooks, Instragram, YouTube and etc.

school that can increased the students enrollees.

On the other hand, transactional Marketing is completely focused on making sales

(www.ukessays.com). Yodiz.com (2016) defined transactional marketing as a strategy that

shopping, and build traffic on normally slow days (Angilleri, 2014)

reduced profit margins.

audience by customizing and integrating different marketing strategies (Yodiz.com, 2016), it

Diversity Marketing also includes promoting a product or a service by adopting their

Cultural diversity in the workplace is very important. According to Reynolds (2019),

for personal and professional growth.

building a great reputation for the company.

According to Debatewise. org(2019), religious Education is a positive subject that

to raise up future Christian leaders (Jim Mhoon, 2017).

A company or a business should ensure a harmonious relationship with their

relationship with customers is the Relationship marketing.

In the Philippines, relationship marketing is quiet popular especially to those small

business or the company.

Relationship marketing is actually one of the effective marketing strategy as trust is

between individuals (Libraray of Congress [Hays,2018]

According to Uchenda, Nwafor and Nwaneri, (2015), it is an integrated process

According to Centro Escolar University (2017), A school with a friendly,

Indpendent Variable Dependent Variable

Marketing Strategies Practiced by

Profile of the Respondents

Effectiveness of Marketing Strategies

Figure 1.1 Shows the Schematic Diagram of the study

Dependent Variable is the Perception of Notre Dame University Grade 11 students.

answer the following question:

1. What is the profile of the respondents in terms of strand?

2. What are the marketing strategies practiced by Notre Dame University?

on the marketing strategies practiced by Notre Dame University?

effectiveness of marketing strategies practiced by Notre Dame University?

The researchers would like to present the hypothesis of the study.

students on the marketing strategies practiced by Notre Dame University.

students on the marketing strategies practiced by Notre Dame University.

on the effectiveness of marketing strategies practiced by Notre Dame University.

the effectiveness of marketing strategies practiced by Notre Dame University.

Significance of the study

If this study would be successful, it will be beneficial to the following:

effective marketing strategies that a business should use in attracting customers. As an