CONTENTS

CHAPTER TITLE PAGE

First Page

Declaration of the Student

Certificate from the Company

Certificate from KSM

Acknowledgement

Table of Contents

List of Tables

List of Figures

1.0 Industrial Analysis 1

1.1. Market size 1

1.2. Competitive analysis 1

1.3. Demographic issues 1

1.4. Economic issues 1

1.5. Industry trends 1

1.6. Laws or legal issues 1

1.7. Ecological issues 2

1.8. Technology issues 2

1.9. Barriers to entry in the industry 2

1.10. Factors that make the industry attractive 2

2.0 Company Profile 3

2.1 Vision Statement 3
 2.2 Mission Statement 3
2.3 Quality Assurance 4
2.4 Objectives 4
2.5 Infrastructure 4
2.6 Product Handling 5

3.0 Operation Department 6

3.1 Export Division 6

3.1.1 Bill of Lading 8

3.1.2 Various types of documents required 10

3.1.3 Procedure of letter of credit 12

3.1.4 Preferential schemes 13

3.1.5 Shipping bill 14

3.1.6 Invoice 14

3.1.7 Commercial invoice 14

3.1.8 Packaging list 15

3.1.9 Start-up to exports 15

3.1.10 Stages in export 16

3.1.11 Documents to be sent with cargo 17

3.1.12 Documents needed for filling shipping bill 18

3.1.13 FCL, LCL, CY and CFS 19

3.1.14 Schemes for exporter 21

3.1.15 Types of freight charge 23

 3.2 Import Division 23

3.2.1 Import Division 25

3.2.2 Steps in Importing Cargo 25

3.2.3 Steamer Agency 25

3.3 Transportation Division 26

3.4 Fumigation Division 26

3.4.1 Fumigation services 27

3.4.2 General PEST Control 27

3.4.2 Terminate Control Treatment 27

4.0 Marketing Department 28

4.1 Production concept 28

4.2 Product concept 28

4.3 Selling concept 29

4.4 Marketing concept 29

4.5 Customer concept 29
4.6 Social Marketing Concept 29
4.7 Marketing tactics 29
4.8 Target segment 30
4.9 Positioning Strategies 30
4.10 Marketing plan 30
4.11 Distribution functions 31
4.12 Promotion functions 31
4.13 Customer Perception 31
4.13.1 Sensory Perception 32
4.13.2 Factors affecting Sensory Perception 32
 4.13.3 Factors influencing Gestalt Perception 32
4.0 Finance Department 33
4.1 Role of Finance Department 33

4.2 Bank o India 33

4.3 Tally Software 33

4.4 Capital Structure 34

4.5 Calculation of Depreciation 34

4.6 Accounting Period 35

4.7 Tax 36

4.8 Gratuity 36

4.9 Provident Fund 36

5.0 Human Resource Department 37

5.1 Induction Program 37

5.2 Training and Development 37

5.3 Recreational Facilities 38

5.4 Employee Discipline 38

5.5 Grievance Handling 39

5.6 Welfare Benefits 39

5.7 CSR Activities 39

5.8 List of records 40

5.9 Organisation Chart 41

6.0 Custom House Agency 42

 6.1 Functions Department 43

6.2 Liner Specification 45

6.3 Document’s needed 46

6.4 Payment of Containers 46

6.5 Codes 47

6.6 Freight Forwarding 48

6.7 Sector of Trade 48

6.8 Online Booking 49

6.9 Safe of the Exporter 49

6.10 Registration to bank certificate 50

6.11 Transfer of Money 50

8.0 Analytical Reflection 53

8.1 SWOT analysis 53

8.2 STP Analysis 54

8.3 PEST analysis 55

9.0 Conclusion 56

10.0 Appendix 57

10.1 Process of CHA chart 57

10.2 Work Diary 59

10.3 Rating Scale in HRD 61

10.4 Organisation Structure 63

 LIST OF FIGURES

CHAPTER TITLE PAGE

2.1.2 Letter of Credit 12

2.1.13 Export vs Import 20

5.9 Organisation Chart 41

6.0 Custom 43

10.1 Process of CHA 57

10.4 Organisation Structure 63

LIST OF TABLES

CHAPTER TITLE PAGE

5.9 Authority and Responsibility 41

6.1 Difference between Ports 44

6.1 Difference between Export and Import 44

10.2 Work Diary 59

10.3 Rating Scale in HRD 61