1) Market research

it is very important part of marketing management it helps in making the actual

decisions. It teaches the manager the main 8 research methods that are used by the
life. This article describes how one should take decisions and what are steps to
identify any problem and take decision. There is sequence on which I can work the
first step is to identify the marketing problem than second step is to diagnose
marketing problem than the third step is to evaluate alternate marketing strategies and
the last step is to monitor subsequent performance and indicate any need for the
changes this whole process is important for me as according to this step I can evaluate
any decision. With the help of this data I understood how to collect the data and after
that how to analyze the data. This article helps me to find out from the available
information which is useful and which is not. it helps in taking the decision the way of
presenting the formed results of the research to the members of the management team
of the company.