Sales Outsourcing: The new Boon to markets

Do you ever think about why many startups have been running into losses? Have you ever
thought about what is distinguishing in being a successful business from running a business into
losses?

The answer to these questions comes with their sales function. So what do we mean by sales
function and how could it decide the future of a business.? What's the role of sales outsourcing
in making up this sale function. This blog post could give you a keen understanding of these
varied concepts regarding sales outsourcing.

Sales outsourcing:

Sales outsourcing allows you to take advantage of untapped opportunities by leveraging

additional salespeople through an outsourcing partnership.it can also be simply defined as the
practice of having an external company become a virtual sales force for you. As you focus on an
inside sales model, these sales outsourcing can work for any company under any
circumstances.

It is differentiated from the value-added resale in the usage of a “shared risk” model. This
finance model requires both the client and the sales entity to invest in this actual sales program
– it is this “shared” risk that makes sales outsourcing really work.

Sales outsourcing can also be explained as business delegates parts of the sales process to
outside individuals or agencies in order to enrich their brands or to raise up their sales.

Reasons for outsourcing:

● No prior knowledge of Sales functions :

Lack of expertise over the recent strategies of the markets could lead you to the unsuccessful
results. Most of the business startups are losing their pace because of no proper guidance in
creating their sales functions.

● Cost efficiency:
Your business starts to deteriorate when investments are higher than the profits you gained
from it. Your revenue gives you the means of growth in your business. So for generating sales,
you must focus on consistent sales.
Outsourcing supports you with :

● Wide Market Range:

Outsourcing sales can help you target new and international markets, support new product and
service rollouts, and provide expertise within a specific industry focus.

From an operational standpoint with a pragmatic point of view, a sales outsourcing company
can help you leapfrog technology constraints and break out of worn-out sales functions within
the organization, to better implement omnichannel and data analytics best practices.

● Increase profits and revenues :

Companies can maximize all sales opportunities and increase revenue by leveraging an
outsourcer’s data insights platform. Customer data and analytics can help create statistical
models that can be used to identify the best customers and prospects along with developing an
effective touch cadence throughout the customer lifecycle.

● lowers the cost of sales :

Inside sales teams are less expensive than onboarding and staffing field sales staff. Industry
estimates reveal that each customer contact with an inside salesperson might cost a company
$25 to $30 compared with $300 to $500 for a field salesperson, including travel expenses and
company benefits. Outsourcing the inside sales function enables sales leaders to slash
overhead costs while expanding sales coverage.
 ● omnichannel customer engagement :

Many sales leaders are just beginning to recognize the engagement opportunities that
messaging and chat can create with customers and prospects. Companies that lean on
outsourced partners with proven digital engagement skills among their sales reps can achieve
dramatic results in improving the unit volume and Net Promoter Score (NPS) by connecting with
customers who prefer to use the chat.

● Overcome the technology constraints

Investing in the latest tools is one thing. Having the knowledge and expertise to leverage those
tools is another. It’s not just about having the tools, it’s about knowing how to get the most value
out of them. That's why you need sales professionals who are experts at cutting edge sales and
analytics tools.

Companies can save time and achieve time-to-market benefits by outsourcing to a partner with
state-of-the-art data and technology environments. For example, companies can benefit from
the use of an outsourced partner’s analytics tools. Data analytics can provide salespeople many
insights, such as the best time to call a customer or to extend an offer. Also, artificial intelligence
combined with analytics can help sales leaders analyze thousands of data points.
● A prototype of your sales function:
Providing a litmus test to compare internal sales resources. Our inside sales team will be on the
front lines and will report valuable market research back to you. It's better to have the test
without an actual entry in the real world.

● Technical Tools strengthens your company:

Improved ROI as opposed to building or extending an internal force. Building a sales force is
expensive, utilizing the tools of an outsourced sales firm is almost turn-key.

● Building Markets :

Ability to access markets unavailable to the client. Outsourcing can have vast sales experience
in numerous industries and verticals and can leverage those relationships for you.

Sales outsourcing firms provide accountability regarding all sales results and activities while
representing the brand of the client. The sales representatives are held to daily, weekly, monthly
and yearly goals based on both ACTIVITY and PRODUCTIVITY.

These outsourcing services include:

● Inbound lead generation agencies (content marketing, social selling, SEO experts)

● Sourcing services (identifying and prequalifying named target companies and real buyer
personas according to your ICP)

● Outbound lead generation agencies (cold calling and email prospecting

 ● SDR services (sales development) to qualify, follow up and nurture leads by email and
phone and to discover sales opportunities for your own account executives (AE).

When to stop Outsourcing

● Doing outsourcing as a side bet:

Don’t outsource parts of your sales if your other sales functions are not committed to it. Because
not following up with calls after emails or not doing a technical workshop after a demo will hurt
your business. You don’t want that kind of bad reputation.

● No product/market fit:

We’ve seen companies with very nice products and glossy sales materials without a
product/market fit. They’ve already tried out many different approaches in their sales motion but
always ended up with prospects that say: “Your product looks really cool but currently our top
problems are in other areas where your product doesn’t help. Let me get back to you in X
months.” You’ve heard that too?

There’s not a lot you can do here except pivot to a completely new direction.
That’s not a sales topic. Nothing to outsource here.
 Benefits of Sales Outsourcing

Are you thinking about expanding your business? Still, searching about the new strategies to
grow your business? Are you exhausted upon trying out all the former ways to promote your
business? Outsourcing provides you with a solution to all these problems. Sales outsourcing is
the most adopted strategy of entrepreneurs to launch them in the success dashboard.

Formerly, let me make you clear about sales outsourcing. Sales outsourcing is the process of
hiring an external company to boost up your sales and promote your business over a wide
market range. This external company becomes a virtual salesforce for your company. Now, it's
time to discuss the benefits of these sales outsourcing companies and how they can develop
your business in a lucid manner.

Benefits of sales outsourcing :

● Skilled Expertise :

Having skilled expertise over your business salesforce function boosts up your sales by
recognizing the faults and providing you the obvious solutions. The years of experience in
business practices and expertise in delivering aids to promote complex outsourcing projects
over different markets. These sales outsourcing companies can do the job better with their
knowledge and understanding of the domain. This leads to an increase in productivity and
efficiency in the process.

● Cost Advantages :

Many sales outsourcing companies in India have a cost savings of around 60% by outsourcing
work. This is the most obvious and noticeable benefit relates to the cost savings which
outsourcing brings about. This can get your job done at a lower cost and at better quality as
well. This is the best deal to promote your services at a low budget which gives you the assured
results.

● Better Focus on Core activities:

Assigning a virtual salesforce to promote your company can help you focus on the core
activities of your company.
Workload increases with additional non-core functions which affect the quality of your core
activities. Outsourcing in such a scenario to a third party plays an important role by allowing
your key resources to focus on primary business tasks.

● Overall Growth of your business :

Outsourcing aids with an increase in your productivity, performance, maintenance, customer
loyalty. This can also improve your level of quality, business value, profits, and much more.

● Grow the business into a competitive edge:

The ultimate benefit of outsourcing is that it helps your organization gain a competitive edge in
the market. Through a strategic outsourcing partner, you are not only providing your customers
with the best services but increasing your productivity while managing your core company
resources intelligently.

● Save on infrastructure and technology :

Outsourcing eliminates the need for investment in infrastructure as the outsourcing partner
takes the responsibility of the business processes and hence develops infrastructure for the
same.

● Improve customer satisfaction:

Sales outsourcing companies with their skilled expertise will produce better quality deliverables
at a faster pace, which decreases the waiting time to the customer. With on-time deliveries and
high-quality services, your customers will be delighted! Outsourcing can help you benefit from
increased customer satisfaction and thus creating a stream of loyal customers.

● Better Risk Management :

Outsourcing allows you to share any associated risks with your outsourcing companies which
reduce the burden. For example - by outsourcing to a competent outsourcing partner you
reduce the risk involved in having the same task done in-house by staff who may not be as
skilled in that field of outsourcing.

● Turn your Business into a 24X7 Business:

Many outsourcing companies choose Offshore outsourcing to a country like India, which is in a
different time zone, gives you the added advantage of making full use of your 24 hour day.
Many outsourcing companies in Delhi can take over and continue your work even after your
employees go home. They can complete critical tasks and send it back for your review the next
day. It makes your business work for 24×7.

● Flexible Staffing :

Outsourcing the human resource function reduces risk and allows the company to keep
operating even when the manager is unavailable. It also gives you time to hire a new assistant
without rushing the decision because the office is understaffed.

Thus outsourcing helps you in providing an opportunity for you to innovate, grow, and rise
above the competition. It helps in the overall development of the company. So it is advisable to
contact a better sales outsourcing company to create a virtual salesforce for promoting your
business.