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1.

INTRODUCTION TO LIFE INSURANCE

MEANING

‘Life Insurance is a contract for payment of a sum of money to the person assured (or
failing him/her, to the person entitled to receive the same) on the happening of the event insured
against.’ Usually the insurance contract provides for the payment of an amount on the date of
maturity or at specified dates at periodic intervals or at unfortunate death if it occurs earlier.
Obviously, there is a price to be paid for this benefit. Among other things, the contract also
provides for the payment of premiums by the assured.

‘Life Insurance’ is universally acknowledged as a tool to eliminate risk, substitute


certainty for uncertainty and ensure timely aid for the family in the unfortunate event of the death
of the breadwinner. In other words, it is the civilized world’s partial solution to the problems
caused by death. In a nutshell, life insurance helps in two ways: dealing with premature death,
which leaves dependent families to fend for themselves and old age without visible means of
support.

NEED FOR LIFE INSURANCE

The need for life insurance comes from the need to safeguard our family. If you care for
your family’s needs you will definitely consider insurance. Today insurance has become even
more important due to the disintegration of the prevalent joint family system, a system in which
a number of generations co-existed in harmony, and a system in which a sense of financial
security was always there as there were more earning members.

Factors such as fewer numbers of earning members, stress, pollution, increased


competition, higher ambitions etc are some of the reasons why insurance has gained importance
and where insurance plays a successful role.

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Insurance provides a sense of security to the income earner as also to the family. Buying
insurance frees the individual from unnecessary financial burden that can otherwise make him
spend sleepless nights. The individual has a sense of consolation that he has something to fall
back on.
Insurance is a must also because of the uncertain future adversities of life. Accidents, illnesses,
disability etc are facts of life, which can be extremely devastating. Other than the hospitalization,
medication bills these may run up it’s the aftermath of the incident, the physical well being of the
individual that has to be taken into consideration. Will the individual be in a position to earn as
before? But what if he is not? Disability can be taken care of by insurance. Your family will not
have to go through the grind due to your present inability.

Insurance today has opened up new vistas for every section of society. Even for the
village farmer insurance holds a lot of potential. Considering how dependent our agricultural
system is on the monsoon, the farmer sees a dim future. The uncertainty of the monsoon too can
be taken care of by insurance. Looking at the advantages of an insurance policy a number of
farmers have gone in for insurance. Insurance has become a necessity today. It provides timely
financial as also rewards with bonuses.

LIFE INSURANCE PROVIDES:

The proceeds accruing from Life Insurance policy can be utilized for:

 Final expenses resulting from death


 Guaranteed maintenance of lifestyle
 Replacement of income
 Mortgage or liquidation payments
 Costs of education
 Estate and other taxes
 Continuity & security of interests

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2. LIFE INSURANCE MARKET

PRESENT SCENARIO

The Life Insurance market in India is an underdeveloped market that was only tapped by
the state owned LIC till the entry of private insurers. The penetration of life insurance products
was 19 percent of the total 400 million of the insurable population. The state owned LIC sold
insurance as a tax instrument, not as a product giving protection. Most customers were under-
insured with no flexibility or transparency in the products. With the entry of the private insurers
the rules of the game have changed.

The 12 private insurers in the life insurance market have already grabbed nearly 9 percent
of the market in terms of premium income. The new business premiums of the 12 private players
has tripled to Rs 1000 crore in 2002- 03 over last year. Meanwhile, state owned LIC's new
premium business has fallen.

Innovative products, smart marketing and aggressive distribution.That's the triple


whammy combination that has enabled fledgling private insurance companies to sign up Indian
customers faster than anyone ever expected. Indians, who have always seen life insurance as a
tax saving device, are now suddenly turning to the private sector and snapping up the new
innovative products on offer.

The growing popularity of the private insurers shows in other ways. They are coining money in
new niches that they have introduced. The state owned companies still dominate segments like
endowments and money back policies. But in the annuity or pension products business, the
private insurers have already wrested over 33 percent of the market. And in the popular unit-
linked insurance schemes they have a virtual monopoly, with over 90 percent of the
customers.The private insurers also seem to be scoring big in other ways- they are persuading

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people to take out bigger policies. For instance, the average size of a life insurance policy before
privatisation was around Rs 50,000. That has risen to about Rs 80,000. But the private insurers
are ahead in this game and the average size of their policies is around Rs 1.1 lakh to Rs 1.2 lakh-
way bigger than the industry average.

HISTORICAL PERSPECTIVE

The history of life insurance in India dates back to 1818 when it was conceived as a
means to provide for English Widows. Interestingly in those days a higher premium was charged
for Indian lives than the non-Indian lives as Indian lives were considered more riskier for
coverage.

The Bombay Mutual Life Insurance Society started its business in 1870. It was the first
company to charge same premium for both Indian and non-Indian lives. The Oriental Assurance
Company was established in 1880. The General insurance business in India, on the other hand,
can trace its roots to the Triton (Tital) Insurance Company Limited, the first general insurance
company established in the year 1850 in Calcutta by the British. Till the end of nineteenth
century insurance business was almost entirely in the hands of overseas companies.

Insurance regulation formally began in India with the passing of the Life Insurance
Companies Act of 1912 and the provident fund Act of 1912. Several frauds during 20's and 30's
sullied insurance business in India. By 1938 there were 176 insurance companies. The first
comprehensive legislation was introduced with the Insurance Act of 1938 that provided strict
State Control over insurance business. The insurance business grew at a faster pace after
independence. Indian companies strengthened their hold on this business but despite the growth
that was witnessed, insurance remained an urban phenomenon.

The Government of India in 1956, brought together over 240 private life insurers and
provident societies under one nationalized monopoly corporation and Life Insurance Corporation
(LIC) was born. Nationalization was justified on the grounds that it would create much needed
funds for rapid industrialization. This was in conformity with the Government's chosen path of

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State lead planning and development.

The insurance business continued to thrive with the private sector till 1972. Their
operations were restricted to organized trade and industry in large cities. The general insurance
industry was nationalized in 1972.

IMPORTANT MILESTONES IN THE LIFE INSURANCE BUSINESS IN


INDIA:

1912: The Indian Life Assurance Companies Act enacted as the first statute to regulate the life
insurance business.

1928: The Indian Insurance Companies Act enacted to enable the government to collect
statistical information about both life and non-life insurance businesses.

1938: Earlier legislation consolidated and amended to by the Insurance Act with the objective of
protecting the interests of the insuring public.

1956: 245 Indian and foreign insurers and provident societies taken over by the central
government and nationalized. LIC formed by an Act of Parliament- LIC Act 1956- with a capital
contribution of Rs. 5 crore from the Government of India.

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3. INSURANCE SECTOR REFORMS

In 1993, Malhotra Committee- headed by former Finance Secretary and RBI Governor
R.N. Malhotra- was formed to evaluate the Indian insurance industry and recommend its future
direction. The Malhotra committee was set up with the objective of complementing the reforms
initiated in the financial sector. The reforms were aimed at creating a more efficient and
competitive financial system suitable for the requirements of the economy keeping in mind the
structural changes currently underway and recognizing that insurance is an important part of the
overall financial system where it was necessary to address the need for similar reforms.

In 1994, the committee submitted the report and some of the key recommendations included:

i) Structure
Government stake in the insurance Companies to be brought down to 50%. Government should
take over the holdings of GIC and its subsidiaries so that these subsidiaries can act as
independent corporations. All the insurance companies should be given greater freedom to
operate.

ii) Competition
Private Companies with a minimum paid up capital of Rs.1bn should be allowed to enter the
sector. No Company should deal in both Life and General Insurance through a single entity.
Foreign companies may be allowed to enter the industry in collaboration with the domestic
companies.
Postal Life Insurance should be allowed to operate in the rural market. Only one State Level Life
Insurance Company should be allowed to operate in each state.

iii) Regulatory Body


The Insurance Act should be changed. An Insurance Regulatory body should be set up.

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Controller of Insurance- a part of the Finance Ministry- should be made independent

iv) Investments
Mandatory Investments of LIC Life Fund in government securities to be reduced from 75% to
50%. GIC and its subsidiaries are not to hold more than 5% in any company (there current
holdings to be brought down to this level over a period of time)

v) Customer Service
LIC should pay interest on delays in payments beyond 30 days. Insurance companies must be
encouraged to set up unit linked pension plans. Computerization of operations and updating of
technology to be carried out in the insurance industry.

The committee emphasized that in order to improve the customer services and increase
the coverage of insurance policies, industry should be opened up to competition. But at the same
time, the committee felt the need to exercise caution as any failure on the part of new players
could ruin the public confidence in the industry. Hence, it was decided to allow competition in a
limited way by stipulating the minimum capital requirement of Rs.100 crores.

The committee felt the need to provide greater autonomy to insurance companies in order
to improve their performance and enable them to act as independent companies with economic
motives. For this purpose, it had proposed setting up an independent regulatory body- The
Insurance Regulatory and Development Authority.

Reforms in the Insurance sector were initiated with the passage of the IRDA Bill in
Parliament in December 1999. The IRDA since its incorporation as a statutory body in April
2000 has fastidiously stuck to its schedule of framing regulations and registering the private
sector insurance companies. Since being set up as an independent statutory body the IRDA has
put in a framework of globally compatible regulations. The other decision taken simultaneously
to provide the supporting systems to the insurance sector and in particular the life insurance
companies was the launch of the IRDA online service for issue and renewal of licenses to agents.
The approval of institutions for imparting training to agents has also ensured that the insurance

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companies would have a trained workforce of insurance agents in place to sell their products.

4. RELIANCE LIFE INSURANCE COMPANY

Founder of Reliance Corporation

SH. DHIRUBHAI H AMBANI

Few men in history have made as dramatic a contribution to their countrys economic
fortunes as did the founder of Reliance, Sh. Dhirubhai H Ambani. Fewer still have left behind a
legacy that is more enduring and timeless

As with all great pioneers, there is more than one unique way of describing the true
genius of Dhirubhai: The corporate visionary, the unmatched strategist, the proud patriot, the
leader of men, the architect of India’s capital markets, the champion of shareholder interest.

But the role Dhirubhai cherished most was perhaps that of India’s greatest wealth creator.
In one lifetime, he built, starting from the proverbial scratch, India’s largest private sector
enterprise.

When Dhirubhai embarked on his first business venture, he had a seed capital of barely
US$ 300 (around Rs 14,000). Over the next three and a half decades, he converted this fledgling
enterprise into a Rs 60,000 crore colossus—an achievement which earned Reliance a place on
the global Fortune 500 list, the first ever Indian private company to do so.

Dhirubhai is widely regarded as the father of India’s capital markets. In 1977, when
Reliance Textile Industries Limited first went public, the Indian stock market was a place
patronised by a small club of elite investors which dabbled in a handful of stocks.

Undaunted, Dhirubhai managed to convince a large number of first-time retail investors


to participate in the unfolding Reliance story and put their hard-earned money in the Reliance
Textile IPO, promising them, in exchange for their trust, substantial return on their investments.

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It was to be the start of one of great stories of mutual respect and reciprocal gain in the Indian
markets.

Under Dhirubhai’s extraordinary vision and leadership, Reliance scripted one of the
greatest growth stories in corporate history anywhere in the world, and went on to become
India’s largest private sector enterprise.

Through out this amazing journey, Dhirubhai always kept the interests of the ordinary
shareholder uppermost in mind, in the process making millionaires out of many of the initial
investors in the Reliance stock, and creating one of the world’s largest shareholder families.

HISTORY OF RELIANCE LIFE INSURANCE COMPANY

Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd. of the
Reliance - Anil Dhirubhai Ambani Group. Reliance Capital is one of India’s leading private
sector financial services companies, and ranks among the top 3 private sector financial services
and banking companies, in terms of net worth. Reliance Capital has interests in asset
management and mutual funds, stock broking, life and general insurance, proprietary
investments, private equity and other activities in financial services.

Reliance Capital Limited (RCL) is a Non-Banking Financial Company (NBFC)


registered with the Reserve Bank of India under section 45-IA of the Reserve Bank of India Act,
1934.Reliance Capital sees immense potential in the rapidly growing financial services sector in
India and aims to become a dominant player in this industry and offer fully integrated financial
services.Reliance Life Insurance is another step forward for Reliance Capital Limited to offer
need based Life Insurance solutions to individuals and Corporate.

Vision:

To be an insurer of World Standards and the most preferred choice for clientele at the domestic
and global level.

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Mission:

Mission is to keep the customer satisfaction as focal point of all our operations, adopt the best
international practices in underwriting, claims and customer service, be the most innovative in
product development, establish presence all over India, ensure sustained value addition to all
stake holders and to uphold Corporate Value & Corporate Governance.

Objectives:

 Make affordable insurance accessible to all

 Keep customer as focal point for all operations

 Protect policy holders interests

 Adopt best international practices in claims, underwriting and policy servicing

 Be the most innovative in product development

 Establish Pan India presence

Value Propositions

 Risk Evaluation: Provide expertise in risk evaluation and risk mitigation leading to the most
appropriate risk transfer solution.

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 Post sales services: Differentiate on service parameters by ensuring prompt and correct
documentation& fair, transparent, speedy claims settlement.

 New products: Introduce innovative products suited to specific market segment.

 Training: Extensive training to the employees involved in underwriting and claims to ensure
availability of a varied experienced and competent team to cater to the customer needs

 Technology: Use IT as a means to provide for a far superior customer experience in terms of
access, speed and simplicity

 Reinsurance backing: Apart from using capacity of the national reinsurer, establish
relationships with the best reinsurers across the world.

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5. PRODUCTS OF RELIANCE LIFE INSURANCE

INDIVIDUAL PLANS

A. RELIANCE ENDOWMENT PLAN

It takes a lot for a dream to become a reality and money is surely one of them.
Reliance Endowment Plan gives you just the financial independence to realize your dreams in
the future. It lets you decide how much you would like to set as your sum assured based on your
current financial position and your expected future expenses.

Key Features:

 On maturity receive Sum Assured plus bonuses


 Wealth creation through bonus additions
 More value for your money by way of High Sum Assured Rebate
 Increase your insurance protection by adding Term Cover
 Choose to pay regular or single premium
 Choose to add the benefit of two riders - Critical Illness Rider and Accidental Death Benefit
& Total and Permanent Disablement Rider
 Choose to avail of a Policy Loan after three full years’ of premium payment

How does this Plan work?

You pay premium every year for the entire term and get Sum Assured plus accumulated bonuses
at maturity. On death, your Beneficiary will get the Sum Assured plus accumulated bonuses.

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Benefits:

Maturity Benefit: On maturity you get Sum Assured plus accumulated bonuses (if any) till that
date.

Life Cover Benefit: In the unfortunate event of loss of life, your family will receive the Sum
Assured plus accumulated bonuses (if any) till that date.

Rider Benefit: You also have the option to add three additional benefits to customize the Policy
as per your needs for the regular premium plan

a) Term Life Insurance Benefit Rider


b) Accidental Death Benefit & Total and Permanent Disablement Rider
c) Critical Illness Rider

Accidental Death Benefit:

The Accidental Death Benefit is payable if death occurs directly as a result of an accident and is
intimated within 90 days of the occurrence. The Benefit payable is equal to the Rider Sum
Assured. The minimum Sum Assured is Rs 25,000 and the maximum under all Policies taken
together is Rs 50,00,000.

Term Life Insurance Benefit Rider:

Add the advantage of the Term Life Insurance Benefit rider to your basic Policy and increase
risk coverage. In the event of unfortunate loss of life the Term Life Insurance Benefit is payable
and the amount payable is equal to the rider Sum Assured.

There is no Maturity Benefit.

Term Insurance

Minimum / Maximum Age at entry


18 / 59

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Maximum Age at expiry
64 yrs (policy anniversary immediately following age)

Sum Assured
Rs 1,00,000
Equal to basic policy sum assured

Policy Term
Equal to basic policy term

Exclusions:

The Company will not pay any Accidental Death Claim or Total and Permanent Disablement
Claims which results directly or indirectly from any one or more of the following:

 An act or attempted act of self-injury,


 Participation in any criminal or illegal act,
 Being under the influence of alcohol or drugs except under direction of a registered medical
practitioner,
 Racing or practicing racing of any kind other than on foot,
 Flying or attempting to fly in, or using or attempting to use, an aerial device of any
description, other than as a fare paying passenger on a recognised airline or charter service,
 Participating in any riot, strike or civil commotion, active military, naval, air force, police or
similar service, or
 War, invasion, act of foreign enemies, hostilities or war like operations (whether war be
declared or not), civil war, mutiny, military rising, insurrection, rebellion, military or usurped
power or any act of terrorism or violence.

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The tables below show the indicative annual premiums for individual Life Assured across
different Sum Assured and ages for a Policy Term of 20, 25 and 30 years.

Sum Assured: 1 Lakh Sum Assured: 3 Lakh


Age\Term 20 25 30 20 25 30
30 4814 3733 3052 14142 10899 8856
35 4897 3842 3192 14391 11226 9276
40 5039 4022 3421 14817 11766 9963
45 5273 4318 3799 15519 12654 11097

What is the Policy Term?


Minimum Policy Term: 5 years
Maximum Policy Term: Regular Premium - 35 years
(Single)
Premium 15 years

Who can buy this product?


Minimum age at entry: 5 years
Maximum age at entry: 65 years
Minimum age at 18 years
maturity:
Maximum age at 75 years
maturity:

What is the Sum Assured?


Minimum Sum Regular Premium - Rs 25,000 For
Assured: Single
Premium it is by the minimum premium
determined
Maximum Sum Entry age below 18 years - Rs
Assured: 5,00,000
Entry age 18 years and No Limit

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Tax Benefits:

Premiums paid are eligible for tax deduction under Section 80C & 80D of the Income Tax Act,
1961. Maturity & Death Benefit is tax free under Section 10(10 D) of the Income Tax Act, 1961.
Under Section 80C, premiums upto Rs 100,000 are allowed as deduction from your taxable
income. Under Section 80 D premium upto Rs 10,000 (Rs 15,000 for senior citizens) are allowed
as deduction from your taxable income. (80 D - Applicable to Critical Conditions Premium)

Can I take a loan against my Policy?

The Policy loan can be up to a maximum of 90% of the Surrender Value of the Policy at the time
of taking the loan based on the terms and conditions at that time.

Revival:
A lapsed Policy can be reinstated for full benefits anytime before the date of maturity at terms
and conditions required by the Company.

Flexible Premium Payment Modes:

a) Yearly with minimum premium payment of Rs. 2,000


b) Half-yearly with minimum premium payment of Rs. 1,500
c) Quarterly with minimum premium payment of Rs. 750
d) Monthly (only with salary deduction schemes) with minimum premium payment of Rs. 250
e) Single Premium with minimum premium payment of Rs. 25,000

Grace period:

Regular Premium- one month or 30 days from the due date for payment of premiums Monthly
Premium - 15 days.

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B. RELIANCE CASH FLOW PLAN

While most insurance plans block your money for a certain period of time, Reliance Cash Flow
Plan gives you the double benefit of life insurance along with easy liquidity through lump sum
cash. It provides money periodically when you need it.
It lets you live life to the fullest today and at the same time, helps you stay protected for
tomorrow by giving you the flexibility of receiving a specified percentage of the Sum Assured at
specified intervals.

Key Features:

 Easy Liquidity - Get periodic cash flows at the end of the fourth year and thereafter at the end
of every three years
 Wealth creation through bonus additions
 On maturity receive accumulated bonuses along with final lump sum payout
 More value for your money by way of High Sum Assured Rebate
 Full Sum Assured plus bonuses in case of your unfortunate death. This is over and above the
Survival Benefits already paid
 Option to add two riders – Critical Illness Rider and Accidental Death Benefit & Total and
Permanent Disablement Rider

How does this Plan work?

You pay premium every year for the entire term and get Survival Benefits at periodical intervals
as mentioned below.
On death, your Beneficiary will get the full Sum Assured, plus accumulated bonuses, over and
above the Survival Benefits already paid to you.

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Benefits:

Survival Benefit: Get a percentage of the Sum Assured on the fourth anniversary and on every
third Policy Anniversary till maturity.

Maturity Benefit: On maturity you get the remaining percentage of the Sum Assured plus
accumulated bonuses.

Life Cover Benefit: In the unfortunate event of loss of life, your Beneficiary will receive the full
Sum Assured plus accumulated bonuses till that date.

Rider Benefit: You also have the option to add two additional benefits to customize the Policy
as per your needs:

 Accidental Death Benefit & Total and Permanent Disablement Rider


 Critical Illness Ride
 Racing or practicing racing of any kind other than on foot, flying or attempting to fly in, or
using or attempting to use, an aerial device of any description, other than as a fare paying
passenger on a recognised airline or charter service,
 Participating in any riot, strike or civil commotion, active military, naval, air force, police or
similar service, or
 War, invasion, act of foreign enemies, hostilities or war like operations (whether war be
declared or not), civil war, mutiny, military rising, insurrection, rebellion, military or usurped
power or any act of terrorism or violence.

Exclusions:

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The Company will not pay any Accidental Death Claim or Total and Permanent Disablement
Claims which results directly or indirectly from any one or more of the following:
 An act or attempted act of self-injury,
 Participation in any criminal or illegal act,

When & how much of Fixed Benefits paid?

Term Money Back survival benefits paid per


on survival to the end of year
4 7 10 13 16 19 22
7 500 500
10 333 333 333
13 250 250 250 250
16 200 200 200 200 200
19 167 167 167 167 167 167
22 143 143 143 143 143 143 143
25 125 125 125 125 125 125 125
28 111 111 111 111 111 111 111
31 100 100 100 100 100 100 100
34 90.9 90.9 90.9 90.9 90.9 90.9 90.9

SampleIllustration:

The tables show the indicative premiums for an individual Life Assured across different Sum
Assured for a Policy Term of 16, 25 and 31 years
Sum Assured: 1 Lakh Sum Assured: 3 Lakh
Age\Term 16 25 31 16 25 31
30 8580 5950 5045 25440 17550 14835
35 8700 6140 5295 25800 18120 15585
40 8905 6445 NA 26415 19035 NA
45 9320 7010 NA 27660 20730 NA

What is the Policy Term?


Minimum Policy Term: 7 years
Maximum Policy Term: 34 years

Who can buy this product?


Minimum age at entry: 15 years
Maximum age at entry: 63 years
Minimum age at 22 years

T.Y.B COM (BANKING & INSURANCE) 19


maturity:
Maximum age at 70 years
maturity:

What is the Sum Assured?


Minimum Sum Rs 25,000
Assured:
Maximum Sum No Limit
Assured:

No loan is available under this Policy

Can I revive a Policy which is lapsed?

A lapsed Policy can be reinstated for full benefits anytime before the date of maturity at terms
and conditions required by the Company.

Flexible Premium Payment Modes:


a. Yearly
b. Half-Yearly
c. Quarterly
d. Monthly (with salary deduction schemes only)

Grace period

There is a grace period of 30 days for payment of premium.

Tax Benefit:

Premiums paid are eligible for tax deduction under Section 80C & 80D of the Income Tax Act,
1961. Maturity & Death Benefit are tax free under Section 10(10) D of the Income Tax Act,
1961. Under Section 80C, premiums upto Rs 100,000 are allowed as deduction from your
taxable income. Under Section 80 D premium upto Rs 10,000 (Rs 15,000 for senior citizens) are
allowed as deduction.

T.Y.B COM (BANKING & INSURANCE) 20


C. RELIANCE CHILD PLAN

As a parent, it is only natural to dream of a smooth and blissful life for the child. Which is
exactly why one need to secure his/her child’s tomorrow, today.
Reliance Child Plan helps to save systematically so that one can give child the much-needed
financial security in the future. Simply put, Reliance Child Plan gives the freedom to enjoy every
moment with child today, without worrying about his/her tomorrow.

Key Features:

 Risk protection during the term of the Policy


 Accumulated bonus at the end of the Policy Term
 25% of Sum Assured payable every year as lump sum benefit during the last four Policy
anniversaries
 All future premiums are waived in the event of unfortunate loss of life
 Guaranteed Fixed Benefits continue even after loss of life of the Policyholder
 More value for your money by way of High Sum Assured Rebate
 Choose to add the benefit of two riders – Critical Illness Rider and Accidental Death Benefit
& Accidental Death Benefit & Total and Permanent Disablement Rider
 Policy participates in profit even after the loss of life of the Life Assured

How does this Plan work?

Pay premium every year for the entire term and get guaranteed fixed benefits every year during
the last four years of the Policy Term.
On death, Beneficiary will get the Sum Assured, guaranteed fixed benefits on specified dates and
all future premiums will be waived.
All attached bonuses are payable at the end of the Policy Term and will remain attached to the
Policy even after payment of Life Cover Benefit.

T.Y.B COM (BANKING & INSURANCE) 21


Benefits:

Life Cover Benefit: In the unfortunate event of loss of life, Beneficiary will receive the Sum
Assured immediately and all future premiums will be waived.

Guaranteed Fixed Benefit: Get 25% of Sum Assured every year on the last four Policy
Anniversaries irrespective of the survival of the Life Assured. For example if you have taken a
Policy for Rs 1 lakh for 20 years, then fixed benefits payable will be Rs 25,000 each at the end of
17th, 18th, 19th and 20th year.
Maturity Benefit: On maturity you get accumulated bonuses irrespective of the survival of the
Life Assured.

Rider Benefit: People also have the option to add two additional benefits to customize the
policy as per needs.
a. Accidental Death Benefit & Total and Permanent Disablement Rider
b. Critical Illness Rider

Exclusions:

The Company will not pay any Accidental Death Claim or Total and Permanent Disablement
Claims, which results directly or indirectly from any one or more of the following:

 An act or attempted act of self-injury,


 Participation in any criminal or illegal act,
 Being under the influence of alcohol or drugs except under direction of a registered medical
practitioner,
 Racing or practicing racing of any kind other than on foot,
 Flying or attempting to fly in, or using or attempting to use, an aerial device of any
description, other than as a fare paying passenger on a recognised airline or charter service,
 Participating in any riot, strike or civil commotion, active military, naval, air force, police or
similar service, or

T.Y.B COM (BANKING & INSURANCE) 22


Sample Illustration:

The tables below show the indicative premiums for an individual Life Assured across different
Sum Assured for a Policy Term of 15, 18 and 20 years.
Sum Assured: 1 Lakh Sum Assured: 3 Lakh
Age\Term 15 18 20 15 18 20
30 7665 6230 5520 22695 18390 16260
35 7830 6415 5720 23190 18945 16860
40 8115 6720 6045 24045 19860 17835
45 8655 7290 6630 25665 21570 19590

What is the Policy Term?


Minimum Policy term: 5 years
Maximum Policy term: 20 years

Who can buy this product?


Minimum age at entry: 20 years
Maximum age at entry: 60 years
Minimum age at 25 years
maturity:
Maximum age at 70 years
maturity:

What is the Sum Assured?


Minimum Sum Rs 25,000
Assured:
Maximum Sum No Limit
Assured:

Can I take a loan against my Policy?

Yes, you can take loan against your Policy. The Policy loan can be up to a maximum of 90% of
the Surrender Value of the Policy at the time of taking the loan based on the terms and conditions
at that time.
.
Flexible Premium Payment Modes:

T.Y.B COM (BANKING & INSURANCE) 23


a. Yearly
b. Half-yearly
c. Quarterly
d. Monthly (with salary deduction schemes only)

Grace Period:

One month or 30 days from the due date for the payment of premiums.

Tax Benefit:

Premiums paid are eligible for tax deduction under Section 80C & 80D of the Income Tax Act,
1961. Maturity & Death Benefit are tax free under Section 10(10) D of the Income Tax Act,
1961. Under Section 80C, premiums upto Rs 100,000 are allowed as deduction from your
taxable income. Under Section 80 D premium upto Rs 10,000 (Rs 15,000 for senior citizens) are
allowed as deduction from your taxable income.
(80 D - Applicable to Critical Conditions Premium)

D.RELIANCE TERM PLANS

Life, as we know, is full of uncertainties. And to keep ahead of them, we need to plan ahead.
Reliance Term Plan is a pure life insurance plan that offers comprehensive and affordable
coverage for a limited period of time to suit needs of people.

T.Y.B COM (BANKING & INSURANCE) 24


Key Features:

 Get higher insurance protection at economical rates.


 Optional accidental & disability rider to enhance protection.
 Economical way to protect your family against financial liabilities like loss of income and
outstanding loans etc.
 Discount on premium rates for women.
 Suitable for business owners who want to cover the life of their key employees.

How does this Plan work?

You pay premium every year for the entire policy term. On death your Beneficiary will get the
Sum Assured. There is no Maturity Benefit under this plan.

Benefits:

Life Cover Benefit: In the unfortunate event of loss of life, your beneficiary will receive the
Sum Assured.
Maturity Benefit: There is no Maturity Benefit payable under this Policy.

Rider Benefit: You also have the option to add Accidental Death Benefit and Total and
Permanent Disablement Rider.

Exclusions:

Exclusion with Accidental Death & Total and Permanent Disablement Benefit Rider:
The Company will not pay any accidental death claim or total and permanent disablement claims
which results directly or indirectly from any one or more of the following:

 An act or attempted act of self-injury,


 Participation in any criminal or illegal act,

T.Y.B COM (BANKING & INSURANCE) 25


 Being under the influence of alcohol or drugs except under direction of a registered medical
practitioner,
 Racing or practicing racing of any kind other than on foot,
 Flying or attempting to fly in, or using or attempting to use, an aerial device of any
description, other than as a fare paying passenger on a recognised airline or charter service,
 Participating in any riot, strike or civil commotion, active military, naval, air force, police or
similar service, or

Sample Illustration:

The tables below show the indicative premiums for a male Life Assured across different Sum
Assured and ages for policy term of 20, 25 and 30 years.
Age\Term Sum Assured: 10 Lakh Sum Assured: 15 Lakh
20 25 30 20 25 30
30 2600 3070 3640 3650 4355 5210
35 3630 4380 5260 5195 6320 7640
40 5400 6540 NA 7850 9560 NA
45 8220 NA NA 12080 NA NA

What is the Policy Term?


Minimum Policy Term: 5 years
Maximum Policy Term: 30 years

Who can buy this product?


Minimum age at entry: 21 years
Maximum age at entry: 60 years
Maximum age at 65 years
maturity:

What is the Sum Assured?


Minimum Sum Rs 2,50,000
Assured:
Maximum Sum No Limit
Assured:
Minimum Premium: Rs 2,000 per installment

T.Y.B COM (BANKING & INSURANCE) 26


Flexible Premium Payment Modes:
a. Yearly
b. Half-yearly
c. Quarterly.
The Company will charge a Policy Fee, depending on the Premium Payment Mode selected by
you.

Advantage Women:

Women Policyholders have an advantage as they receive discount on premium paid. For the
basic Policy, basic premium payable will be equivalent to the premium for a three-year younger
male Policyholder.

Tax Benefit:

Premiums paid are eligible for tax deduction under Section 80C of the Income Tax Act, 1961.
Death Benefit is tax free under Section 10 (10 D) of the Income Tax Act, 1961. Under Section
80C, premiums paid up to Rs 1,00,000 are allowed as deduction from your taxable income.

E. RELIANCE WHOLE LIFE PLAN

You always loved your family. As a loving person you also wanted to be rest assured in the
knowledge that they will be happy, even if something were to happen to you. With Reliance
Whole Life Plan you can be sure that your family will receive that timely financial support they
need.
Go ahead, live your today to the fullest without a worry about tomorrow.

Key Features:

 Insurance protection till age 85


 Choose to extend your insurance coverage till age 99

T.Y.B COM (BANKING & INSURANCE) 27


 Convenient Premium Payment Term Wealth creation through bonus additions
 More value for your money by way of High Sum Assured Rebate
 Get Sum Assured plus bonuses in case of your unfortunate death
 Option to add two riders – Critical Illness and Accidental Death Benefit & Total & Permanent
Disablement Rider
 Policy Loan available after three full years’ premium payment

How does this Plan work?

You pay premium every year for the desired Premium Paying Term. You get Sum Assured plus
bonuses on reaching age 85. You choose to continue with the insurance cover uptil the age of 99
and the Policy will continue to participate in profits till then. On death, your Beneficiary will get
the Sum Assured plus accumulated bonuses.

Benefits:

Maturity Benefit: On attaining age 85 you get Sum Assured plus accumulated bonuses

Life Cover Benefit: In the unfortunate event of loss of life, your beneficiary will receive the
Sum Assured plus accumulated bonuses till that date.

Rider Benefit: You also have the option to add 2 additional benefits to customize the Policy as
per your needs.
a. Accidental Death Benefit & Total & Permanent Disablement Rider
b. Critical Illness Rider

Inbuilt Waiver of Premium:

If the Life Assured becomes totally and permanently disabled, then Reliance Life Insurance will
waive all future premiums under the basic policy and riders up to a limit of Rs 40,000 p. a.

T.Y.B COM (BANKING & INSURANCE) 28


Accidental Death & Disability Benefit
Age at entry 18 yrs 59 yrs
Age at expiry 25 yrs 64 yrs
Sum Assured Rs Rs 50,00,000 (subject to a maximum of basic policy sum
assured)
25,000

Exclusions:

The Company will not pay any Accidental Death Claim or Total and Permanent Disablement
Claims which results directly or indirectly from any one or more of the following:

 An act or attempted act of self-injury,


 Participation in any criminal or illegal act,
 Being under the influence of alcohol or drugs except under direction of a registered medical
practitioner,
 Racing or practicing racing of any kind other than on foot,
 Flying or attempting to fly in, or using or attempting to use, an aerial device of any
description, other than as a fare paying passenger on a recognised airline or charter service,

 Participating in any riot, strike or civil commotion, active military, naval, air force, police or
similar service, or
 War, invasion, act of foreign enemies, hostilities or war like operations (whether war be
declared or not), civil war, mutiny, military rising, insurrection, rebellion, military or usurped
power or any act of terrorism or violence.

Waiting and Survival Period:

The Company will not pay the Critical Illness Benefit if:
 The critical illness begins prior to or within six months of the commencement date or date of
reinstatement of the Benefit - Waiting Period
 Death from critical illness takes place within 30 days of the onset of the same – Survival
Period.

Sample Illustrations

T.Y.B COM (BANKING & INSURANCE) 29


The tables below show the indicative premiums for an individual life assured across different
sum assured for a premium paying term of 20, 30 and 40 years
Age\Term Sum Assured: 1 Lakh Sum Assured: 3 Lakh
20 30 40 20 30 40
30 3300 2720 2490 9600 7860 7170
35 3735 3105 NA 10905 9015 NA
40 4250 3580 NA 12450 10440 NA
45 4920 NA NA 14460 NA NA

What is the Policy Term?


Minimum Premium 5 years
Paying Term:
Maximum Premium 40 years
Paying Term:

Who can buy this product?


Minimum age at entry: 20 years
Maximum age at entry: 60 years
Minimum age at 85 years
maturity:
Maximum age at 99 years
maturity:

What is the Sum Assured?


Minimum Sum Rs 25,000
Assured:
Maximum Sum No Limit
Assured:

Grace Period:

One month or 30 days from the due date for the payment of premium.

Can I revive a Policy which is lapsed?

A lapsed Policy can be revived/reinstated for full benefits anytime before the date of maturity at

T.Y.B COM (BANKING & INSURANCE) 30


terms and conditions required by the Company.

Flexible Premium Payment Modes:


a. Yearly
b. Half-yearly
c. Quarterly
d. Monthly (with salary deduction schemes only)
For Regular Premium Mode the grace period is 30 days

Tax Benefit:

Premiums paid are eligible for tax deduction under Section 80C & 80D of the Income Tax Act,
1961. Maturity & Death benefit are tax free under Section 10(10 D) of the Income Tax Act,
1961. Under Section 80C premiums upto Rs 1,00,000 are allowed as deduction from your
taxable income. Under Section 80D premium upto Rs 10,000 (Rs 15,000 for senior citizens) are
allowed as deduction from your taxable income.
(80 D - Applicable to Critical Conditions Premium)

T.Y.B COM (BANKING & INSURANCE) 31


F. RELIANCE MARKET RETURN PLAN

You have always aspired for the best in life. And Reliance help you achieve just that.
With Reliance Market Return plan we can have the twin advantage of insurance protection as
well as reaping the benefits of investment growth. It is a flexible plan which works all through
your life and meets the changing requirements like additional protection, liquidity through cash,
option to invest in different asset class, steady golden years and many more.

Key Features – Reliance Market Return Plan:


 Twin benefit of market linked return and insurance protection
 A Unit Linked Plan, different form traditional Life Insurance products, with maximum
maturity age of 80 years
 Option to create your own portfolio depending on your risk appetite
 Choose from 4 different investment funds
 Flexibility to switch between funds
 Option to pay regular as well as single premium & Top-ups
 Option to package with Accidental riders
 Flexibility to increase the Sum Assured
 Liquidity through partial withdrawals

How does this Plan work?

The premium made net of Premium Allocation Charges by you is invested in fund/funds of your
choice and units are allocated depending on the price of units for the fund/funds.
The value of your Unit Account is the total value of units that you hold in the fund/funds. The
Mortality Charges and Policy Administration Charges are deducted through cancellation of units
whereas the Fund Management Charge is priced in the unit value.

T.Y.B COM (BANKING & INSURANCE) 32


Benefits:

Life Cover Benefit: You can choose the basic Sum Assured within the minimum and maximum
levels mentioned below
Minimum Sum Assured:
• Regular Premium: Annualized Premium for 5 years or for half the Policy term
• Single Premium: 125% of the single premium
Maximum Sum Assured: No Limit (Rs 500,000 for age up to 12 years)
In case of unfortunate loss of life, your Beneficiary will get sum Assured or Unit Account Value
whichever is higher.

Maturity Benefit: On survival, at maturity the value of your Unit Account will be paid out.

Rider Benefit: You can add the Accidental Death & Accidental Total and Permanent
Disablement Benefit Rider (available only with regular premium option).

What are the different fund options?

Reliance Life Insurance understands the value of your hard earned money and in our endeavour
to help you grow your wealth, we offer you 4 different tailor-made investment funds. You have
the option to allocate your premium in these funds as you wish.
The four different funds offered are:

1. Capital Secure Fund: The investment objective of this fund is to maintain the value of all
contributions (net of charges) and all interest additions. This Fund offers steady return for very
little risk. The risk profile of this fund is low. Your funds are invested 100% in Bank Deposits,
Government Bonds and debt instruments that offer financial security.
Further, investments in Capital Secure Fund are subject to a maximum limit of 20% at
inception.

2. Balanced Fund: The investment objective of this Fund is to provide you with investment

T.Y.B COM (BANKING & INSURANCE) 33


returns which exceed the rate of inflation in the long term while maintaining a low probability of
negative investment returns. In this fund, a major portion of your funds are invested in fixed
securities while a small percentage is invested in the equity market, which is exposed to market
movements. The risk profile of this fund is low to medium.
Investment would be at least 80% in fixed interest securities and maximum 20% in equities.

3. Growth Fund: The investment objective of this Fund is to provide you with investment
returns which exceed the rate of inflation in the long term while maintaining a moderate
probability of negative investment returns. This fund offers a greater portion of your funds are
invested in fixed securities while a small percentage is invested in the equity market, which is
exposed to market movements. The risk profile of this fund is medium to high.
Investment would be at least 60% in fixed interest securities and maximum 40% in equities.

4. Equity Fund: The investment objective of this fund is to provide Policyholders with high
exposure to equities and the possibility of investment returns which generate a high real rate of
return in the long term while recognizing that there is a significant probability of negative
investment returns in the short term. This fund offers a totally equity based investment option.
Your returns depend entirely upon the performance of the equity market. The risk profile of this
fund is high. The higher risk of this portfolio means that expected returns would also be higher.
Investments would not exceed 30% in Bank Deposits and may be 100% in equities.

Value of Units: The unit price of each Fund will be the unit value calculated on a daily basis.
Total Market Value of assets plus/less expenses incurred in the
Unit purchase/sale of assets plus Current Assets plus any accrued income
Price net of fund management charges less Current Liabilities less Provision
=
Total Number of units on issue (before any new units are
allocated/redeemed)

Make partial withdrawals:

T.Y.B COM (BANKING & INSURANCE) 34


After three years,
 If your Unit Account Value is less than the Sum Assured, then the maximum partial
withdrawal can be Rs 5,000 per partial withdrawal.
 If your Unit Account Value is more than the Sum Assured, then the maximum partial
withdrawal is the difference between the Unit Account Value and the Sum Assured plus Rs
5000.
 Higher amounts of partial withdrawals are allowed subject to underwriting.
 Two partial withdrawals are allowed every year. Minimum Fund Value after each partial
withdrawal should be Rs 10,000.
 For the purpose of partial withdrawals, top-ups would have a lock-in of three years from the
date the top-ups are made until then no partial withdrawals are allowed. This condition is not
applicable if the top-ups premiums are paid during the last three years of the Policy term.
 Where the Life Assured is minor, - partial withdrawals are allowed on or after attainment of
age 18 years or after 3 years if later.

Who can buy this product?

Minimum Age at entry 30 days


Maximum Age at entry 65 years
Maximum Age at 80 years
maturity

Flexible Premium Payment Modes?

You have a choice of five premium payment modes


Annual Rs. 10,000
Half-yearly Rs. 5,000
Quarterly Rs. 2,500
Monthly Rs. 1,000
Single premium Minimum Premium is Rs. 25,000

Charges Under the plan:

1. Premium Allocation Charge


For regular premium policies:

T.Y.B COM (BANKING & INSURANCE) 35


Term of the Policy
Year 5-9 10-14 15+
First Year 10% 15% 20%
Thereafter 5% 5% 5%
The Premium Allocation Charge for single premium & top-ups is 2%.

2. Policy Administration Charge: Rs 40 will be deducted from your Unit Account each month.

3. Fund Management Charge:


Unit Linked Funds Annual Rate*
Capital Secure 1.50%
Balanced 1.50%
Growth 1.75%
Equity 1.75%
*The Fund Management Charges will be deducted on a daily basis.
Revision of Charges:

The Fund Management Charges are subject to revision at any time, but they will not exceed 2%
p.a. for the Capital Secure Fund and 2.5% p.a. for the other funds.

4. Partial Withdrawal Charges: Rs 100 per withdrawal will be deducted from your Unit
Account.

5. Switching Charge: 1% of the amount switched, with a maximum of Rs.1,000/-


.

6. Mortality Charge: The Mortality Charges, based on your attained age, are determined using
1/12th of the charges mentioned in Appendix 1 and are deducted from the Unit Account
monthly.

7. Surrender charge: This charge is levied on the Unit Fund at the time of surrender of the
Policy.

Tax Benefit:

T.Y.B COM (BANKING & INSURANCE) 36


Premiums paid are eligible for tax deduction under Section 80C of the Income Tax Act, 1961.
Provided the premium in any years during the term of the Policy does not exceed 20% of the
Sum Assured, maturity and withdrawals are eligible for tax benefit under Section 10(10D).
Death benefit are tax free under Section 10(10) D of the Income Tax Act, 1961. Under Section
80C premiums up to Rs 100,000 are allowed as deduction from your taxable income.

General Exclusion:

If the Life Assured, whether sane or insane, commits suicide within 12 months from the date of
issue of this Policy or the date of any revival of a Policy, the Company will limit the death
benefit to the value of the Unit Account and will not pay any insured benefit.

T.Y.B COM (BANKING & INSURANCE) 37


G. RELIANCE GOLDEN YEARS PLAN

UNDER THIS PLAN THE INVESTMENT RISK IN THE INVESTMENT PORTFOLIO IS


BORNE BY THE POLICYHOLDER.
Retirement means different things to different people, while some want to relax and take a take a
trip around the world, some want to start up a venture of their own, and pursue a dream you’ve
harnessed for years.
The power to make your autumn years special lies only with you. The Reliance Golden Year
Plan gives the power and the right kind of solution - A retirement plan that allows to save
systematically and generate the much needed corpus to make olden years look golden.

Key Features:

 Invest systematically and secure your golden years


 A flexible unit-linked pension product that is different from traditional life insurance products
with Vesting Age between 45 & 70 years
 Choose form two different Investment Funds to choose from
 Choose to switch between funds
 Option to pay Regular, Single as well as Top-up Premiums

How does Reliance Golden Years Plan work?

The plan works in two parts:


1. Accumulation period (i.e. the Policy Term): Funds are built up by the plan during this
period. This period ends at the Vesting Date.
2. Annuity Period: After the Vesting Date, the Annuity payments begin.
Vesting Date: You are free to choose your age of retirement (Vesting Date) between 45 and 70
years.

T.Y.B COM (BANKING & INSURANCE) 38


Benefits:
At Vesting:
1. On vesting, you can purchase an Annuity Plan for the full Fund Value
2. You may commute up to one third of the Fund Value as tax free lump sum and the balance
can be used for the purchase of Annuity
3. Open Market Option: you can purchase an Annuity either from Reliance Life Insurance
Company Limited or from any other registered Life Insurance Company.

At Death:
In the unfortunate event of your death during the Policy Term, the beneficiary will get the Fund
Value. This amount can be taken as a lump sum or an Annuity can be purchased for the entire
lump sum or portion of it. The Beneficiary will have the option to purchase an Annuity either
from Reliance Life Insurance Company Limited or from any other registered Life Insurance
Company.

Annuity Options (currently available with Reliance Life Insurance Company Ltd):
1. Life Annuity
2. Life Annuity with return of purchase price on death
3. Life Annuity guaranteed for 5, 10 or 15 years and payable for life thereafter

What are the different fund options?

Reliance Life Insurance Company Limited understands the value of your hard earned money and
to help you make your wealth grow we offer two different tailor-made Investment Funds. You
also have the option to allocate your premium in different funds in the manner you wish.
The two different funds offered are:

1. Capital Secure Fund:


 Investment Objective: To maintain the value of all contributions (net of charges) and all
interest additions.

T.Y.B COM (BANKING & INSURANCE) 39


 Returns: Steady return for very little risk.

 Risk Profile: Low


 Investments: Your funds are invested 100% in Bank Deposits, Government Bonds and Debt
Instruments of less than 180 days duration.
You may invest a maximum of 20% of the Total Premiums at inception in the Capital Secure
Fund.

2. Balanced Fund:
 Investment Objective: To provide you with investment returns which exceed the rate of
inflation in the long term while maintaining a low probability of negative investment returns.
 Investments: In this fund, a major portion of your funds are invested in Government
Securities and Corporate Bonds while a small percentage is invested in the Equity Market,
which is exposed to market movements. Investment would be at least 80% in Fixed Interest
Securities and maximum 20% in Equities.
 Risk Profile: Low to medium.

Value of Units: The Unit Price of each fund will be the Unit Value calculated on a daily basis.
Unit Value Total Market Value of assets plus/less expenses incurred in the
= purchase/sale of assets plus Current Assets plus any accrued income net of
Fund Management Charges less Current Liabilities less Provision
-------------------------------------------------------------------------------------------
---
Total Number of units on issue (before any new units are
allocated/redeemed)

Who can buy this product?


Minimum age at entry 18 years
Maximum age at entry 65 years
Minimum age at vesting 45 years
Maximum age at vesting 70 years

What is the Policy Term?

T.Y.B COM (BANKING & INSURANCE) 40


Minimum Policy Term 5 years

Revival

You may revive a Policy by recommencing the payment of premiums at any time within a period
of three years from the due date of first unpaid premium but before the maturity date of the
Policy.

Are there any flexible Premium Payment Modes?


a) Single Premium with minimum premium of Rs 10,000
b) Yearly with minimum premium of Rs 10,000
c) Half-yearly with minimum premium of Rs 5,000
d) Quarterly with minimum premium of Rs 2,500
e) Minimum top-up premiums is Rs. 2,500

Grace Period:

Premiums due, have to be paid within the grace period of 30 days.


15 days for monthly mode

Charges Under the plan:


1. Premium Allocation Charge:
Year 1 10%
Subsequent years 5%
Single premium 5%
Top-Up premiums 5%

2. Fund Management Charges:


Funds Annual Rate*
Capital Secure 1.50%
Balanced 1.50%

3. Switching Charge: One free switch is allowed in each Policy Year. Subsequent switches will
attract charge of 1% of the amount switched subject to a maximum of Rs 1000 per switch.

T.Y.B COM (BANKING & INSURANCE) 41


4. Surrender Charges: The Surrender Charges as percentage of Fund Value are given below:
Year of Policy surrender Surrender Charges as percentage of Fund Value
4 10%
5 5%
6 or more Nil

Revision of Charges:

The Fund Management Charges are subject to revision at any time but they will not exceed 2%
p.a. for the Capital Secure Fund and 2.5% p.a. for the Balanced Fund

Tax Benefit:

Premiums paid are eligible for tax deduction under the Income Tax Act, 1961 and subsequent
amendments.

6. OVERVIEW OF SURVEY

As per survey conducted by me followings are the findings:


1. Do you have life insurance plan of any company?

T.Y.B COM (BANKING & INSURANCE) 42


50%

45%

40%

35%

30%

25% Series1

20%

15%

10%

5%

0%
Reliance Aviva ICICI Any Other

As Reliance Life Insurance Company is a very new private company in insurance industry. Therefore, it
has hardly 5% of customers as far as my survey is concerned. But the policies of the reliance life
insurance company are very good. Thus in future it will grow at a faster rate.

Aviva life insurance company is also a private company & new in insurance sector. From the survey that
I had conducted it has 14% of customers.

As far as ICICI Prudential is concerned, it is very popular company & many people have it’s plans. It is
also very familiar to the general public. It’s a one of the leading private sector company in insurance
sector.

2. Which type of Company do you prefer?

T.Y.B COM (BANKING & INSURANCE) 43


Private Co.
Public Co.

In 21st century there is a tremendous increase in private sector companies in any field. Private
companies have been trying their best from head to feet to expand their activities and business.
However they still have to keep patient as till they do not get public confidence even though they
are providing better return and services.

This is because that Public sector Companies have already captured the market & people have
more trust on public sector companies.

It is difficult for a private sector companies to capture the market.

3. Which type of policy you have taken?


As the Reliance Life Insurance is a new company very few people have yet taken a policy from

T.Y.B COM (BANKING & INSURANCE) 44


it. But whoever taken among them most people have taken a endowment plan of Reliance.

4. At what age you have taken insurance policy?

100%

90%

80%

70% 40-60
60% 30-40
20-30
50%

40%

30%

20%

10%

0%
1

Most of the people have taken a policy between the age of 30-40. At the age of 20-30 there are many
few people have taken a policy.

T.Y.B COM (BANKING & INSURANCE) 45


RELIANCE LIFE TO TARGET RELIANCE
COMMUNICATIONS SUBSCRIBER BASE
Mumbai, Aug. 17

Reliance Life Insurance plans to tap Reliance Communications' 2.5-crore telephony


subscriber base to market its products. The company is considering a series of options to
leverage its relationship with Reliance Communications.

"We could have a joint marketing campaign, a joint product offering, or we may simply
mine the data base to send mailers or make calls to Reliance mobile customers," said Mr K.V.
Srinivasan, Chief Operating Officer, Reliance Life Insurance.

However, a joint product or a co-branded solution would require approval from the
Insurance Regulatory and Development Authority, he added.

Customers of RWorld, the information and entertainment portal of Reliance


Communications, would also be able to pay premiums through a bank account, provided the
bank is listed on the network.

Reliance Life Insurance officials, however, offered no comment when asked whether there
would be an arrangement for payment of commission to Reliance Communications.

As an alternative channel for distribution, insurance companies usually tie up with banks.
In the case of bancassurance, where there is a corporate agency tie-up, the commission could
range from 5 per cent to 40 per cent of first-year premium depending on the commission loaded
on to the product at the time of registration with IRDA.

Mr. P. Nandagopal, CEO, Reliance Life, said that the company hoped to break even by
2009-2010.

It registered a growth of 627 per cent in Q1 of the current fiscal, its new business premium
touching Rs 132 crores.

T.Y.B COM (BANKING & INSURANCE) 46


MULTI-PRONGED NETWORK

"We would like to keep our portfolio balanced with 50 per cent from Unit linked plans and
the rest from traditional products," said Mr. Nandakumar.

The company would follow a multi-pronged distribution network. "We have an agency
force of 30,000; and we are in talks with banks for bancassurance as a distribution channel," he
said.

Reliance Life Insurance on Thursday launched an endowment plan with a 15-year term and
a maximum sum-assured of up to Rs 10 lakhs. Called `Connected to Life', the policy does not
require customers to undergo a medical check.

7. CONCLUSION

I hope that this project has stipulated the reader’s interest in the term of reliance life
insurance company and their products. I have certainly found the task of organizing my

T.Y.B COM (BANKING & INSURANCE) 47


knowledge of the subject and more of the information from the primary and secondary sources to
make this project report, a rewarding one.

New instruments are being developed at an emerging pace. There can be little doubt the
important new ideas and new results will continue to emerge. From this project I had come to
know about insurance products and how they work in life. Insurance companies are growing at a
faster pace. There is an immense competition in insurance market. To survive in the competitive
market one have to bring new products, services, plans & policies to attract customers and to
satisfy their needs & wants.

At last I want to say, Reliance Life Insurance Company is a new company and any new
company will take a time to popular in the market. So, Reliance will also take a time to number
one in the insurance industry.

8. BIBLIOGRAPHY

BOOKS
 Reliance different Broachers

T.Y.B COM (BANKING & INSURANCE) 48


 Reliance Annual Report

WEBSIT
 WWW.IRDA.COM

 WWW.reliancegeneral.co.in.

 WWW.relaince.com

 WWW.indiainfoline.com

 WWW.etintellegence.com

 www.insurance.com

T.Y.B COM (BANKING & INSURANCE) 49

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