GREEN MARKETING

Questionnaire

 Green Marketing Practices:

Strongly Disagree Somewhat Neutral Somewhat Agree Strongly
disagree disagree Agree agree
1 I have knowledge
about Green
Marketing.
2 I am aware of “green
products”
3 For green features I am
willing to pay more.
4 I consider the
environmental impact
of my actions when
making many of my
decisions
5 It is important to me the
product I use do not harm
the environment
6 My purchase habits are
affected by my concern
for our environment
7 I would describe myself
as environmentally
responsible

8 Supporting
environmental protection
makes me feel special

9 Supporting
environmental protection
makes me more socially
attractive
10 I am concerned about
wasting the resources
of our planet.
  Consumer Attitude:
Strongly Disagree Somewhat Neutral Somewhat Agree Strongly
disagree disagree Agree agree
1 I appreciate the
package/design of eco-
friendly
product
2 I understand the
information
on eco-friendly packaging

3 I believe in the
information on
eco-friendly packaging

4 I am willing to pay a
premium
price for an eco-friendly
product
(e.g +10%)

5 I pay attention to eco-

friendly
Advertising
6 I know where the eco-
friendly
displays are located in my
supermarket

7 I easily find eco-friendly

products in a
supermarket

8 I hear and I pay attention

to
my friends/family opinion
concerning eco-friendly
product

9 I recommend eco-friendly
products to my
friends/family
  Purchase Intention
Strongly Disagree Somewhat Neutral Somewhat Agree Strongly
disagree disagree Agree agree
1 I intend to buy
environmentally friendly
products because they
are less polluting
2 I intend to switch to other
brand for ecological
reasons
3 When I want to buy a
product, I look at the
ingredient label to see if
it contains things that are
environmentally
damaging
4 I prefer green products (
environmentally friendly)
over non - green products
when their product
qualities are similar
5 I choose to buy products
that are environmentally
friendly
6 I buy green products (
environmentally friendly
products) even if they are
more expensive than the
non - green ones
  Purchase Behavior:

Strongly Disagree Somewhat Neutral Somewhat Agree Strongly

disagree disagree Agree agree
1 I make a special effort to
buy products that are
made from recycled
material
2 I am concerned about the
current environmental
state the world.
3 I have changed products
for environmental
reasons
4 have avoided buying a
product because it had
potentially harmful
5 I make every effort to
reduce the use of plastic
bags.
6 I have purchased light
bulbs that were more
expensive but saved
energy.
7 I will not buy a product if
the company which sells
it is environmentally
irresponsible.