JOHN B. LACSON FOUNDATION MARITIME UNIVERSITY - (MOLO), INC.

COLLEGE OF BUSINESS
ILOILO CITY

APPLICATION OF NEW TECHNOLOGIES TO HOSPITALITY FACILITIES

A Case Study Presented to

MRS. FEBE ROSE L. TORRES

Faculty

College of Business

John B. Lacson Foundation Maritime University-Molo, Inc.

In Partial Fulfillment

of the Requirements in

Ergonomics and Facilities Planning for Hospitality Industry

by

Izza Gabrielle A. Batuigas

December 2018
 JOHN B. LACSON FOUNDATION MARITIME UNIVERSITY - (MOLO), INC.
COLLEGE OF BUSINESS
ILOILO CITY

INTRODUCTION

Technology is the collection of techniques, skills, methods,

and processes used in the production of goods or services or in the

accomplishment of objectives, such as scientific investigation. Technology can be

the knowledge of techniques, processes, and the like, or it can be embedded

in machines to allow for operation without detailed knowledge of their workings.

In some hospitality establishments, the challenges of keeping up with the

fast pace of technology is difficult and expensive. Technology is advancing at a

faster pace than ever before, and this is changing both the expectations of patrons

as well as the way in which the hospitality industry conducts its business. Some of

the trends in industry are leading to great improvements and savings for hospitality

industry companies; while some are changing how hotel developers plan their

buildings, infrastructure, management structure and staffing requirements.

Guests now use the Internet’s interactive reservation systems, and

hospitality companies are sometimes criticized for the (alleged) large number of

keyboard clicks required to make a reservation. The number of reservations made

via the Internet continues to increase. Surveys in the United States show that

currently 20% of all reservations are made through the Internet, and this

percentage is increasing every year. With such high percentage of reservations

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 JOHN B. LACSON FOUNDATION MARITIME UNIVERSITY - (MOLO), INC.
COLLEGE OF BUSINESS
ILOILO CITY

done through the Internet, a hospitality cannot afford not being connected. If the

potential guest cannot book online, a reservation will be made at the competitor's

web site.

Multiple telephone lines, interactive opportunities for ordering room service,

and guest-room check-out are examples of amenities that guests increasingly

desire, but that are very expensive to install and implement. This technology allows

marketing and sales personnel to find new ways to use guest-related data. (Data

mining: using technology to analyze guest and other related data to make better

marketing decisions.)

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 JOHN B. LACSON FOUNDATION MARITIME UNIVERSITY - (MOLO), INC.
COLLEGE OF BUSINESS
ILOILO CITY

CASE QUESTION

Hospitality facilities lack financial supply for the application of new

technologies for its fast development. How, and why does that issue the business

and who are the persons concerned to address the issue? If you are the Director

of Facilities, what will you do to solve the issue?

CASE PRESENTATION

The hotel industry is becoming increasingly competitive for survival, growth,

and profitability in a world economy. However, the internationalization of the hotel

industry has accelerated under the pressures of dynamic issues such as advances

in technology, communication and transportation, deregulation, elimination of

political barriers, socio-cultural changes, and global economic development. The

big challenge to the hotel industry is whether or not it can quickly adapt to changes

of these and other related issues

Nowadays, hotel guests who travel with devices such as phones, tablets

and computers no longer see Wi-Fi as a perk, but as a must-have when they check

in at a hotel. Hotel guests expect to be able to connect to the internet seamlessly

and without too many interruptions, leading hotels to invest in better, faster Wi-Fi

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 JOHN B. LACSON FOUNDATION MARITIME UNIVERSITY - (MOLO), INC.
COLLEGE OF BUSINESS
ILOILO CITY

infrastructure so that people can do business and use their technology devices

with ease when they book their stay.

Managers of hotel firms often encounter a situation where available cash

resources are not sufficient to finance investment in productive assets. Investment

in the hotel business generally requires a relatively large initial cash expenditure.

The cash return on the investment, however, tends to be spread out over many

years in the future. By exhausting both 2 The Journal of Hospitality Financial

Management internal (profit from sales) and external (debt and stock) sources of

funds, the pattern of a large initial cash expenditure and delayed cash return strain

a firm's ability to make additional investments. One accepted solution to a shortage

is limiting investment to a level that can be supported by available funds.

On the other hand, the Facilities Director serves in a leadership role for

building operations including staffing, infrastructure, and capital projects, while

keeping within corporate standards and operational budget. Oversees the facilities,

contracting and maintenance function of the Head Office Campus. Additionally

oversees document services, reception/conference room reservations, AV

Technology, and acts as liaison for Business Continuity Planning. Responsible for

the oversight of the campus vendors including facilities management, cafeteria,

company store, security and janitorial services. It also monitors department

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 JOHN B. LACSON FOUNDATION MARITIME UNIVERSITY - (MOLO), INC.
COLLEGE OF BUSINESS
ILOILO CITY

workflow and operating practices to ensure compliance with department

standards, procedures, controls, and business requirements. Identifies,

documents, and maintains operational procedures. Develops and implements

programs to maintain quality conditions and equipment as needed including

repair/replacement programs.

Through application of new technologies to hospitality facilities is a great

way to make the establishment known in the industry but if there is lacking in the

financial supply, managers of the hotel as well as the director of facilities must

take action resolving the issue. They must ensure that the establishment has the

capacity to compete with other establishments.

CONCLUSION

Technology has been used wildly in different fields. Hospitality industry as

a great example of benefit from using new technology in different aspects. Keeping

up with the fast growing technology in order to meet guest’s expectations is

challenging and quite expensive for those establishments that are financially

unstable. Managers of the hotels and the director of responsible for taking actions

in resolving the issue and if I were the director of facilities, I would respond

appropriately to emergencies or urgent issues as they arise and deal with the

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 JOHN B. LACSON FOUNDATION MARITIME UNIVERSITY - (MOLO), INC.
COLLEGE OF BUSINESS
ILOILO CITY

consequences and calculate and compare costs for required goods or services to

achieve maximum value for money.

REFERENCES

https://en.wikipedia.org/wiki/Technology

https://scholarworks.umass.edu/cgi/viewcontent.cgi?article=1078&context=jhfm

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 JOHN B. LACSON FOUNDATION MARITIME UNIVERSITY - (MOLO), INC.
COLLEGE OF BUSINESS
ILOILO CITY

NOTE:

Please follow APA style for this paper. font syle is Tahoma, size 12 and double

space. Text in red color indicates as “examples” only. You have to edit those.