UNIVERSIDAD DE ZAMBOANGA – IPIL

PRINCIPLES OF ECONOMICS
MIDTERM EXAMINATION
ACADEMIC YEAR 2019-2020
2ND SEMESTER

Name: Date:
Year & Section: Score

TEST I. MULTIPLE CHOICE: Identify the letter of the choice that best completes the statement or answers
the question.

____ 1. A group of products that are physically similar is called:

a. a product line.
b. a product mix.
c. a product concept.
d. a product item.

____ 2. Which of the following is not a classification of consumer goods?

a. convenience goods.
b. shopping goods.
c. specialty goods.
d. component goods.

____ 3. What does the term PLC stands for?

a. Product life cycle
b. Production life cycle
c. Product long cycle
d. Production long cycle
_____ 4. Demands has to be created
a. Costs are low
b. Makes no money at this stage
c. Slow sales volume to start
d. There is little or no competition
____ 5.Increased competition leads to price decrease, increasing public awareness, sales volume increase
significantly are the characteristics of ______________ in PLC.
a. Mature stage
b. Decline stage
c. Growth stage
d. Market introduction stage

PREPARED BY: REVIEWED BY: APPROVED BY:

CHRISTINE H. LEAL NEMIA B. HULAGNO, MBA GERALDINE R. TABLATE, ED.D

Instructor Program Chair, BSA & BSBA School Administrator