New Media Ecology

Business Analysis
For

By
SWOT DAI Zhuo Moss
HUANG Lei Lynsey
Porter's Five Forces LO Pui Ching Joanne
Business Model Canvas SU Tong
ZHANG Xiaoyi
Blue Ocean Strategy Canvas ZHU Shiman Jasmine
SWOT Analysis
Strengths Weaknesses
• Providing a combination of multiple • Request for real name registration of
financial services for both commercial account.
and individual. • Safety and privacy problem
• Collaboration with companies and • Geographical limitation: China market
organizations • Long payment settle period
• Strong social network based on large
scale of users
• Substantial capital recourses of
Alibaba group

Opportunities Threats

• The ubiquity of smart phones and • Alipay Vs WeChat Payment Vs

mobile apps PayPal
• Online consumption and finance • Competitor of traditional bank’s
management are generally accepted online services.
by young generations. • Restrictions & regulations from bank
• The popularity of e-commerce & government.
Poter’ s Five Forces
Low
• High entry barrier of the market.

• Alipay and Wechat payment

dominate it.

• The cost of big promotion discount is

high.

• Customer base need long time to

build.

• Government regulations greatly

influence on business. Difficult to get
license issued by the government
Poter’ s Five Forces
High
• Buyers want free transaction service,
convenient life service and financial
services with high profit.

• Major function is similar to the

biggest competitor WeChat payment
and the cost of transfer is limited.
Poter’ s Five Forces
High
• Banks charge for transaction fee.

• Hard to substitute the bank and

financial organizations.
Poter’ s Five Forces
Relatively High
• Lots of payment substitutions, like
WeChat payment, Apple pay, Android
pay, Paypal.

• Credit card is popular and

convenient. Easy to change payment
method.
Poter’ s Five Forces
Relatively High
• WeChat pay has large amount of loyal
users with highly social connection.

• Other mobile payment method are

processing faster than Alipay.

• Switching cost is low.

• Major functions are similar.

Business Model
Canvas
Key Partners Key Activities Value Customer Customer
- Online payment Propositions Segments Relationships
- Government - O2O payment
- Making payment - Individual - Build up
- Money transfer
- Financial services - Financial services - Merchants customers’ sense
easy and secured
organizations - Social credit of security
evaluation system - An integrated
- E-commerce - Build up an image
- Life service platform for Channels
- Online events of a convenient
platform - Website
- Instant messaging payment and and omnipotent
- Brick-and-mortar - Mobile Apps
financial services payment tool
- Traditional
stores Key Resources
media - Embed into
- Gov Permission customers’ daily
- Outdoor
- E-payment tech
advertisement - Enhance loyalty
- Customer base - Brick-and- and engagement
- Financial resources mortar stores

Cost Structure Revenue Streams

- Marketing expenditure; - Service charge（transaction fee, value-added service)
- Technological infrastructure & maintenance - Interest (capital pool and loans)
- Transaction fee - Advertising revenue
Blue Ocean
Strategy
Alipay and Banks

Raise Create

Eliminate Reduce
ERRC
Grid
Eliminate Reduce
Counter Service Service fee
Membership Service

Raise Create
Security
Online shopping guarantee
Offline payment acceptance
Online financial products
Personalization
Ease of Payment