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A Step by Step Guide To Modern Digital Marketing PDF
A Step by Step Guide To Modern Digital Marketing PDF
Modern Digital
Marketing
A Step-By-Step Guide To Modern Digital Marketing
Table of Contents
Topic Pg Topic Pg
About the Author 3 11. Keep your cool in critical situations. 14
4. Build loyal fans on your own property 7 15. Show the way and then get out of it. 18
9. Ignore the haters. Be open minded about 12 20. Challenge Checklist 23-26
the criticism.
10. Don’t ever complain - in online or offline 13 Thank You 27
mode.
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A Step-By-Step Guide To Modern Digital Marketing
suresh@webmarketingacademy.in
linkedin.com/in/sureshbabutr
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A Step-By-Step Guide To Modern Digital Marketing
1. Learn to adapt
Adapt to the latest trends. Don’t be
afraid to try the newest marketing
tools and platforms. Never mind if
you fail in your initial attempts;
learn from your mistakes and correct
CHALLENGE YOURSELF
the course.
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A Step-By-Step Guide To Modern Digital Marketing
5
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A Step-By-Step Guide To Modern Digital Marketing
Follow up.
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A Step-By-Step Guide To Modern Digital Marketing
If you receive negative • Find places to promote your Search on relevant industry
feedback and criticism, content – Buzzsumo keywords.
analyze it objectively. If
there is a grain of truth in Respond to good and bad
the criticism, accept your
comments – with bad being
mistake, address the
problem, improve and keep more important.
going forward.
Incorporate learning from
negative comments.
Participate in a
conversation.
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A Step-By-Step Guide To Modern Digital Marketing
14. Be empathetic
Never forget the other RESOURCES FOR YOU
person’s position. Remember CHALLENGE YOURSELF
• Empathy is good for you and your
how it feels to sit on the business - Why the Empathetic
other side of the table. Practice mindfulness – be in
Leader Is the Best Leader the present moment and
Take off your shoes and put pay attention consciously
on someone else’s, well, not • Book - Leaders Eat Last: Why without being judgmental. A
literally but you get my Some Teams Pull Together and simple example is to close
point. Be a listener, be Others Don’t by Simon Sinek your eyes and feel the air
approachable, be willing to
flow through your body as
help, and be fair.
• Why Empathy Is The Force That you inhale and exhale.
In return, you’ll get loyalty, Moves Business Forward
honesty and commitment. Never make fun of sensitive
• Encourage empathy with team issues and situations.
building activities
Listen to your friend,
spouse, peer or child – do
this mindfully. Just listen
and try to see the situation
from their perspective.
Join communities.
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Challenge Checklist
Challenge #1 Challenge #2 Challenge #3 Challenge #4 Challenge #5
• Install Periscope, • Register for an • Build your own email • Brainstorm on • Look at the analytics
Meerkat or Blab right upcoming event. list. downloadable content data of your website,
now. • Be participative, not a • Start working on a for lead generation. social media networks,
• Start live streaming passive listener. newsletter. • Create effective landing etc.
whatever you are • Talk to some of the • Build a content pages. • Check for the most
doing. speakers. calendar for all your • Run ads to promote viewed blog post in the
• If you’re shy, just • Talk to other people marketing channels. your website, blog and last 90 days.
broadcast what you’re attending the event. other resources. • Reconsider your digital
reading – this article. You never know how • Test your website on marketing strategy
• Keep talking and connections work out desktop and mobile based on the user
interact with people sometimes! devices. behaviors observed.
tuning in. • Analyze your website • Increase or decrease
usage on Google budget, change times
Analytics. of launch, revamp
• Build a content content strategy and
calendar to be a content formats –
consistent content optimize your
publisher. campaigns based on
the analytical results.
• Remove channels that
do not generate results
(assuming you’ve give it
adequate time).
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A Step-By-Step Guide To Modern Digital Marketing
Challenge Checklist
Challenge #6 Challenge #7 Challenge #8 Challenge #9 Challenge #10
• Talk to your customers • Optimize your content • Spend 10-15 minutes a • Search for your brand • Identify one problem
and find out what their across your owned week to mentor, train name using the that hampers your
questions are. assets – website, social your friend or abovementioned tools. productivity – time
• Take one question and media, etc., to improve colleague in something • Check for misspellings, management, content
create a video, blog ranking organically. that you are good at. positive and negative organization, team
post or other form of • Keep an eye out for • Check your Linkedin sentiment. communication, etc.
content to provide a latest trends. emails. Sometimes • Search on relevant • Find a tool to help –
solution. • Experiment with new people just need industry keywords. Google Calendar,
• Use Google Instant – marketing channels guidance. • Respond to good and Evernote, Trello, etc.
type your keywords and content formats. • Follow up. bad comments – with • Set up tasks on the tool
slowly letter by letter • Create some videos – bad being more and test for a week.
and see the team, CEO, etc., and important. Measure the impact.
suggestions that come use them to engage • Incorporate learning • Delegate tasks where
up. your audience. from negative your expertise is not
• Use paid mediums comments. required.
(Facebook ads, etc.) to • Participate in a
promote useful, conversation.
engaging content for
your target audience.
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A Step-By-Step Guide To Modern Digital Marketing
Challenge Checklist
Challenge #11 Challenge #12 Challenge #13 Challenge #14 Challenge #15
• Next time, something • On a chart map out • Feeling out of temper? • Practice mindfulness – • List out tasks that you
unpredictable happens, your long term and Accept it. be in the present can delegate.
resolve to manage it. short term goals. (It • Before taking any moment and pay • Select people you will
• Anticipate things that helps to work action, consider its attention consciously delegate tasks to.
can go wrong and have backwards from your impact on people without being • Train them on the
a Plan B. long-term goal if you’re around you. judgmental. A simple tasks.
• Take a deep breath and just starting.) • Listen to yourself talk if example is to close • Assign responsibilities,
focus all your energy on • Write all the steps to you have time for it your eyes and feel the KPIs and expectations.
working out a solution. achieve the short-term before a press release, air flow through your • Give complete
goals – daily, weekly, meeting, etc. body as you inhale and ownership but keep the
monthly. • If you’ve written in the exhale. window of guidance
• Build a path showing heat of the moment, • Never make fun of open at all times.
how your short-term save the email or sensitive issues and • Allow scope for
goal will help you reach Facebook post. Come situations. innovation and
long-term objectives. back to it in 10 • Listen to your friend, enterprise.
• Revise short-term goals minutes. spouse, peer or child –
every month based on • Focus on collecting do this mindfully. Just
outcome analysis of data rather than taking listen and try to see the
previous campaigns, a decision instantly. situation from their
market changes, • Call a group meeting perspective.
internal movements, and take a combined • Join communities.
new trends, etc. decision.
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A Step-By-Step Guide To Modern Digital Marketing
Challenge Checklist
Challenge #16 Challenge #17 Challenge #18 Challenge #19
• Accept your own • First, do you have • Observe people around • Accept the mistakes
weaknesses – are you a rules? Since not you who are good you’ve made – a wrong
procrastinator, the last everyone in a business communicators. hire, bad policy, bad
person to reach or the is mature by default, • Keep the listener in customer service, bad
constant interrupter? sometimes you need perspective when you sales decision, etc.
Swallow the bitter pill; rules. communicate. Do they • Learn from it.
it’ll make you a better • Are all your rules in understand the jargon? Document it – seeing
leader. keeping with the Are they familiar with things in black and
• As a business, are you times? Do you enforce your topic? white helps.
into yourselves more formal wear and your • Don’t give too little or • Do a root cause
than customer centric? employees hate it? too much information. analysis to find the
• Be mindful of your • Analyze if rules are • Record yourself in cause – and improve
weakness – catch helping or hurting your video but don’t talk from there.
yourself when you do it employees or into it. Watch the video
and abstain. customers? later and analyze your
• Don’t expect others to • Are rules leading to body language, tone,
follow where you can’t bitter customer and clarity.
lead. relationships? • Check out the links
• Don’t advise on topics • Revisit rules – weed mentioned in resources
you know nothing out the pointless. on Page 21.
about.
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A Step-By-Step Guide To Modern Digital Marketing
Thank you
Hope these tips prove helpful in your quest to become a
modern digital marketer. Make sure you take up the
challenges in earnest to bring out that spark in your
skills and capabilities.
Good luck!
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