BUSINESS THE EMAMI WAY

Emami- Multinational brand made in India. Founded in 1974 in Kolkata, India by R.S. Aggarwal and
R.S. Goenka. Book deals with the daily struggles and failures the new and existing entrepreneurs face.
They have provided the idea about business Gyan and invaluable lessons for life.
Strategies and business ways adopted by Emami in different phases for being successful are:

• They believed in ethical practices and that’s why never compromised with product quality.

• For them staff were the strengthening pillars for their business. Happy employees, customers and
bankers were synonymous of fruitful business.

• Some of the core competencies are:

(I) Follow a strategy
(ii)channeling the efforts in one direction
(iii)giving importance to teamwork
(iv)discharge all financial obligations
(v) room for creativity and innovation
(vi)decision making and communication
(vii)honesty and integrity

• Emami’s main focus was to tap more and more customer groups by providing the great quality of the
product and which will eventually result in customer satisfaction.

• Creating the right environment, hiring the right people and giving the freedom to create and express
their thoughts are basic fundamentals of business.

• There vision for new opportunities were good they took the first movers’ advantage by launching FAIR
AND HANDSOME. And, adoption of new technology as per the dynamics of business.

• Advertisements with catchy headlines and engaging celebrities and attractive packaging also helped to
attract more customers not domestically but globally as well.

• Five pillars mantra that ensures success in business - Health, family, wealth spirituality and society.

• With, timely acquisitions and mergers Emami not only added value to their product but also launched
some of the great products.

• Goals and objectives should be regularly revised to engage employees for the betterment of the brand.

• This book teaches us faith and discipline are the important and pertinent tools that steers you towards
success. They thought of a dream and turned it into a giant brand today.

Submitted to: Dr. Shounak Roy Chowdhary

Submitted by: Surbhi Rastogi

Section –B