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Chapter 3 PR
Chapter 3 PR
METHODOLOGY
RESEARCH DESIGN
This study is a quantitative research. Aliaga and Gunderson (2002) have described
the quantitative research methods very well. According to them “Quantitative research is
an inquiry into a social problem, explain phenomena by gathering numerical data that are
RESEARCH RESPONDENTS
To avoid biases and to have a fair distribution of the total number of samples to
the different target sections, the researcher used Slovin`s formula n = N / (1+Ne2), to get
the total number of samples and the formula for proportional allocation (𝑛𝑖 = 𝑛 𝑁
(𝑁𝑖)),. Table 2 shows the total number of samples drawn out from the total number of
Total