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H&D
H&D
Introduction:
In 1961, after ten years of clinical trials, Dr Parran and his team of
scientists singled out a potent compound that proved successful in
removing dandruff. Their product, codenamed Head & Shoulders, was
finally ready to test in the market. It proved so successful that it was
launched across America the following year.
Objective:
1. Age?
From the above pie-chart we understand that the maximum respondents of
the survey belong to the age group of 15 -25 years.
2. Gender?
Among the respondents 52% are male and 48% are female.
3. Preference?
From the above, we can understand that most of the respondents prefer
anti-dandruff shampoo followed by the one which repairs the damaged
hair.
4. Usage?
6. Quantity?
7. Buy?
From the above diagram we can infer that, rather than buying shampoo
along with conditioner, the most of the respondents wish to purchase only
the shampoo.
8. Affecting factors?
9. Change?
In accordance with the above pie-chart, we understand that half of the
respondents never like to change their brand of shampoo and some
consider it changing in accordance of the price.
Amongst the non-users of Head & Shoulders, the brand Sunsilk is most
widely used and that is followed by Clinic Plus and the least being the
Himalaya.
13. Awareness?
(Amongst users)
(Amongst non-users)
Shampoo brands like Sunsilk and Clinic Plus are potential competitors
for Head & Shoulders and there are number of reasons that the
respondent are bound to purchase that particular brand available in
the market.