TRANSCORP’S COMPANY

MEMBERS OF GROUP :

1. ELZA NABILA 7311418150

2. M. RIZALUDIN HASAN 7311418151
3. NURUL ISTIQOMAH 7311418152
4. DENDY EKA PRAKOSO 7311418153
5. BUNGAH SUSILANING HARDINI 7311418155
6. MELIANI ROSELA 7311418157
7. NUN AINI AGUSTIANA NUGROHO P. 7311418158

MANAJEMENT DEPARTMENT

ECONOMYC FACULTY

UNIVERSITY STATE OF SEMARANG

2018
 DETAILS OF COMPANY

A. Company’s Profile
Type : Subsidiary
Headquarters : Jakarta, Indonesia
Date of established : August, 1st 1996 (as Para Inti Investindo)
December, 15th 2006 (as Trans Corp)
Keypeople : Chairul Tanjung
Products : Media, retail, lifestyle and entertainment
Parent : CT Corp
Website : www.transcorp.id

B. Company’s History

The history of Trans Corp started from a company called PT Para Inti
Investindo. The Para Group business unit initially focused on the media, lifestyle
and entertainment business. Starting air on November 10, 2001, Trans TV
became Trans Corp.'s first business unit. To air first, the company built a rally
station in Bandung and Jakarta.
After developing large enough and controlling the national TV industry,
Trans Corp then expanded by buying 49% of TV7 shares in early August 2006.
The television station which was previously fully controlled by the Kompas
Gramedia (KG) Group then changed its name to Trans7.
By buying TV7, Trans Corp is trying to consolidate the two television
companies so that they increasingly exist and are able to compete in the national
television industry. Moreover, as a television that was only six years old, at that
time Trans TV had to fight the domination of television that had been born and
grew up first, such as RCTI, SCTV, and Indosiar. In order to be able to compete,
Trans Corp then took a strategy by choosing a market that had not been well-
developed, namely segments A, B, and C. Both Trans TV and Trans7 tried to
attract markets that wanted non-soap operas.
The market segment also usually prefers impressions with more comedy,
variety shows, including cultural and adventure offerings such as the Roaming
program and the Adventurous Trail.
 To complement the entertainment business, Trans Corp later partnered with
Kalla Group to build Trans Studio in Makassar. Officially operating on 9
September 2009, this recreational and indoor or indoor game was inaugurated by
Jusuf Kalla, the then Vice President of Indonesia who was also the owner of Kalla
Group.
With the name Trans Studio Theme Park, this vehicle is located in the
Tanjung Bunga area, near Losari Beach, Makassar. This studio has 24 hectares
of land. Chairul built this vehicle because it was inspired by Disneyland and
Universal Studio in the United States. The cost of building Trans Studio is more
than Rp. 1 trillion in the initial stages.
After success in Makassar, Trans Corp turned to Java. This time, Bandung
is the second choice of Trans Studio location. Trans Studio in Bandung
premiered on June 18, 2011. In the developing city, Trans Studio stands on an
area of approximately 4 hectares on Jalan Gatot Subroto, Bandung. In the same
location, Trans Corp also built Trans Hotels and Ibis Hotels with a capacity of
1,000 rooms.
To build Trans Studio in Bandung, the company is estimated to have to
spend around Rp. 2 trillion. That's beyond the cost of land acquisition. Besides
Bandung, Trans Studio will also build 20 other vehicles, such as in Solo and
Palembang, and in Jakarta.
Ishadi Soetopo Kartosapoetro, Commissioner of Trans Corp confirmed his
company's plan to open 20 Trans Studio in various cities in the country. "The
construction of Trans Studio Jakarta is targeted to start next year," he said to
KONTAN, Friday (4/5). According to Ishadi, 20 Trans Studios were completed in
the next four to five years.
Currently, Trans TV has a market share of 12% to 13% and Trans7 has a
share of 11%. In the retail sector, Trans Corp through its subsidiary PT Trans
Retail has also acquired 40% of the shares
PT Carrefour Indonesia with more than US $ 300 million in April 2010. With
the acquisition, Trans Retail became Carrefour Indonesia's largest shareholder,
while the rest was held by Carrefour SA, at 39%, Carrefour Nederland BV at
9.5%, and Onesia BV at 11.5%.
In addition to the entertainment and retail business, Trans Corp also
penetrates the food and beverage business. In this sector, Trans has PT Trans
Coffee with the brand The Coffee Bean & Tea Leaf and Baskin-Robbins ice
cream. The company also has a property business line through PT Trans
Property with a number of projects in Bandung, Batam and Bali.
In the lifestyle business and travel services, Trans owns PT Anta Express
Tour & Travel and PT Trans Fashion. It is this company that carries famous
brands such as Prada, Miu Miu, Tod’s, Aigner, Brioni, Celio, Hugo Boss, Jimmy
Choo, and Mango to Indonesia.

C. Company’s Structure Organization

Key Management :

ChairulTanjung ChairalTanjung
Chairman Director

Zainal Rahman Ashish Saboo

Director Director

Warnedy Ali Gunawan

Director Director

YungkySetiawan DarmadiSutanto
Director Director
D. Company’s Brands/Products

Trans Corp is the holding company of the media, lifestyle and entertainment
businesses in the group. Under its wings, Trans Corp manages TV stations, high-
end branded boutiques, food and beverages, theme parks, malls, and travel
agencies.
1. MEDIA

Detik is the number one online news portal in Indonesia. Visited by more than 2
million unique visitors per day and nearly 20 million unique visitors per month,
Detik has more than 30% share of advertising revenue in online media. As the
pioneer of Indonesia's internet industry, Detik is the point of reference for new
trends and rate cards.

2. RETAIL
The outright purchasing by CT Corp through PT Trans Retail of the French retail
giant PT Carrefour Indonesia marked the biggest acquisition in the consumer
sector ever undertaken by an Indonesian company. Through the creation of the
Transmart brand, CT Corp aims to redefine the hypermarket offer into a modern
retail concept which combines an extended range shopping, dining and family
entertainment.

E. Company’s Marketing/Strategy

The development of television stations in Indonesia is increasingly

prevalent after 10 private TV stations and TVRI guarantee broadcasts every day.
To maintain its existence, competition between private TV stations ensued.

TRANS TV as one of the relatively young private TV stations whose

existence is ranked 4th among private TV stations at the age of 10 months.

TRANS TV has solid management that depends on the company identified

as good corporate governance. The fundamental changes in programming
strategies that originally prioritized acquisition programs to be in-house
production brought about the implications of human resources and financial
strategies. Sales strategies that 'pick up the ball' also generate high income,
while low overhead costs.

This is beneficial in a good bargaining position in the field of sales.

Promotional activities are carried out both with promos on air and off air, while for
digital users. In addition, TRANS TV's human resources are 80% of them in 27
years and 20% of experienced personnel.
(Source: http://www.lontar.ui.ac.id/ by Anita Wulandari)

Trans TV aims to become the place for ideas and aspirations to educate
and improve the living quality of the people. Trans TV is also devoted to
guarding national unity and democratic values by airing quality shows with
morals that are acceptable by the public and the station’s partners.
In the long run, Trans TV aims to become the best television station in
Indonesia and in ASEAN. It also commits to always provide positive outcome
for its stakeholders by airing quality shows and by holding high morals and
work cultures that is acceptable by them.
Trans Media Corporation (Trans Corp) targets the growth of advertising
revenue to increase by 20%, from its two subsidiaries, PT Televisi Transformasi
Indonesia (TransTV) and PT Duta Visual Nusantara Tivi Tujuh (Trans7). For this
reason, the company owned by businessman Chairul Tanjung is targeting an
increase in the consolidated audience share from 26% last year to 28% this year.
The higher the audience share of TV stations, the more attractive the
advertisers. Because audience share describes the level of viewership of a TV
station in the country. Currently Trans Corp has 45 transmission stations that
reach up to 230 cities in Indonesia.
CT Corp continues to expand through its subsidiaries. To date, it has been
noted that CT Corp has subsidiaries in different sectors, including financial
services, media, retail, lifestyle, aviation and entertainment, and natural
resources. About 75,000 workers are absorbed by CT Corp.
Currently, CT Corp fully acquired PT. Carrefour Indonesia after buying 60%
of the remaining shares. In a press conference held on Tuesday (20/11) at
Menara Bank Mega, Chairul Tanjung proudly said that CT Corp through PT.
Trans Retail buys foreign companies, Carrefour, with foreign money, namely
international banking loans.
CT Corp management intends to pair Carrefour with traditional markets in a
mutually beneficial form. According to CT, the current model is being developed.
Not only with local players, CT Corp also opens opportunities to acquire
Carrefour in neighboring countries, including Myanmar and Vietnam.
According to a press release, currently CT Corp has three sub-holding
companies that are engaged in various fields, namely Mega Corp, Trans Corp,
and CT Global Resources. Mega Corp has several financial institutions such as
Bank Mega, Bank Mega Syariah, Mega Life, Mega Finance, and Mega Capital
Indonesia.
Trans corp is also no less competitive. This sub holding oversees Trans TV,
Trans 7, Detik, Carrefour Indonesia, Metro, Trans Fashion, Coffee Bean & Tea
Leaf, Baskin Robbins, Wendy’s, Antatour, Vayatour, Trans Studio Bandung and
Makassar, The Trans Luxury Hotel, and Ibis Hotels. In the plantation sector, CT
Global Resource has CT Agro which has more than 60,000 hectares of oil palm
plantations on the island of Borneo.
(Source : http://marketeers.com/ct-corp-terus-berekspansi/)

F. Conclusion

From the discussion about Trans Crop, it can be concluded that:

 Trans Crop or previously named PT. The Inti Investindo is a company from
the CT company unit. Crop. Trans Crop focuses on the fields of media,
lifestyle, entertainment and retail.
 to further expand its business, Trans Crop collaborates between companies
and acquires a company. for example in the retail sector of Trans Crop
subsidiaries, namely PT. Trans Retail acquired 40% of PT Carrefour
Indonesia's shares.
 Trans Crop also manages its companies in carrying out various strategies
such as from financial strategies to sales strategies. So Trans Crop has
good corporate governance.