UNIVERSITI MALAYSIA PAHANG

EXECUTIVE BACHELOR IN BUSINESS MANAGEMENT (EBBM)

HOW TO INCREASE REVENUE TERAJU FARMA SDN BHD FROM

RM68M TO 78 MIL FROM DECEMBER 2018 TO DECEMBER 2019

SURYANI BINTI HAJI ISMAIL

JANUARI 2020

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 ACKNOWLEDMENT

First and foremost, I would like to thanks my lecture Major Raymond it‘s is not
possible to prepare the book without his assistant and encouragement. I would
like also to extend my sincere to my top managements, without their active guide,
help, cooperation and encouragement, I would not have made headway in the
project.

I really like to thank my support group from Tender Department for providing me
excellent support and advice.

I extend my gratitude to University Malaysia Pahang for giving me this

opportunity learn and to complete the project paper . Thank again to all without
your help I could not come out this project paper successfully.

Thank you

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CHAPTER 1 : INTRODUCTION

1.1. Introduction
1.2. Company Background
1.3. Problem Statement
1.4. Propose Solution
1.5. Objective & Scope
1.6. Limitation & Constraint

CHAPTER 2 : ANALYSIS

2.1. Industry & Market Analysis

2.2. Competitor Analysis

2.3. Financial Source

CHAPTER 3 : IMPLEMENT STRATEGY

3.1. Product & Services

3.2. Business & Revenue Model

3.3. Pricing Strategy

3.4. Marketing Strategy

3.5. Implementation Timeline

CHAPTER 4 : FINANCIAL

4.1 Cost Benefit Analysis Analysis

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CHAPTER 5 : CONCLUSION

5.1. Conclusion

6. Appendix

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 ACKNOWLEDMENT

First and foremost, I would like to thanks my lecture Major Raymond it‘s is not possible
to prepare the book without his assistant and encouragement. I would like also to
extend my sincere to my top managements, without their active guide, help, cooperation
and encouragement, I would not have made headway in the project.

I really like to thank my support group from Tender Department for providing me
excellent support and advice.

I extend my gratitude to University Malaysia Pahang for giving me this opportunity learn
and to complete the project paper . Thank again to all without your help I could not
come out this project paper successfully.

Thank you

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EXECUTIVE SUMMARY/ABSTRACT

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 CHAPTER 1

INTRODUCTION

1.1. Introduction

Pharmaserv Alliances Sdn Bhd was established on 19 Oct 2001, wholly owned by
Kumpulan Perubatan Johor (KPJ). We are the Central Procurement Arm for KPJ
Hospitals, a wholesaler and distributor of pharmaceutical, medical disposables, vitamin
and supplements, health and beauty and other hospital related products.

Corporate Profile

The new PASB Headquarters and Distribution Centre is located at Subang Hi-Tech
Industrial Park Shah Alam, was officially run its operations in Oct 2013.

The Distribution Centre is equipped with cold room, monitoring system and enhanced
warehouse management system. In line with PASB’s dedication to meet the highest
Quality Management System, the facility is comply with Integrated Management System
(IMS), ISO 13485, Good Distribution Practice for Medical Devices (GDPMD) and
practising 5S/QE and Lean Management.

PASB also diversified its services into government sector and among the largest
purchaser in the Malaysian Healthcare sector. With such volumetric
purchases, PASB strive to achieve profitable growth, transferring the saving to
customers.

Pharmaserv Alliances Sdn Bhd continuously focus on customer's needs and

satisfactions by having a certified quality management system that in line with current
Information Technology trend in order to maximize efficiency of delivery of service.
PASB optimistically look for business opportunity en route for the growth of the
company.

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Key Highlight in 2019

 Partnership with manufacturers and importers

 Enhancing digital marketing strategies

 Cold Chain Storage and Distribution

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