The GRAMMAR of the Camera

1. Extreme Long Shot Shot of a large crowd or scene, as far as the horizon.
2. Long shot A view of setting or situation from a distance.
3. Medium Long Shot Shows group of people in interaction with each other.
4. Full Shot A view of figure’s entire body in order to show action
5. Mid Shot Shows a subject down to his or her chest or waist.
6. Close Up A full screen shot of a subject’s face showing the finest features.
7. Extreme Close Up A shot of a hand, eye, mouth or any object in detail.
VIEWPOINTS
1. Establishing Shot Often used at the beginning of a scene to indicate of a scene to
indicate the location or setting, it is usually a long shot taken.
2. POV shot Shows a scene of a perspective of a character or one person.
3. Over-the-shoulder Shot Often used in dialogue scenes, a frontal view of a dialogue partner
from the perspective of someone standing behind and slightly to the
side of the other partner.
4. Reaction Shot Short shot of character’s response to an action.
5. Insert Shot A detailed shot which quickly gives visual information necessary to
understand the meaning of the scene.
6. Revere-Angle Shot A shot fro the opposite perspective of a character.
7. Hand-held Camera The camera is not mounted on a tripod and instead is held by the
camera person.
CAMERA ANGLES
1. Aerial Shot Long extreme hot of the ground from air.
2. High-Angle Shot Shows people or objects from above, higher than the eye level.
3. Low-angle Shot Shows people r object from below, lower than the eye level.
4. Eye-level shot Views a subject from the level of the persons eye.
CAMERA MOVEMENT
1. Panning Shot (Horizontaler) The camera moves horizontally from left to right or vice versa
2. Tilt Shot (Vertikaler) The camera moves upwards or downwards.
3. Tracking Shot The camera follows along next to or behind moving object or
person.
4. Zoom The stationary camera appears to approach a subject by zooming in
or move farther away, zoom out.

MOTION INFORMATION AND MEDIA

PEOPLE INVOLVED IN MAKING MOTION INFORMATION
1. ACTOR- it is regarded as a performer who gives life to a role.
2. DIRECTOR- supervises and instructs performers on how they should act based on the script.
3. SCRIPTWRITER- the person in-charge of writing the script and takes care of the movie’s plot.
4. MAKE UP ARTIST- responsible for making the actors look their best by applying makeup.
5. PRODUCTION DESIGN TEAM- responsible for the overall look of the film or set.
6. MUSIC AND AUDIO TEAM- responsible for the sound effects and background music.

TYPES OF MOTION INFORMATION

1. Comedy- the content of this motion picture is light and funny.
2. Drama- the motion picture contains heavy and serious content.
3. Suspense-the audience is made to feel anxious and excited about a content.
4. Horror- instill fear in the audience.
5. Romance- the story centers on how the main characters met and how they show genuine affection or passion
for each other.
6. Fantasy-contains interesting topics about science that can affect the future.
7. Historical- life of a specific figure who is influential at his times.
8. Inspirational- film that is based on real life where the audience can draw inspiration from it.
9. Religious- contain topics about God, spirituality and religious people.
10. Action- the main character of the story encounters challenges that typically includes fight scenes, violence.
11. Documentary- intended to document some aspects of the reality of life.
12. Animation- created with traditional hand drawn or computer generated techniques, usually humorous and
appealing to children
13. Musical- actors deliver the lines by singing.
14. Adventure- the characters go to exciting places for a quest or mission.

MANIPULATIVE INFORMATION
Manipulate- control.
Media manipulation- strategy used by advertising or marketing firms to manipulate information in favor to the
client whose product or service is at stake.

MAKING MANIPULATION
1. AD AGENCY- provides deals with clients whose products need marketing to boost sales.
2. PUBLIC RELATIONS (PR)- provides professional services to conceive, produce and control messages for
the public.

TYPES OF MANIPULATIVE INFORMATION

1. Consumer Confusion- most consumers want to get the best bargain so it is difficult to purchase a certain
product from products or offers.
2. Crowd Manipulation- an advertising firm can manipulate the public by making them believe that there is a
a great demand for the product
3. Propaganda- release to destroy the image of the rival.
4. Gatekeeping- information filtering
5. Celebrity Endorsements- creates a impression that the product is of good quality since the celebrity who
endorse it claims that they actually used it.
6. Hoax- deceives the public.
7. Psychological Manipulation- influence or affects the public’s beliefs, emotions, motives and reasoning.
8. Fearmongering- aka scaremongering. Uses fear to influence people’s opinion and action.

 PANA- Philippine Association of National Advertisers- non-profit organization established in 1958.

 IBON Foundation- nonstock, non-profit organization established in 1978 that engages in researching
social, political and economic issues confronting political society.
 McCANN Group- trusted global agency with offices around the world.
 MULLEN- American advertising and marketing communications agency based in Boston, Massachusetts.

MULTIMEDIA PRESENTATION
Multimedia- refers to the combination of several platforms such as photos, videos and music.

TYPES OF MULTIMEDIA PRESENTATION

1. Power point presentation (PPT)- one of the software programs of Microsoft Office. It is a combination of text
and images.
2. Audio-Visual Presentation (AVP)-uses both sounds and visual components.
3. Over-Head projector (OHP)- is a simple and affordable presentation that is able to display images and text
with transparencies.
4. Smart Board- it has interactive whiteboard that uses touch detection for user input.

CHARACTERISTICS
1. Electronic or digital- prepared and developed electronically using various computer applications and online
tool.
2. Interactive- responds to the audience’s visual and auditory senses.
3. Dynamic- projected, played and recorded using technological applications.

USERS OF MULTIMEDIA PRESENTATION

1. Teachers
2. Motivational or public speakers
3. Salespeople

 CHERRY MOBILE- founded by Maynard Ngu in 2008, and became the Filipino mobile and electronic
company. It is known for its tagline “Values your Lifestyle”.
 MY PHONE- recognized as pioneer and introduced by Mr. David Lim. It I known for its tagline “Be
Inspired”.
 GOOGLE- an American multinational technology company specializing in internet-related services and
products. It came from googol which refers to number consisting of a numeral, followed by hundred zeroes.
 MICROSOFT- American multinational company established by Bill Gates in 1975 which develops,
manufactures, licenses, supports and sells computer software.