A.

DESCRIPTION OF THE BUSINESS

Location: No. 18 Daisy Street, Del Nacia Ville 1, Tandang Sora, Quezon City
Classification: Residential Area near schools, Commercial Establishments like
Restaurant, Malls,Public Markets, and Fastfood, etc.
Owner: Rhomulus A. Pagulayan and Rose Pagulayan
Types of Packages: 3-1 fully stairless 28 stages Purified/Mineral/Alkaline PHP
290,000.00 payable in 3 years at PHP 5,556.00 Monthly.

Freebies:
1. 1 pc Heat Gun
2. Free Store Layout and Site Visit
3. Free Set Up Installment
4. Free 4,000 plastic seals (assorted)
5. Free T-shirt Uniform
6. Free 1 Nose Mask
7. Free 1 Head Cap
8. Free 1 Apron
9. Free Seminar/ Training of Employees
10. Free 20 pieces of Gallons Container

Why Water Refilling Station?

A Water Refilling Station in 3in1 package of PURIFIED, MINERAL,

ALKALINE and Distribution System. A unique water refilling and distribution station that
centers to 3 groups of clients with different preference of household drinking water. Its
unique selling proposition of 3in1 package can effectively draw the market of existing
competitors in the market not only of the unique package but to location, price, people, and
added value of the package in the partnership with the customers through rewards points
and volume purchase discounts, on line purchase and delivery anytime, anywhere.
B. THE MARKET

The market of the ALKAVIVA Water Refilling stations is unlimited. Users of

Purified, Mineral, and Alkaline water from households, schools, hospitals, fast-food,
restaurant, governments, private office, malls, and other establishments are growing due to
demand of an increasing population.

C. COMPETITION

ALKAVIVA Refilling station plans to capture 20% of the market through several
marketing strategies like online and offline marketing, rewarded points system, on-time
delivery and good customer relations. The 3in1 package is a unique selling proposition not
common or available among our existing competitors.

D. LOCATION AND DEVELOPMENT PLANS

The existing location of the business is perfect for a densely populated area.
However, in order to maximize will develop and expand its delivery system to reach its target
of 400-1,000 containers per day, 30 days a month operation from 8:00am to 8:00pm

E. OBJECTIVES OF THE BUSINESS AND PLANS TO ACHIEVE THEM

OBJECTIVES

1. A refilling station with unique distribution system where customers – client are
partners.
2. Online marketing system couple with mobile application to maintain direct contact
with the clients/customers.
3. A unique delivery system with incentives like rewards points and volume discounts.
4. Loyalty award system for loyal customers
5. Quality products under water refilling stations standard and best practices
6. Continuous training of employees and management by franchisor to set quality
standard for Management, Operation, and employee Customers Relaxations.
KEY RESULT AREAS

· Management
· Finance
· Marketing
· Operation
· IT
· Trainings
· Legal
· Research and Development
· CSR Advocacy

PERFORMANCE INDICATORS

· Professionally managed company

· Financially profitable with an ROI of 15% and above
· Operation – delivery system
· Marketing – online and offline
· IT – e-Commerce with strong back end office
· Trainings and workshops for employees
· Researches and development
· Legal
· CSR Advocacy

STRATEGIES

· SWOT ANALYSIS (Strength, Weaknesses, Opportunities, and Threats)

· Technical Training for Management
· Online Marketing, Rewards Point, and Volume Discount Privileges
· Operation and Distribution System Management
· Financial Analysis
 PLAN OF ACTION

ACTIVITIES MARCH APRIL MAY

Feasibility Study
· Preparation

Negotiation with Franchisor

and Loan Approval

Business Permits and Regulatory

· Agency Approval

Set up and Installation

Recruitment

Office Management and

Operation Set Up

Marketing Plan
Preparation

Financial Plan
Preparation

Training of Employees
and Management

Pre-operation

Operation (Start)
F. SOURCES OF FUNDING AND APPLICATION

· Personal Funds P
· Alkaline Franchise P
· Transport Facilities Loa P
· Others P
Total Available Funds P

G. BANK LOANS AND CREDIT LINE

· BDO

THE FINANCIAL PLAN

A. Investment Strategy
B. Equipment List
C. Financial Aspect

A. Investment Strategy
· Franchise Loan Package

B. Equipment List (CADEX)

· 3-1 package P
· Transport Facilities P
· Plastic Containers P
· Plastic Caps P
· Heat Guns P
· Others P
Total P

C. Financial Aspect
· Total Business Cost P
· Amount to be loaned P
· Owners Equity P
Total P
Operating Expense
· Management Share P50,000.00/mo.
· Salaries and Wages P120,000.00/mo.
a. Sales Supervisor P
b. Sales Assistant P
c. Helpers P
d. Delivery Boys P
· SSS, PAGIBIG, Philhealth per
Employee and Management P
· Marketing Expenses P
· Office Supplier P
· Fuel and Lubricant P
· Repairs and Maintenance P
· Lights and Telephone P
· Water Supply P
· Internet on Loans P
· Rent P
· Income Tax P
· Depreciation P
· Amortization Payment
(principal) P

PROJECTED INCOME

Assumptions

P90,000.00 – 100 Containers/day at P30.00 x 30 days

P180,000.00 – 200 Containers/day (break-even point)
P360,000.00 – 400 Containers/day (profitability level)
P540,000.00 – 600 Containers/day
P720,000.00 – 800 Containers/day
P900,000.00 – 1,000 Containers/day

COST OF PRODUCTION PER CONTAINER

Why P30.00 per container?

 Cost of Goods Sold
P30.00 x 70% = P21.00
Gross Profit (30%)

Cost of Labor and Admin (Expenses)

P9.00 x 40% = P3.60
Gross Profit = P5.40

Cost of Money (Interest) – 0.027

P30.00 x 0.027 = P0.81 = P4.59

Cost of Depreciation
P30.00 x 1% = P0.3 = P4.29

NET INCOME = PHP 4.29 Per Container

100 x P4.29 = P429 x 30 = P12,870.00
200 = P25, 740.00
400 = P51, 480.00
800 = P102, 960.00
1,000 = P128, 700.00