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Columbia Case Analysis
Columbia Case Analysis
Columbia Case Analysis
1.Key Takeaway –
“There are multiple points where concerns were raised and even if once the
concerns were taken into consideration, the disaster awaiting could have
been foreseen.”
2.Case Summary
Even when the scenarios by DAT predict the threat for Columbia’s re-entry is presented
methodically with ample insights, the MER decides not to take it as a serious concern and
refusing to budge. Lack of flexibility in the organizational structure is evident, since this new
information would be chaotic to MER and would seemingly disturb their stability in controlling
the completion of tasks. The larger goals are compromised for executional efficiency. Thus
they choose to ignore any information that would interrupt their stability.
Assigned Questions
1) How would you characterise the culture of NASA? What are its strengths and
weaknesses?
In the words of Torarue Durden, “extremely bureaucratic”, “hard to navigate”,
NASA is a complex organization with a matrix form of organizational structure. Not only is
its structure complex, but also its operations are “rocket science”. It has many goals to
achieve and also its funding is dependent upon the productivity which gives a concrete reason
to be more focused on maintaining deadlines.
If we were to point out to one particular strength of the organization, it is that NASA’s tasks
are well defined and rank high on technicality. They are very much result oriented. It ranks
high on Task Significance, thus providing enough motivation to its employees.
We can observe that there are a great deal of task specific teams in the organization. The job
division on paper is done perfectly.
However, in the case under discussion, whatever seem to actually lead NASA to success,
unfortunately are some of the causes for the failure of few of its highly prestigious missions.
1) Though there are many teams, lack of agreeableness among different levels of
executives / technical specialists caused NASA to bear the brunt. This can be
illustrated in the fact that no one actually heeded to Morton Thiokol Engineer Roger
Boisjoly about the threat to the O-rings from the bad weather on that day.
The irony is that they failed to pick up a lesson from the above disaster, and even
downgraded the criticality rating of the O-ring.
2) With the main motive being to ensure that funding is not interrupted, they hurried
things up a bit and wanted the project to be done, rather than worry about its launch
quality. This can be observed in the fact that NASA associated Columbia with the
mantra “tough to launch; easy to fly”.
3) When the talent pool is too high in terms of technical skills, there is a high chance for
overconfidence to creep in.
4) Some of the problem lies even in the attitude of the higher level executives – notably
Linda Ham – called off the request for imagery, without even formally consulting the
DAT, just because members from MMT stated that “they weren’t aware of an official
request”
Rocha – has written an email but just showed it to his colleagues, since he felt that no
action would be taken in favour of his mail.
2) How did the history of the space shuttle program shape people’s behaviour during
the first 8 days of the mission?
The top team felt that Foam strikes are a regular unpreventable occurrence, and hence there is
nothing that can be done about it.
Also, due to having many successful missions, they tended to be slightly overconfident.
A walk through the first 7 days of the mission -
Day 1 -
A couple of teams were formed and most of them started analysing the situation.
Notable development – MER log entry read that foam strike was “low concern”
One more cause of concern is that the tiger team was not invoked, despite the situation being
of utmost concern.
Day 2 – 4 -
Mathematical model Crater was employed for analysing the situation.
Rodney Rocha emailed asking the manager to request the astronauts to have a look at the
impact area, without receiving a reply.
This presumably started building the heat up.
DAT met “informally”, and decided to obtain images of shuttle on orbit.
Day 5 –
The results were discussed among teams, and there were still a few experts who opined that
foam strikes shouldn’t be a problem.
Also, Rodney Rocha re-mailed the manager to pursue the image requests in an impatient
tone, as it was already late.
Day 6 –
Imagery requests were cancelled by the authorities as they couldn’t find a formal request for
the same.
Rocha got a reply from Paul that all requests have been cancelled, leaving Rocha in a fit of
anger.
This shows a lapse and a sense of irresponsibility on part of the management, and thus
increasing impatience in the engineers.
Day 7 –
As anticipated, heated arguments took place between Rocha and Schomburg, as Cain said he
considered the issue dead.
The top management seemed indifferent and thought it to be pointless to pursue a matter
which is completely out of hands
3) How would you characterize NASA’s response to the foam strike in comparison with
its response to the Apollo 13 incident? How does the Columbia mission compare to the
Challenger accident in 1986?
When the Apollo 13 incident occurred, the response was instant. Teams were formed with the
motive of creating alternative solutions to get the spacecraft and the crew home. Everyone
was focussed and optimistic, worked together ingeniously to achieve their objectives.
Columbia and Challenger can be compared to each other in many terms. In both cases, the
managers wanted to get the launch done as soon as possible and thus compromising on
practically many aspects.
They didn’t consider the opinions of engineers and experts seriously and thus fumbled in
their missions, achieving terrible results and also incurring the wrath of their talent pools.
There was lack of proper communication, and serious problems in information accessibility
and flow in the organization.