The impact of packaging on the youngsters buying Behavior

Abstract

The aim of this study is to highlight the role of packaging on youngsters buying behavior.
According to this research I try to find the positive relationship between independent variable
and dependent variables. For collecting the data I will use the questionnaire. A sample of 100
students will be selected to test the reliability of the model. The youngsters buying behavior
is dependent variable. Packaging elements like Packaging color, background Image,
Packaging Material, Font Style, Design of wrapper, Printed Information and Innovation is
taken as predictors. So package performs an important role in marketing communications,
especially in the point of sale and could be treated as one of the most important factors
influencing consumer’s purchase decision. By this article we seek to reveal elements of
package having the ultimate effect on youngsters choice. Taking into consideration that
package could be treated as a set of various elements communicating different messages to a
consumer; the research model was developed and tested in order to reveal impact of visual
and verbal package ele
The impact of packaging on consumers buying behavior
Questionnaire
Dear Participants, I will be very thankful to you for this cooperation. The topic of this
questionnaire is Role of Packaging in youngsters Buying Behavior. This questionnaire is for
the research purpose. Its results will be used for analysis in Master Thesis. Please provide
Information with confidence. Your information will not be disclosed.

Personal Information
Name
Gender
Age
Education
E-Mail
Contact No

Rating of Questions

1 Strongly Disagree
2 Disagree
 3 Normal
4 Agree
5 Strongly Agree

Q Questions
1 Do you like the Packaging of any product/Brand? 1 2 3 4 5
2 Packaging is attractive? 1 2 3 4 5
3 Do you purchase goods as advised by your family or friends? 1 2 3 4 5
4 Do you think the products offered by leading brand are always 1 2 3 4 5
better?
5 Do you select products according to your life style? 1 2 3 4 5
Do you like the Color of Packaging? 1 2 3 4 5
6
7 Color of Packaging matters you in purchasing a product? 1 2 3 4 5
8 Do you like beautiful backgrounds? 1 2 3 4 5
9 Do you Prefer the products package having attractive back 1 2 3 4 5
ground?
1 The quality of packaging can save product better? 1 2 3 4 5
0
1 The product packed in high quality material is more preferable? 1 2 3 4 5
1
1 Font Styles are attractive? 1 2 3 4 5
2
1 Do you like creative Font Style in Package of any product? 1 2 3 4 5
3
1 Wrapper design is important in Packaging? 1 2 3 4 5
4
1 Did design of product wrapper inspire you in purchasing? 1 2 3 4 5
5
1 Do you read printed information on the package of product? 1 2 3 4 5
6
1 Do you evaluate product according to printed information while 1 2 3 4 5
7 purchasing?
1 Do you prefer packaging with better handling and 1 2 3 4 5
8
transportation?
1 Innovation is important in Packaging. 1 2 3 4 5
9
2 The innovative package can change your decision while 1 2 3 4 5
0
purchasing?

I am very thankful to all the participants for this cooperation. I hope all the information that
you put in the questionnaire will be according to your best expertis
ments on consumer’s purchase decisions.`