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Suntory 20150722 02
Suntory 20150722 02
2.5
2.0
1.5
(Million cases)
FY2014 YoY
Further strengthen
Extremely fine coffee grounds
brands
chain reaction to
accelerate growth
Advertising Technological
innovations innovations
New New
product product
(Million cases)
Fy 2015 YoY
New product
Fully strengthen/nurture
brand in existing areas Develop new growth areas
Launch
Continue to strengthen PREMIUM BOSS Expand lineup
mainstay products BLACK
New product
Bottle-shaped
can
©2014 SUNTORY BEVERAGE & FOOD LIMITED. All Rights Reserved.
March 10 launch PREMIUM BOSS BLACK
・ Concept
Evolve premium bottle-shaped
canned coffee BLACK from
“premium body” PREMIUM BOSS
offering the richest flavor.
Developed through advances in
PREMIUM BOSS production
method and discriminating roasting
・ Suggested retail price (excluding tax)
New product
Iyemon Tokucha Suntory Black Oolong Tea Goma Mugicha Pepsi Special Boss Green
Renew Renew
Iyemon Promote bottle
Fully compatibility
develop with meals Forever
Tokucha Challenge
Container /
1.2 liter PET bottle/420 ml PET bottle
volume
Suggested
1.2 liter PET bottle: ¥320
retail price
420 ml PET bottle: ¥140
(excluding tax)