ZOILO T.

LOBOS NATIONAL HIGH SCHOOL

BRGY. GINULGAN PAMBUJAN NORTHERN SAMAR
3RD PERIODICAL TEST IN ENTTREPRENEURSHIP 11

MULTIPLE CHOICE: ENCIRCLE THE LETTER OF THE CORRECT ANSWER.

1. A content of the business plan that contains the essence of the enterprise in a concise but
powerful manner.
a. Business model c. Business goals
b. Business concept d. Executive summary
2. A content of business plan that show the future and long-term prospect of the enterprise. It is
composed of the vision, mission, objectives, key result areas, and performance indicators of
the enterprise.
a. Business model c. Business goals
b. Business concept d. Executive summary
3. A content of business plan that contains the essence of the enterprise in a concise but
powerful manner. It stresses the value of the product offering to the target customers who
would most likely to buy it.
a. Business model c. Business goal
b. Business concept d. Executive summary
4. A content of business plan that contains everything that is relevant and important to the
business audience. It is the synthesis of the entire plan.
a. Business model c. Business goal
b. Business concept d. Executive summary
5. A macro environmental factor which defines the governance system of the country or the
local area of business. It includes all the laws, rules, and regulations on allowable and
disallowable business practices.
a. Social environment c. Economic environment
b. Political environment d. Ecological environment
6. This includes the demographics and cultural dimensions that govern the relevant
entrepreneurial behaviour.
a. Social environment c. Technological environment
b. Political environment d. Economic environment
7. A macro environmental factor which is mainly driven by supply and demand forces.
a. Social environment c. Technological environment
b. Political environment d. Economic environment
8. This macro environmental factor makes or breaks competing participants in any industry.
a. Social environment c. Technological environment
b. Political environment d. Economic environment
9. This includes all natural resources and the ecosystem that defines the habitat of man, animals,
plants, and minerals.
a. Social environment c. Economic environment
b. Political environment d. Ecological environment
10. This allows the entrepreneur to see things in a very positive and optimistic light in the midst of
crisis or difficult situations.
a. Entrepreneurial mind frame c. Entrepreneurial gut game
b. Entrepreneurial heart flame d. All of the these
11. This is also about emotional intelligence or EQ, which is often manifested the entrepreneurs
efforts to nurture relationships with customers, employers, and suppliers.
a. Entrepreneurial mind frame c. Entrepreneurial gut game
b. Entrepreneurial heart flame d. None of them
12. This refers to the ability of the entrepreneur to sense without using the five senses. This is also
known as intuition.
a. Entrepreneurial mind frame c. Entrepreneurial gut game
b. Entrepreneurial heart flame d. all of them.
13. This refers to the “big or macro forces” that affect the area, the industry, and the market,
which the enterprise belongs to.
a. Market demand and supply c. Macro environment
b. Industry dynamics d. Micro environment
14. This refers to the specific target market segment of a particular enterprise. These are the
target customers that represent the immediate customers of an enterprise.
a. Consumer preferences c. Perceptions
b. Piques d. Micromarket
15. This refers to the tastes of particular groups of people.
a. Consumer preferences c. Perceptions
b. Piques d. Micromarket
16. This is based on the estimated number of possible customers who might avail of the product
or service.
a. Market potential and prospect c. Assessing competition
b. Segmenting the market d. Estimating market share and sales
17. This would determine the needed capacity of operations.
a. Quantities demanded c. Delivery expectations
b. Quality specifications demanded d. Price expectations
18. This would dictate the quality of input raw materials.
a. Quantities demanded c. Delivery expectations
b. Quality specifications demanded d. Price expectations
19. Knowing how much, how frequent, and when to deliver to customer.
a. Quantities demanded c. Delivery expectations
b. Quality specifications demanded d. Price expectations
20. The selling price of the product or service would be evaluated by the customers according to
the value they would receive and this value added should be matched against competitors.
a. Quantities demanded c. Delivery expectations
b. Quality expectations d. Price expectations
21. This refers to the long-term investment for the actual business establishment, including
investment in land, buildings, machinery, equipment, computers, software, furniture,
vehicles, etc.
a. Pre-operating cost c. Working capital investment
b. Service Facilities Investment d. None of these
22. This includes the investment needed to operationalize the business, composed of cash,
accounts receivable, and inventories.
a. Pre-operating costs c. Working capital investment
b. Production Facilities Investment d. All of these
23. These are the costs related to the preparation for the launch of business.
a. Pre-operating costs c. Working capital investment
b. Production facilities investment d. None of these
24. Represents all the investments in the enterprise including initial investments that you
considered in the pre-feasibility . These include cash, accounts receivable, inventory of goods,
equipment and machinery, facilities, vehicle, etc.
a. Assets c. Equity
b. Liabilities d. Income
25. Represents the investors’ investments in the stock of the business.
a. Assets c. Equity
b. Liabilities d. Income
26. Represent the enterprise’s dept to suppliers, to banks, to government, to employees, and
other financiers.
a. Assets c. Equity
b. Liabilities d. Income
27. This is a financial statement that measures an enterprise’s performance in terms of revenue
and expenses over a certain period.
a. Income statement c. Cash flow statement
b. Balance sheet d. Funds flow statement
 28. It is a circular graph divided into sections that represent the relative frequencies or
magnitudes of the grouped values.
a. Histogram c. Pie chart
b. Frequency polygon d. Line graph
29. Consists of a series of rectangles or bars.
a. Histogram c. Pie chart
b. Frequency polygon d. Line graph
30. Is constructed by marking the frequencies on the vertical axis with a dot to the values on the
horizontal axis.
a. Histogram c. Pie chart
b. Frequency polygon d. Line graph
31. This is one of the most common qualitative research tools. It is effective in extracting
consumer and non-consumer experiences.
a. Focus group discussion c. Survey research
b. Observation technique d. Sampling techniques
32. This is probably one of the best ways of gathering data about customers in their natural
setting without having to interact or talk to them.
a. Focus group discussion c. Survey research
b. Observation technique d. Sampling techniques
33. This is the most preferred instrument for in-depth quantitative research. The respondents are
asked a variety of questions which are often about their personal information, their
motivations, and their behaviour.
a. Focus group discussion c. Survey research
b. Observation technique d. Sampling techniques
34. This is classified into probability and non-probability sampling.
a. Focus group discussion c. Survey research
b. Observation technique d. Sampling techniques
35. A method of customer profiling which defines the customer’s motivations, perceptions,
preferences, and lifestyle.
a. Demographics c. Technograhics
b. Psychographics d. Market segmentation
36. A method of customer profiling which classifies people according to their level of expertise in
using a product or a service.
a. Demographics c. Technograhics
b. Psychographics d. Market segmentation
37. A method of customer profiling that classifies people according to their level of expertise in
using a product or a service.
a. Demographics c. Technograhics
b. Psychographics d. Market segmentation
38. This refers to grouping customers and products according to certain market variables.
a. Market segmentation c. Market mapping
b. Market aggregation d. Technograhics
39. This is the way a person chooses to receive or interpret information from the external world.
a. Domiciles c. Perceptions
b. Motivation d. Psychograpics
40. This goes to roots of customer’s needs and wants. This can be classified physiological and
psychological.
a. Domiciles c. Perceptions
b. Motivation d. Psychograpics

TEST II. Enumeration.

Give at least ten (10) Rs of Opportunity screening.
 Prepared by:

JAMES O. QULING
Teacher I

NOTED:

NOEL M. LAGRIMAS. MAED, LPT

School Head