BRIEF CONTENTS J Se PART1 Concepts and Techniques for Crafting and Executing Strategy Section A: Introduction and Overview 1 What Is Strategy and Why Is It Important? 2 2 Charting a Company’s Direction: Its Vision, Mission, Objectives, and Strategy 18 ‘Section B: Core Concepts and Analytical Tools 3 Evaluating a Company's External Environment 46 4 Evaluating a Company's Resources, Capabilities, and Competitiveness 82 Section C: Crafting a Strategy 5 The Five Generic Competitive Strategies 120 6 Strengthening a Company's Competitive Position: Strategic Moves, Timing, and Scope of Operations 148 7 Strategies for Competing in International Markets 178 8 Corporate Strategy: Diversification and the Multibusiness Company 214 % Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy 258 Section D: Executing the Strategy 10. Building an Organization Capable of Good Strategy Execution: People, Capabilities, and Structure 290 11 Managing Internal Operations: Actions That Promote Good Strategy Execution 320 12 Corporate Culture and Leadership: Keys to Good Strategy Execution 346 PART2 Cases in Crafting and Executing Strategy Section A: Crafting Strategy in Single-Business, Companies 1 Mystic Monk Coffee C-2 2 Airbnb in 2016: A Business Model for the Sharing Economy C-6 3 Amazon.com's Business Model and Its Evolution C-10BRIEF CONTENTS, 4 Costco Wholesale in 2016: Mission, Business Model, and Strategy C-26 Competition in the Craft Beer Industry in 2016 C-47 TOMS Shoes in 2016: An Ongoing Dedication to Social Responsibility C-57 Fitbit, Inc.: Has the Company Outgrown Its Strategy? C-66 on aun Under Armour’s Strategy in 2016—How Big a Factor Can the Company Become in the $250 Billion Global Market for Sports Apparel and Footwear? C-73 9 \ululemon athletica, inc. in 2016: Can the Company Get Back on Track? C-96 10 Etsy, Inc.: Reimagining Innovation C-113 11. Gap Inc.: Can It Develop a Strategy to Connect with Consumers in 2016? C-120 12. Uber in 2016: Can It Remain the Dominant Leader of the World's Fast-Emerging Ride-Sharing Industry? C-129 13° Panera Bread Company in 2016: Is the Company's Strategy to Rejuvenate the Company’s Growth Working? C-142 14 Chipotle Mexican Grill in 2016: Can the Company Recover from Its E. Coli Disaster and Grow Customer Traffic Again? C-164 15. GoPro’s Struggle for Survival in 2016 C-183 16 Tesla Motors in 2016: Will Its Strategy Be Defeated by Low Gasoline Prices and Mounting Competition? C-197 17 The South African Wine Industry In 2016: Where Does It Go from Here? C-225 18 Ford Motor Company: New Strategies for International Growth C-237 19 The Green Music Center at Sonoma State University C-249 20 Ricoh Canada Inc. C-266 Section B: Crafting Strategy in Diversified Companies 21> Mondeléz International: Has Corporate Restructuring Produced Shareholder Value? C-279 22 LVMH in 2016: Its Diversification into Luxury Goods C-290 Section C: Implementing and Executing Strategy 23 Robin Hood C-306 24 Dilemma at Devil's Den C-308 25 Southwest Airlines in 2016: Culture, Values, and Operating Practices C-311BRIEF CONTENTS, xxix 26 Rosen Hotels & Resorts: Delivering Superior Customer Service C-346 ; 27 Nucor Corporation in 2016: Contending with the Challenges of Low-Cost Foreign Imports and Weak Demand for Steel Products C-359 28 Tim Cook's Leadership and Management Style: Building His Own Legacy at Apple _C-390 Section D: Strategy, Ethics, and Social Responsibility 29 NCAA Football: Is It Worth It? C-403 30 Rhino Poaching in South Africa: Do National Parks Have Sufficient Resources to Fight Wildlife Crime? C-413 31 Conflict Palm Oil and PepsiCo's Ethical Dilemma C-422 GUIDE TO CASE ANALYSIS CA-1 INDEXES COMPANY |-1 NAME 1-17 SUBJECT 1-25