The structure of the parameters can be described using three components.

Affective component: This includes a person's feelings / emotions about the setting object. For example:
"I am afraid of spiders".

Behavioral component (or conative component): The way we behave affects the way we act or behave.

Cognitive component: This includes a person's belief / knowledge of an object of attitude. For example:
"I think spiders are dangerous".

Strength of attitude

The strength with which posture is maintained is often a good predictor of behavior. The stronger the
attitude, the more it should influence behavior. Attitude includes:

Personal importance / relevance refers to the importance of the attitude for the person and relates to
self-interest, social identification and value.

If an attitude has a high personal interest in a person (ie it belongs to a group to which the person
belongs or wants to become a member and which is related to a person's values), it will be extremely
important.

Therefore, the attitude has a very strong impact on a person's behavior. On the other hand, an attitude
is not important for a person if it has nothing to do with his life.

Knowledge of the attitude strength aspect includes what a person knows about the attitude object.
People are generally better informed about the issues that interest them and are therefore likely to
have a strong attitude (positive or negative).

Attitudes that are based on direct experience are more firmly anchored and influence behavior more
than attitudes that are formed indirectly (e.g. listening, reading or watching TV).