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Selling CFL at Walmart
Selling CFL at Walmart
CFLs
at Wal-Mart
S. No Name Roll Number
1 Mayank Jain 190103209
INVENTED IN 1970 INTRODUCED FOR CONSUMER CFL USED 75% LESS INCREASING CONCERNS ON AVERAGE PRICE VARIED FROM
USE IN 1980 ELECTRICITY & LASTED 10 GLOBAL WARMING 1990, $15 IN 1990 TO $3 IN 2009
TIMES LONGER COMPANIES SUCH AS GE,
PHILIPS & OSRAM RAMPED UP
PRODUCTION
ADVANTAGES
Wider Assortments
In different shapes, sizes, forms and watt
capacity offering many colours and even dimmer
effect, improved efficiency, better recycling.
•
Difficult to measure Benefits
Cost Saving benefit deferred 04 03 Mercury Poisoning
Substantial amount of Mercury
content and fear of poisoning
due to stringent usage
(strict recycling guidelines)
requirements for saving cost.
• Difficult to understand and
follow
• Perceived to be used in
business places or schools Product Image & High Price Sensitivity
05 Perceived as harsh ceiling fixtures,
distant, generic, low involvement
product
Ways to Improve Sales
Promoted energy conservation across all types of household appliances and technologies, bestowing to Energy star logo on appliances
which consume 20-30% less energy
CFL’s met this goal, US government made significant effort to increase consumer usage of energy efficient bulbs
American Recovery and Reinvestment Act: Provided homeowners with a federal tax credit of 30% upto $1500 for undertaking home
improvemrnts to reduce energy consumption
Escalating the energy efficiency standards: appliances to become 70% more efficient by 2020