IX.

Marketing Strategy

A.Product/Service Strategy

1.Target market

>People near on the branches located around Nueva ecija

>People loves the taste of coffee and seeks something new on their coffee

> people who spend time at shops and cafes

2.Brand Positioning

> Casual and informal chats with customers

>Understand experience with the store and gather valuable feedback

pleasurable and relaxed customer experience

>focusing the customers’ attention on the quality of the experience

>Unique top quality coffee product

B. Pricing strategy
>PSYCHOLOGY PRICING

>VALUE BASED PRICING

C. Distribution Strategy

> Easy accessibility

> Town locations

> Distributors
D. Promotion Strategy

>Sales promotions and advertising

>Flyers