COLOR CHANGING CONDOMS

Arola,Banaga, Palomar,Tuazon, Siajuat

CH22FA2
MARKET SEGMENTATION
 MISSION
VICTASIA CONDOMS ALSO KNOWN AS COLOR CHANGING
CCONDOMS AIMS TO PREVENT THE CASES OF SEXUALLY
TRANSMITTED DISEASES IN THE COUNTRY. IN ADDITION, IT
IS DESIGNED FOR PEOPLE TO BE MORE KNOWLEDGABLE IN
USING CONTRACEPTIVES NOT JUST ONLY FOR FERTILITY
CONTROL BUT ALSO IT ABLES TO DETERMINE IF PEOPLE
ARE POSITIVE TO SEXUALLY TRANSMITTED DISEASES.
VISION
 GEOGRAPHIC
● RURAL
● URBANIZED TOWN

TARGET EXAMPLES:
● LOCAL FILIPINO
● TOURIST AND FORIEGNERS
DEMOGRAPHIC
● FAMILIES
● COUPLES
● STUDENT
● FRIENDS
BEHAVIOURAL
● AGE 19+
● SEXUALLY ACTIVE
● FEMALE AND  MALE
● IN THE PREPERATION
STAGE OF CURIOSITY
PSYCHOGRAPHIC
● VALUE THE RESPONSIBILTY
OF BEING PARENTS 
● FAMILY PLANNING
● DESIRE TO BE A ROLE MODEL
IDENTIFYING THE EARLY ADOPTERS
VALUE PROPOSITION CANVAS
PRODUCT
GAINS
CUSTOMER JOBS

PAINS
CUSTOMER JOBS
FUNCTIONAL:
USES AS A CONTRACEPTIVES
SOCIAL:
USE IT IN THE MOST EFFECTIVE AND
PROPER MANNER.
EMOTIONAL:
FEELING OF FULFILLMENT ON THE RESULT.
GAIN

● DETERMINATION IF THE
PERSON HAS AN STD.
● BENEFICIAL FOR PARTNERS
AS A CONTRACEPTIVES.
PAIN
● IF THE PRODUCT WAS NOT
ABLE TO USE PROPERLY.
● NOT KNOWLEDGABLE
ENOUGH.
● MORE EXPENSIVE
 VALUE PROPOSITION CANVAS

CUSTOMER
GAIN
PRODUCTS
AND
SERVICES
PAIN
PRODUCTS AND SERVICES

● BENEFICIAL AS A
CONTRACEPTIVES
● IT ENABLES TO DETERMINE IF
STD POSTIVE
● FAST-ACTING DIAGNOSIS
 GAIN
● IT IS AVAILABLE IN DIFFERENT
PHARMACEUTICALS
● IT IS EASIER TO USE
● DIFFERENT FROM THE
TYPICAL CONDOM
PAIN
● IT IS MORE EXPENSIVE THAN
THE USUAL CONDOM.
● IF NOT PROPERLY USED
UNIQUE VALUE PROPOSITION
 UNIQUE VALUE PROPOSITION
Unique selling proposition, is what makes your
company’s product or service cut above the
rest. This is the thing that the costumers and
consumers want and the part where your
goods and services are unique at in terms of
either in price, availability or a novel feature. 
UNIQUE VALUE PROPOSITION
▪ VICTASIA CONDOM ELISA OR ENZYME-LINKED
IMMUNOSORBENT ASSAY IS THE 
PROCESS IN WHICH IT DETECTS PROTEINS
FOUND IN A BACTERIA THAT CAUSES STDS
USING ANTIBODIES DIRECTED AGAINST THAT 
PROTEIN.

▪ FAST-ACTING DIAGNOSIS (REACTION WITHIN

FIRST FIVE MINUTES OF BODILY FLUID
CONTACT)
UNIQUE VALUE PROPOSITION

COLOR CODED DIAGNOSIS:

GREEN- SYPHILIS
YELLOW- GONORRHEA
VIOLET- HPV
BLUE- HIV
ORANGE-GENITAL WARTS
DESIGN OF THE PROPOSE SOLUTION
DESIGN OF THE PROPOSED SOLUTION:
▪ MADE UP OF "LATEX"
▪ AVAILABLE IN DIFFERENT
FLAVORS
▪ PACKAGING SIZE OF 2.5"X2.5"
▪ CLEAR BACK SIDE
▪ WITH ONLY ONE COLOR (CLEAR)
▪ WITH EXPIRATION DATE