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5 Forces
5 Forces
BMW Of North America Dream It Build It Drive It Porter five forces reflects about
the industry's competitive environment. It is a strategic tool used to avoid or minimize
the risk of losing the organization's competitive edge, and to ensure long-term product
profitability. The company is keeping its vision closely as it enables them to orient
their innovation in terms of investment choices as well as strategies. The profitability
of firms within the industry depends on the following forces:
Competitive rivalry
Threats of new entrants
Threats of substitutes
Bargaining power of suppliers
Bargaining power of customers