1.

understanding the market competition of Gillette( Philips trimmers etc)

2.understanding market segment it covers and consumer behaviour, how company responds to that
behaviour
3.how gillette is working towards the extension of its brand such as
Gillette Skin care Moisturizer
Gillette Face Wash and Scrub
4. Gillette advertising campign their print ads and tv commercials( why that particular brand
ambassador is selected)
5.Visiting any retail shop and understand how Gillette has given promotional schemes in last 1 year
Such as why these schemes were launched
Our views for that schemes
Studying the forthcoming schemes
Also understanding how gillettte is better than its competitors
6.channels of distribution used by Gillette and the profit margins at each stage
Also customer service strategy of Gillette
How Gillette products reaches its end user/customer
7.pricing strategy of Gillette and the pricing statrtegies we suggest Gillette can work on to capture
more market share
8.new products Gillette can work on or bring in market and how will be the acceptance of that new
product in the market
9. sales forecast of Gillette for coming next year
10.how Gillette should tackle various non shaving campigns such no shave Novembe,imitating actors
with beards such as ranveer singh,virat kohli etc