Market Size

To know the market size of Parag and it’s competitors, we went to various Retailers and
Customers to ask few questions from them. Questions and answers are as follows:
Q.1: What are the brands available with the retailers?
Answer: Amul
Gyan
Mother Dairy
Parag
Ananda
Namastey India

Q.2: Which Companies brand do they sell the most?

Answer:

Chart Title
1 1 Q.3: As per you
which company
is leader in the
13 market
19

Chart Title
1

13
16
22
Amul Gyan Parag
Mother Dairy Ananda Namastey India

14

Amul Gyan Parag

Mother Dairy Ananda Namastey India
Answer:

Q.4: Do customers ask for a particular brand or you suggest the customer for a
particular product?
Answer: Yes, most often they ask for a particular brand and sometimes they go with the
product they currently have.

CONSUMER CHARACTERISTICS
1. Finds best value by comparing different brands

2. Emphasis on health and hygiene

3. Increasing demand for value added milk products

4. High nutrition value

5. #HarTastyCheezMeinGoCheese

DEMAND AND SUPPLY FORECAST

 Consumption of milk products is on high demand.
 Milk consumption is more than actual production.
 Parag's management is expecting vast growth in following segments-

1. 25% plus growth in cheese market.

2. More than 50% growth in paneer.
3. 20% in ghee.
Keeping the above demand in mind organizations are trying to eliminate any gap in the
supply and demand.
 Parag is expanding its retail outlets
 Major pilot projects are playing a big role in increasing sales.
 Increase availability at a lower inventory and major steps are taken to increase ROI.