Vision/Mission/Value And mission analysis for the 9 elements

Vision
“We aspire to be the global steel industry benchmark for value creation and corporate citizenship”

Mission
“Consistent with the vision and values of the founder Jamsetji Tata, Tata steel strives to strengthen
India’s industry base through effective utilization of staff and materials. The means envisaged to
achieves this are cutting edge technology and high productivity, consistent with modern management
practices.”

Values
“We will be fair, honest, transparent and ethical in our conduct; everything we do must stand the test
of public scrutiny”

Mission analysis for the 9 elements-

1. Customer
Through innovative offering create differential value for the customers
2. Product and service
Tata steel as leading brand in metal sector, its product range includes steels, pre-finished steels and
construction system.
3. Markets
Indian market and presence in more than 26 countries.
4. Technology
Use of technology in business process and making convenient for the customer in term of reach.
5. Concern for survival growth and profitability
Profitable growth in business, achieve sustainability and continuous improvement in its product so as to
meet the current needs of its customers.
6. Philosophy
Basic belief and value that guide Tata steel are fair, honesty, transparent and ethical in their code of conduct.
7. Self-concept
Lean production system, customer-oriented product mix, effective personnel management, total quality
management.
8. Concern for public image
Every company Tata group including Tata steel are known for their Social responsibility work. A major
portion of profit spent of social work.
9. Concern for labour
Provide various benefit and perks to its employees, starting from retirement plan to various other benefits.