MANAGEMENT INFORMATION SYSTEM

ASSIGNMENT-1

BY- DIKSHA SINGH

ROLL NO- JL19PG042
 Case 1
Answer1:
“E-courier is a business whose success is entirely based on innovative use of technology. Other
traditional courier companies still use manpower to take input of various data into the database
of system. But “e-courier has change this whole process by automating the process of allocating
couriers with the help of information technology. Now more than 90 percent of e-courier
business is booked through internet and they can be tracked using GPS trackers. Customers can
track their delivery in real time through map on their website. This major effect of information
technology on e-courier is that it”
 Reduces delivery time.
 Less staff needed for monitoring.
 User friendly application”
 Remove the Guesswork of deliveries
 It increases the efficiency and accuracy of company”
Examples:
E-courier:
Seewhysoftware-. It is able to provide in process, real-time business intelligence because it does
not depend on database of business, it analyzes business events as it occurred and by comparing
them with historical data it tells about problems of users. E-courier uses this software to interpret
the booking pattern of customers and to have the data more quickly than their competitors. It
generates alerts, metrics based on real time tabs and actions in e-courier business processes.
Cablecomm :
“SPSS-It is a statistical software for research purpose to study customer data and extract out the
customer problems and loopholes. By combining both software and surveys we get other
software knows SPSS dimensions it gives more efficient results about customer dissatisfaction or
satisfication.it helps the company to take major steps in order to retain its customers”.
Law firm of Brayan crave:
“BI tools –The company is using this Business intelligence in order to work well for their
customers and become more productive. This tool helps this law firm to track the real time data
so that quick decisions can be made on those real time data. The use of this tool helps to increase
the profits and improve the working no of hours. It improves the presentation of existing data in
order to provide better services to customers. It also increases the access and availability of
information”
Answer 2:

Business intelligence helps business companies to make better decisions with the help of
accurate data. It uses various algorithms to get insights from company’s data.

It can be used in banking industry.

“Banks can use Business Intelligence to analyze their data and can improve their operational
efficiencies and to decrease risk”.”
1-“Risk management-The information generated by BI can decrease risk in Banks”
 “It can easily detect Fraud activities by tracking the history of customer”
 “It can calculate the probability that customer can pay loan in future or not”.

2- “It can increase operational efficiency and profits. Banks can reduce their cost by analyzing
their processes and activities. Identify the more profitable customers. It can run various
marketing and sales campaigns through various customer segmentation. Analyze the various
growth patterns.””
3- “Securing profitable Customers-Banks can use BI to know about high profit customers and
give them the right product. It can help them to analyze which product is serving them highest
profit”.
4- “It can analyze the performance of employees and based on their achievements it can give
them training in order to improve themselves. With the help of BI they can the current demand of
customer”.
“Use of BI in Healthcare Management-
 It can help to manage the expenditure in this sector.
 It can give insight which can lower cost, increase the revenue, helps to improve the safety
of patient and various outcomes. It can improve the care of patient by facilitating analysis
of
 Safety and performance”.
 Decision making- With the help of BI hospitals can make better decisions some critical
cases get delayed due to absence of resources with the help of BI we can derive insights
from customer historical data and can care accordingly to it and can collaborate with
various departments”
 “It can eliminate the requirement of repeated test by converting all reports into visual
formats provide detailed information of patient’s health”.
Answer 3
Cablecomm presently uses two software one is SPSS and other is SPSS dimensions but it is
accurate to certain extent only”.
Actions Cablecomm can take”
1- “Create Low cost initiative-This initiative can give add value to your customers and build
loyalty towards customer”
2- “Email Strategies-It helps to tell them about various recommendations, Offers and marketing
campaigns”
3-“Surveys-Send various feedback forms on a monthly basis to identify the loopholes
4- By offering various plans on a discounted price and promoting it for a limited time period”.

Every customer is precious for company but at the same time in order to run a business profits
are also necessary to be earned to run the company efficiently. I will let the customer leave if the
price they want is less than the profit margin”.
 Case 2

Answer 4:
Information technology has contributed to the success of Sew What? in many ways like
 Reduction in cost of operation systems with the barcode systems.
 Increasing client footfall to increase its client base further upgradation of site from time
to time basis to get more clients from all over the world.
 The use of quality computer hardware and accounting software helps in running business
smoothly on time.
 Helps to run the operations in budget.
 The website of Sew What? helps customers to give in idea of curtain design and business
process reengineering that provides feedback to enhance the quality of the results.
 Increases customer reach and website attract lots of customers to her business venture.
 It has helped Megan Duckett in transforming her small-scale business into a household
name.
Answer 5:
If I were a management consultant to Sew What? I would advise Megan Duckett :

 Customer satisfaction-With the help of information technology Duckett might develop a

user-friendly interactive website to attract more customers.
 To increase the credibility and visibility of Sew What? Megan Duckett by updating on its
site about various awards and achievement.
 She can engage with show promoters and open branches in new region where there is
high demand for the theatrical draperies and fabrics for stages and concerts
 Keep their considerations in making information technology decisions flexible and
feasible.
 By upgrading its website from time to time basis.
 Megan Duckett should never become overconfident
 With the help of accounting software company is able to track transactions of business.
 Using Business process engineering efficiently to know about various changes and helps
to get customer feedback so that company can evaluate its performance.
 With information technology new opportunities can be implemented, competitive
advantage can be gained.
 IT enforces better decision making.
Answer 6:

In today’s world, information technology is the backbone of any organization. It is needed for
businesses to accomplish their desired goals as data can be stored in databases to avoid any
mismanagement in work and new business model can be created like websites to increase its
visibility and credibility in the minds of the customers and hence thereby increasing its footfall.
Example-
Selling Local Handicrafts or clothing online: People who do not have enough money to
develop a whole set up might use these online platforms to sell their items which is much more
convenient and cost-effective. It also overcomes the problem of geographical constraints.
Coaching: With advent of information technology we can increase the reach of coaching centers
by creating webinars which are online classes for those who has a location constraint. We can
give online assignments or notes connecting students across globe.
Online restaurants: If someone has a passion for cooking, then that person does not need to
invest a lot of money in brick and mortar stores that person can start the business by simply
making a website and promoting it on various social media channels. It is much more convenient
and cost-effective.