Social Media Report

16th January, 2020 to 15th February, 2020

 Facebook
Total Impressions: ​7,953
Total Reach: ​7,635
Total Engagement:​ 537
Total Messages: ​5
Total Posts: ​15
Number of likes on 15th February: ​9,841
Increased page likes: ​8,123

Instagram:
Total Impressions:​ 65,270
Total Engagement : ​1,185
Total Messages: ​24
Total Posts: ​15
Number of likes on 15th February:​ 298
Increased followers: ​76

Summary of Work on the Facebook and Instagram page:

● On Facebook, we have joined different groups in the Solapur region

from Kabir Khateeb’s account
● We have been posting our regular posts on these groups to increase
our reach and engagement
 ● Some of the activities we have done:

FB Groups we have been

posting on Status
Solapur- Buying, Selling or
Exchange Posting
Solapur Posting
SOLAPUR BUSINESS
GROUP Posting
Solapur District Posting
Solapur City Classifieds Posting
SolApuR BoYs nD GirLs Posting
SDS SOLAPUR Posting
Solapur foodies Posting
Solapur Jain Group Posting
Solapur Business Group Posting
Dr. V. M. Govt. Medical
College, Solapur Posting
SOLAPUR URBAN
SKETCHERS Posting
 DOG LOVER IN
SATARA,PUNE,KOLHAPU
R,SANGLI,SOLAPUR Posting
Stalls in Solapur Lifestyle
Exhibitions, Fashion
Expos, Trade Fairs Posting
Solapur property.co.in Posting
Solapur Classified / छो या
जा हराती Posting
Walchand College of Arts
& Science,Solapur Posting
maulana azad poly,solapur
group Posting

● We have been inviting people to like our page who interacted with our
posts
● Last month we were observing different groups so that we can get the
most out of our postings on different groups. We have identified 3
groups namely Solapur Foodies, Solapur District and Solapur, where
we get the most interaction
● We have been doing paid activities on almost all of our Instagram
posts. This month we have spent Rs. 2,040 for promotions
● By doing these paid activities we have a ​182%​ increase in reach from
last month on Instagram
● This month on Instagram we have achieved 76 followers and over
4000 likes as a result of our paid and organic activities.
● On Instagram we have been following people who have recently been
to Naldurg fort. We have also been inviting them to visit uniwonders
by commenting on their posts
 ● The above activity has resulted in over 25 followers and many people
​

committing to visit Uniwonders very soon

● We have also messaged two pages (Which has a huge Solapur
following) to post our posts on their page. This is something we are
looking at next month. This will increase our Instagram page reach in
Solapur audience and will hence increase people visiting uniwonders

Insights and Demographics:

Facebook:

- The page is performing well organically due to regular activities on

the page.

Our Followers:
Currently, we have 94% men as our followers and 6% females out of which
25-34 is the top age category followed by the age group of 18-24
People who engage with the page:
As per the analytics, men of age groups 25-34 and 18-24 engage the most
with our posts. It means that people of this age group like, comment, share
and check out our page the most.
People we are reaching with the activities we are doing on the page:
As per analytics, we have been reaching 9% Women and 91% Men. Out of
91% men we have been reaching 43% to 18-24 age group, 38% to 25-34
age group and 10% 35-44 age group.

Region:​ People from the below regions are being reached most on
Facebook. Pune, Solapur, Mumbai being on the top of the list.
Instagram

Latest week’s Insight:

We have reached 8,258 accounts in the last week. Posted two pics last
week, in which one of them was promoted.
The ​profile visits​ have been​ 201 i​ n the past week which should increase
gradually.
Our ​audience ​belongs to Solapur in majority and the age group of 25-34
follows and interacts the most with us followed by the age group of 18-24.
Our ​follower base​ is 88% of Men and 12% of Women

Suggestions for Improvement

● More and more people will be contacted on Instagram and will be given
invitations to visit Uniwonders, since we saw this activity resulted in lots of
followers and increased interactions.

● Every post will be boosted for a minimum of Rs.100 for Instagram especially
platforms to attract followers.

● We will be posting on other Insta pages (which have a good following) by paying
them. This will increase our reach and hence increase people visiting
Uniwonders.

● The page will have both attractive images and creatives to bring out the real
features of the adventure park, fort and the experiences people can gain.