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Final Project Rushikesh
Final Project Rushikesh
CHAPTER I
1.1 INTRODUCTION:
Ecom Express Private Limited is a leading end-to-end logistics solution provider with
a focus on speed, safe and reliable nation-wide express delivery services to e-commerce
industry. Headquartered in New Delhi, Ecom Express was incorporated in 2012 by T.A.
Krishnan, Manju Dhawan, K. Satyanarayana and Sanjeev Saxena with their 100+ years of
cumulative experience in the Indian logistics and distribution industry. Ecom Express has its
presence in all 29 states of the country and operates in over 2400 towns across 25,000+ PIN-
codes in India. The company is the first private logistics company in India to envision a full-
state coverage strategy i.e. the capability to reach every doorstep in every village in a state.
Logistics management refers to the process of overseeing the movement of goods from
supplier or manufacturer to point of sale. It is an overarching term that refers to numerous
activities and processes such as packaging, inventory, warehousing, supply chain, logistics and
delivery.
Purpose to select the topic is to study the current logistics system in this organization,
also to get knowledge about the existing operation process of this organization to probe into
problems in logistics management.
It is observed that organization’s current distribution system is taking more time and
cost to deliver the shipments which is affecting on the delivery strike rate, also some customers
ordering from fake websites hence they are getting duplicate contents and blaming on delivery
boy. Therefor need to investigate the system of current organization and thus the title of the
study is a study of logistics management system with reference to Ecom Express pvt ltd.
‘Study of Logistics Management System with reference to Ecom Express Pvt Ltd.’
Delay in timing is co- related with, the bagging pattern of bulk shipment.
Geographical Scope-
The present study is confined to the Ecom Express pvt ltd. Satara.
Conceptual Scope-
Analytical scope-
Analytical scope is analyzed using statistical tools like, percentage, table and graphs.
The research design is exploratory research design. In the exploratory research design literature
survey was conduct. A research design is purely and simply the framework or plan for a study
that guides the collection and analysis of data.
2. Data Required:
There are mainly two types of data are available; Primary data and Secondary data, I conducted
my study mainly based on the secondary data. That is collected by the –
3. Secondary Data:
Secondary data is that data which are collected for some earlier research work and are
applicable in the study the research has presently undertaken. Depending upon the gathering
sources, secondary data can be divided into two categories-
A) Internal data:
Internal data is procured by the research in normal operations within his own premises.
Company’s websites
Company catalogue
B) External data:
External data are generated and collected from variety of events and sources outside the firm’s
premises.
Business magazines
Various newspapers
Journals
Various books
3. Sampling:
Collecting data from where only a few units of population under study are considered for
analysis is called sampling method.
4. Sample Design:
5. Sample Type:
There are two main categories; Probability sampling and Non – probability sampling. The
sample type was Non-probability sampling.
Non-probability sampling:
In non-probability sampling, the chance of any particular unit in the population being selected
is unknown.
6. Sample Technique:
There are mainly three non – probability designs; Judgment sampling Convenience sampling
and Quota sampling.
1.8 CHAPTERISATION
Cauterization is related with the topic summary in each chapter in sequential order.
CHAPTER II
THEORETICAL BACKGROUND
2.1 ABSTRACT
There is a broad evolution in various phrases that are explained through different
timelines.
1. Back in the year 1970, different retail stores were replaced and direct deliveries
were carried out by the suppliers and the wholesalers.
Since then, these logistics are blooming at an equal pace as that of e-commerce
and they are not slowing down. The sales and purchase ratio has increased massively
and these e-commerce logistics are serving just the right purpose to make the whole
concept possible.
It all started 19 years ago. A small online book store started by Jeff Bezos is
now on the largest e-commerce giant in the world. With a market share of more than
500 fortune companies, Amazon’s popularity has been spread all across the world. A
simple idea to ease-out people’s lives, where they will be able to buy things without
going out of their house, has not only skyrocketed but has also allowed a lot of
businesses to flourish. Since e-commerce has born, logistics services for e-commerce
in India has also witnessed massive growth.
2.4 CONCEPTS
2.4.1 E- COMMERCE
E-commerce according to Loudon & Traver, the use of the internet and the web
to transact business, more formally, digitally enabled commercial transactions between
and among businesses and individuals.
TYPES OF E-COMMERCE
The major different types of e-commerce are
Business-to-business (B2B)
Business to-consumer (B2C)
Consumer-to-consumer (C2C)
Consumer-to-business (C2B)
1. BUSINESS-TO-BUSINESS (B2B)
A B2B model focuses on providing products from one business to another.
While many ecommerce businesses in this niche are service providers, you’ll find
software companies, office furniture and supply companies, document hosting
companies, and numerous other ecommerce business models under this heading. B2B
ecommerce examples you may be familiar with include the ExxonMobil Corporation
and the Chevron Corporation, Boeing, and Archer Daniel Midlands. These businesses
have custom, enterprise ecommerce platforms that work directly with other businesses
in a closed environment. A B2B ecommerce business typically requires more startup
cash.
Figure No. 1
2. BUSINESS-TO-COMSUMER (B2C)
The B2C sector is what most people think of when they imagine an ecommerce
business. This is the deepest ecommerce market, and many of the names you’ll see here
are known quantities offline, too. B2C sales are the traditional retail model, where a
business sells to individuals, but business is conducted online as opposed to in a
physical store. Examples of B2C businesses are everywhere. Exclusively online
retailers include Newegg.com, Overstock.com, Wish, and ModCloth, but other major
B2C brick-and-mortar businesses like Staples, Wal-Mart, Target, REI, and Gap.
Figure No. 2
3. CONSUMER-TO-CONSUMER (C2C)
B2B and B2C are fairly intuitive concepts for most of us, but the idea of C2C is
different. What does a consumer-to-consumer ecommerce business look like? Created
by the rise of the ecommerce sector and growing consumer confidence in online sales,
these sites allow customers to trade, buy, and sell items in exchange for a small
commission paid to the site. Opening a C2C site takes careful planning. Despite the
obvious success of platforms like eBay and Craigslist, numerous other auction and
classified sites (the main arenas for C2C) have opened and quickly closed due
to unsustainable models.
Figure No. 3
3. CONSUMER-TO-BUSINESS (C2B)
YSPM’s, Yashoda Technical Campus, Satara Page 9
Shivaji University Kolhapur
Figure No. 4
2.4.2 LOGISTICS
There are many kinds of definition about logistics management, for example,
according to Christopher, “Logistics were the process of strategically managing the
procurement, movement and storage of materials, parts and finished inventory (and
the related information flows) through the company and its marketing channels in
such a way that current and future profitability are maximized.
Douglas states “Logistics is that part of supply chain process that plans,
implements, and controls the efficient, effective flow and storage of goods, services,
and related information from point of origin to point of consumption in order to meet
customer’s requirements. A much simpler definition of logistics is offered by
Delaney (1996) In his statement ”logistics is the management of inventory in motion
and at, rest…(and that) the goal of the logistics manager is to achieve the lowest level
Figure No. 5
Then: Supply chain worked in bulk. The products used to enter the warehouse in bulk
and shipped out of the store in bulk. It was mainly useful for the wholesalers who sold
products in a big amount.
Now: As the e-commerce flourished, various e-commerce logistics hub were set up.
Here products started moving out in bulk as well as in the single piece. They invented
1. AVAILABLITY OF STAFF
The company must have high skilled, experienced & professional enough no.
of staff available with them to handle & manage your project properly. There should
be few account manager assigned to your company to handle & address your queries
& concerns.
2. DEEP KNOWLEDGE
3. RESPONCIBLE
Besides having sound and versed workers, the company must have an ability
to take the responsibility of the client, by keeping in mind about the client's
requirements. So it is important to check its credibility by previous clients.
4. DELIVERY OF PRODUCT
5. CONVENIENCE
Sometimes, the question arises that why do you use e-commerce website for
online shopping? The most prominent answer to this question is convenience. One
person can shop, buy and sell products while sitting at home at any time.
7. WIDE PLATFORM
8. BUSINESS PROMOTION
profits. The past 3 years have seen a rise in the number of companies' embracing e-
commerce technologies and the Internet in India. Going by the statistics, the E
commerce market in India was worth about $2.5 billion in 2009. It rose to $8.5 billion
by 2011 thus depicting a definite surge in the last two years. According to a statement
released by the Internet and Mobile Association of India (IAMAI), these figures would
reach up to $12 billion by 2012! According to the latest research by Forrester, a leading
global research and advisory firm, the e-commerce market in India is set to grow the
fastest within the Asia-Pacific Region at a CAGR of over 57% between 2012-16. The
report, titled "Asia Pacific Online Retail Forecast, 2011 To 2016," has been issued by
Forrester Research Inc. Analyst Zia Daniell Wigder, with Steven Noble, Vikram Sehgal
and Lily Varon.
A new report by the Boston Consulting Group says online retail in India could
be a $84-billion industry by 2016 — more than 10 times its worth in 2010 — and will
account for 4.5 per cent of total retail. The e-commerce platforms maximize its reach
to the potential customers and provide them with a convenient, satisfying & secure
shopping experience. The day cannot be far when with RBI regulations will able to see
stock transfer and sale over the Net with specialized services.
CHAPTER III
INTRODUCTION
The company has established its presence in the industry due to a differentiated
business model which is built on delivery service capability, scalability, customization
and sustainability. Ecom Express uses its cutting-edge technology and automation
solutions to enable first-mile pickup, processing, network optimization and last mile
delivery. The company’s products include Ecom Express Services (EXS), Ecom
Network Services (ENS), Ecom Fulfilment Services (EFS) and Ecom Digital Services
(EDS).
Ecom Express has its presence in all 29 states of the country and operates in
over 2400 towns across 25,000+ PIN-codes in India. The company is the first private
logistics company in India to envision a full-state coverage strategy i.e. the capability
to reach every doorstep in every village in a state. This full-state coverage is offered in
20 states including Andhra Pradesh, Assam, Bihar, Chhattisgarh, Delhi, Goa, Gujarat,
Haryana, Jharkhand, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Odisha,
Punjab, Rajasthan, Tamil Nadu, Telangana, Uttar Pradesh, and West Bengal. Through
this deep reach strategy, the company has a capability to deliver to over 1.2 billion
people i.e. 92%+ of India’s population. In 2012, the four members from Blue Dart
walked in through the office door of Mohit Gulati, early-stage investor to Ecom
Express to present the idea of logistics and e-commerce business which isn’t a great
idea at that time. Now Ecom express has grown 4x faster than expected ever since the
members teamed up with the unconventional start at that time.
VISION :
MISSION ;
3.4 ADDRESS
Registered Office
Ecom Express Private Limited
Ground Floor, 13/16 min, 17 min, Samalka,
Old Delhi-Gurugram Road,
Kapashera, New Delhi – 110037, India.
T.A. Krishnan is the man behind founding the Ecom Express, K.Satyanarayana,
Manju Dhawan and Sanjeev Saxena; all are founding members of Ecom Express. The
organization is started in 2012 and its actual operations in January 2013 with 311
Employees with 42 Delivery centers across 35 cities in North India. Current employee
number is 19,000 Employees
Founders Sanjeev, Manju, Satya, and Krishnan were not regular college
graduates who thought of a start-up soon after their studies. On the contradictory end,
the founding members are about 45 and 48 when they brought the whole 25 years of
experience into the sphere and were well structured their careers.
1. ORDER FULFILLMENT
We pick-up and deliver products (ordered online) from our partner websites to
end-customers using automated information systems for end-to-end order tracking.
2. REVERSE LOGISTICS
3. QC REVERSE LOGISTICS
We offer Door Step Quality Check enabled Reverse Pickup Solutions for
various product categories – be it mobile phones, household goods, apparels, electronic
gadgets etc.
We offer B2B (hub to hub) goods transport service through our express network,
specially designed for Co-loaders, Cargo booking agents and other B2B players.
Our unique digital mobile application facilitates digital services for diversified
industries including Banking, Financial Services and Insurance (BFSI),
Telecommunications.
The Indian oil logistics excellence award 2019 for ‘Fastest Growing Logistics
Company of The Year.’
The Limca Book of Records 2018 for the ‘Fastest Setting up of Delivery Centre’s’
by a logistics company in India.
The 12th Express Logistics & Supply Chain Leadership awards 2018
for 'Exemplary Women Leadership Award'.
Global Logistics Excellence Awards 2018 For ‘Last Mile Partner Of The Year’
(Amt in lakh)
H.R Executive
Deputy
Manager
HUB Incharge
Supervisors
Delivery Boy
CHAPTER IV
1. TYPES OF BAGS :
There are two types of bag are created to carry shipments. Cost Rs. 15 each.
DG (Dangerous goods) bag.
Normal bag (parent bag)
DG Bag: This type of bag is used for only DG shipment.
2. SEAL: Seal is a plastic strip lock which is used to close and lock the bag. Tracking
number is printed on seal which is must to create a record of that bag. This seal is only
one time use. Cost: Rs.5.95 each.
3. SCAN: The "scan" refers to the mechanical reading of the bar code label on the box,
which updates the data in computer system with that package's information.
4. IN-SCAN: Usually the in-scan is when a shipment or bag arrives at a currier facility
and is removed from the mode of transportation (truck, airplane, etc.) into the facility.
5. OUT-SCAN: An out scan is when the package leaves the facility - either in transit to
another destination, or out for delivery.
6. BAG IN: Shipment is added in bag is a bag in.
7. BAG OUT: Shipment removed from bag is bag out.
8. AWB NO: ‘Air Way Bill Number’ is printed on the shipment along with barcode which
is used to updates the data in computer system with that package's information. Also to
track shipments it can helpful.
9. PCB: Plastic child bag- which will used to bag in multi shipments of one district.
10. DC: District level office.
11. HUB: A Warehouse where shipments sorted.
12. SYSTEM NAMES :
SYSTEM NAME PLACE
DEL/PTD DELHI NCR
DEL/IH1 DELHI INDIA HUB 1
When vehicle arrive in DEL/India Hub 1, the all bag are get unloaded and in
scanned hence status of bag change from DEL/PTD to DEL/LH1. All bags are get
opened and shipments are sorted one by one state wise the sorting process may take up
to 8 Hrs. Once shorting done the next process is to bagging all shipments as per
particular state. The sorted shipments are added in bag with new seal no. PB 54321.
And bags out scanned and added in a network vehicle to move for Pune Hub
(PNQ/CHK) again status change from in scan it DEL/IH1 to in transit.
Usually form Delhi vehicle takes 50 hrs. To reach Pune. Once arrived in Pune
said bags get in scanned in Pune the status of bag or shipment is also changed from in
transit to arrive in Pune. Than bags are opened and DC wise shipments sorting process
starts. When sorting done DC wise shipment bagging process takes place, and all bags
are ready to move for its last destination that is Satara.
In table No. 1 we see the current bagging process where all shipments are added
in a one bag randomly. But in PLC bagging model all multi shipments of one
destination are added in one small size plastic bag and closed with the cello tape and by
using seal we apply Barcode sticker on that and put that child bag along with rest single
shipments are added in the parent bag and further same process is carried out.
Table No. 3
4. PCB MODEL:
Once the parent bag is created at origin hub as mentioned in table no. 3 the same
current process is done to move for DLH/IH1. One in scanned in DEL/IH1 all
shipments are sorted but because we have packed multi shipments in PCB the sorting
process may not take long time. Currently the capacity of DEL/IH1 have capacity to
hold and sort 2, 00,000. Shipments a day. Hence currently it take upto 8 Hrs. to sort and
bagging shipments of one state but because of we have packed multi shipments in a one
PCB the time to sort and bagging shipment will reduced from 8 Hrs to 2 Hrs. and same
bag will forwarded in a up going vehicle. The time of in transit will be same form Delhi
to pune. When vehicle arrive in pune the hub team will unload and in scan the bags,
and bag out all the shipments and PCB’s. Here in pune also the sorting time will be
reduce form 5 Hrs to upto 1 Hrs. and get forwarded to final destination in earliest time.
Current Process: The current process is taking 70 hrs. to reach final destination
and also. 3 seal (Rs.5.95 each) & 3 parent bags (Rs.15 each) are get used which
costs Rs.62.85 /-.
PCB Model: If we used this model than only 2 seal, 2 parent bag & 1 PCB
(Rs1.20) will used which costs Rs.43.1/- and total 60 hrs. 30 mint will take to
reach final destination.
Monthly Costing: Form Date 6/10/2019 To 7/09/2019 total 473 bag arrived
form DEL/IH1 to Saa/DC which costs Rs. 29,728. And if we use PCB model
for bagging that it will take Rs.20,339. Means Total Rs. 9,389 are saved for one
month from one Central HUB.
CHAPTER V
5.1 FINDINGS
On the basis of study conducted, it is evident that Ecom Express is following most of
pre-requisites of an efficient logistics (supply-chain management) company. However
there are some areas, which need further attention for increasing the quality of services.
Ecom Express is fully aware of the basic need of customers than its competitors.
The delivery of goods to the customer in the most reliable transit period (and
preferably the shortest) possible.
The reverse flow of acknowledged, signed delivery records is trust worthy.
The country's most possible areas covered under serviceable area.
Ecom Express have huge customer support team which takes continuous
follow-ups with their executive and provide the same information to the
customer till the shipment get delivered.
Ecom Express is mainly focuses on the performance or strick rate which may
attracts other clients.
Clients like Amazon and Flipkart have their own logistics partners i.e Elastic
Run and Ecart logistics, But still they are delivering there shipments through
Ecom Express because of performance and SOP which may hold the shipment
at destination till 15-20 day or until customers demand.
The Ecom Express does not have proper bagging strategy for bulk shipment.
At national level transportation of goods is done via road that makes delay in
the service.
Many time the Delivery App is not work properly to connect the call to customer
and also contact no of customer is not printed on shipment.
Double soft data of same shipment case is causing monetary loss.
5.2 ANALYSIS
Logistics is defined as a business planning framework for the management
of material, service, information and capital flows. It includes the increasingly
The company’s executive will also personally interact with customers and
explain to them the exact reasons for the delay along with the ‘Sorry Card’ at the time
when the cargo will be delivered. The Ecom Express not doing proper bagging of
shipments which is causing loss of shipments and also it affecting on hold at various
destination. Delivery app facing problem to connect the phone with customer also there
is no any option to collect COD amount by various wallets like PhonePe, Paytm Etc.
5.3 SUGGESTIONS
The Ecom Express is currently using Parent bag for bagging were researcher is
suggest to use PLC bag for multi shipments for one destination.
Since Ecom Express is working only in Country but they also have to take a
look on other Asian countries.
At national level transportation of goods is done via road that makes delay in
the service so the national airport services must be spread to every airport so it
The separate bagging pattern for DG (Dangerous goods) shipment & Normal
shipment from the origin destination is increasing the costing, hence they have
The customer support team have to take serious final call on those customers
who giving fake promises, rather than following SOP to hold shipments for 15-
20 days at destination. Because same time if that goods will return to origin than
ANNEXTURE
ANNEXURE
1. Sample Data.
Table No. 1
BIBLIOGRAPHY
Beyle's, Deborah. E-commerce Logistics and fulfillment : Delivering Goods. 2001.
Website
(n.d.). Retrieved from https://www.shiprocket.in/