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Aggregate Project Plan
Aggregate Project Plan
Product development
Product development is part of a project that involves all the activities from the actual
event and production. All the engineers, designers, marketing teams, and the R&D team must put
their skills together and come up with a specific idea and decide on the production. It is the part
of the project that ideas are generate also problems are solved (Tidd and Bodley 2002).
Research has shown that various factors can influence new product development success
according to (Rothwell 1977, Hamilton 1982, and Cooper and Kleinschmidt 1987). The factors
include product superiority, the availability of market knowledge, excellent assessment of risk,
top management support, project organization, technological quality, material, and skills
availability. For all these factors to be well place and to significantly contribute to the
is still hard for project managers to know the proper tools to use in identifying the technology
used in ensuring proper project development. The reason being a different project will require
various tools and approaches depending on the novelty of the project. For instance, knowing the
difference between non-routine, routine projects and high novelty projects (Tidd and Bodley
2002).
Research has it that "failing to plan is planning to fail." A project cannot be successful ie,
being able to meet its set objective without a clear and comprehensive detailed and approved
plan. A project objective needs to be in line with the goals of the company. The project plan
should ensure to have the following element authorization, clear mandate, and resources
In our case, we support the fact that one project cannot determine the future success of a
company as the world is evolving fast, and many changes call for new development through the
project mix. Adopting the aggregate planning is the essential way of planning for projects mix as
it increases the scope of options for a full usage that management is considering too. In other
words, it is the systematic scheduling. APP is the process of creating ways to enhance the
development of goals and objectives that can, in turn, improve the productivity of a company
Aggregate planning helps management in making tough decisions such as when and
which new projects should start, end, and cannibalized. Resources availability and the structure
of the company always help in giving the sequence and flow of direction. When running projects
Lambrecht at el. 2003). As explained in the case of PreQuip, there are eight steps when
There are five types of projects platform, derivative. R&D, breakthrough, and
partnerships. It is essential for management to know what kind of project they plan to use.
Project managers need to identify is the project is in for changing the existing product or
developing an entirely new product or juts, improving the cost or quality of the other products.
When PreQuip management adopted the aggregate plan, it selected the type and number of
projects to pursue and allocated the availability of resources to each of them depending on the
magnitude at which the project needed the support. The company was able to make a significant
improvement
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In this step, the novelty of projects determined. Mapping is the best tactic that
management can use in this step. Efficiently identify the project mix and knowing when the right
time to start the new project, when and which project to cannibalized, and finally ensuring the
projects aligned to attaining the same objective. The step significantly enables the projects to
focus on product development and determining the flow and sequence of projects is essential.
PreQuip was able to identify and reduce the number of its projects from 30 to 11. In this case,
the management knew the number of projects and got rid of projects that were not relevant.
Before that, the company had a late production development, whereas the project budget was
always increasing with no success in the project's completion. However, after implementing the
aggregate planning, the plans were more successful as aggregate planning addressed all the
According to Wheelwright and Clark (1992), one of the critical steps for creating an
Aggregate Project Plan includes the process of providing an estimation of average required
resources and time for every type of project as per past experiences. In this step, appropriate data
of all categories including, R&D, Breakthrough, Platform, and Derivative existing projects along
with proposed projects, should be collected separately. Verzuh (2003) believes that for ongoing
projects, the updated data should be used, and previous data would not be reliable. He explains
further that the data should be verified by getting employees and even customers involved in
creating valid data in terms of time and resources. All available means, such as project activities
plan, experts, and previous experiences, would be useful for making an appropriate estimation.
New projects need opportunity determination and assumption verification for proposed products;
AGGREGATE PROJECT PLAN 5
we need to know how much time and cost we need to spend. Likewise, for future projects, we
need to pull out funding until the start of the project. Some projects following other projects, and
some do not. So, identifying projects that support future projects would be helpful for the
estimation process when we know whether they need to be outsourced or not (Verzuh, 2003).
By mapping all existing projects, PreQuip determined the total number of them for each
category then estimated the required engineering months based on the company’s past
experience. In their initial mapping, they discovered the amount of resources needed for the
development process, which correlated with circles’ size on the map. PreQuip performed the
third stage of the Aggregate Project Plan by estimating resources for all five project categories
and all four types of product, mass spectrometers, gas chromatographs, liquid chromatographs,
and data processing and handling products (Wheelwright & Clark, 1992).
available time and resources in both internal and external areas (Wheelwright & Clark, 1992). In
this step, all types of resources should be assessed, such as available labour and materials. Then
the time availability needs to be evaluated, for instance, leaving time for holidays, illness,
personal emergencies, vacations. Verzuh (2003) elaborates that the contingency factor of
approximately 10 percent should be considered in available time estimation due to human beings
under some unpredictable circumstances have to leave their job to provide their personal needs.
He explains further that another significant role of timing in the project contains its impact on
project resources because the consumption of some resources never stops before ending the
project.
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PreQuip followed the Aggregate Project Plan by capacity cushion strategy plan, which
enabled the company to avoid over-allocation of resources. PreQuip assessed its available
resources, then decided to assign just 75 full-time engineers out of 80 to eight development
projects in the commercial area. It means the company only allocated approximately 94 percent
of resources and left about a small portion of its capacity of roughly 6 percent uncommitted.
Therefore, this approach empowered the company with more flexibility to negative risks that
would appear in various forms of crisis; also the company has excess capacity to be benefited
As per the case study, it is mentioned that in case any single project type is not helping in
getting desired results regarding the project. Therefore, a mixture of various projects must be
taken into consideration to achieve the goal of a particular project. This case study explains the
aggregate project plan used by a company named PreQuip in the development and alteration of
its product. Every project type has some pros and cons. To overcome all the cons, most
organizations try to execute an aggregate project plan, which is the mixture of all positive sides
Generally, a large number of projects are always in process in most of the organization.
In this case study also, PreQuip was handling a large number of projects at the same time, which
were more than the capacity of the PreQuip. There was a lack of resources; engineers were
devoting their valuable time on current needs instead of important projects and goals
(Wheelwright & Clark, 2003).To overcome all these drawbacks, PreQuip used the aggregate
project plan to operate the organization properly (Wheelwright & Clark, 2003). In this case,
management made a plan and categorized the projects according to their importance to the
AGGREGATE PROJECT PLAN 7
organization. This sequencing of the projects according to their relevance to the organization
helped the management in having full control over the projects as well budget assigned to each
project.
When an aggregate project plan is created regarding preferences and budget of different
projects. The mapping of the project is the next step. This includes dividing the projects into five
different categories. These are derivative, breakthrough, platform, research & development and
alliances & partnerships. Firstly, PreQuip categorized all their projects into five types of projects.
It was not an easy task for PreQuip. However, the aggregate project plan helped the organization
in categorizing all the projects into five categories. Also, 20% of the projects were classified as
platforms (Wheelwright & Clark, 2003). Projects that need big efforts, but having very little
Overall, it can be said that PreQuip uses agile methodology in its operations, as this
approach is more flexible and helps the team members to find out the best combinations of
various alternatives available. The agile approach also overcomes the drawbacks of the
With current resources, PreQuip can easily create a new derivate by creating a single
production line for both assembling and testing. Also, they have the option to create two types of
products, on for high-end customers and one for the average income people by making a few
changes in the specifications in their product.To make effective and efficient use of the number
of engineers available in the organization. PreQuip divided its engineers into three categories
R&D projects, existing products, and customers. The main reason behind this is to have a
distributed the engineers according to the project mix. 50% to platform projects, 20% to
This is a very crucial step and involves finalizing the projects that the company will be
trying to complete from the different categories of projects that they categorized in the given
time frame. It is advised for the company to keep a margin of 10 to 15 percent of their total
resources for some unexpected new opportunities or if they wrongly estimated the resources for a
current project. Extra resources can also come handy in case of a crisis situation in some ongoing
process. The projects can then be ranked in different categories of the desired project mix. Few
projects can be included as a speculated project in every category that will allow the company to
have flexibility in future and have enough resources to complete that project if the opportunity
comes. Broadly, the aim is to focus on lesser number of projects and have sufficient funds to
Using the aggregate project plan, PreQuip decided to get rid of more than 70% of its
projects, which even included some huge developmental mental projects taken by the senior
management. During the mid 1990, the company had only 11 projects running through which
included three projects each of platform, derivative and R&D. The rest were partnership and
breakthrough. The company thrived by completing these limited number of projects, as they
were all successful. The company’s productivity increased over the years. PreQuip made sure to
avoid over-allocation of the resources to any project and always kept a margin of cushion for
emergencies. For example, out of 80 engineers, only 75 engineers were directly assigned to a
AGGREGATE PROJECT PLAN 9
particular project. Whereas, the rest were kept uncommitted. They started emphasizing more on
the platform projects as they matured over the years (Wheelwright & Clark, 2003).
Documenting the reasons for the delay or the defunding of the project can help avoid
similar issues in the future. Other details that should be documented are the reasons for
cancellations or rejection of the projects. No process is perfect, hence, it is important for the
company to always be flexible and be prepared to improve and make changes continuously.
They need to be fully aware of the competitive environment and should work diligently to work
in the direction that supports the ideology of the company and aligns with its principles and
goals. Constant analysis of the capabilities is required in order to stay at par with the competitors.
The company can focus on people’s development skills by helping them get the proper
experience required and eventually helping them become a project leader. They can start off by
leading a derivative project initially as these sort of projects are easier to handle. Gradually, they
can be given the responsibility to lead a larger project of the same category before eventually
appointing them to a platform project. It is also beneficial for the company to make sure that the
participants get full knowledge of both advanced research and latest commercial advancements.
This helps the participants’ development and keeps their knowledge up to date (Verzuh, 2003).
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Along with improving the skills of the participants, the last step of the aggregate plan can
also be utilised to figure out the gaps in capabilities. This step also helps in improving the
processes and guides how to utilise the latest techniques in the completion of various projects. It
helps the company to identify which department requires changes and how making improvement
in those areas will benefit them. For instance, the aggregate project plan helped PreQuip to find
out the areas where they were not performing efficiently. They figured out that they required an
expertise in software development in the case of mass spectrometer. Also, as they laid emphasis
on effective costs and reliability, they needed improvement in the field of industrial design
techniques. They took various steps to overcome these challenges (Wheelwright & Clark, 2003).
The most prominent one was that they started using Computer-Aided Design (CAD) software
in their designing department. Using the aggregate project plan requires active participation from
the senior management and involves taking some difficult decisions in the tricky situations. But
this helps to develop strong leaders and make them mentally solid. Without their constant
involvement, it is impossible to effectively imply the aggregate plan. Meanwhile, making all the
decisions and adapting to the new plan give the company a direction and helps them in laying a
Successful implementation of the aggregate project plan helped PreQuip recover from the
turmoil situation and turn around their failure into a highly successful one. They started defining
their projects, choosing them wisely and worked together as a unit to take the company in the
right direction. The senior management took responsibility and planned the future projects in a
proper sequence. Resources were now being allocated appropriately and they had proper plans
Reference
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Tessin P.C (2018). CEIT Framework at Work, Part 3; Creating a Project Plan. https://eds-a-
ebscohost-com.ezproxy.myucwest.ca/eds/detail
Tidd, J., and Bodley, K. (2001). The Influence of project Novelty on the New Product
development Process
Verzuh, E. (Ed.). (2003). The portable MBA in project management. John Wiley & Sons.
Wheelwright, S. C., & Clark, K. B. (1992). Revolutionizing product development: quantum leaps
Wheelwright, S. C., & Clark, K. B. (1992). Creating project plans to focus product development