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GBM WABizAPIPartnerDirectoryGuidelines v4
GBM WABizAPIPartnerDirectoryGuidelines v4
Business API:
Partner directory
guidelines
These guidelines aim to help businesses with the navigation of the Partner
Directory to identify Business Solution Providers that could support their
WhatsApp Business API onboarding, integration and operational processes.
Please review the WhatsApp Commerce Policy and the WhatsApp Business Policy
to determine your eligibility to access the WhatsApp Business API.
(External)
Last updated: 8/20/2019 WhatsApp Business API: Partner directory guidelines | 1
WhatsApp Business API:
Partner directory guidelines
We have developed guiding questions to help you choose solution providers that
match your needs. Please also use the filters provided to help narrow down the list
of providers.
Questions to consider
Which technology solutions are you already using to
1
engage with your clients today?
Many businesses already use products and services offered by solution
providers. Working with providers with existing relationships may simplify
and shorten turnaround time for technical integration and operational
setup. Examples of technology solutions to consider include:
• Customer care
Customer care via WhatsApp is how businesses can address customer
needs to increase customer satisfaction (CSAT, NPS) and reduce churn
while decreasing operational costs from legacy channels (phone, web
chat, etc).
(External)
Last updated: 8/20/2019 WhatsApp Business API: Partner directory guidelines | 3
WhatsApp business API:
Partner directory guidelines
Customers reach out to your business via WhatsApp, and either a virtual
assistant or live agent (or hybrid) responds on the messaging platform to
their requests regarding:
• Bookings or purchases • Return processes
• Out of stock items • Warranty help
• Order management • Issue resolution
• Shipment issues
• Notifications
Notifications via WhatsApp are a great way for businesses to kickstart
conversations with customers by delivering relevant, personalized
information around time-sensitive events to increase open/read
rates, deepen engagement and foster brand loyalty. Notifications via
WhatsApp also enable two-way dialogues—customers can respond to
notification messages to request more information.