Business

Proposal
Prepared by:

Lydia Feliciano

Juday Mondas

Lea May Song

Edilyn Arienda

Roan Angelo Aycardo

Emmanuel E. Luna

Reymar Espenilla
Introduction

Cosmetics Business is one of the most and well know business in the world
which remain impervious to the ups and downs markets. This is because of continuing
and growing usage products of women, and increasingly added by men, around the
word. So many people want to use beauty products because they want to look beautiful
and handsome all the time.

Name of the Business

After we discuss with my Groups, we decided to name out our business as the
SILPH SOAP & COs. that selling a beauty soap named Aphrodite Whitening Soap and
other Cosmetics. Our Business are local and newly established here in Legaspi City.
The owner will register to the Federal Food, Drug and Cosmetics Act (FDA) and Local
Government Unit (LGU).

Nature of the Business

Basically, SILPH SOAP & COs. is running a Cosmetic business that fit to give the
consumers a good result. SILPH SOAP & COs. is act as the manufacturer and
distributor. Our Business Produces Best Cosmetics that has a natural ingredient and
less chemical that provides numerous benefits for the consumer to achieve healthy and
beautiful skin.

Industry Profile

Philippines Cosmetics Industry has a long standing reputation for producing a

high quality and selling it at low price and has grown rapidly in recent years past,
Growth is seen not only in terms of number but more visible in terms of size and
numbers of who want to lighten their skins, achieve bright and healthy skin. Because of
this The producers are increasing the effect of the soap and other cosmetic product’s
high quality value added such as natural ingredients and non-toxic chemicals.
Business Objectives

For Operating and Establishing SILPH SOAP & COs, Have the following
objectives;

 Company Growth and increased Profitability at less Investment.

 Become established as the leading Distributor of Cosmetics and Beauty
Soap Products.
 To expand and increase the retail outlet in Legaspi City.
 Provide our customers best costumer services and sell best Quality and
affordable products.

Factors in selecting the proposed business

There are few reasons why we choose this as our proposed business plan. The
first reason is nowadays people mostly teenagers want to have fair skin and have a
beautiful and handsome face that they always try and buy cosmetic products and soap
in online shop and well known beauty products distributor such as Avon. The second
reason is that online shop is so well known and effective nowadays and we’re going to
post and sell our products in some known online shop like shopee and Lazada.

Market Target

Our Market are the following;

 Young women between 18-25 who are students and recent graduates.
Because they are energetic, like going out of friends, and to freshen up in
school
 Women with successful career. They make up almost every day when
going to work. They are the people who pay attention to self-development
 Women who needs professional make-up to cover flaws on their face
 Makeup professional such as artist, aestheticians, cosmetologist, and so
on
Market Strategies

With SILPH SOAP & COs. expertise in Cosmetics, we can create a Best and
Effective Product to our customers and provide the most thorough, Informative about
our products. By offering superior customer service, SILPH SOAP & COs. can
distinguish itself from its competitors.

Advertising and promotion

Our Advertising and promotion will pivot around six key strategies: Public
Relations, our Shop front, an internet website, customer relations, press advertising,
and other association that can help our business to grow and be well known here in
Legaspi City.

Location of the Business

SILPH SOAP & COs. will be renting a space in SM Malls which is one of the
newly and known malls in Legaspi City. We put our business inside of SM mall because
it is ideal and strategic place to put SILPH SOAP & COs. Since it is the one of the
biggest malls and it is the main shopping and entertainment of the people around
Legaspi City. Furthermore, people nowadays was attracted for the mall’s fine dining and
so on. Our business inside is surrounded by different department such as Penshoppe,
Oxygen, and other Business inside the mall.