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    Communication Ecosystem Polaroid

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    Samantha Alyson Tagle
    Polaroid is using an influencer marketing strategy by providing cameras to social media influencers and content creators to showcase the brand. They are also creating educational content and sponsoring social creators to generate engagement. In stores, Polaroid aims to provide QR codes for product information, offer free trial shots, and touchscreens to browse products digitally. Across channels, Polaroid utilizes social media, native ads, and loyalty programs to build their community and drive purchases.

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    Communication Ecosystem Polaroid

    Uploaded by

    Samantha Alyson Tagle
    25 views1 page
    Polaroid is using an influencer marketing strategy by providing cameras to social media influencers and content creators to showcase the brand. They are also creating educational content and sponsoring social creators to generate engagement. In stores, Polaroid aims to provide QR codes for product information, offer free trial shots, and touchscreens to browse products digitally. Across channels, Polaroid utilizes social media, native ads, and loyalty programs to build their community and drive purchases.

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    Polaroid is using an influencer marketing strategy by providing cameras to social media influencers and content creators to showcase the brand. They are also creating educational content and sponsoring social creators to generate engagement. In stores, Polaroid aims to provide QR codes for product information, offer free trial shots, and touchscreens to browse products digitally. Across channels, Polaroid utilizes social media, native ads, and loyalty programs to build their community and drive purchases.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    25 views1 page

    Communication Ecosystem Polaroid

    Uploaded by

    Samantha Alyson Tagle
    Polaroid is using an influencer marketing strategy by providing cameras to social media influencers and content creators to showcase the brand. They are also creating educational content and sponsoring social creators to generate engagement. In stores, Polaroid aims to provide QR codes for product information, offer free trial shots, and touchscreens to browse products digitally. Across channels, Polaroid utilizes social media, native ads, and loyalty programs to build their community and drive purchases.

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    of 1

    COMMUNICATION ECOSYSTEM

    Influencer Marketing In-Store Push


    Polaroid as the staple camera of social - Create QR codes for easier
    media influencers and access to product information.
    photographers/videographers to film
    - Enable potential customers to
    and shoot their creative shots.
    TRADE get one free trial shot by Polaroid
    Content Marketing cameras before purchase.
    - Bring Website in store allowing
    Create blogs and online lessons on
    Photography 101 to engage more all customers to browse through
    with followers. the products through touch
    Infographics on different ways to screens (Innovative)
    use Polaroid camera during events DIGITAL
    and ocassions.

    Native Content
    Sponsoring social media content
    producers to use and post about BTL
    Polaroid using hashtags.
    Ads on youtube and in between Activation
    Instagram stories. -Free One pack of film upon
    Social Media purchase of a Polaroid camera
    Utlizing Instagram and Facebook to gain -Loyalty cards: 5 purchases of film
    our more reach and engagement by and get one pack of film for free.
    actively posting and replying to
    -Share your positive experience
    customers.
    Create a community of Polaroid Fam for
    using Polaroid by posting on
    an easier access to potential customers. social media and get 5% off your
    next purchase

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