CHAPTER – IV

ANALYSIS AND INTERPRETATION

4.1 INTRODUCTION
This chapter deals with the analysis and interpretation of the study. For the analysis
following statistical tools have been applied

 Percentage Analysis
 Weighted Average rank method

4.2 PERCENTAGE ANALYSIS

Percentage refers to a special kind of ratio in making comparison between two or more
data and to describe relationships. Percentage can also be used to compare the relation terms in
the distribution of two or more sources of data.

Number of Respondents
Percentage of Respondents = --------------------------------- X 100
Total Respondents

1
 Table – 4.1
Gender of the Respondents

No of
Gender Percentage (%)
respondents

Male 9 18

Female 41 82

Total 50 100

Source: primary data

INTERPRETATION

Table 4.1 shown that table out of 50 respondents,9 (18%) of the respondents are
maleand41 (82%) of the respondents are female respondents.

The majority, 41 (82%) of the respondents are female respondents.

2
 Chart – 4.1
Gender of the Respondents

Chart Title
160
140
120
100
80
60
40
20
0
Male Female Total

No of respondents Percentage (%)

3
 Table – 4.2

Age of the Respondents

No of
Age Percentage (%)
respondents
Below 20 years 36 72

21-30 years 10 20

31-40 years 4 8

Above 41 years - -

Total 50 100

Source: primary data

INTERPRETATION

Table 4.2 shown that table out of 50 respondents, 36(72%) of the respondents are belong
to the age group of below 20 years, 10(20%) of the respondents are belong to the age group of
between 21 - 30 years,4(8%) of the respondents are belong to the age group of between 31 - 40
years.

majority36 (72%) of the respondents belong to the age group of below 20 years.

4
 Chart – 4.2

Age of the Respondents

Chart Title
160
140
120
100
80
60
40
20
0
Below 20 years 21-30 years 31-40 years Above 41 years Total

No of respondents Percentage (%)

5
 Table – 4.3
Educational Qualification of the Respondents

Educational No of
Percentage (%)
Qualification respondents

Upto HSC 10 20

Diploma 02 04

Under graduate 24 48

Post Graduate 05 10

Professional 09 18

Total 50 100

Source: primary data

INTERPRETATION

Table 4.3 shown that table out of 50 respondents, 10 (20%) of the respondents are Upto
HSC, 2(4%) of the respondents are Diploma, 24 (48%) of the respondents are under Under
graduate and 5 (10%) of the respondents are post graduate, 9 (18%) of the respondents are
Professional

Majority 24 (48%) of the respondents are under graduate.

6
 Chart – 4.3
Educational Qualification of the Respondents

Chart Title
160
140
120
100
80
60
40
20
0
Upto HSC Diploma Under Post Professional Total
graduate Graduate

No of respondents Percentage (%)

7
 Table – 4.4
Occupation of the Respondents

Occupation Frequency Percentage (%)

Government Employee 07 14

Private Employee 08 16

Business 02 4

Agriculture 04 8

Housewife 05 10

Retired - -

professionelist 18 36

Other 06 12

Total 50 100

Source: primary data

INTERPRETATION

Table 4.4 shown table that out of 50 respondents, 7 (14%) of the respondents are
Government Employee, 8 (14%) of the respondents are doing a Business, 8 (16%) of the
respondents are Agriculture, 2 (4%) of the respondents are Housewife, 18 (36%) of the
respondents are Students, 6 (12%) of the respondents are others,

Majority 18 (36%)of the respondents are a professionalism

8
 Chart – 4.4
Occupation of the Respondents

Chart Title
160
140
120
100
80
60
40
20
0
s ts l
ee ee es re ife re
d
he
r ta
l oy l oy in lt u e w ti den t To
p p
Bu
s
ric
u
us Re tu O
tE
m Em Ag Ho
S
t e
en iva
m Pr
rn
ove
G

Frequency Percentage (%)

9
 Table – 4.5
Monthly income of the family

Monthlyincomeofthefamily No of respondents Percentage (%)

Less than Rs.10,000 27 54

Rs.10,001 - Rs.20,000 12 24

Rs.20,001 - Rs.30,000 07 14

More than Rs 30,001 04 8

Total 50 100

Source: primary data

INTERPRETATION

Table 4.5 table shows that, out of 50 respondents, 27 (54%) of the respondents monthly
income is less than Rs.10,000, 12 (24%) of the respondents monthly income is between
Rs.10,001 – Rs.20,000, 7 (14%) of the respondents monthly income is between Rs.20,001 -
Rs.30,000and 4 (8%) of the respondents monthly income is more than Rs.30,001.

majority27 (54%) of the respondents monthly income are less than Rs.10, 000.

10
 Chart – 4.5
Monthly income of the family

Chart Title
160
140
120
100
80
60
40
20
0
Less than Rs.10,001 - Rs.20,001 - More than Total
Rs.10,000 Rs.20,000 Rs.30,000 30,001

No of respondents Percentage (%)

11
 Table – 4.6
Place of Residence

Place of Residence No of respondents Percentage

Rural 31 62

Semi-Urban 05 10

Urban 14 28

Total 50 100

(Source: Primary data)

INTERPRETATION

Table 4.6 shown that, out of 50 respondents, 31 (62%) of the respondents are residing in
rural area, 5 (10%) of the respondents are residing in Semi-Urban and remaining 14 (28%) of the
respondents are residing in urban area.

Majority 31 (62%) of the respondents are residing in Rural area.

12
 Chart – 4.6
Place of Residence

Chart Title
160
140
120
100
80
60
40
20
0
Rural Semi-Urban Urban Total

No of respondents Percentage

13
 Table – 4.7
Online shopping during last one year

Frequency of using No of respondents Percentage (%)

Below 10 times 31 62

10-15 times 10 20

15-20 times 02 4

more than 20 times 07 14

Total 50 100

Source: primary data

INTERPRETATION

Table 4.7 shown that, out of 50 respondents, 31 (62%) of the respondents are using less
than 10 times, 10 (20%) of the respondents are using10-15 times, 2 (4%) of the respondents are
using more than 15-20 times and 7 (14%) of the respondents are using10-15 times,

Majority, 31 (62%) of the respondents to than use below 10 times.

14
 Chart – 4.7
Online shopping during last one year

Chart Title
160
140
120
100
80
60
40
20
0
Below 10 times 10-15 times 15-20 times more than 20 Total
times

No of respondents Percentage (%)

15
 Table – 4.8
Usage of online shopping

No of
Use internet for shopping Percentage (%)
respondents

Very often 09 18
Often 10 20
Sometimes 27 54

rarely 04 8

Total 50 100

Source: primary data

INTERPRETATION

Table 4.8 shown that out of 50 respondents, 9 (18%) of the respondents use internet for
shopping Very often, 10 (20%) of the using internet respondents are Often, 27 (54%) of the
respondents are using Sometimes and remaining 4 (8%) of the respondents are using rarely.

majority27 (54%) of the respondents are using internet shopping Sometimes.

16
 Chart – 4.8
Usage of online shopping

Chart Title
160
140
120
100
80
60
40
20
0
Very often Often Sometimes rarely Total

No of respondents Percentage (%)

17
 Table – 4.9
Hour of using online shopping

Hour of using online shopping No of

Percentage (%)
respondents

Less than one hour 17 34

1-2 hours 16 32
2-3 hours 06 12

more than 4 hours 11 22

Total 50 100

Source: primary data

INTERPRETATION

Table 4.9 shown that out of 50 respondents, 17 (34%) of the respondents use Less than
one hour, 16 (15%) of the respondents use 1-2 hours, 6 (12%) of the respondents use 2-3 hours
and remaining 11 (22%) of the respondents use more than 4 hours for online shopping.

Majority, 17 (34%) of the respondents use Less than one hour for online shopping.

18
 Chart – 4.9
Hour of using online shopping

Chart Title
120

100

80

60

40

20

0
Less than one 1-2 hours 2-3 hours more than 4 Total
hour hours

No of respondents Percentage (%)

19
 Table – 4.10
Use of internet for online purchase

Use internet for online No of

Percentage (%)
shopping respondents

Yes 40 80

No 10 20

Total 50 100

Source: primary data

INTERPRETATION

Table 4.10 shown that out of 50 respondents, 40(80%) of the respondents say yes for
using internet for online purchase and remaining 10 (20%) of the respondents are say no.

Majority, 40 (80%) of the respondents use internet for online purchase.

20
 Chart – 4.10
Problems faced by online shopping

Chart Title
160
140
120
100
80
60
40
20
0
Yes No Total

No of respondents Percentage (%)

21
 Table – 4.11

Hour of using online shopping No of

Percentage (%)
respondents

Very often 10 20
Often 09 18
Sometimes 25 50

rarely 6 12

Total 50 100

Source: primary data

INTERPRETATION

Table 4.11 shown that out of 50 respondents, 10 (20%) of the respondents use online
shopping Very often, 9 (18%) of the respondents use online shopping Often, 25 (50%) of the
respondents use online shopping Sometimes and remaining 6 (12%) of the respondents use
online shopping rarely.

majority, 25 (50%) of the respondents use online shopping Sometimes only.

22
 Chart – 4.11

Chart Title
160
140
120
100
80
60
40
20
0
Very often Often Sometimes rarely Total

No of respondents Percentage (%)

23
 Table – 4.12
Products purchase through online shopping

%
Type of product Yes % No
Cosmetic/jewelry 34 66
17 33
CDS/Book 60
20 40 30
Clothes/shoes 44
28 56 22
Household product 22
39 78 11
Toys 52
24 48 26

Total 50 50

Source: primary data

Interpretation;

Table 4.12 shown that out of so respondents, 34% of the respondents buy Cosmetic and
jewelry through online shopping, 40% buy CDS and Books through online shopping, 56% buy
Clothes/shoes through online shopping, 78% boy Household product through online shopping
and remaining 48% buy toys through online shopping 66% of the respondents does not buy
cosmetic and jewelry through online shopping, 60% of the respondents does not buy
CDS/Books through online shopping 44% respondents does not buy clothes and shoes through
online shopping and household product through online shopping and remaining 52% does not
buy toys through online shopping .

Majority 78% of the respondents buys house product through online shopping.

24
 Chart – 4.12

Purchase through of online shopping

Chart Title
60
50
40
30
20
10
0
ry k es t ys l
el oo ho uc To
ta
ew
B s od To
/j S/ / r
c CD he
s
e rp
eti l ot ld
sm C e ho
Co us
Ho

Yes No

25
 Table – 4.12

Level of agreement to the following question

S.N A B C D E Total Weighted Rank

O 50 average
1 Shopping on internet saves time 22 23 - 5 - 50 4.24 1
(44) (46) (10)
2 It is a great advantage to be able 25 - 3 50 4.02 3
18 4
to shop at any time of the day (50) (6)
(36) (8)
3 I prefer tradition conventional 20 19 - 5 6 50 3.84 6
shopping to online shopping (40) (38) (10) (12)
4 Online shopping is risky 18 25 - 3 4 50 4.0 4
(36) (50) (6) (8)
5 Online shopping will eventually 15 24 - 6 5 50 3.62 8
supersede traditional shopping (30) (48) (12) (10)
6 Online shopping is a secure as 19 27 - 1 3 50 3.96 5
traditional shopping (38) (54) (2) (6)
7 I will purchase only if there is 21 23 - 4 2 50 4.14 2
provision of home delivery (42) (46) (8) (4)
8 Online shopping infrastructure - 4 50 3.8 7
16 25 5
in india is underdeveloped (8)
(32) (50) (10)

Table where 4.15 shows the preference for Shopping on internet saves time rank one in
preference towars . I will purchase only if there is provision of home delivery rank two, It is a
great advantage to be able to shop at any time of the day rank three, Online shopping is risky
rank four, Online shopping is a secure as traditional shopping five, Riding comfort, I prefer
tradition conventional shopping to online shopping rank six, Online shopping infrastructure in
india is underdeveloped and Online shopping will eventually supersede traditional shopping
rank eight,

26
 Table – 4.14

Online shopping Websites

Online Shopping
Ranking
Websites

Flipkart 1
ebay.in 2
Jabong.com 4
g.homeshop18.com 3

Source: primary data

INTERPRETATION

Flipkert ranks first in the websites used for online shopping eBay. In ranks second in the
website used for online shopping g.homeshop18.com ranks third in the website used for online
shopping and jabong.com ranks fourth in the website used for online shopping .

Flipkart ranks first in the website used for online shopping followed by ebay.in,
g.homeshop18.com and Jabong.com.

27
 Chart – 4.14
Preferred Online shopping Websites

Ranking
Flipkart ebay.in Jabong.com
g.homeshop18.com Total

28
 Table – 4.15
Think necessary for an online shopping site

No of
FEATORES Percentage (%)
respondents

Multiple payment gateways 05 10

Social networking integration 10 20
Design 23 46
Customer friendly 12 24
Total 50 100
Source: primary data

INTERPRETATION

Table 4.15 shown that out of 50 respondents of 10% of the respondents feel
twltiple payments gateway feature is necessary for an online shopping, 20% of the respondents
feel social networking interaction feature is necessary for an online shopping,46% of the
respondents feel design feature is necessary for an online shopping and remaining 24% of the
respondents feel customer friendly feature is necessary for an online shopping .

Majority 46% of the respondents feel design features is necessary for online shopping.

29
 Chart – 4.15
Think necessary for an online shopping site

Chart Title
120

100

80

60

40

20

0
Multiple Social Design Customer Total
payment networking friendly
gateways integration

No of respondents Percentage (%)

30
 Table – 4.16
Problems faced in online shopping

Problems faced in online

No of
shopping Percentage (%)
respondents

Yes 31 62
No 19 38
Total 50 100

Source: primary data

INTERPRETATION

From the above table, out of 50 respondents, 31 (62%) of the respondents face problems
in online shopping and remaining 19 (38%) of the respondents do not face problem in online
shopping.

majority (62%) of the respondents faced problems in online shopping.

31
 Chart – 4.16
Problems of online shopping

Chart Title
160
140
120
100
80
60
40
20
0
Yes No Total

No of respondents Percentage (%)

32
 Table – 4.17
Problems of online shopping

Problems of online shopping Rank

Delay in delivery 3

Product damage 2

non-delivery 4

cheap quality of product 1

No-repayment 6

others 5

Source: primary data

Interpretation;
In facing the problem cheap quality of product thank first product damage
ranks seconds, delay in delivery ranks third, non-delivery ranks fourth, other problems ranks fifth
and no- respondents ranks sixth in the problems faced while online shopping.

Cheap quality of the product ranks first followed by product damage delay in
delivery, non-delivery, other problem and No-repayment, problem while online shopping.

33
 Chart – 4.17
Problems of online shopping

Percentage (%)

Delay in delivery Product damage

non-delivery cheap quality of product No-repayment
others Total

34
 Table – 4.18
Failure online shopping

No of
Failure online shopping Percentage (%)
respondents

I don’t know about online

05 10
shopping
Risk of credit card
11 22
transaction
Internet illiteracy 13 16
Risk of identity theft 04 8
other reasons 17 34
Total 50 100
Source: primary data

INTERPRETATION

Table 4.18 shown that, out of 50 respondents, 05 (10%) of the respondents do not have
awareness about online shopping, 11(22%) of the respondents do not want Risk of credit card
transaction, 13 (16%) of the respondent are Internet illiteracy, 4 (8%) of the respondents do not
want Risk of identity theft and 17(34%) of the respondents do want online shopping for other
reasons.

Majority 17 (34%) of the respondents do not want online shopping due to other reason.

35
 Chart – 4.18
Failure on online shopping

Chart Title
120

100

80

60

40

20

0
I don’t know Risk of credit Internet Risk of other reasons Total
about online card illiteracy identity theft
shopping transaction

No of respondents Percentage (%)

36
 Table – 4.19
Expenses spend per month

Expenses spend per

No of
month Percentage (%)
respondents

Less than Rs.500 25 50

Rs.501 to Rs.500 14 18

Rs.501 to Rs.10,000 11 22

Above Rs. 5001 - -

Total 50 100

Source: primary data

INTERPRETATION

Table 4.19 shown that, out of 50 respondents,25 (50%) of the respondents spend less than
Rs.500 per month, 14(18%)of the respondents spent between Rs.501 –Rs.500,11(22%) of the
respondents spent by ranging Rs.501 to Rs.10,000,

the majority, 25 (50%)of the respondents spend less then M 500.

37
 Chart – 4.19
Expenses spend per month

Chart Title
120

100

80

60

40

20

0
Less than Rs.501 to Rs.501 to Above Rs. Total
Rs.500 Rs.500 Rs.10,000 5001

No of respondents Percentage (%)

38
 Table – 4.20
Feel about using online shopping

Feel about using Online No of

Percentage (%)
shopping respondents

Excellent 08 16

Good 30 60

Very good 12 24

Poor - -

Total 50 100

Source: primary data

INTERPRETATION

Table 4.20 shown that, out of 50 respondents, 8(16%) of the respondents are say
excellent, in using online shopping 30(60%) of the respondents say well in using online shopping
and 12(24%) of the respondents say very good in using online shopping.

Majority 30 (60%) of the respondents say good in using online shopping.

39
 Chart – 4.20
Feel about using online shopping

Chart Title
160
140
120
100
80
60
40
20
0
Excellent Good Very good Poor Total

No of respondents Percentage (%)

40
 CHAPTER – V

FINDINGS, SUGGESTIONS AND CONCLUSION

5.1 FINDINGS

5.1.1 PERCENTAGE ANALYSIS

 The majority, 41 (82%) of the respondents are female respondents.

 Majority 36 (72%) of the respondents belong to the age group of below 20 years.
 Majority 24 (48%) of the respondents are under graduate.
 Majority 18 (36%)of the respondents are a professionalism.
 majority27 (54%) of the respondents monthly income are less than Rs.10, 000.
 Majority 31 (62%) of the respondents are residing in Rural area.
 Majority, 31 (62%) of the respondents to than use below 10 times.
 majority27 (54%) of the respondents are using internet shopping Sometimes.
 Majority, 17 (34%) of the respondents use Less than one hour for online shopping.
 Majority, 40 (80%) of the respondents use internet for online purchase.
 Majority, 25 (50%) of the respondents use online shopping only.
 Majority 78% of the respondents buys house product through online shopping.
 Table where 4.15 shows the preference for Shopping on internet saves time rank one in
preference towars . I will purchase only if there is provision of home delivery rank two, It
is a great advantage to be able to shop at any time of the day rank three, Online shopping
is risky rank four, Online shopping is a secure as traditional shopping five, Riding
comfort, I prefer tradition conventional shopping to online shopping rank six, Online
shopping infrastructure in india is underdeveloped and Online shopping will eventually
supersede traditional shopping rank eight,
 Flipkart ranks first in the website used for online shopping followed by ebay.in,
g.homeshop18.com and Jabong.com.
 Majority 46% of the respondents feel design features is necessary for online shopping.
 Majority (62%) of the respondents faced problems in online shopping.

41
  Cheap quality of the product ranks first followed by product damage delay in delivery,
non-delivery, other problem and No-repayment, problem while online shopping.
 Majority 17 (34%) of the respondents do not want online shopping due to other reason.
 Majority, 25 (50%) of the respondents spend less then M 500.
 Majority 30 (60%) of the respondents say good in using online shopping.

5.1.2 WEIGHTED AVERAGE RANK METHOD

Out of 100 respondents rankings the 1st rank is given to mobile phone, 2nd rank is given
to Nutrition products, 3rd rank is given to cosmetics, 4th rank is given to groceries and 5th rank
is given to cloths products.

5.2 SUGGESTIONS

A few measures have been suggested to improve the level of satisfaction of online shopping.

 Increasing sophistication of the technology of the 21st century, practically everything is

virtually possible, and shopping from the comfort of one’s home has become a part of
most people’s daily lives. Unfortunately some people not having enough knowledge
about shopping through online. So awareness should be created to the consumer about
shopping through online.
 There are only limited web sites are available for doing online shopping. Hence the
government must take initiatives and promotes the business people to do their business in
online shopping.
 The vendors who are doing online shopping should ensure the quality of the goods
delivered through online shopping which will help the sellers to retain the existing
consumer and increase the potential consumer for their business.
 There is no follow up from the sellers regarding the performance of the goods sold
through online shopping. Hence the sellers in the online shopping should implement the
practices follow up action with the consumer as like in the case of offline selling.

42
  The delivery period in online shopping to supply the goods is one month. It should be
changed. The sellers must ensure the speedy delivery of the goods ordered through online
shopping.
 Introducing various offers through online shopping like discount sale, gift vouchers, free
gifts, etc. So that more consumer will be attract towards online shopping.
 An awareness program may be conducted by the leading online shopping companies in
schools and colleges to enrich their knowledge on online shopping.
5.3CONCLUSIONS

One of the main advantages of shopping online is the elimination of the need to drive
somewhere to buy something. So,no frustrations of dealing with traffic snarls and no parking
problems. Online shopping saves precious time. With the busy lives that most of us lead these
days, anything that saves time is a boon. When we shop online, it will take about a minute to log
on to the Internet, about a minute or two more to access the website of the store of our choice, it
may take another ten to fifteen minutes to select the items we want to buy, and about five
minutes more to fill in the information about our payment and get a print out of our receipt. The
study pointed out that perception towards online shopping, factors influencing buying behavior
of online shopper’s most preferred online websites. The study also reveals that the various
problems faced while doing online shopping and suggestions also given to overcome those
problems.

43
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 Ahn.T and Ryu.S, Han.I,(2004),‘The Impact of the online and offline features on the
user acceptance of internet Shopping Mall’, Electronic Commerce Research and
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 Alba.J, Lynch.J and Weitz.B and Janiszewski.C, and Lutz.R and awyer.A and
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WEBSITES

 www.Amazon.com
 www Filpkart.com
 www Snapdeal.com
 www Yepme.com
 www Jabong.com

44
 www Myntra.com

45