CHAPTER 1

INTRODUCTION

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1.1 INTRODUCTION TO THE STUDY

Increasing awareness on various environmental issues lead to a shift in the way

consumers go their life. There has been a change in consumer’s attitudes and are
redirecting towards an eco-friendly (green) lifestyle. People are actively trying
to reduce their impact on the environment. However, this is not widespread and
is still evolving. Organization and business however have seen this change in
consumers and are trying to gain an edge in the competitive market by
exploiting the potential in the green marketing. In the era of globalization, it has
become a challenge to keep the consumers in fold and even keep our natural
environment safe and that is the biggest need of the time. Green marketing is a
concept which has developed particular importance in the modern market and
has emerged as important in India and in other parts of the developing and
developed world, and is seen as an important strategy of facilitating sustainable
development. Electronics are of the products mostly marketing or branding as
eco-friendly.

Here the researcher makes an attempt to identify the customers perception

towards eco-friendly electronic products to find out varying customer related
aspects like the level of idea, awareness, impression, consciousness, purchase
behavior, persuading elements, etc…of consumers regards eco-friendly
products.

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1.2 OBJECTIVES

 To identify customer perception towards eco-friendly electronic products.

 To identify the factors that influences the customer persuasion to buy
green electronic products.
 To investigate the level of awareness of consumers about green electronic
products.

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1.3 NEED AND SIGNIFICANCE FOR THE STUDY

The consumer perception that can make or break your brand may be
carefully cultivated through clever and effective advertising. Changes in
consumer perception of brands can also spring seemingly out of nowhere, as
when the Hush Puppies shoe brand became a fad during the '90s with little
engineering from the company itself. Whether your company has painstakingly
fostered customer perception or had the great fortune to unwittingly benefit
from it, the importance of your brand's reputation should never be
underestimated.

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 1.4 SCOPE OF THE STUDY

In the study we can examine the customers perception towards

eco-friendly products. This will be helpful for many like; business managers
with the information they need to develop advertising and pricing strategies and
also contribute to social change by encouraging products manufactures to
produce more eco-friendly products. And to the potential customers, general
public and that student who may conduct studies in similar or related fields in
various ways. By considering all these here the researcher made all attempt to
make the study as better as possible. Though the study have some limits because
the study is mainly on the basis of primary data from limited number of
respondents in a specified locality, poor response of some respondents, lack of
sufficient secondary data, limited time avail and experience of the researcher.

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 1.5 LIMITATIONS OF THE STUDY

 Primary data of the study is on the basis of limited customers of a

retailer. Therefore generalization of results may not be accurate.
 The result of the study is completely depends the nature of the
response of the respondents.
 The response of the customers was not up to the expected level.

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1.6 INDUSTRY PROFILE

The Consumer Electronics industry consists of companies engaged in the

manufacturing of home audio and video equipment, such as television sets,
VCR and DVD players, home projection equipment, stereo systems, jukeboxes
and other related electronics. The Consumer Electronics industry excludes
computers and peripherals, classified in Computer Hardware; facsimile
machines, typewriters and photocopy machines, classified in Office Equipment;
and video gaming consoles, conventional camera and film manufacturers,
classified in Leisure Products.

The consumer electronics industry is one that is continually growing and

evolving. This industry has seen exciting new developments in recent years and
at a rapid pace. Through our statistics database we offer a wide variety of
statistics and data on the CE industry. Here you can find statistics about the
leading companies in the field, product sales and revenue figures, market shares,
consumer preferences and satisfaction ratings and more. We also provide you
with a range of the latest forecasts from the leading experts in the field.

Consumer electronics or home

electronics are electronic (analog or digital) equipments intended for

everyday use, typically in private homes. Consumer electronics include devices
used for entertainment, and home-office activities. In British English, they are
often called brown goods by producers and sellers, to distinguish them from
"white goods" such as washing machines and refrigerators. In the 2010s, this
distinction is not always present in large big box consumer electronics stores,
such as Best Buy, which sell entertainment, communication, and home office
devices and kitchen appliances such as refrigerators.

Radio broadcasting in the early 20th century brought the first major
consumer product, the broadcast receiver. Later products
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included telephones, televisions and calculators, then audio and video recorders
and players, game consoles, personal computersand MP3 players. In the 2010s,
consumer electronics stores often sell GPS, automotive electronics (car
stereos), video game consoles, electronic musical
instruments (e.g., synthesizer keyboards), karaoke machines, digital cameras,
and video players (VCRs in the 1980s and 1990s, followed by DVD
players and Blue-ray disc players). Stores also sell digital cameras, camcorders,
cell phones, and smart phones. As of 2016, some of the newer products sold
include virtual reality head-mounted display goggles, smart home devices
that connect home devices to the Internet (such as Smartphone-controllable
thermostats and lights) and wearable technology such as Fit bit digital exercise
watches.

In the 2010s, most consumer electronics have become based on digital

technologies, and have largely merged with the computer industry in what is
increasingly referred to as the consumerization of information technology.
Some consumer electronics stores, such as Best Buy, have also begun selling
office and baby furniture. Consumer electronics stores may be "bricks and
mortar" physical retail stores, online stores, where the consumer chooses items
on a website and pays online (e.g., Amazon). Or a combination of both models
(e.g., Best Buy has both bricks and mortar stores and an e-commerce website
for ordering its products). The CEA (Consumer Electronics Association)
estimated the value of 2015 consumer electronics sales at US$220 billion.[3]

CONSUMER ELECTRONICS INDUSTRY IN INDIA

If India grow in future at current levels, average household incomes will

double over the next few years, making India the world’s 7th largest consumer
economy by 2020., up from the current 9th position. Global organizations view
India as one of the prime market, where future growth is likely to appear.
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Growth in Indian consumer market would be largely driven by a favorable
population composition and increasing disposable income. Indian consumer
electronics market is expected to become US$ 1.15 trillion by 2020. India has
become 2nd largest Smartphone market in the world in 2014 and may become
market leader by 2021. India is also world’s fastest growing tablet market.

India is well recognized Consumer Electronics manufacturing hub in the

world because of its low cost production. Cheap labor, easy availability and low
cost of raw materials and weak currency are the factors that are driving
manufacturing Industry. Growing working population and expanding middle
class are the main drivers for the growth of Consumer Electronics and
Consumer Electronics components industry in India.

Major International players like Samsung, LG, Videocon, Sony, Philips,

Dell, Acer, Lenovo, Microsoft (including Nokia) and others have tapped
electronics market and gained a significant market share. All these companies
are now leading players in one or other category.

Make in India initiative have boosted the Consumer Electronics

manufacturing industry in India and as a result we will witness a marvelous
growth in the industry over a period of time.

Local companies are the biggest threat to international players, which are
coming up with cheap and non-durable products. In last few years, many local
mobile manufacturers have established in India, who are giving tough
competition to international brands. Indian Consumer Electronics Industry is
expected to grow.

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MAJOR INTERNATIONAL PLAYERS IN INDIAN MARKETS

 Samsung
 LG
 Bosch
 IFB
 Siemens
 Videocon
 Sony
 Whirl pool
 Philips
 Dell
 Onyx
 Impel
 Acer
 Lenovo
 Microsoft

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1.7 COMPANY PROFILE

KANNANKANDY ENTERPRICES

Every business stands upon the efforts work put in by the visionaries
who’s enthusiasm forms the life and guiding light of the success stories to be
written and the Kannankandy enterprise has been blessed with the three of the
most prominent as well as innovative business acumen in all the sectors that in,
ranging from Electronics, Silks and Developers and Overseas Trading.

The group took its first big leap in 1988 by taking over Commission and
General Agency who were the wholesale dealers of full range of Godrej
products. Mr. Ahamed hajji Kannankandy has all the credence as to its
investment and establishment. Today the Kannankandy Group has proved their
business acumen in consumer durables, marbles and granites, textiles, jewelry
and real estate development. Presently, each division is managed by one of the
brothers and has highly qualified professionals to handle the day-to-day
administration. Today Kannankandy group has grown to be one of the most
successful as well as prominent business ventures ever started in Malabar. The
goodwill derived by the virtue of consumer orientation speaks on behalf of its
success. Its holds a highly respectful name in whole of Kerala.

MR. AHAMED HAJI KANNANKANDY

A visionary doesn’t simply balance between idealism and profitability; he

thinks what precedes great achievement. His vision defines his outshine, at the
times defines his responsibility towards greater good and welfare of all.

Mr. Ahamed Hajji Kannankandy, a young visionary hailing from a

predominately agricultural family with large agricultural land possessions came
to Calicut in 1975 exploring new avenues. His vision to expand beyond the
drawn lines has ended in the highly successful Kannankandy enterprise.

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MR. MOIDU KANNANKANDY

Every business hold a key man, a person whose efforts has played a
eminent role in making the cartel what it is today, Mr. MoiduKannankandy is
exactly the above mentioned.

When the Kannankandy group took over the Commission and General
Agency, Calicut, Mr. K Moidu was the main instrumental in leading it to
success. Trained as a lawyer, he also carries to his credentials in business
administration. He is not only the partner of Kannankandy group but also an
active partner of Persian jewelry and the director of the super specialty hospital
MIMS.

MR. PAREED KANNANKANDY

KSC started with a phantasm of equipping the Malabar homes with

finest consumer durables, started in Calicut 20 years back. The astuteness
potency and the prowess of the managing director of Kannankandy sales
corporation (KSC) MR. PAREED KANNANKANDY has led to the expansion
of ksc to Badger, Perambra, Perinthalmanna, Kottakkal, Kalpetta and
Nadapuram providing and dealing in all reputed brands of consumer durables
making them accessible to all. KSC (including branches under the name of
Kannankandy fridge center) is a name to reckon within in the Malabar region
today. His dexterity has made KSC the number one dealer in Kerala for
Videocon, Sony, kelvinator, Ballwin, Akai LG and has been awarded for the
same. He is also the president of the India china economic and cultural council
Kerala chapter.

MR. IQBAL KANNANKANDY

Fashion has always been a major part of life, keeping up with it is also
important. MR. IQBAL KANNANKANDY the managing partner of

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Kannankandy silks, situated at a prime location in the business centre, S.M
Street of Calicut, has always been able to provide his customers with the best.
Started seven years ago Kannankandy silks has grown and become a leading
silks showroom in Calicut.

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 CHAPTER 2

REVIEW OF LITERATURE

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 REVIEW OF LITERATURE

The study by MEENAKSHI HANDA (2006) has indicated that activist

groups and the media have played a major role in enhancing the environmental
awareness and consciousness of consumers in recent years. Most studies on the
subject show that although the awareness and environmental behavior of
consumers across countries, educational levels, age, and income groups may
differ, environmental concerns are increasing worldwide.

SHERLEKAR (2007) has identified that using a titled earthen pitcher as

its symbol, the Ecomarking label is intended to enable consumers to choose
products which are environmental friendly. The products demanding immediate
Ecomarking are textiles, toilet soap, detergents, paper, paint, packages, etc...

The study by MURUGESAN (2008) underlined that firms may use green
marketing as an attempt to address cost or profit related issues .Disposing of
environmentally harmful byproducts , such as polychlorinated biphenyl
contaminated oil are becoming increasingly costly and the firms that can reduce
harmful wastes may incur substantial cost savings.

RAMAYAH, LEE AND MOHAMAD (2010) Green purchase behavior

represents a complex form of ethical decision – making behavior and is
considered a type of socially responsible behavior. As a socially responsible

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consumer, the green consumer “takes in to account the public consequences of
his or her private consumption and attempts to use his or her purchasing power
to bring about social change”.

The study by SANDHYA JOSHI (2011) pointed that Environmental

issues have gained importance in business as well as in public life throughout
the world. Clearly green marketing is part and parcel of overall corporate
strategy; along with manipulating the traditional marketing mix- product, price,
promotion and place. Smart business houses have accepted green marketing as a
part of their strategy.

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 CHAPTER 3

RESEARCH METHODOLOGY

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 It is an overall frame work which helps to collect the required data.
The methodologies used in this study involve the collection of data through
primary and secondary sources.

If an appropriate methodology is used in correct manner, the interpretation

and analysis of the will not go wrong.

3.1 RESEARCH PROBLEM

People are actively trying to reduce to their impact on the environment.

However, this is not widespread and still evolving. Organization and business
however have seen this change in consumers and are trying to gain an edge in
the competitive market by exploiting the potential in the green marketing.
Electronic industry is very dynamic and new products are launched every day in
the consumer electronics sector. As the technology is growing rapidly, people
constantly upgrade to new equipment.

3.2TYPE OF RESEARCH

Descriptive carried out with the objective of describing a particular situation

event or an individual. It is a fact finding investigation. This type of research
aims at studying the express characteristics of a problem.

3.3 PERIOD OF STUDY

The time granted for the data collection of the project work is termed as the
period of considered for the purpose considered for the study was 21 days.

3.4 SAMPLING METHOD

Direct contact method was used for the collection of data. The questionnaire
was directly given to the respondents.

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3.5 SMAPLE SIZE

Sample size of 50 respondents taken for the study

3.6 POPULATION

The study if has been conducted with customers of Kannankandyhome

appliances, Tirur.

3.7 SOURCES OF DATA

1. .PRIMARY SOURCE:
Scheduled interview method was use as primary source of data
collection. The data collection was done by taking the customer of
Kannankandy Tirur by filling questionnaire. Unstructured personnel
interview were also use to gather information for the purpose of the
study.
2. SECONDARY SOURCE:
Previously study report supplements and periodical report of the
Kannankandy shop, etc…are the secondary source. The wide scope of
internal was used to collect relevant information.

3.8 STATISTICAL TOOLS USED

Pie chart and bar diagram were used as tools for presenting the data.

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 CHAPTER 4

DATA ANALYSIS AND INTERPRETATION

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4.1 TABLE AND FIGURE SHOWING THE NO. OF CUSTOMERS HAVING
ECO FRIENDLY ELECTRONICS AT THEIR HOME.

Variables No. of respondents Percentage

Washing machine 0 0
AC 100 100
Fridge 0 0
Total 100 100

FIGURE: 4.1

50
45
40
35
30
25
20
15
10
5
0
Washing machine AC Fridge

INTERPRETATION:

This diagram shows that 100% customers are having eco-friendly electronic
products at their home.

4.2 TABLE AND FIGURE SHOWING LEVEL OF AWARENESS OF ECO-

FRIENDLY ELECTRONICS.

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FACTORS No. of respondents Percentage
Very high 35 35
High 20 20
Average 25 25
Low 10 10
Very low 10 10
Total 100 100

FIGURE:4. 2

35

30

25

20

15 Percentage

10

0
Very high High Average Low Very low

INTERPRETATION:

From the above diagram we can understand that awareness on eco-friendly

products are in the order of 35% at high, 20% at very high,25% at average,10%
at low and remaining 20% at very low.

4.3 TABLE AND FIGURE SHOWING THE ACCEPTANCE OF THE

CONCEPT OF ECO-FRIENDLY ELECTRONIC PRODUCTS.

FACTORS NO. OF RESPONDENTS PERCENTAGE

YES 80 80
NO 20 20
TOTAL 100 100
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 FIGURE:4. 3

CUSTOMER ACCEPTANCE
YES NO
20%

80%

INTERPRETATION:

The above diagram shows that there is a wide acceptance of the concept of eco-
friendly electronic products, that is 80% and the remaining 20% of respondents
are not appreciating the concept of eco-friendly electronics.

4.4 USES OF ECO-FRIENDLY ELCTRONIC PRODUCTS ARE LESS

HARMFUL TO THE ENVIRONMENT. HOW MUCH DO YOU AGREE TO
THE STATEMENT?

FACTORS No. of respondents PERCENTAGE

Yes 60 60
No 40 40
Total 100 100

FIGURE:4. 4

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 No. of respondents

40% Yes
No

60%

INTERPRETATION:

From the above diagram it is clear that eco-friendly electronic products

are beneficial to the environment and 60% of the respondents agree that these
products are less harmful to the environment.

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4.5 TABLE AND FIGURE SHOWING THE MOTIVES FOR USING OF
ECO-FRIENDLY ELECTRONIC PRODUCTS’ CUSTMOR

FACTORS NO. OF RESPONDENTS PERCENTAGE

Health 25 25
Status 30 30
Environment 30 30
Quality 15 15
Total 100 100

FIGURE:4. 5

35

30

25

20

15 PERCENTAGE

10

0
Health Status Environment Quality

INTERPRETATION:

The above diagram shows that 25% respondents use eco-friendly

electronic product for the motive of concern for health, 30% of respondents for
the motive of status, 30% for the concern for environment and remaining 15 for
the motive of using better quality products.

4.6 TABLE AND FIGURE SHOWING SOURCES OF INFORMATION

ABOUT ECO-FRIENDLY ELECTRONICS.

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 SOURCES NO.OF RESONDENTS PERCENTAGE
Friends 35 35
Family 30 30
Medias 20 20
Others 15 15
Total 100 100

FIGURE:4. 6
40

35

30

25

20 PERCENTAGE

15

10

0
Friends Family Medias Others

INTERPRETATION:

From the above diagram it is clear that 25% of respondents are get to know
about green electronics through friends,10% by family,20% through medias and
remaining 15 by other source.

4.7 TABLE AND FIGURE SHOWING CUSTOMER’S PREFERENCE OF

SOURCE OF BUYING OF GREEN ELECTRONICS.

SOURCES NO.OF RESPONDENTS PERCENTAGE

Retail malls 10 10
Local shops 15 15
Internet 5 5
Teleshopping 20 20
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 Specialized shops 40 40
Factory outlet 10 10
total 100 100

FIGURE:4. 7

40
35
30
25
20
15
10
5
0
all
s ps et ng op
s let
m sho tern p pi sh out
il l In ho d y
ta ca ize
r
Re Lo le es ic al acto
T e F
Sp

INERPRETATION:

In this above diagram it reveals that 10% of the respondents use retail malls and
factory outlet, 15% of local shops, 5% of internet, 20% of teleshopping and
40% of specialized shops for purchasing green products.

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4.8 TABLE AND FIGURE SHOWING JUSTIFICATION OF THE
STATEMNT “ECO-FRIENDLY ELECTRONIC PRODUCTS ARE TO BE
WELL PROMOTED”.

VARIABLES NO. OF PERCENTAGE

RESPONDENTS
Yes 70 70
No 30 30
Total 100 100

FIGURE:4. 8

VARIABLES Yes No

INTERPRETATION:

The above diagram shows that majority of the respondents agrees that the
concept of eco-friendly electronic products are to be well promoted. That is
70% agree and 30% of respondents are disagree to the above statement.

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4.9 TABLE AND FIGURE SHOWING FACTORS INFLUENCING OF
BUYING DECISION OF ECO-FRIENDLY ELECTRONIC PRODUCTS.

FACTORS NO.OF RESPONDENTS PERCENTAGE

quality 25 25
Price 15 15
health 45 45
Other 15 15
total 100 100

FIGURE:4. 9

45
40
35
30
25
20 PERCENTAGE

15
10
5
0
quality Price health Other

INTERPRETATION:

From the above diagram quality of product influence 25% of the

respondents,15% of price,45% of health and 15% of other factors while
purchasing eco-friendly electronics.

4.10 TABLE AND FIGURE SHOWING THE JUSTIFICATION OF PRICE

OF ECO-FRIENDLY PRUDUCTS TO ITS PERFORMANCE.

VARIABLES NO. OF RESPONDENTS PERCENTAGE

Page | 29
 Yes 75 75
No 25 25
total 100 100

FIGURE: 10

JUSTICATION OF PRICE TO THE PERFORMANCE

YES NO
25%

75%

INTERPRETATION:

From the above diagram it is clear that the price of eco-friendly electronic
products justify its performance. That is 75% of the respondents agree the above
statement and the remaining 25% disagree to the statement.

4.11 TABLE AND FIGURE SHOWING CUSTMERS ATTITUDE

TOWARDS THE STATEMENT “PRICE OF ECO-FRIENDLY PRODUCTS
IS MORETHAN NON-GREEN PRODUCTS.”

FACTORS NO.OF PERCENTAGE

RESPONDENTS
Yes 85 85

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No 15 15
total 100 100

FIGURE:4. 11

PRICE OF GREEN ELECTR0NICS

YES NO

15%

85%

INTERPRETATION:

From the above diagram it is clear that eco-friendly electronic products are
more expensive than non-green electronics. That is 85% of respondents agrees
that eco-friendly electronics are expensive when compared to non-green
products.

4.12 TABLE AND FIGURE SHOWING RECOMMENTATION OF ECO-

FRIENDLY ELECTRONICS TO OTHERS.

FACTORS NO.OF PERCENTAGE

RESPONDENTS
Yes 80 80
No 20 20
Total 100 100

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FIGURE: 4.12

RECOMMENDATION TO OTHERS

YES
NO

INTERPRETATION:

The above diagram says that majority of the respondents, that is

80% of customers agree to recommend eco-friendly electronic products to their
friends or relatives and remaining 20% of respondents are not willing to
recommend others to use or purchase eco-friendly electronics.

4.13 TABLE AND FIGURE SHOWING PROBLEMS FACED BY THE

CUSTOMER WHILE PURCHASING OF ECO-FRIENDLY ELECTRONICS.

REASONS NO.OF PERCENTAGE

RESPONDENTS
High price 40 40
Lack of awareness 25 25
Lack of availability 25 25
Reliability on quality 10 10
total 100 100
FIGURE:4. 13

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 45
40
35
30
25
20
15
PERCENTAGE
10
5
0
ice ss ilit
y ty
pr ene b uali
gh
r ila q
Hi awa ava on
of f y
ck ck
o
bilit
La La lia
Re

INTERPRETATION:

The above diagram shows that the major problem faced by customer while
purchasing eco-friendly products is its high price. Awareness about the product
and lack of availability are the another important problem faced. Quality of the
product is also a limitation of eco-friendly product purchasing green electronics.

4.14 TABLE AND FIGURE SHOWING ACCEPTANCE OF

ADVERTISEMENT OF ECO-FRIENDLY ELECTRONICS.

FACTORS NO.OF PERCENTAGE

RESPONDENTS
Yes 70 70
No 30 30
total 100 100

FIGURE: 4.14

Page | 33
 BELIEVE IN ADVERTISEMENT OF GREEN ELECTRONICS
80
70
60
50 BELIEVE IN ADVERTISEMENT OF
GREEN ELECTRONICS
40
30
20
10
0
YES NO

INTERPRETATION:
The above diagram shows that 70% of the respondents are believe in the
advertisement published about eco-friendly electronics. 30% of the
respondents are still not believed in the advertisement of green electronics.

4.15 TABLE AND FIGURE SHOWING ACCEPTANCE OF CUSTOMERS

ON INFORMATION PROVIDED ON THE ON PACKAGING OF
ELECTRONICS.

FACTORS NO.OF PERCENTAGE

RESPONDENTS
Yes 90 90
No 10 10
total 100 100

FIGURE:4. 15

Page | 34
 BELEIVE ON THE INFORMATION OF PACKAGING
YES NO
10%

90%

INTERPRETATION:

From the above diagram it shows that majority of the respondents that is 90% of
customers believe in the information provided on packaging of green products.

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4.16 “IS EDUCATION ARE GOOD STRATEGY TO SPREAD
INFORMATION ABOUT ECO-FRIENDLY ELECTRONICS”.HOW DO
YOU AGREE TO THIS STATEMENT?

FACTORS NO.OF PERCENTAGE

RESPONDENTS
Yes 55 55
No 45 45
total 100 100

FIGURE:4. 16

FACTORS Yes No

INTERPRETATION:

From the above diagram we understood that 55% of respondents agree to

the statement “education is the best strategy to spread the information”.

4.17 TABLE AND FIGURE SHOWING THE FACTORS THAT

HINDRANCE THE PROMOTION OF ECO-FRIENDLY ELECTRONICS.

Page | 36
 FACTORS NO.OF PERCENTAGE
RESPONDENTS
Lack of awareness 35 35
Expensive 30 30
Misleading information 20 20
Lack of preference 15 15
Total 100 100

FIGURE:4. 17

HINDRANCE OF PROMOTION
40
35
30
25
20
15
10 HINDRANCE OF
5 PROMOTION
0
N
E

CE
S

SIV
ES

IO

EN
EN

AT
EN

ER
AR

RM
P

EF
EX
AW

PR
FO
IN

OF
OF

NG

CK
CK

DI

LA
LA

EA
ISL
M

INTERPRETATION:

From the above diagram it shows that the factors which hindrance the
promotion of green electronics was 35% because of lack of awareness, 30% of
due to very expensive, 20% because of misleading information and remaining
of lack of preference of customers.

4.18 TABLE AND FIGURE SHOWING OVER ALL LEVEL

SATISFACTION OF RESPONDENTS ON GREEN ELECTRONICS.

FACTORS NO. OF RESPONDENTS PERCENTAGE

Highly satisfied 40 40

Page | 37
Satisfied 20 20
Dissatisfied 25 25
Highly dissatisfied 15 15
total 100 100

FIGURE:4. 18

LEVEL OF SATISFACTION
45

40

35

30

25 LEVEL OF SATISFACTION

20

15

10

0
HIGHLY SATISFIED SATISFIED DISSATISFIED HIGHLY DISSATISFIED

INTERPRETATION:

From the above diagram we can understand that 40% of the respondents are
highly satisfied, 20% are satisfied,25% are dissatisfied and the remaining 15%
are highly dissatisfied.

Page | 38
 CHAPTER 5
FINDINGS, SUGGESTIONS & CONCLUSION

Page | 39
 5.1 FINDINGS
 100% respondents are preferred eco-friendly electronic products.
 The most of respondent (35%) average about eco-friendly electronic
product in them home .
 A large number of 80% respondents accepted eco-friendly product.
 60% People agree that eco-friendly electronic products are beneficial to
the environment.
 A good number of respondents (25%) are health benefit of eco-friendly
electronic products.
 25% people are getting green electronic through friends.
 40% respondents people preference in special shops for purchasing green
product.
 80% of the respondents are opined that eco-friendly electronic products
are to be promoted.
 Main portion of respondents 45% are using eco-friendly electronic
products with the motive of concern for health and environment.
 Eco-friendly electronic product’s expensiveness and unawareness is the
main reason for some person’s non usage.
 85% respondents attitude towards eco-friendly product are expensive
compared to non-green product.
 Most of respondents (80%) are always ready to recommend eco-friendly
electronic products to others.
 About 100% of respondents among 100% respondents are facing the
problem of high price ,when purchasing.
 70% respondents are accepting advertisement of eco-friendly product
 90% respondents accepting the information providing on the packing of
the eco- friendly product .

Page | 40
 55% respondents agree to the statement education is the best strategy to
spread the information .
 35% response hindrance the promotion green electronic product because
of lack of awareness
 40% of respondents were satisfied.

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 5.2 SUGGESTIONS

 The enterprise is advisable to choose more awareness programs on

green electronics to increase awareness on green products.
 Many of the customers are opined to promote the green electronics
more effectively. So the company tries to choose effective promotion
techniques.
 The enterprise should try to increase the availability of green
electronics in shops or purchase centers.
 There are some respondents are still not aware about the use of eco-
friendly electronics. So the information providing on the packaging
of green electronics must be informative.
 High price is a problem faced by the customer while purchasing on
green electronics. So the company tries making the price affordable
to the customers.
 Motive behind the use of eco-friendly electronics of respondents is
comparatively low when compared to another factors. It must be
consider while the manufacturing of green electronics.

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 5.3 CONCLUSION
Due to the increasing pollution the relevance of eco-friendly products
are increasing in to protecting the environment. Because the primary objective
of eco-friendly products is to protect the environment and the product recycling
is possible only with eco-friendly products and also it act as an effective
substitute against pollution products. So in order to protect the environment the
new concepts develop that is “Green marketing”.

The study focuses mainly on the analyzing customers ‘perception towards

the eco-friendly electronics to find out customers’ general perception towards
green electronic products, to have an idea on the level of awareness of
consumers about green electronic products, to identify the factors that
influences the consumer’s persuasion to buy green electronic products and To
understand the role of eco-friendliness in buying behavior of electronics.

The study reveals that Many customers are opined that the concept of
eco-friendly electronics are to be appreciated .Most of the customers are
satisfied with the quality of eco-friendly electronic products. But they are not
satisfied with the price. The major sources of information regarding eco-
friendly electronic products are by seeing home and friends. Increasing
publicity through advertisement will raise the market for eco-friendly products.
Better promotion activity can increase the number of customers for eco-friendly
electronics. Both the marketers and government have to take necessary steps for
making the public more aware on the need for protecting the environment in all
possible ways like use of eco friendly products in all areas of consumption like
electronics.

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APPENDIX

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 QUESTIONNAIRE

An analysis on customer perception on Eco-friendly electronic products with

reference to Kannankandy, tirur.

NAME:

ADDRESS:

AGE:

GENDER: MALE FEMALE

1. Do you have any Eco-friendly electronics in your home?

Washing machine AC Fridge

2. State your level of awareness about Eco-friendly electronic products.

Very high High Average

Low Very low

3. Are you appreciating the concept of Eco-friendly products?

Yes No

4. Do you agree Eco-friendly electronic products are beneficial to the

environment?

Yes No

5. What is the motive behind purchasing of Eco-friendly electronic products?

Health Status

Environment Quality

6. How you know about Eco-friendly electronics?

Friends Family Medias

7. From where do you prefer to buy Eco-friendly electronics?

Retail malls Local shops Internet

Teleshopping specialized shops Factory outlet

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8. Do you agree that the Eco-friendly products are to be well promoted?.

Yes No

9. What are the factors influences on you to buy Eco-friendly electronics?

Better quality price

Benefit for health Good for health

10.Do agree this statement that performance of Eco-friendly electronics justifies

its price?

Yes No

11.Do you believe that Eco-friendly electronic products are more expensive
than non green products?

Yes No

12.Would you like to recommend others about Eco-friendly electronic

products?

Yes No

13.What are the problems that you face when purchasing Eco-friendly
electronic products.

High price Lack of awareness

Lack of availability Reliability on quality

14.Do you believe that Eco-friendly electronic products are more expensive
than non green products?

Yes No

15.Do you believe that Eco-friendly electronic products are more expensive
than non green products?

Yes No

16.Is education are good strategy to spread information about Eco-friendly

electronic products.
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 Yes No

17.According to you what are the factors that hindrance the promotion of eco-
friendly electronics.

Lack of awareness expensive

Misleading information lack of customer preference

18.State your overall level of satisfaction regards Eco-friendly electronics.

Highly satisfied Satisfied

Dissatisfied Highly dissatisfied

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BIBLIOGRAPHY

Page | 48
 BIBLIOGRAPHY

 BOOKS
MARKETING MANAGEMENT- V.S RAMASWAMY

S. NAMAKUMARI

RESEARCH METHODOLOGY- C R KOTHARI

OPERATION RESEARCH- VITTAL

 WEBSITS

WWW.WIKIPEDIA.COM

WWW.GOOGLE.COM

WWW.YAHOO.COM

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