BUMBLE Influencer Activation

Juhi Godambe -
 Juhi is one of the leading premium fashion and lifestyle influencers in India currently.
She’s been in a relationship for a long time and one thing that really becomes clear
when a relationship stands the test of time is the fact that the couple is compatible.
 It’d be interesting to hear her talk about what makes them click; their shared love for
things that she believes makes them compatible and the importance of compatibility
in finding a partner.
 Ballpark figure : Static Post - 50K | 3 Stories - 35-450K

Santoshi Shetty -
 Post her split with Usamaah Siddiqui about a year back, she’s been single. It’d be
really interesting if she talks about her experience in past relationships (not with
Usamaah in specific) and pushing the idea of falling in love with one self before
expecting someone else to do it for you, after all depending on a relationship to find
one’s happiness is not that great an idea. It’s only after we are happy and content
with ourselves that we can share it with the other person.
 Ballpark figure : Static Post - 65K | 3 Stories – 35-45K

Dolly Singh -

 Along with Kusha Kapila as the iDiva girls, she’s come out as a shining star in the Indian
influencer landscape in past two years.
 She officially announced it to the world recently that she’s dating someone since a year and
how the guy has been as solid as a rock throughout her journey as a content star in past two
years.
 The unique content angle here could be how it’s very important to find someone
who not only loves you but moreover supports you in all aspects of life – personal,
professional,etc.
 Ballpark figure : Static Post - 70K | 3 Stories – 50K
 Samidha Singh -

 Samidha Singh has recently emerged as the rising star in the Indian fashion blogging
landscape and she’s built that credibility with her audience very rapidly in the last
year.
 The key reason that stand out for that is the authenticity in her content and the
things that she puts out on her feed.
 It’d be interesting to hear her take on being authentic and bringing one’s true self to
the table while dating someone.
 Ballpark figure : Static Post - 55K | 3 Stories - 35-45K

Larisa D’Silva -

 She’s one of the top lifestyle/travel influencers in India right now. She’s been in a
relationship with her boyfriend for a long time now.
 They often travel to different places together and post their experiences on social.
 The unique content angle here could be how travelling is something that’s very close to
Larissa’s heart and getting to do that with someone she loves is the best part about what she
gets to do everyday.
 Ballpark figure : Static Post - 65K | 3 Stories – 35K

Riya Jain -

 Riya is fashion and lifestyle blogger. Her followers are always looking upto her take
on different things in life as she seamlessly blends them in her lifestyle content.
 She could talk about top ten things that girls need to keep in mind before stepping
out for that important date – from dressing to checking out the date’s social handles
to get more insight and talking points, making sure your smell good, etc..
 Ballpark figure : Static Post - 45K | 3 Stories - 35-45K

Aashna Shroff -

 She is one of the leading fashion bloggers in India right now. Her style in fashion is
very sophisticated and old school. While her followers know her mantra she follows
in fashion, it’d be interesting to hear her speak about the idea of dating/love in
today’s times and how it has changed for the better.
 Ballpark figure : Static Post - 55K | 3 Stories - 35-45K
 Pranati Rai Prakash -

 She started out as a model and gained fame after winning at the reality show India’s
Next Top Model - 2016.
 The unique content angle here could be about what Pranati looks for in an ideal
date. Keeping pace while dating a model can be quite a ride. The unique content
angle here could be what Pranati looks for in an ideal date.
 Ballpark figure : Static Post - 55K | 3 Stories – 25K

Sanaya Pitthawala -
 About a year back, Sanaya started dating Nakul Sachdeva who acted in GullyBoy.
She’d been very vocal about the relationship and never misses out on an
opportunity to show her love affection and adoration for Nakul.
 Her post will talk about their journey so far as a couple and how finding someone
who truly loves and supports you through thick and thin is so very rare.
 Ballpark figure : Static Post - 60K | 3 Stories – 30-40K

Meghna Kaur -
 Meghna’s Instagram personality is fun, chirpy, unapologetic and the girl next door.
It’d be very interesting to hear her talk about the most memorable date she went on
and what is it according to her that really makes people click.
 Ballpark figure : Static Post - 65K | 3 Stories – 40-50K

Campaign Timeline
 18th Jan - Make sure all the influencer agreements/MOU’s are duly signed with us for record.
 19th Jan - Brief the influencers on the campaign idea and content routes and give them time
till 21st to get back with the content for approvals.
 21st Jan - All the content from influencers to go to the client for approvals. Due feedback to
be shared with the respective influencers the same day.
 23rd Jan - Revised content to be shared with the client for final approvals. If there’s another
round of feedback, needs to be shared with the respective influencers accordingly.
 24th Jan - Make sure all the content with revisions incorporated is duly ready and the
influencers are informed about the date & time to go live.
 25th Jan - Five set of influencers go live. Make sure the post/caption/hashtags are proper.
Client to be informed as soon as the post goes live.
 29th Jan – Receive all the analytics from influencers and make the report on campaign
peerformance and send it to the client.