Chapter 1

OVERVIEW

EUREKA FORBES

Eureka Forbes Limited is India’s leading health and hygiene brand. It is a multi-product, multi-channel
organization with a gross group turnover of Rs. 29,612 million for the year ending 31st March 2018. A part
of Shapoorji Pallonji Group, Eureka Forbes’ product portfolio encompasses water purification, vacuum
cleaning, air purification and home security solutions. It has a base of 20 million happy customers, a reach of
over 1,500 cities and towns in India and a global footprint across 53 countries.

In addition to Asia’s largest direct sales force, it has dealer and institutional channels, an inventive business
partner network, a rural channel and one of the most expansive service networks in India. In its 37 years of
existence, Eureka Forbes has been a pioneer and trendsetter in direct selling in India and today is one of the
largest direct selling companies in the world. Aqua guard is the flagship water purifier brand of Eureka
Forbes and has been conferred with numerous Indian and international awards for its superior technology.

1.1) MISSION

To build sustainable relationship with customers as their friend for life by satisfying their evolving health,
hygiene, safety and lifestyle through. Our people whose entrepreneurial spirit and ambition is fueled by the
culture of pride, earning, learning and fun. Our product and services that reflect innovation, become quality
benchmarks and provide real value for money. Our policies and practices that are fair, transparent and
constantly improved to maximize shareholder satisfaction and achieve market leadership.

1.2) VISION

To build pollution free environment based on trust and lasting relationships with customers.

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1.3) OBJECTIVE OF RESERCH

The objectives behind my project “study of “Sales and Distribution strategy of Eureka Forbes Ltd in
reference with Aqua Sure”.

Main objective of study: -

• To study the sales and distribution channel Strategy of Eureka Forbes Ltd.

• Perception of retailers towards the distribution channel of the Eureka Forbes Ltd.

• To know how competitors’ channel strategy, affect marketplace.

• To know relationship management strategies of Eureka Forbes Ltd with the distributors and retailers

• To know the Eureka Forbes Ltd planning towards the distribution channel strategy.

• To enhance my knowledge in field of marketing and to understand how theoretical principles can
apply in practical world.

1.4) RESEARCH METHODOLOGY

Marketing research is the systematic identification, collection, analysis, and dissemination of information for
the purpose of assisting management in decision making related to identification and solution of problems
and opportunities in marketing. The objective of this research is to identify the factors which affect the
consumer purchase decisions and to identify the key driver of customer-based brand equity shaping the
consumers’ perception of the brand Aqua guard.
The result of this study could serve as a decision-making tool to help Eureka Forbes managers maximize the
value of their brand.

Type of research

 Descriptive: Descriptive research design is a scientific method which involves observing the
behaviour of a subject without influencing it in any way. For the purpose of this study; descriptive
research design is used.
 Research approach

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  Deductive approach has to do with the building up of theory and hypothesis after reading literatures
i.e. testing theory. For the purpose of the thesis, deductive approach was used.

Sampling
 Type of sampling - Judgemental or purposive sampling was done.
 Sample size - 100 respondents within the boundaries of Mumbai city.

Type of data collection technique

 Primary data- Questionnaire
Survey was conducted in the Mumbai city. A sample size of 100 respondents (company’s customers)
was taken for the purpose of the study.
 Secondary data
Secondary data for the purpose of the study was collected from internet and magazines.

Data Collection
The project was carried out in two phases where the information was collected from various sources and
analysed in order to assess the importance of different attributes of brand equity on the consumer’s
perception of the brand Aqua guard and also to identify the customers purchasing guiding forces, followed
by analysing and devising below the line activities for Eureka Forbes Ltd.
 Qualitative study defining the parameters to be measured and pretesting of the questionnaire

 Designing and administrating a questionnaire survey to assess the brand equity attributes and factors
affecting customers buying decision among a representative set of customers.

1.5) ORGANIZATIONAL STRUCTURE

The way in which job tasks are formally divided, grouped, and coordinated.
SIX ELEMENTS OF AN ORGANIZATION’S STRUCTURE
1. Work specialization
2. Departmentalization
3. Chain of command
4. Span of control
5. Centralization and decentralization
6. Formalization

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1.6) CORE TEAM

Suresh L Goklaney, Executive Vice Chairman

Suresh has been the architect of building Eureka Forbes from a single product, single channel company with
a turnover of Rs. 200 mn. in 1987-88 to a multi- product, multi- channel organization with a turnover in
excess of  Rs. 12,000 mn. in 2009-10; over 8 mn. satisfied customers and a market leader in every segment it
operates in.  He is the custodian of 3 Super brands – ‘Eureka Forbes’ ‘Aqua guard’ and ‘Euroclean’ which
he is responsible for building during his tenure with EFL. Suresh Gulkana’s extensive career spans over 4
decades, beginning with a leading advertising agency followed by successful stints with Proctor & Gamble
and Johnson & Johnson
Marketing. He rapidly transitioned the Corporate ladder as Executive Vice President - 1990; Joint President -
1992; Chief Executive Officer - August 1994. He was elevated to Managing Director - February 1996, Vice
Chairman & Managing Director - March 2007, and is currently Executive Vice Chairman effective June
2010.

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 Dr. Raman Venkatesh, Sr Vice President - Technology & Corporate Development

In this role, he is responsible for new product and business development functions, with a specific focus on
bringing new product and technology innovations to the market.  He provides overall leadership to the 18
Aquatec Labs across the country.  He is also a key member of the senior strategy team and oversees
enterprise risk management endeavors.   As the head of corporate development, he is also charged with
the identification, due diligence and deal structuring of M&A opportunities and corporate strategic
alliances.     

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 Adi Jehangir Shroff, Chief Information Officer & Sr. Vice President

Adi joined Eureka Forbes in December 2008 as the CIO, responsible for achieving business success through
IT and creating a successful IT infrastructure and application support. His job responsibilities include
Strategic Planning for meeting current and future Information & Technology needs, enforcing Security
Policies and Procedures.
He also heads the Corporate Human Resources and his responsibilities include cultivating creative leaders,
mobilizing for speed and flexibility and capitalizing on collective intelligence.

Aslam A. Karmali, CEO - Consumer Division

Aslam joined Eureka Forbes in May 2006. Aslam’s role includes providing strategic and business leadership
for Consumer Division vertical which has a fast track growth. He is responsible for closely monitoring
competition and aggressively growing market share. Aslam proactively manages business risks. He is also
responsible for attaining and retaining the best in class talent, along with building strong leadership and
succession plans.

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 CHAPTER 2

SALES AND DISTRIBUTION MANAGEMENT IN EUREKA FORBES

Sales refers to the exchange of goods/ commodities against money or service. It is the only revenue
generating function in an organization. It has formed an important part in business throughout history. Even
prior to the introduction of money, people used to exchange goods in order to fulfill the needs, which is
known as the barter system.

Example of Barter System: - A has 100 kg of rice and B has 50 kg of wheat. Here, A needs wheat and B
needs rice. They agree to exchange 50 kg of rice and 25 kg of wheat upon mutual understanding.

Conditions of Sales:-

 There are two parties involved in the transaction, the seller and the buyer.
 The seller is the provider of goods or services and the buyer is the purchaser in exchange of money.
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The seller of goods has to transfer the title of ownership of the item to the buyer upon an agreed price. A
person who sells goods or services on behalf of the seller is known as the salesman/woman. Distribution is
the process of making a product or service available for use or consumption to the end consumer or business.

Distribution could be of the following two types:-

Direct Distribution: - It can be defined as expanding or moving from one place to another without changing
direction or stopping. For example, Bata has no distribution channel; it sells its products directly to the end
consumers.

Indirect Distribution: - It can be defined as means that are not directly caused by or resulting from
something. For example, LG sells its product from the factory to the dealers, and it reaches the consumers
through dealers. The following image shows the end-products stored at a warehouse, ready for shipment to
the dealers/consumers.

Sales management in an organization is a business discipline, which focuses on the practical application of
sales techniques and the management of a firm’s sales operation. It is done in an efficient and effective
manner through planning, staffing, training, leading and controlling organizational resources. Sales
management is done by Sales Managers and they are responsible for generating sales, profits and customer
satisfaction. Skills of a Sales.

2.1) Skills of a Sales Executive:-

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Sales management is an art where the sales executive or the salesperson helps the organization or individual
to achieve its objective or buy a product with their skills. The following are some skills that a sales executive
needs to possess:

Conceptual Skills:-

Conceptual skill includes the formulation of ideas. Managers understand abstract relationships, improve
ideas, and solve issues creatively. The sales executive should be well versed with the concept of the product
he/she is selling.

People Skills:-

People skills involve the ability to interact effectively with people in a friendly way, especially in business.
The term ‘people skills’ involves both psychological skills and social skills, but they are less inclusive than
life skills. Every person has a different mindset, so a sales executive should know how to present the product
depending on the customer’s mindset.

Technical Skills:-

Sales and Distribution Management 3 Technical skills are the abilities captured through learning and
practice. They are often job or task specific. In simple words, a specific skill set, or proficiency is required to
perform a specific job or task. As a part of conceptual skills, a sales executive should also have a good grasp
on the technical skills of the product.

Decision Skills: -

Decision skills are the most important because to tackle the questions from consumers, sales executive
should always have the knowledge of competitors’ products and take a wise decision.

Monitoring Performance:-

Sales executives should monitor the performance of the employees and report to higher management to
improve the performance and fill the loopholes. Thus, conceptual skills deal with ideas, technical skills deal
with things, people skills concern individuals, technical skills are concerned with product-specific skills, and
decision skills relate to decision-making.

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2.2) Importance of Sales Management:-

Sales management is very crucial for any organization to achieve its targets. In order to increase customer
demand for a particular product, we need management of sales.

The following points need to be considered for sales management in an organization:

 The first and foremost importance of sales management is that it facilitates the sale of a product at a
price, which realizes profits and helps in generating revenue to the company.
 It helps to achieve organizational goals and objectives by focusing on the aim and planning a strategy
regarding achievement of the goal within a timeframe.
 Sales team monitors the customer preference, government policy, competitor situation, etc., to make
the required changes accordingly and manage sales.
 By monitoring the customer preference, the salesperson develops a positive relationship with the
customer, which helps to retain the customer for a long period of time.
 Both the buyers and sellers have the same type of relationship, which is based on exchange of goods,
services and money. This helps in attaining customer satisfaction. Sales Management may differ
from one organization to the other, but overall, we can conclude that sales management is very
important for an organization for achieving its short- and long-term goals.

2.3) Objective of Sales Management:-

Every organization has an objective before initializing functions. We need to understand the goal of
managing sales. Here we are discussing Sales Management in terms of its objectives.

Sales Volume: -

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It is the capacity, or the number of items sold, or services sold in the normal operations of a company in a
specified period. The foremost objective of sales management is to increase sales volume to generate
revenue.

Contribution to Profit:-

The sales of the organization should contribute to profit, as it is the only revenue generating department. It
can be calculated as the percentage or ratio of gain in total turnover.

Eureka Forbes use sales strategies and tactics in order to make a consumer buy their products or services.
Before we processed further, we should know the meaning of sales strategies and tactics. Although they go
hand in hand, they are distinct.

2.4) Set Objective:-

The very first step in sales management is setting goals and objectives. The senior management of a firm
needs to sit together and reach a mutual decision regarding what the vision and resolution of the firm is. This
may sound quite easy but setting objective acts as a framework for designing a company. If efficient
decisions are made and objectives are set according to the company’s potential and the market demand, the
company progresses wonderfully. However, if the objectives are poorly set, then the company might not
prosper.

2.5) Developing Sales Strategy in Eureka Forbes: -

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After the objectives are set for the company to achieve, a strategy needs to be designed. Sales strategy can be
defined as how a company markets or wants to sell its products or services. It can be a concept of how the
company meets the desired objectives and marketing goals; it also clarifies what the sales executives do.

Strategy includes various components. Following are a few of the components:-

1. Knowledge of the company’s brand history and consumer market.

2. The way marketing is going to influence overall business.
3. Competitors’ performance.
4. Pros and cons of the plan.

2.6) Developing Tactics in Eureka Forbes: -

A strategy explains the purpose of the company whereas tactics explain the process to move forward and
implement the plan. Sales strategy is important as compared to the individual tactics. But after the strategy is
designed, we need to develop tactics to follow the strategy. Sales tactics can be defined as the action taken
by the company to impose its sales strategy to bring it to life. There are different modes in which the
company delivers the message to the consumers such as websites, brochures, advertisements in social media,
etc. An investor or lender will invest in the company if they know about the objective and the strategy of the

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company; else, it becomes difficult for the company and the lenders to make or justify a decision of whether
to invest in the company.

CHAPTER 3

MARKETING STRATEGY

Marketing strategy of Eureka Forbes

Eureka Forbes has a clear segmentation of people who want clean water. This is more of a psychographic as
well as demographic segmentation. Psychographic because Eureka Forbes is changing the psychology of
people by offering them clean water. Demographic because, the marketing strategy is always targeting the
decision makers – The housewives, the purchase managers and the people who are capable of taking a
decision for the water purifier. The targeting strategy is based on the quality of water. For towns where the
water quality is good, UV water purifier is targeted. And for towns where water quality is bad, there RO or
RO + UV water purifier is targeting.

Due to its long time presence in the market and excellent products, Eureka Forbes clearly has top of the
mind positioning in the mind of consumers. It is almost a generic brand, with most people calling a purifier
“”Eureka Forbes irrespective of the brand they are going to buy. With the arrival of KENT, the positioning
of Eureka Forbes has changed because both the brands are fighting for top of the mind awareness.

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Competitive advantage in the Marketing strategy of Eureka Forbes.

Eureka Forbes has a strong competitive advantage mainly because it was one of the first movers in the
Indian market for water purifiers. Eureka Forbes is a joint venture between 2 strong companies – Electrolux
from SWEDEN and Shaporji Pallonji from India. As the backing is strong, the brand took off to a very good
start in the market.

In the initial few years, Eureka Forbes aggressively took charge of the complete market with its door to door
selling. Till date, the selling policies of Eureka Forbes are very aggressive, with many incentives and awards
given to seller who achieves good numbers. The channel network of Eureka Forbes is set, though it needs a
tweak. The perception of Eureka Forbes as “”Paani ka Doctor”” or water doctor gives the maximum
competitive advantage to the firm. The firm is known to give excellent products, with trust and years of
experience behind them. This is an advantage very difficult to beat.

BCG matrix in the Marketing strategy of Eureka Forbes.

If we plot the BCG matrix of Eureka Forbes, we see that the UV water purifiers of Eureka Forbes are Cash
cows because no one is able to beat Eureka Forbes in the number of UV purifiers that they sell. The RO
purifiers as well as the gravity-based water purifiers are stars as the RO purifiers face stiff competition from
KENT as well as other local manufacturers. The gravity based water purifiers on the other hand, have
competition from Tata’s Swachh as well as HUL pure it.

Distribution strategy in the Marketing strategy of Eureka Forbes.

Distribution strategy of Eureka Forbes is to penetrate as deep and as far and wide as possible. The more poor
the water, the more chance for Eureka Forbes to sell its product. As of 2015, Eureka Forbes had presence
across 250000 stores and 1500 cities of India. The company has huge exports as well.

Eureka Forbes uses the same channel distribution architecture which is used by other consumer durable
companies. There are 3 modes of sales – Retailer, sales and service dealers, and E-commerce. Mind that we
have included Modern retailers as retailers itself. With its presence across all channels, Eureka Forbes
ensures that its products reach the end consumers easily.

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Brand equity in the Marketing strategy of Eureka Forbes.

With a huge market share, Eureka Forbes has a high brand equity as well. It practically has top of the mind
positioning, being present in the market since 1984, which contributes to its brands recall. Eureka Forbes
claims that it has 1.5 lakh doctors using Eureka Forbes products in their own home, and the use of the word
“Paani ka doctor” as well as its quality of products, has contributed immensely for Eureka Forbes to become
a strong brand in water purification.

Competitor analysis in the Marketing strategy of Eureka Forbes.

A major competitor for Eureka Forbes recently has been KENT. Kent entered the market 20 years after
Eureka Forbes but took the market by storm due to its complete focus on RO products. Where Eureka Forbes
was pushing UV, Kent started pushing RO, which gave a toehold to KENT and the RO market share majorly
belongs to KENT now.

CHAPTER 4

WORK DONE IN EUREKA FORBES

4.1) Work Done IN EUREKA FORBES

 Oversee day-to-day sales, monitoring, and forecasting to better understand the market
 Continually assess our marketing techniques and their efficacy in affecting sales
 Stay up to date on current market trends
 Work collaboratively with the sales team to assess current projections
 Own ultimate responsibility for successfully meeting or exceeding sales goals
 Collaborate with marketing team to creatively reach more potential customers
 Take calculated risks to increase profitability and brand recognition
 Work in a selling of aqua guard, building the team provide motivation and inspiration
 Set the precedent for excellence through leading by example

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  Cultivate and deepen client relationships and partnerships that add value

4.2) WORK EXPERIENCE IN EUREKA FORBES

Really it was a great experience of working with Eureka Forbes. The team was very helpful and supporting
and I got to learn many new things like: -
 To builds business by identifying and selling prospects;
 Maintaining relationships with clients.
 Maintains relationships with clients by providing support, information, and guidance; researching
and recommending new opportunities;
 Recommending profit and service improvements.

4.3) RESPONSIBILTY

 Builds business by identifying and selling prospects; maintaining relationships with clients.
 Identifies business opportunities by identifying prospects and evaluating their position in the
industry; researching and analysing sales options.
 Sells products by establishing contact and developing relationships with prospects; recommending
solutions.
 Maintains relationships with clients by providing support, information, and guidance; researching
and recommending new opportunities; recommending profit and service improvements.
 Identifies product improvements or new products by remaining current on industry trends, market
activities, and competitors.
 Prepares reports by collecting, analysing, and summarizing information.
 Maintains quality service by establishing and enforcing organization standards.

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  Maintains professional and technical knowledge by attending educational workshops; reviewing
professional publications; establishing personal networks; benchmarking state-of-the-art practices;
participating in professional societies.
 Contributes to team effort by accomplishing related results as needed.

4.4) CHALLENGES FACED

 Getting a Response from Prospects

 Standing Apart from Competitors

 Staying Motivated

 Spending Too Much Time on Administrative Tasks

 Maintaining Customer Relationships Post-Sale

CHAPTER 5

PRODUCTS

Upright Vacuum Cleaner

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 Euroclean Kordfree Vacuum Cleaner

A2 in 1 powerful, lightweight cord free vacuum cleaner with convertible Kordfree mode.
Powered with heavy duty Duramax Battery to give continuous and hassle-free cordless cleaning for more
than 95 min. Kordfree comes with 2-way folding, Zero Bend technology to reach trickiest places without
bending. Designed to tackle dirt and dust in all the nooks and corners with its revolutionary Edge Reach
technology, Kordfree is your true cleaning companion.

Euroclean

Bring home The Euroclean Wet and Dry, a unit that cannot just sweep but also mop your living space to
promote utmost hygiene. Designed to suit your versatile needs, the classic vacuum cleaner is tried and tested
for wet and dry cleaning and high performance.

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 Euroclean Bravo Vacuum cleaner

Euroclean Bravo a small yet powerful vacuum cleaner with attached stretchable hose that gives you a perfect
balance of power, convenience and style.
Powered with 800 Watts of deep cleaning, this cleaning marvel is equipped to remove the most stubborn dirt
at the press of a button. Go ahead discover the big cleaning experience with convenience like never.

Euroclean Health Pro Vacuum Cleaner

For homes that are exposed to allergy causing dust mites, the Euroclean Health pro is the best choice to
make. The only vacuum cleaner that combines the power of suction and sanitization, Health Pro can clean
and sanitize the bed, sofa and other upholstery effortlessly.

 4 stage cleaning process to ensure spotless cleaning and healthy surrounding

 UV C germicidal formula to remove pathogens, bacteria and viruses in the process of cleaning
 Easy disposal of dust and dirt with a click of a button
 Powerful suction to ensure no residues are left out in your living space
 Compact and light weight, facilitating easy storage and convenient cleaning

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 Euroclean Xforce Vacuum cleaner

The champion of dry cleaning, Euroclean Xforce is designed with the best-in class features to keep your
home clean and healthy. This vacuum cleaner is equipped with the greatest number of cleaning applications
to give you a healthy and safe living space.
 LED display that indicates when the dust bag is full and needs to be emptied for further use
 Powerful 1400W suction and blower that lets you clean the toughest dust and dirt
 Dual parking options for convenient storage

Euroclean Ero Cleaner

Eco Clean is a one-stop solution for all your cleaning needs.

It completely rubs-down showers, taps, wash basins, tiles, mirrors, lofts, skirting, etc. in the bathroom. In the
kitchen, it removes nasty, tough stains on the chimney, cabinets, sinks, appliances, and shining surfaces with
polish. Euroclean ECO CLEAN sanitizes surfaces with steam. Steam cleaning is effective enough to sterilize
a surface because water is heated to a high temperature.

WATER PURIFIER

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 Dr. Aqua guard NRICH UV

Dr. Aqua guard NRICH UV comes with unique e-boiling+ and advanced 6 stage process which removes all
disease-causing bacteria. Equipped with Intuitive LED display & specially designed and electronically
authenticated purification cartridges. For areas with low TDS water (<200 ppm)
 Unique E Boiling
 Large storage capacity
 Health Protect
 Intuitive LED Display
 Equipped with most advanced Technologies Active Copper Maxx™, Biotron™ and Mineral Guard

Aqua guard Geneus Dx

Aqua guard Present Geneus Dx, the world’s most intelligent water purifier. It comes equipped with
innovative taste guard technology that identified the changing source of water and automatically chooses the
most appropriate purification technology. Its multi-stage purification process powered by Mineral Guard
ensures healthy water.

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 Dr. Aqua guard Fusion Hot N Ambient N Cold

Dr. Aqua guard Fusion Hot N Ambient N Cold is the all-season water purifier that gives you more than pure
& healthy water. It dispenses hot, cold & ambient water as per your needs. So be it a steaming cup of green
tea, a cool cocktail, or just plain drinking water, enjoy everything with just a simple push of a button.
 Hot Cold & Ambient water on demand
 Universal Water Purifier
 Nutritron+™ Cartridge
 Mineral Guard™
 Biotron+™ Cartridge
 SENSOTRON™: For Hot, Cold & room temperature water.

Dr. Aqua guard classic+ comes equipped with unique E-Boiling technology that ensures every drop of water
is as healthy and safe as water boiled for a minimum of 20 minutes.
For areas with low TDS water (<200 ppm)
 3 Customised installation options
 Unique e-boiling+ technology
 Intelligent purity sensor system
 Auto shut off
 Equipped with most advanced Technologies Nutrition, Biotron and Mineral Guards.

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 Dr. Aqua guard Classic

It’s time to bid goodbye to water borne diseases with the all new Dr. Aqua guard Classic. With simplified
operations and improvised functioning, the purifier delivers the healthiest form of water that is always safe
for consumption.
 IPS that works as a smart sensor to stop the water flow immediately, if the level of purification is not
100%
 Biotron cartridge that breaks complex water molecules into fine clusters to give you the benefits of
pure water in a quicker span of time
 Auto shut off that turns off the UV lamp when it is not in use for 10 minutes, enhancing the life of
UV lamp and in turn saving on power consumption
 Unique e-boiling to ensure that the water is as pure and safe as the water boiled for over 20 minutes
 Pre-filter traps dust and mud in places where turbidity of the water is high.

Aqua flow EX

The Aqua flow EX would be the ideal choice for those who are willing to bring home their very first electric
water purifier. Equipped with a dual cartridge, it can eliminate suspended particles, organic compounds and
odor, its UV filtration technology removes microbial contamination from your drinking water making your
water absolutely safe to consume.

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AIR PURIFIER

DR. Aero guard SCPR

India’s first air purifier with Anti-allergen, and Antibacterial filtration system that ensures 99.99% pure and
healthy air. The inbuilt humidifier controls the level of humidity which keeps the dryness of indoor air at
bay.

Dr. Aero guard HPA 500

Dr. Aero guard HPA 500 Air purifier is a perfect blend of intelligent technology and powerful performance,
crafted seamlessly to provide purified air that results in a healthier environment. A Product of superior
aesthetic design and advanced science, Dr. Aero guard HPA 500 sits comfortably in your room at home or at
the office. Now feel more active and bid adieu to allergies and asthma by breathing in pure fresh and
pollutant-free air.

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 DR. Aero guard SCPR 660H

India’s first air purifier with Anti-allergen, and Antibacterial filtration system that ensures 99.99% pure and
healthy air. The inbuilt humidifier controls the level of humidity which keeps the dryness of indoor air at
bay.

Dr. Aero guard HPA 400

Dr. Aero guard HPA 400 Air purifier is a perfect blend of intelligent technology and powerful performance,
crafted seamlessly to provide purified air that results in a healthier environment. The features-rich air
purifier is certified for the highest standards of air quality. A Product of superior aesthetic design and
advanced science, Dr. Aero guard HPA 400 sits comfortably in your room at home or at the office. Now feel
more active and bid adieu to allergies and asthma by breathing in pure fresh and pollutant-free air.

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SECURITY SOLUTION

EUROVIGIL SECURITY SOLUTIONS

Eurovigil Security Systems, considered as India’s most advanced electronic security system, is a part of the
Eureka Forbes family. Eurovigil offers highly advanced and complete security systems, which include Video
Door Phones, Intrusion Alarm Systems, Home Automation Systems, CCTV Surveillance, Access Control
Systems and CMS (Central Monitoring Station). All Eurovigil products carry UL, CE, FCC and ROHS
certifications.

Eurovigil offers complete vigilance and protection to shops, homes and even offices with an instant alert
feature from burglary, theft, fire, intrusion, gas leakage and personal emergencies. Also, Eurovigil’s
advanced security feature extends to notify authorized friends, neighbors and concerned civic authorities
about likelihood of a mishap.

Eurovigil’s security specialists undertake personal visits to conduct risk assessment of the property on the
basis of a revolutionary 4D concept to suggest a customized state-of-the-art security products and solution as
per the security requirement of the customers. The 4D concept refer to the four most crucial aspects of
security viz. Display, Deter, Detect and Discover. All Eurovigil products and systems come with on-time
installation support from well trained and expert security professionals.

Today, Eurovigil is trusted by more than 10 million customers in more than 100 cities and 450 smaller
towns. These customers enjoy exemplary customer service through 1100 service partners and 5800 trained
technicians in key cities. Moreover, it has been awarded the ISO 9000-2008 certification for after sales
service. Over the years, Eurovigil has been awarded the Economic Time’s prestigious Best Customer
Responsive Company ‘Avaya Global Connect’.
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Video Door Phone for Individual House, Home Intercom System

Wacom
Features
 Inbuilt Image Memory of 100 no’s with Touch Panel
 Picture Memory with Snapshot
 Time and Date Display, Intuitive GUI with OSD Menu
 Room to Room Intercom
 IR LEDs for night vision
 Supports up to 2 Door Locks
 Supports up to 4 Indoor Monitors and up to 2 Outdoor Bell Stations
 CCTV camera integration with up to 1 CCTV camera
 “Do not disturb” function for silent operation
 Connecting Outdoor Station without Switcher

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 CCTV Camera
Features
 Image capturing with flash memory and SD card
 Touch Screen
 17.78 color digital LCD, High Definition
 Call Transfer
 “Do not disturb” function
 Simple DVR function with motion detection
 Monitor Listening
 Alarm clock and calendar
 Make internal call to other monitors
 4 Indoor units, 2 outdoor units and 8 CCTV cameras compatible

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 Video Phone Door Unit

Features
Video Door Phone Unit – Compact design – 400 Series – 2 CH
 Color Video Phone with 3.5” High Resolution TFT Display
 Compact design with smart receiver
 Video Phone with 2 Channel: Auto / Manual Selection
 Back light illuminated keys for Door Open & SOS
 Digital Controls for Brightness, Contrast & Color
 Ringer with 3 levels along with mute option for privacy
 Dimensions Phone (W X H X D): 100 x 192 x 5
 Multi-apartment VDP Door Station (Outdoor Unit / Lobby Station)
 Anti-Vandal, Flush Mount – Metal Body, Classic DS
 Front plate with Brush finish – 3 mm Anodized aluminum with Frame.
 Built-in CCD 1/3” High Resolution Camera – 480 TVL with IR for vision in low light
 Camera can be adjusted +/- 10 (up down, left right)

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  Hands free Communication – weatherproof electronics
 Doorbell push button with name plate backlight with SOS indication
 Runs with ELCOM power supply “PSU-620”

Fingerprint

Features
 Scratch Proof optical sensor
 High resolution 600 dpi optical sensing
 360° verification angle
 2.8″ Color LCD screen
 3000 Fingerprint, 3000 Cards and 1 Lac Transaction capacity
 TCP-IP network connectivity
 USB connectivity for communication and data backup
 High performance sensing with < 0.8s identification time
 Inbuilt access control functionality
 WAN Remote & DDNS Communication
 Direct Configuration with TA software module over USB or TCIP IP

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 Deter I 300 DC

Features
 Anti-Pass- Back
 Door Control from Computer
 Integration with Fire Alarm
System
 Tamper Alarm
 All Weigand interfaces are
compatible
 Support Time and Attendance Management and Guard tour function.
 WEB server is built in access controller

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 Digital Door Lock

Features and Benefits

Various access
Yale YDR4110 has two access solutions; Pin code or Fingerprints as per your convenience.

Invisible keypad
Keypad can be seen only when you touch the screen with your pen.

Operation status notification

Whenever any operation is made, the keypad informs you what has happened through different alignment of
the numbers.

Voice Guide Future

The voice guide lets you know the operation status and gives instructions on how to set each feature to make
it easier and convenient for use.

Automatic locking
The Yale series automatically locks the door after checking it is properly closed. (Manual operation is also
available.)

Alarm (Break /Damage/ Fire)

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The alarm goes off if anyone attempts to damage the lock or forces the door open, or if the lock detects a
temperature over 60°C.

Low battery and emergency power

It warns you if the battery is low with an alarm and LED. When the batteries are completely discharged, you
can easily supply emergency power to the lock with the standard 9V battery.

Remote Control (Optional)

You can also ‘remotely’ control the lock; Wireless floating ID technology is adopted and works up to 50 m.

One-touch Fingerprint Verification Method (Easy Scan)

‘Easy Scan’ technology has been used to conveniently read a fingerprint in one shot without the need to
open or close the cover to enter a fingerprint

IDL Door Lock

Features and Benefits

 Inbuilt Fingerprint Sensor
 Unlocking through Bluetooth/Z-Wave (Optional)
 Unlocking through PIN Code
 Unlocking through Card
 Mechanical bypass key
 Fake PIN code feature to hide real PIN
 Lift handle to double lock feature

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 CHAPTER 6

RECOMMENDATION AND CONCLUSION

Recommendation and Conclusion

 Eureka Forbes is very well adopted by the people.

 Company should focus on the employees to maintain a good relationship with the people.
 Current product line is doing well. But there is a need to revise price structure and products both.
 Company should make their customers aware of the benefits of AMC. Also, Company should revise
AMC amount.
 Service quality is fair enough, little attention is needed.
 Company’s helpline number is not known by most of the users.
 Overall, Product performance is good, but a little attention is needed to be paid on technology,
approach and service.

Limitations of the study

Every research is conducted under some constraints and this research is not an exception. Limitations of the
study are as follows:

 Data is collected from a sample size of 100 from a very large population; accuracy may vary with the
sample size.
 Data is collected in two ways, online and face to face, so region wise difference may occur.
 Users were found unwilling to provide information because of their busy schedule and no. of
questions.
 Due to continuous change, today’s findings may be different tomorrow.

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 CHAPTER 8

BIBLIOGRAPHY

http://www.sp-group.co.in/groupcompanies/introduction.php?cid=4

http://www.sp-group.co.in/groupcompanies/organization_core_team.php?cid=4

http://en.wikipedia.org/wiki/Eureka_Forbes

http://www.eurekaforbes.com/water-purifiers.aspx

http://www.eurekaforbes.com/air-purifiers.aspx

http://www.eurekaforbes.com/security-systems.aspx

http://www.eurekaforbes.com/vacuum-cleaners.aspx

http://www.eurekaforbes.com/aboutus/aboutUs-profile.aspx

http://www.euroforbesinternational.com/about-eureka-forbes/mission-eurekaforbes-global.php

http://www.euroforbesinternational.com/about-eureka-forbes/vision-eurekaforbes-global.php

http://www.forbesfacility.com/index.php?option=com_content&view=article&id=68&Itemid=79

http://www.eurekaforbes.com/Aboutus/aboutUs-friends-to-society.aspx

http://www.icmrindia.org/casestudies/catalogue/Marketing/Eureka%20Forbes%20-%20The%20Direct
%20Marketing%20Pioneer%20-%20Marketing%20Case.htm

http://timesofindia.indiatimes.com/business/india-business/Competition-hots-up-in-water-purifier-
business/articleshow/14659453.cms

http://www.eurekaforbes.com/awards.aspx#

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