Internship Report

Pakistan Television Lahore center

Submitted By M.Asbar khan

Student Id M.C 02173009
M.S.C Mass Com
Contents
1.EXECUTIVE SUMMARY..............................................................................2
2. INTRODUCTION............................................................................................3
2.1Central Background Information.....................................................................3
2.2 Company Background....................................................................................3
3. COMPANY’S ANALYSIS..............................................................................5
3.1 Operations Analysis........................................................................................5
3.2 Financial
Analysis...........................................................................................6
3.3 Human Resource Assessment.........................................................................7
3.4 Marketing Analysis.........................................................................................7
4. BUSINESS VOLUME.....................................................................................8
5. ENVIRONMENTAL ANALYSIS...................................................................9
5.1 Major Product Lines Market Segments..........................................................9
5.2 COMPETITOR ANALYSIS........................................................................10
5.3 Technology Analysis....................................................................................11
6.SWOT Analysis of PTV..................................................................................11
7.BRIEF ON THE WORK DURING INTERNSHIP........................................13
8.IDENTIFICATION OF A MAIN PROBLEM................................................14
9.RECOMMENDATIONS.................................................................................14
1.EXECUTIVE SUMMARY

The report is prepared about the internship in the Pakistan television Lahore .
The duration of this internship was 8 weeks (2 MONTHS). PTV which is the
state owned channel of the country has been operating in different cities of
the country and it has been divided into segments which are news,
entertainment and sports. The internship was done in two major
departments of finance and personnel. Being and internee, the job was to
maintain database, arranging meetings and some official work. Overall, the
benefit of this internship was to get awareness about the professional
environment which was helpful for the learning.

2. INTRODUCTION
2.1 Central Background Information
Pakistan entered into Television Broadcasting age with a small pilot TV Station
established at Lahore from where transmission was first beamed in Black
&White with effect from 2 6 November 1964. Television centers were
established in Karachi and Rawalpindi/Islamabad in 1967 and in Peshawar and
Quetta in 1974 While introducing the sophisticated branch of the electronic
media in the country, the broad perspective kept in mind was to inform and
educate the people through wholesome entertainment and to inculcate in them a
greater awareness of their own history, heritage, current problems and
development as well as knowledge of the world at large
2.2 Company Background

Pakistan Television Corporation Limited (PTV) is a public limited company.

Government of Pakistan holds all its shares. The decision to establish a general-
purpose television service with the participation of private capital and under the
general supervision of the Government of Pakistan (GOP) was taken in October
1963. Subsequently the GOP signed an agreement with Nippon Electronic
Company of Japan, allowing it to operate two pilot stations in Pakistan. The
first of these stations went on air in Lahore on 26 November 1964. On the
completion of the experimental phase, a private limited company, called
Television Promoters Limited was set up in 1965, which was converted into a
public limited
company in 1967.Television centers were established in Karachi and
Rawalpindi/Islamabad in 1967 and in Peshawar and Quetta in 1974.PTV
satellite transmission is round the clock. The transmission includes ETV
and PTV world transmission. The Karachi Center commenced its transmission
on November 2,1967 and was the first full-fledged station housed in its own
building fully and properly equipped with better technical extensive equipment
for production by electronic methods it has four main color studios , including
one designed and equipped for News. The professional quality of its varied
program fare, be it music or drama has been of a top standard. The PTV
Karachi Center along with four Re-broadcast Stations at Thana Bola
Khan, Shikarpur , Noor pur and Thando Allah yar, connected to other RBS s in
the country through Microwave link cover about 90% of the population. With
the opening of PTV World, Pakistaniprograms are now being viewed in other
parts of the world via satellite. PTV Lahore, pilot center started in
collaboration with N.H.K. Compan y in a ver y small studio known as
Studio 'C' (with three Cameras, one Tape recorder, one 35mm Telecine,
one 16mmTelecine and one Opaque Projector.) Studio 'C' was situated
inside the Pakistan Broadcasting Corporation, Lahore area, was started on
26-"-1964 six days in a week (Monday off-day) in black & white with a very
limited staff. At that time , all studio programs were telecast , "LIVE" as no
VTR Recording machines were available, which were made available in the
year 1968. A Pilot TV Center was formally inaugurated on December 5, 1974
at 2-Fort Road, Peshawar. It was Black & White Production/Transmitting
Center consisting of Recording Studio and a Booth for
News/Announcement.On February 18 1982 Main Color TV Center was
inaugurated at 58 Shahrah-e-Quaid-e-Azam with Two Production Studios,, One
Announcement / News Studio, an Outdoor Broadcast Van &07 Nos.of portable
outdoor recording units for News/Current Affairs and Programs. PTV
Quetta was established during 1974 in the abandoned Masonic Lodge, Quetta
Cantt and was formally inaugurated on 26th November 1974( 26th
November,on the 10th opening anniversary of PTV in Pakistan, as the first
PTV Center was established in Lahore on 26th November, 1964 and later on
too, most of the Centers were established on 26th November).The main
project of the Academy was approved in 1981 with an estimated cost of Rs.339
million from the Government, whereas PTV had to contribute Rs.9.7 million
in the form of old/used equipment. Engineering Training Cell was established
in 1978 to train PTV Engineers. A similar cell was established for
Production Training in 1984. Both these divisions had been working in
rented buildings before moving to Academy’s building in 1988.

3.Company’s Analysis
3.1.Operations Analysis

In the overall structural set up, the corporation, consists of the following units:-
a. A headquarters office at Islamabad
 b. A central sales office at Karachi
At present Pakistan Television has been working with six television stations
which are located in.
1. Lahore
2. Islamabad
3. Karachi
4. Quetta
5. Peshawar
6. ETV Centre at Islamabad for 2nd Channel

31 rebroadcast station which are located in different regions all over the
Pakistan which are very powerful and are linked with National Network of
Micro waves offered by Pakistan Telecommunication Corporation
This network of Pakistan Television covers about 87% of population, which is
about 120 million, and 37.5% of area inside Pakistan and Azad Kashmir.
National News Bureau at Islamabad News units at all Television Centers and at;

1. Hyderabad
2. Faisalabad
3. Multan
4. Muzaffarabad
5. Sukhur
6. D.I.Khan
7. Abbottabad

Sales office at all Television Centers

1. Faisalabad
2. Hyderabad
3. Multan
 4. Gujranwal

3.2 Financial Analysis

The finance department of PTV deals with activities that are concerned with
(RAE) Recording, Analyzing and Evaluating of all transaction that are done
with money. The finance department has a work to set budgets. The basic work
of finance department is at headquarters as the income is only generated there.
At centers only expenses are done which are to be recorded by the finance
department. The others departments when ever want some equipment or any
other thing for use they send a requisition to purchase department they purchase
it after verifying there is a real need of it. After that the bills are send to finance
department who give cash against those bills or sometimes directly pay the bill.

3.3 Human Resource Assessment

Provident fund
The corporation operates provident fund scheme for all its employees who
joined the Corporation before july 01 ,1982.Equal monthly contribution are
made both by the corporation and employees at the rate of 10% of basic pay .

Gratuity fund
The corporation also operates gratuity fund scheme for all its employees who
have opted it and have joined before July 01,1982. Monthly contributions are
made by the corporation at the rate of 9% of basic pay.

Pension scheme
The corporation operates a pension scheme for all its emplo ye es who
joined the corporation since 1982 with an option to the employees in
service on such date to join this scheme.

3.4 Marketing Analysis

The basic marketing mix 4P’s of PTV is as following:
Product
The Programs, Plays, Shows, Events, Conversation etc. are all the product of
PTV.

Price
The price of PTV is set according to the time slot in which the ad is being
played.

Placement
PTV’s signals covers more than 90% of the local population and more than 53
countries worldwide . It reaches to the target population trough satellite and
cable network.

Promotion
PTV promotes its upcoming programs by playing their trailers on the channel,
advertising boards, through sending pamphlets of the programs to the
companies.

5. BUSINESS VOLUME
There are last five years business volumes of Pakistan Television Corporation:

Serial Number Year Volume Growth

1 2011 147 million
2 2012 137 million
3 2013-14 733 million
4  2015-16 1.6 billion
5 2018-19 5.54 billion
There are no specific awards that are given to PTV. There are just some
employees of PTV who have different national awards in sports like
swimming, boxing, cricket, badminton etc. moreover PTV has made a lot
of successes in a form that it has accomplished its determined goal very well. It
has increased its business volume. It is the leading broadcasting channel of
Pakistan

5. ENVIRONMENTAL ANALYSIS
5.1 Major Product Lines Market Segments
PTV offers different products or services to its viewers through its seven
different channels. The Drama’s Play shows, Singing Programs, News, Sports
events, Conversations or Talk shows, Awards shows, live sports, Reality shows
etc are the offered by PTV. PTV offers these products for both its viewers and
customers. Moreover PTV also some services for its advertising customers
like sending them frequent information of upcoming events, programs and
dramas so that they may set strategies to play theirs Ad’s during these
programs. PTV also provides extra services to its regular customers like record
the special events organized by the client and give it in news on demand of the
client. PTV offers service of allowing its regular customers to shoot its ad’s in
PTV’s studio. It also plays various documentaries of its client on demand like
documentaries of US AID and Turkish Culture are been played recently. All the
above mentioned products of PTV can be divided in three parts:

News
This part covers the shows based on the current affairs, the daily happenings,
conversations on different topics about politics.

Entertainment
This part contains the drama’s the show’s and films. In drama’s we have
primetime drama, soaps, and comedy drama’s etc. while in shows PTV
produces Game shows. Reality shows, Singing shows. In films we have tele-
film’s that are shown occasionally.

Sports
In this part PTV covers different sports shows, events or games play on PTV
Sports channel. There are recorded events or some live events according to
viewers interests. As these are the products during which the ads are played and
these are a way to attract different companies to sponsor them and have their ad
played. The actual thing that PTV sells is its time through which it generates its
revenue. So the prices are set according to the trend of viewer’s ship during
these time bands. The more the viewers are in number in a particular time band
the more shall PTV charge for that time slot.

5.2 COMPETITOR ANALYSIS

5.2.1 Major Competitors

PTV Network is those channels which give its coverage directly from satellite
and there is only one direct competitor channel named as “ATV”. But with the
passage of time and awareness of people the most disadvantage point of
decreasing viewership of PTV is cable network launched.And now there many
indirect competitors television network of PTV Network like GEO Network,
ARY Network. And other hands there are other several individual TV channel
competitors like AAJ TV, HUM TV, TV
ONE, ARY Digital, Express Entertainment and GEO TV are the competitors of
PTV Home channel .
In news sector GEO, ARY News, Express News, SAMAA, DUNIA, WAQAT
News, and News ONE BUSINESS PLUS
etc. are the competitors of PTV News channel. In sports
sector there is only Pakistani private sports channel named “GEO Super” is
the competitor of “PTV Sports” channel. Moreover PTV Network is the lead in
the sector as its maximum coverage in Pakistan.