 1.To study the major factors influencing in purchase of particular cosmetics.

2.To study the cosmetics brand preferred by most men.

3.To determine the source from where the men get the information about cosmetics.
4.To study the awareness level of harmful effects of cosmetics.
5.To study the consumer perception towards cosmetics advertisement.

 Background : Today's Cosmetic market place is a huge global economy worth approximately $40
billion, mostly generated in the western countries but it is ever expanding into other global
markets and these expand.
           Cosmetic industry in India came into limelight immediately after the globalization of 1991
which was followed by the crowning of many Indian women at the international beauty
pageants. These events led to the change in the cosmetic consumption in India. In the Indian
Cosmetic Industry, electronic as well as print media have played an astonishing role in spreading
awareness about the cosmetic products and developing fashion consciousness among the Indian
consumers. As a result of which Indian cosmetic Industry had a rapid growth in the last couple of
years, growing at a CAGR of around 7.5% between 2006 and 2008. While this is due to the
improving purchasing power and increasing fashion consciousness, the industry is expected to
maintain the momentum growth during the period 2009-2012.
                   The size of Indian Cosmetics Industry globally is $ 274 billion, while that of  the Indian
cosmetic industry is $ 4.6 billion

 Methodology : S.No        Parameter                                 Description

1.            Research Type                        Quantitative
2.            Data Collection                        Primary Data (Survey)
3.*           Measurement Technique          Standardised Questionnaire
4.            Sampling Technique                Simple Random
5.**         Sample Unit                               Males category comprising of student and working class
6.***        Sample Number                         160
7.            Analysis of Data                       Using Microsoft Excel

 Findings : •Nearly, all the consumers use branded products.

•Cosmetics are generally used for improving their looks and personality, Cosmetics now days
have become a necessity for all the Males.
•Cosmetics are purchased keeping in mind the brand name, price and quality. packaging and
ease of use do not hold much significance
 •Friends and media play a very important role in making Males aware of cosmetics.
•Cosmetics are generally purchased from cosmetics stores by all the two categories of Males
• Working men and Student mostly spend in between 501-1000 Rs. per month spend more on
cosmetics.
•Advertisements play a role in helping customer decide on specific brand of cosmetics.
•There is trend to use herbal cosmetics. Due to the awareness, the ill- Effects are being
considered while buying them that are why mostly Men's prefer herbal cosmetics.
•Both working man & student use the different brands mainly for all different products of
cosmetics and their family member also as per need.

 Recommendations : •Marketers should try to create brand loyalty by special changes in

Product.
•They should try to generate positive word of mouth by delivering quality Products.
• Proper attention should be given to make cosmetics free of after effects.
•For the promotion purposes, more attention to be given to Shopping mall and cosmetic store.