Professional Documents
Culture Documents
Communication Technology
Communication Technology
Communication Technology
SHAHID NAZEER
ELECTRICAL ENGINEERING
UCE&T,
BZU MULTAN ,PAKISTAN
TOPIC
Communication Technology
&
AIDA Model
PRESENTED TO
GRAPHIC
WAVE TECHNOLOGY
TECHNOLOGY
ELECTRONIC
TECHNOLOGY
COMMUNICATION TECHNOLOGY
It uses equipment and systems to send and receive
information.
It may be communicated
by using
drawings, pictures, graph
s, photographs, or words
on flat surfaces.
These kinds of messages
are called graphic
communication.
In graphic
communication, paper or
film carries the message.
WAVE COMMUNICATION
This systems depend
on an energy source
called electromagnetic
radiation.
Electromagnetic
radiation is energy
moving through space
in waves.
It travels at the speed
of light
ELECTRONIC COMMUNICATION
People can use
light, sound, or electrical
waves to send information.
It is then transmitted
(sent)to the receiver.
Voice is recorded
through mice ,or any
other device .
Better than talk by call.
A voicemail system in a
business is essential to
keep external and
internal
communications
flowing seamlessly and
efficiently.
GROUP-WARE
programs that help
people work together
collectively while located
remotely from each other.
include the sharing of
calendars, collective
writing, e-mail
handling, shared
database
access, electronic
meetings with each
person able to see and
display information to
others, and other
activities.
GPS(GLOBAL POSITIONING SYSTEM)
consists of receivers
connected to satellite
systems.
Determining the
geographical location of the
receiver.
Used for
cars, advertising, hiking, tra
cking, etc.
TELEVISION
“TELE” means “far
away” and vision
means “sight”.
Same principle like
Radio but in this video
is also transmitted
through impules.
Waves received by
antenna and we can
watch different
programmes etc.
FAX MACHINE
small photo sensor with
a lens and a light to
scan document sent.
Spot is white, the fax
machine would send
one tone; if it were
black, it would send a
different tone.
These tones are
converted back on
receiving on the paper.
CD-ROM
700-800 MB
OPTICALLY
CELL-PHONES
An electronic device used
for mobile voice or data
communication over a
network of specialized
base stations known as
cell sites.
SMS for text
messaging, email, packet
switching for access to
the
Internet, gaming, Bluetoo
th, infrared, camera with
video recorder and MMS
for sending and receiving
photos and video, MP3
player, radio and GPS
TELEPHONE NETWORKS
Integration
Networks, Content Management, Technology
30
SO WHAT CHANGED?
•Sender-driven
31
•One-to-many
•Controlled
•Receiver-driven
•Many-to-many
•Uncontrolled
COMMUNICATION TECHNOLOGY
APPLICATIONS
instant
e-mail chat rooms
messaging
Interest
DESIRE
ACTION
ATTENTION
ATTENTION(OR ATTRACT)
powerful words,
Cognitive
Awareness, perceptio
Attention
n
Interest
Affective
Desire
Preference, choice
Action
Conative
Purchase
Post-purchase reaction
Yes / No (cognitive dissonance)