COMPARITIVE ANALYSIS AS PER

CUSTOMER BETWEEN OPPO

AND VIVO
MANISH KUMAR
MBA
21461872086
 CONTENTS
• INTRODUCTION
• SCOPE OF STUDY
• OBJECTIVES OF STUDY
• METHODOLOGY OF STUDY
• LIMITATIONS
 INTRODUCTION VIVO
• Since its founding in 2009, vivo has expanded
to over 100 countries around the world.
• vivo has designed numerous phones, including
several concept phones. vivo "V" series are the
flagship cell phone models of the company
• Vivo launched the first full screen display and
in display fingerprint smatphones
 INTRODUCTION OPPO
• OPPO was the top smartphone brand in
China in 2019 and was ranked No. 5
worldwide.
• OPPO undertakes REAL ME
• OPPO has designed numerous phones,
including several concept phones. OPPO “F"
series are the flagship cell phone models of the
company
SCOPE OF STUDY
• The scope of present study is to understand
whether the customer is satisfied or not with
the products from OPPO &
VIVO
• This study highlight the perception of
the customers towards OPPO & VIVO
 OBJECTIVES OF
STUDY
• To study about the customer needs
• To study the level of satisfaction
• To know the customer choice
METHODOLOGY OF STUDY
• RESEARCH DESIGN: Descriptive research
design
• SAMPLING SIZE : 100
• RESEARCH TOOL: Questionnaire
• SAMPLING: convenient sampling
• AREA OF RESEARCH: Hyderabad
METHODS OF DATA
COLLECTIONS
PRIMARY DATA
• Questionnaire

SECONDARY DATA
• Websites
• Books
LIMITATIONS
• The research is confined to hyderabad
• Time constraints
THANK YOU