COMPANY

PROFILE

DENTSU
BY MUHAMMAD INDRADJIT
3170250093
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WHO WE ARE?

DENTSU

Dentsu Inc. (abushiki-gaisha Dentsū) is

a Japanese international advertising
and public relations joint stock company
headquartered in Tokyo. Dentsu is currently
the fifth largest advertising agency network
in the world in terms of worldwide revenues.
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WHO WE ARE?

DENTSU

Dentsu bought Aegis in 2012 and

formed Dentsu Aegis Network, which is
headquartered in London and operates
in 145 countries worldwide with around
45,000 employees. Dentsu Aegis Network
is made up of 10 global network brands—
Carat, Dentsu, Dentsu media, iProspect,
Isobar, mcgarr ybowen, Merkle, MKTG,
Posterscope and Vizeum and supported
by its specialist/multi-market brands.
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SLOGAN

BY “INNOVATION” WE ARE TALKING ABOUT

MORE THAN JUST TECHNOLOGICAL INNOVA-
TION. WE MEAN GENERATING NEW VALUE FOR
PEOPLEAND SOCIETY TROUGH A WIDE VARIETY
OF CHANGES.
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Corporate
Advertisement
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Since March 2015, Dentsu

has been running a series of
corporate advertisements based
on the theme of “Good Innovation.”

The slogan has been used to express the

Dentsu Group’s corporate philosophy.
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PO ST ER
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“ Good Innovation.”, the

Dentsu Group’s corporate
philosophy, embodies a strong
Groupwide determination to
create new value and to
guide the process of reform
both within the Group and
within society at large.

Aspir ing to ser ve its clients by providing

solutions that meet the challenges
presented by changes in society, the
environment and consumer lifestyles,
Dentsu provides a diverse range of ser vices
befitting a solution-building par tner
with the ability to address var ious client
issues, including management, business
activities and mar keting plans, at both
the cor porate and organizational levels.
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The History Of Dentsu

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1901 Dentsu ’s Histor y Begins in 1901,

at the Dawn of the Twentieth
Century

1947 Hideo
Great
Yoshida—Japanese
Modernizer
Commercial
and
Broadcasting
Advertising’s
the
in
Start
Japan
of

1964 A Decade of Milestones;

Dentsu Becomes the Wor ld ’s
Largest Adver tising Agency

1978 From an Adver tising

Company to a Communications
C o m p a n y.
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