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Goal Setting
Goal Setting
DEFINITION OF GOAL-SETTING
Latham & Locke (2002) defined goals as “the object or
aim of an action, for instance, a person can attain a specific
standard of proficiency, within a specified time limit.” In other
words, goals are what we wish to accomplish and gain insights on
how we assess our present knowledge and skills.
Goal setting is an essential skill that we need to develop
for us to know on how to design our own future. It is more than
simply saying that you want something to happen. We need define
clearly exactly what you want and then understand why we want it
in the first place. As they say, a life best lived is a life by
design. It is not attained by accidents or by waiting for chances
to arrive. Only when you start to give life dimensions and color,
setting objectives and having a clear purpose, is the time you
achieve the life you want to live. Goal-setting is the process of
deciding what you want to achieve or what you want someone else
to achieve over a particular period (Cambridge University,2020).
GOAL-SETTING THEORY
In 1968, Edwin A. Locke published his groundbreaking
“Goal Setting Theory in Toward a Theory of Task Motivation &
Incentive. In this, he demonstrated that people are motivated by
clear, well-defined goals and feedback, and that a little
workplace challenge is no bad thing. Locke’s primary revelation
was around the power of setting specific and measurable goals,
rather than keeping outcomes general. He also demonstrated that
the best way to feel motivated is to push yourself to do
something that you’re not certain you can achieve. Tackling
challenging goals headfirst allows you to work hard, develop your
skills and reap the rewards in terms of positive feedback and a
sense of personal achievement. Speaking directly to Locke
ourselves, he noted that managers can also use “impossible” goals
to promote creativity – employees just need to be assured that
there’s no punishment for not meeting ambitious targets.
In a theory of Goal Setting, Locke and Latham broke down
goals into two main characteristics: Content and Intensity.
Content is the outcome of the task, and Intensity is the resource
required to achieve it – which can be both mental and physical.
The theory highlighted the importance of considering the whole
journey of completing a goal and not just the outcome. Involving
employees in directing the route taken to complete a task was
shown to increase their motivation to reach the target.
Goal-setting theory refers to the effects of setting goals
on subsequent performance. Researcher Edwin Locke found out that
individuals who set specific, difficult goals performed better
than those who set general, easy goals. Locke proposed 5 basic
principles of Goal-Setting: Clarity, Challenge, Commitment,
Feedback, and Task Complexity.
PRINCIPLES OF GOAL-SETTING
The goal-setting framework has developed more provisions
stating that when one has established specific goals to meet,
their performance is more likely productive than in the absence
of specifics. That is, setting clearly defined goals leads to
better and rewarding results. Five key principles for successful
goal achievement were suggested (Locke & Latham, 1990) due to
continuous research exploring into goal setting with task
performance.
Five Key Principles for Successful Setting of Goals
1. Commitment. Commitment refers to which an individual is
attached to their goals and to what extent we are determined to
reach that goal despite of facing obstacles. According to Locke &
Latham (1990), people tend to work harder when they are committed
to their goals even more so when it is difficult and challenging.
Moreover, a person knowing that their performance is below of
what is needed, will increase their effort or change in strategy
due to commitment in attaining their goal (Latham & Locke, 2006).
Lesser commitment to goals, specifically the challenging
ones, will increase the possibility of giving up (Latham & Locke,
1991). Miner (2005) also discussed that there are factors that
can influence our levels of commitment. Specifically, the
perceived desirable goals and the perceived ability in achieving
them. In order to be successful, one must have the desire and a
complete understanding to what is needed in order to achieve it.