UNIVERSITY OF MUMBAI

SUMMER TRAINNING PROJECT ON

“BRANDING OF OPPO MOBILE”

SUBMITTED BY
NAME: SHEKHAR SHELAR
ROLL NO: 135
SPECIALIZATION: MARKETING

MASTERS IN MANAGEMENT STUDIES / PGDM

SEMISTER III
BATCH : 2016 -2018

MAHATMA EDUCATION SOCIETY’S

PILLAI HOC INSTITUTE OF MANAGEMENT STUDIES AND
RESEARCH
RASAYANI – 410 207

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 ACKNOWLEDGEMENT

I Shekhar shelar student of MMS feel great Pleasure to present this report,I would like to
take this opportunity to thank the Branding Management of Oppo mobile India pvt. Ltd.
Navi Mumbai for granting the permission to carry out my summer training at their
esteemed organization.

During this period, I had the pleasure of working closely with accomplished organization
people who shared with me their experience and helped me in completion of my research.

I express my sincere thanks to my project guides and my institute faculty for guiding me.

Finally, I thank the Principal Dr.Pradip Chatterjjee for permitting me to do the project.

I also thank my friends and family members for their support and encouragement during
my summer internship

Shekharshelar

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 PHiMSR

CERTIFICATE OF APPROVAL

This is to certify that the project titled “BRANDING OF OPPO MOBILE” as a part of
the curriculum of Master of Management Studies/ PGDBM is submitted by SHEKHAR
SHELAR, a student of Pillai HOC Institute of Management Studies and Research with
MARKTING specialization for the academic year 2017-18 has been approved.

_____________

________

Name of Faculty

Dr. Pradip Chatterjjee

Faculty Guide

Director

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 DECLARATION

I, Shekhar shelar studying in the second year of Masters In Management Studies (MMS)
at Pillai HOC Institute of Management Studies & Research, Rasayani, hereby declare that
I have completed the 2 MONTHS SUMMER INTERNSHIP Project titled “BRANDING
OF OPPO MOBILE” as a part of the 2ND YEAR Masters In Management Studies
(MMS).

I also declare that the work undertaken by me is original and has not been copied from
any source. I further declare that the information presented in this project report is true
and has not been submitted to any other Institute for any other examination.

Signature of the Student Date:

Name of the Student: SHEKHAR SHELAR

Roll No.: 135

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 EXCEUTIVE SUMMARY

This project report is based on branding of OPPO Smartphones as the Smartphone sector
is growing at a very good pace.
This project titled on “BRANDING OF OPPO MOBILE”is being conducted to identify
smartphone market of oppo mobile , as to look at there branding strategies , how the oppo
mobile company get into the minds of the customers by using marketing skills
The duration of my project was 2 months, During the 2 months I traveled to many of the
oppo outlets as to analyse the branding strategies of oppo mobile

The main objective of the survey was to know the position of oppo mobile in market and
present scenario of mobile in the market. My work for my summer internship to approach
the Retailers to install the branding of oppo mobile, as that period oppo growing rapidly
in the mobile market.

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 TABLE OF CONTENTS

Sr.No. Description Page No.

A Acknowledgement 02

B Certificate by Company & college 03

C Student Declaration 04

D Executive Summary 05

Chapter 1

1. Introduction of the topic 08

2. Objective and scope of project 10

4. Research Methodology 12

5. Limitations of the Project 13

Chapter II

1 Company Profile 14

2 Organization Chart 35

3 Benefits given by company 38

Chapter -III

2 Data Analysis & Interpretations 39

Chapter - IV

1 Findings 47

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 2 Suggestions / Recommendations 50

E Annexure (Questionnaire) 51

F Bibliography 55

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 CHAPTER I

Introduction:-

OPPO Electronics Corp. (commonly referred to as OPPO, stylised as oppo) is a

Chinese consumer electronics firm based in Dongguan, Guangdong, A division of the
multinational giant BBK Electronics, Oppo's major product lines include smartphones,
Blu-ray players and other electronic devices. It was established in 2001 and registered
globally in 2004, the company has registered the OPPO brand name in many parts of the
world.

OPPO is known for its camera phone brand for young people. It released Selfie Expert F
series in 2016.[1]

It has acquired the rights to sponsor the Indian national cricket team for the period 2017-
2022. OPPO has big network in all over the world.

OPPO China, OPPO Myanmar, OPPO Philippines, OPPO Malaysia, OPPO Vietnam,
OPPO Thailand, OPPO India, OPPO Sri Lanka, OPPO Pakistan, OPPO Bangladesh and
OPPO Indonesia are the regional divisions of OPPO, each designing products for their
own regional needs.

OPPO Digital is an independently operated division of OPPO. Founded in 2004, it is

based in Mountain View, California, United States.[2] It is known for its universal
upconvertingDVD and Blu-ray Disc players. Its first product was the OPPO OPDV971H
Up-Converting Universal DVD Player.[3]

Phones

OPPO entered the mobile phone market in 2008.

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The OPPO Find 7 is a phablet with a total of 3GB of RAM and a 2.5 GHz Quad-Core
processor.[4] The OPPO Find 7 is also available in another variant called the Find 7a,
which has a 1080p screen and 2GB of RAM compared to the Find 7, which sports higher
specs. It was announced on 19 March 2014 and was released in April 2014. It is similar
in design to the OnePlus One released in April 2014.

In September 2013, OPPO announced the N1. A successor, the OPPO N3, is priced at
$449 as of early 2016.[5]

May 2017, OPPO has launched A77 in Taiwanese. it is fueled by a 1.5GHz octa-core
MediaTek MT6750T processor combined with 4GB of RAM and runs on Android 6.0
Marshmallow OS.[6]

The OPPO R5, which was launched in November 2014, was at the time the world's
thinnest smartphone.[7] It is 4.85mm in thickness except for a slight bulge where the
camera lens is located. The R5 has a 2,000 mAh battery which can be charged up to 75%
in 30 minutes using OPPO's own VOOC Flash Charging technology.[8] The R5 uses a
SnapDragon 615 octa-core processor, running at 2.1 GHz.[5][9] OPPO began shipping
the R5 in the UK on 20 February 2015.[10] One of OPPO's older phones, the Finder,
previously held the record for the world's thinnest smartphone.[11] In June 2016, OPPO
became No.1 Smartphone maker in China,[12] selling its phones at some 200,000 retail
outlets.[13]

Other smartphones OPPO produced are the U705T Ulike 2, U701 Ulike, R610, R811
Real, R817 Real, R819 / R819T and the T29.

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OPPO F3 series

A pair of lenses at the front- this is how Oppo is trying to make good on the "Selfie
Expert" claim for the second generation in a row. It's hardly news for anyone who caught
our Oppo F3 Plus review. Now, if the latter was presumably the "better half" in the pair,
the regular Oppo F3 that we're about to review is the more compact phone - the economy
package, so to speak.

We are still trying to figure out whether it's playing second fiddle in this Selfie Expert
duet, or if it's the value package that's supposed to shake up Oppo's sales in the right
markets. It really seems like Oppo is deliberately keeping the focus on the F3 Plus, but
Southeast Asia may be just the right place for the regular F3 to get out of its sibling's
shadow.

Objective and Scope of Project:

“OPPO as a brand has always focused towards offering products that are based on
consumer feedback and meet demands. With Group Selfies becoming a trend and
consumers demanding a camera phone that overcomes challenges and clicks perfect
Group Selfie, we have launched the OPPO F3, So studing the oppo mobile market is
realy a new concept for me.Every time business organization that comes into contact with
customers, they develop a perception in the mind of the customers. Today every
organization needs to know the perception in the mind of the customers, as the market is
highly competitive. In order to gain the mind share of the customers along with the
market share certain strategies are required. Especially in the mobile sector as there are
many competitors, so to leave a positive impact on the customers, provide them best
services to them. To gain the advantage over the competitors.

The final decision of transaction is totally depend on the consumer, consumer may
have different perception for his satisfaction for particular brand and company has to
fulfill consumer’s requirement. Hence the concerned project is undertaken:-

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  To analyze the customer’s requirement.

 To approach the retailers to install the oppo outlet

 To study the Competitor’s service

 To study the attitude of staff member to customers.

 To provide the better services & try to built the credibility in the consumer.

 To know the opinion & suggestions of customers.

 To study what is the benefits to retailers on sale of oppo mobiles.

 To study the reactions from the customers when retailers forcing to buy the
mobile

 find out the market share

 To Know the brand image

 To To find out which is the largest selling mobile

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 Function of the job:

 Regular communication with shop owners of different markets and also with the
potential customers.
 Visiting shops and emerging markets.
 Collecting the market information from the market.
 Reporting the information to the manager.
 Planning the new strategy for communicating with the clients.
 To approach the retailers to install the oppo branding.

Research Methodology:

Methods and procedures:

Every Research work should be conducted through a specific and predetermined

methodology to explore an effective research outcome. The nature of the study is a
qualitative research. It has been conducted with a methodology and the laments of
methodology are as following:

 Primary sources
 Secondary sources

Primary sources:
 Primary data have been collected by direct interviews and conversations with the
Smartphone users in the Panvel sales region of OPPO mobile

Secondary sources:

 I collected the secondary data from following sources:

 OPPO Sales Manual.
 The website of OPPO (www.oppo.com.bd).
 Brochure of OPPO.
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 Different journals and publications related with Smartphone branding strategy.
 Tv advertisements.

Sampling:

The method I have used to collect data is random sampling method. For this I had choose
Retail mobile shops.

As the desired result of this report was to be able to recommend solutions that will raise
the popularity for OPPO Smartphones as a brand in the local market, the primary sample
population were the competing brands to assess OPPO’s market position regarding
certain in-focus products at the moment.The secondary population in this instance was
representatives of these brand organizations in the local/regional market. In order to
decide which brands are these key competitors, local retailers and consumers along with
local OPPO supervisors were taken as another set of sample population. This done, the
expertise of company employees and partners were sought to build the overview of the
current market possibilities in lieu of the current situation of the local
telecommunications industry.

Limitations of the Project:

1. As oppo branding is already installed in 80% of the retail mobile shops,its not
easy to find a shops to approach.
2. Target given to approach shops is very high for a single day.

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 CHAPTER II

Company Profile:
OPPO is a camera phone brand enjoyed by young people around the world.

For the last 10 years, OPPO has been focusing on manufacturing camera phones,
while innovating mobile photography technology breakthroughs. OPPO started the
era of selfie beautification, and was the first brand to launch smartphones with 5MP
and 16MP front cameras. OPPO was also the first brand to introduce the motorized
rotating camera, the Ultra HD feature and the 5x Dual Camera Zoom technology.
OPPO's Selfie Expert F series launched in 2016 drove a selfie trend in the
smartphone industry.

In 2016, OPPO was ranked as the number 4 smartphone brand globally, according
to IDC. And today, OPPO provides excellent smartphone photography experience
to over 100 million young people around the world.

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 Native name 广东欧珀移动通信有限公司

Type Subsidiary

Industry Consumer electronics

2001; 16 years ago (company founded)

Founded
2004 (globally registered)

Founder Tony Chén

Headquarters Dongguan, Guangdong, China

Area served Worldwide

Key people Chén Míngyǒng

Hi-fi, home theatre, Audio-Visual,

Products
smartphones

Parent BBK Electronics

Divisions OPPO Digital

Subsidiaries OnePlus

oppo.com
Website
oppodigital.com

OPPO TOP COMPETITORS

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OPPO Branding:
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OPPO India hired actors Hrithik Roshan and Sonam Kapoor as their brand ambassadors.
The cricketer Yuvraj Singh too has been featured in some of their advertisements.OPPO
India has recently launched a campaign starring Bollywood Diva Bipasha Basu and her
husband; an actor Karan Singh Grover for Oppo F1s Rose Gold edition.Deepika
Padukone for‘TheSelfie Expert’ OPPO F3 Serie

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Hrithik Roshan

Deepika Padukone

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Bipasha Basu

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OPPO Mobiles India Pvt Ltd., has won the sponsorship rights for Team India through a
tender process today. The Team India sponsorship rights are for a period of five years and
have been acquired at Rs. 1079.29 crore.

The bids were opened today in the presence of a CoA representative – Ms Diana Edulji,
BCCI officials and the bidders through a tender process today, at the BCCI headquarters
in Mumbai.

The five years rights period starts on 1st April 2017 and continues until 31st March 2022.
This period will see Team India play 14 home series and 20 overseas series, this would
also include the ICC Champions Trophy, ICC Cricket World Cup and the World T20
events.

Speaking on the occasion Mr. Rahul Johri – CEO, BCCI said “On behalf of the BCCI, I
would like to congratulate OPPO Mobiles India Pvt Ltd., on winning the rights and
welcome them to the BCCI family. OPPO today, joins our other prominent sponsors like
PayTM, PepsiCo, Hyundai and Janalakshmi Financial Services. OPPO Mobiles and the
BCCI share a common vision and I am confident that we will work together to further
grow Indian cricket.”

Mr Sky Lee, Gloval VP & President of OPPO Mobiles India Pvt Ltd., said, “Cricket in
India isn’t just a sport, it is also a way of life, a culture, even a religion. OPPO is the most
adorable youth centralized brand, we aim at reaching new heights alongside the Indian
Cricket Team. Indeed as a smartphone brand OPPO has become a favourite brand among
young people, today more than 100 million young people across the world are using

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OPPO camera phones. In India we also have been growing fast. According to GFK data,
in terms of sales units, we grew from 1.2% in December 2015 to 11.7% in January 2017,
and deeply loved by Indian youngsters as well.”

The BCCI, along with OPPO, the new official sponsors of the Indian
cricket team, launched the new jersey in Mumbai.

Oppo is global partner for 2019 cricket worldcup.

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Some of the tv celebrities enjoying oppo camera phone

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In June 2015, the company signed an agreement with FC Barcelona to
become an official partner of the Spanish football club.

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Inshop Branding of OPPO Mobile F3 series

Clipons of oppo

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Sunboard of oppo

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ACP Sheet Light Board

OPPO COUNTER

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Marketing activity by oppo outside the oppo store to attract the
customers

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Oppo Smatphones

Oppo A37

 ColorOS 3.0, based on Android 5.1

 MSM 8916 Quad-core 1.2GHz processor

 2GB ram

 16GB (Expandable up to 128GB) internal

 Typical Capacity: 2630 mAh (Non-removable) Battery

 8-megapixel camera, 5 mp front

 Support HDR

 5.0 inches curve display

 16 million colors

 2.4GHz 802.11 b/g/n

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Oppo A57

 ColorOS 3.0, based on Android 6.0

 Qualcomm MSM8940 Octa-core processor

 Fingerprint sensor

 3GB ram

 32GB (Expandable up to 256GB) internal

 Typical Capacity: 2900 mAh (Non-removable) Battery

 13-megapixel Camera,16 mp front

 Support HDR

 5.2 inches Curve display

 16 million colors

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  2.4GHz 802.11 b/g/n

Oppo f1s

 ColorOS 3.0, based on Android 5.1

 MT6750 Octa-core 64-bit processor

 4 GB RAM | 64 GB ROM | Expandable Upto 128 GB

 Fingerprint sensor

 Typical Capacity: 3075 mAh (Non-removable) Battery

 16-megapixel Camera,16 mp front

 Support HDR

 5.5 inches Curve display

 16 million colors
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  2.4/5GHz 802.11 a/b/g/n

Oppo f3

 4 GB RAM | 64 GB ROM | Expandable Upto 128 GB

 Fingerprint sensor

 5.5 inch Full HD Display

 13MP Rear Camera | 16MP + 8MP Dual Front Camera
 3200 mAh Battery
 Mediatek MT6750T Processor

The OPPO F3 is for people who love to document their daily lives in pictures and videos.
The phone features not one, but two selfie cameras – one 16 MP selfie camera and the
other an 8 MP camera for group selfies. Features like the Beautify 4.0 and blemish
reduction let you refine your pictures so they are social media-worthy. The new bokeh
effect blurs the background in your selfies so you are the focus of the picture. The OPPO

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F3’s palm shutter function activates an automatic shutter countdown when you wave your
hand in front of the camera.

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Oppo f3 plus

 4 GB RAM | 64 GB ROM | Expandable Upto 256 GB

 Fingerprint sensor

 6 inch Full HD Display

 16MP Rear Camera | 16MP + 8MP Dual Front Camera
 4000 mAh Battery
 Qualcomm Snapdragon MSM8976 Pro Processor

Featuring a 1.95 GHz Qualcomm Snapdragon MSM8976 Pro processor, an

Adreno 510 GPU and 4 GB of RAM, the OPPO F3 Plus offers fast and fluid
multitasking. It comes with a 4000-mAh battery that won’t call it a day until you
do. Its 16 MP rear camera, with a host of innovative features, make photography
fun. In addition its dual selfie cameras, 16 MP one for selfies and an 8 MP camera
for group selfies, help you capture portrait-worthy photos of you and your friends.
The 15.24 cm (6) Full HD display renders almost every visual in high definition.
Thanks to its VOOC Flash Charge technology, you can get up to two hours of
talking time by charging your phone for just five minutes.

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Organization Chart:

Oppo topped China’s smartphone market in 2016, as Apple recorded first annual decline

Oppo is not a name that is anything like as familiar as Apple, Xiaomi or Huawei

worldwide, but there’s further proof that it is most definitely one to watch, according the
findings of a new report.

That’s because the little-known phone-maker scooped the top spot for smartphone sales
in China last year, for the first time, fractionally beating out its sister company Vivo and
heavyweight Huawei. Apple and Xiaomi, two massive names, meanwhile, posted their
first annual shipment declines, highlighting the different struggles that both companies
face in The Middle Kingdom.

Oppo and Vivo are both owned by Guangzhou-based company BBK, and they have
steadily developed a strong presence in China, and markets like India and Southeast Asia.
That’s through well designed phones that adopt new technology, like AMOLED screens,
but are priced well below the iPhone. Most importantly, they use aggressive advertising
campaigns and offline sales channels to reach prospective customers. All in all, the
approach is similar to the tactics that have worked for Samsung.
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A new report from IDC found that this strategy propelled Oppo’s annual sales in China to
78.4 million, up 122 percent year-on-year, first on the list, while Vivo sat slightly lower
in third with 69.2 million shipments, up 97 percent. Sandwiched between the two is
Huawei, with 76.6 million shipments. Apple and Xiaomi round out the top five.

According to IDC, Oppo and Vivo combined account for nearly one-third of the Chinese
smartphone market, which is the world’s largest based on sales. That’s quite a staggering
feat considering the competition — Samsung and Lenovo are among the many that didn’t
make it into IDC’s tracker.

It was widely assumed that Xiaomi didn’t have a great 2016. The company declined to
reveal annual sales figures for the first time, and its CEO acknowledged it had grown too
quickly with expectations too lofty. IDC estimates its annual sales in China, which
accounts for the bulk of its business, were down by nearly 10 percent. That suggests that
Xiaomi’s 2016 total was well short of the 70 million-plus sales it carded in 2015.

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But Xiaomi is looking to push itself forward in different ways now. CEO Lei Jun said last
month that it will focus on expanding its retail footprint — perhaps inspired by the
success of Vivo and Oppo — and IDC sees much merit there.

“There is no longer a single channel that is seeing exponential growth for smartphones
unlike previous years. Most brands are now using a combination of channels to increase
their shipments,” it added.

As for Apple, we know from its recent earnings that the company had another
underwhelming quarter in China. iPhone sales declined 12 percent year-on-year during
the period, in stark contrast to record sales numbers elsewhere in the world.

Despite its first annual decline in sales in China, according to IDC’s numbers, the analyst
firm is positive about Apple’s position in the country. In its analysis, it argued that mid-
and low-end smartphone firms like Oppo and Vivo haven’t stolen its marketshare, but
instead existing Apple owners are waiting for a phone that is truly worth paying to
upgrade.

“Most Apple users are expected to be holding out for the new iPhone that will be
launched this year, and that will help the brand to see a growth in 2017,” IDC said.
“Apple’s 10-year anniversary iPhone will also likely attract some of the high-end
Android users in China to convert to an iPhone.”

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Benefits Given By oppo to retailers on Branding

Branding support for sell in

parameters Extra margins

Oppo Zone( counter + light box) 1%
Main place OPPO ACP 1%
*if any shop don’t have space to put oppozone,then we can consider as below:
Oppo Green counter 0.5%

Mdflogo+product branding 0.5

(clipon/Vinyl/Sunboard)

CHAPTER III
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RESEARCH ANALYSIS AND INTERPRETATION

Data Interpretation & Analysis

40%

60%

Male Female

Interpretation
From the above table it can be observed that 60% males and 40% females have been
taken in the survey

Occupation

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 17%

47%

20%

17%

College Student Busines Man Service Others

Interpretation
From the above table, it can be observed that the occupation of the respondent are college
students (46%), Businessman (17%), Service (20%), others (17%)

Age wise?

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 7%
10%

17%

37%

30%

Less Than 18 18-22 22-26 26-30 More Than 30

Interpretation
From the above table it can be observed that the age respondent which is Less than
18(7%), 18-22(36%), 22-26(30%), 26-30(17%), More than 30(10%)

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How long do you use your mobile phone?

3%
7%

20%

70%

Less Than 1 Year 1-2 Year 2-4 Year Above 4 Year

Interpretation
From the above table it can be observed that the respondents are using mobile phone.
Less than one year (70%), 1-2years (20%), 2-4years (7%), above 4 years (3%)

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What is the image of oppo in your mind?

13%

7%

80%

Economical Durable Safe Product

Interpretation
From the table it can be observed that the respondent consider Micromax as a
Economical (80%), Durable(7%), Safe Product(13%)

Do you use any other features of your mobile phone? If so, how much time do you
spend on this feature?

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Different features uses time.

From the above figure its shows that the most popular feature of the Smartphone is
internet browsing and application using. Then most popular features are gaming and
camera. Most of the respondents are using these features for a long time in a day.

Do you face battery charging backup problem?

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 Yes No

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Battery charging backup problem faced by respondents.

From the figure it is very clear that most of the respondents are facing battery charging
backup problem. From the respondents 80% of the respondents agreed that they are
facing battery charging backup problem.

Yes No
80% 20%
120 30

Do you think Chinese brand mobile can compare with other brands?

Yes No May be

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 Comparing perception of Chinese Smartphones with other brands.

Now days every branded Smartphone is assembled by China, that’s why the perception of
customers are changed about Chinese branded Smartphone. The impact shows in the
figure also. 56% of the respondents think that Chinese branded Smartphone may be can
compare with the other branded Smartphones. 27% respondents thought that Chinese
branded Smartphones can directly compared with other branded Smartphones and only
17% of the respondents don’t think so.

Yes No Maybe
27% 17% 56%
40 26 84

CHAPTER IV
FINDINGS:

 Increasing number of consumers using more than one handset at a time increases
sales possibility.
 Marketing strategies of the company if very much deferent then other mobie brands
in the market
 Growing trend among mobile phone users to frequently purchase new handsets to
replace old models.

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 Consumer base becoming more and more feature variety oriented.
 Increasing goodwill with local distributors/retailers.
 The new systematic pricing policy allows it to cut into all price segments of the target
market.
 Increasing consumer interest in high tech mobile phone accessories such as USB-
Bluetooth Device.
 Consumer base becoming more and more feature variety oriented.
 Camera is the best feature that company target customers with the main weapon
which is camera
 Mobile shop branding helps company to extend there sales
 In the offline market there is also a demand for Xiaomi Mobiles

SWOT ANALYSIS OF OPPO Mobile

Strengths

oppo is good in terms of market share in mobile phones, it captured Samsung,micromax

market share by superior innovation in Smart Phones’

oppo is financially strong and stable company, as they are investing so much amount of
money in branding. The production process and process of inventory management are
consistent with industrial standards.

The brand value increased by 80% in last two years in Smartphones market

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oppo took advantage of growing economy of Asian market by setting up manufacturing
plant in India there by reducing logistics and supply chain.

Weakness

Oppo mobiles are mostly selfiecentric,oppo is mainly focusing on camera quality not on
the processor

Opportunity

 oppo is reasonable equipped to take care of technological changes

 oppo is maintaining good international relationship with countries and local

 The population is growing so as the demand for mobile phone demand is also
growing.

 The financial position is strong and there is a scope of entering into unrelated
diversification

Threat

 Substitute smartphone brands like xiaomi,Samsung ,gionee,etc

Suggestions / Recommendations

 Oppo has to focus more on mobile quality except spending on heavy outdoor
advertisements

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  They have to give free gifts or accessories on every mobile handset to increase
there sale
 Price is so high according to quality,prices should be according to features

 In today’s era the oppo must focus on rural areas to get the people attention and
gather the rural people interest.because most of rural people are not having the
knowledge about smartphones
 Spread out the awareness about oppo mobiles in deep rural areas.

ANNEXURE

NAME: ------------------------------------
AGE: ------------------------------------
SEX: ------------------------------------
OCCUPATION: - -----------------------------------
MOBILE NO: ------------------------------------
ADDRESS : ------------------------------------

QUSENTIONNAIRE

1. Do you think Oppo is Investing so much amount of money in

Branding ?
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 a)Yes

b) No

c) Maybe

2. Is Oppo Heavy advertising in retail mobile shops effects in the

sales of Samsung mobile ?

a)Yes

b) No

c) Maybe

3. Which of these is your favourite feature in mobile phone ?

a) Music
b) Internet browsing
c) Camera
d) gaming

4. What is the image of oppo in your mind?

a) Affordable

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 b) Safe Product

c) Durable

e) Expensive

5. Which of the following company makes affordable smartphones

according to you ?

a) Samsung
b) Oppo
c) Xiaomi
d) Apple

6. Do you think Chinese mobile phones is better than indian mobile

phones ?

a)Yes

b) No

c) Maybe

7. Which of the mobile brand comes first in your mind when it

comes to branding ?

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 a) Nokia
b) Samsung
c) oppo
d) xiaomi

8. which of the following do you focus on when you go to buy oppo

mobile ?

a) processor
b) battery
c) camera
d) display size

9. how much do you want to spend on mobile phone ?

a) 10000 – 15000
b) 15000 – 20000
c) 20000 - 30000
d) More than that

10.Which is your dream mobile brand ?

a) Samsung
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 b) Apple
c) Oppo
d) nokia

Bibliography

A) Websites

1. www.wikipedia.com

2. http://www.oppo.com/in/about-us

3. www.google.com

B) Oppo Branding Brochure

C) Pamphlets

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